GENOTYPES
The Traditional Kenzo consumer: The Traditional Kenzo consumer is the working woman. She is an eclectic free thinker with a high level of experimentation with her sense of style. She is an independent working class woman in Japan, with a deep love of arts and performance. She loves to surround herself with nature and attend events that are culturally diverse. She seeks products that are of the highest calibre, seeded with vibrant colours and prints along with utilitarianism and practical design features. This customer has evolved due to the rise in the working class. Seeking practicality whilst fusions of fun, colour and prints. Seeking garments that are culturally rich and have a fusion of eastern and western worlds.
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