Kaylee Cart VISC 304
Process Book: Personal Monogram
Kaylee Cart VISC 304 Project Brief
Create a compelling customized logotype using the initials of your name (2 or 3 letters – KC or KAC). The logomark must work on its own, work large, small, in print, on screen and and locked up with your name. A logomark is an identifying mark or symbol that doesn’t contain the business name. Think of the Nike ‘tick’, Shell, WWF, Mercedes or Adidas for examples. A logotype refers to words or the name of a business that is designed in a special way. Examples include: Pinterest, eBay, Yahoo, Coca-Cola, Google, CNN, Kodak, FedEx... You are creating a logotype also could be referred to as a monogram.
I was quite excited to start on this project. I had been meaning to update my own personal logo mark and this was the perfect time to do so. A big goal of mine this project was to work on my sketching and I noticed significant improvement. As we do more and more projects that utalize sketching, I can see my ideas become more refined as I get better at the process. I think this project was a great step in fine tuning my personal workflow.
Kaylee Cart VISC 304 02/04/2021 Inital Sketches
Kaylee Cart VISC 304 02/04/2021 Inital Sketches
Kaylee Cart VISC 304 02/09/2021 Round 2 Sketches
Kaylee Cart VISC 304 02/09/2021 Round 2 Sketches
Kaylee Cart VISC 304 02/11/2021 Computerized
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
1.
1a.
1b.
1c.
1d.
Kaylee Cart VISC 304 02/16/2021 Refined
2.
3.
4.
4a.
4b.
4c.
4d.
Kaylee Cart VISC 304 02/16/2021 Refined
5.
6.
Kaylee Cart Kaylee Cart
KAYLEE CART kaylee cart
Kaylee Cart KAYLEE CART Kaylee Cart VISC 304 02/16/2021 Names
Kaylee Cart
Kaylee Cart
kaylee cart
Kaylee Cart
Kaylee Kaylee Cart Cart
Kaylee Cart
KAYLEE CART
kaylee cart
Kaylee Cart
KAYLEE CART
kaylee cart kayleeCART
Kaylee Cart
KAYLEE CART
kaylee cart
KAYLEEcart
Kaylee Cart Kaylee Cart
1.
2.
3.
4.
5.
6.
7.
8.
Kaylee Cart VISC 304 02/16/2021 Lockups
9.
10.
11.
12.
13.
14.
1.
2.
3.
4.
Kaylee Cart VISC 304 02/18/2021 Refined Mark
Original idea
Lowered stem to create a more balanced & even form.
Thinner stem to create a more even optical weight.
Rounded off corners to create the finalized mark.
Kaylee Cart VISC 304 02/18/2021 Refined Lockups
Kaylee Cart VISC 304 02/18/2021 Story Board
Kaylee Cart VISC 304 02/18/2021 Color Pallet
C:51 M:76 Y:5 K:0
C:0 M:15 Y:35 K:0
Kaylee Cart VISC 304
Final Product