Posters for Change: Process Book

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Kaylee Cart

POSTERS FOR SOCIAL JUSTICE & CHANGE: Project 2

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BUT WHAT ISSUES MATTER TO ME?

I am looking forward to this project. I think it will be a fun one. My dream job is to someday do design work for some form of activism organization or campaign. I care a lot about social justice & the future of our government so this project should be fun.

- Voting!!! - Equality Act - Recycling - Abortion - Feminism - Universal Health Care - Wheelchair Accessibility - Equality vs Equity - Unemployment

09/29/2020

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IMPORTANCE OF VOTING This is a cause very near & dear to my heart. Voter registration & one’s right to vote is so important. I have challenged myself to vote in every election I am eligble in for my whole life. I have been successful so far & have a drive to get more people to join me. This is a cause I am vastly passionate about. It is vital that every person has equal opportunity to vote in every election. It has become very common to see people of minority backgrounds being suppressed when it comes

to voting. But not only is it important to encourage voting, but also educated voting is vital as well. So registering, mobilizing, & educating are all equally important parts of the voting process. When We Vote is a non-profit & nonpartisan organization that’s goal is to increase participation in every election. They want to encourage young people to vote by changing the culture around voting. The organization was co-founded my Michelle Obama.


THE RECYCLING MOVEMENT Another movement that is important to me is recycling. Suprisingly, only 9% of plastic is actually recycled. This is a statistic that breaks my heart. We only get one world & humanity is turning it into a wasteland. Recycling also has a history of being a “scam” to make different companies look better than they actully are.

Date

The Kansas Organization of Recyclers is a KOR is a non-profit that focuses on recycling in Kansas. It is filled with representatives from government, industry, and individuals that support environmental stewardship through waste reduction, composting, reuse, recycling, and sustainable efforts in Kansas.

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FIRST SKETCHES FOR 2 POSTERS: TYPE & IMAGE BASED 10/01/2020

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10/01/2020

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10/01/2020

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FIRST DRAFTS OF POSTERS/ IDEAS MOVING FORWARD 10/05/2020

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Notes: - Try a render with real printed out stickers. - Emphasize the “I didn’t vote” sticker more. - Add logo of company. 10/05/2020

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Notes: - Try a render with real printed out stickers. - Emphasize the “I didn’t vote” sticker more. - Add logo of company. 10/05/2020

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Notes: - Try to make more of a physical stamp look. - More of a collage? - Old time, ink on the corners 10/05/2020

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Notes: - Add some shine to the sticker to make feel more real - Maybe put the sticker on a waterbottle or laptop 10/05/2020

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Notes: - If I take this direction, put headshots from different person in each square - Maybe add a cartoonish default drawing of a person in last square. 10/05/2020

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Notes: - Make more of a collage, thicker or transparent colors for the box - More of a collage 10/05/2020

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Notes: - I don’t like this one but I am including it as an idea that worked better as a sketch. 10/05/2020

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It’s a flex to vote DON’T WASTE YOUR CHANCE.

10/08/2020

Notes: - I like the concept of the text in this one. - But is this the best was to represent it? - I think this image is very interesting. 21


It’s a flex to vote Notes: - I like the texture on this one. - I think I could push it further though. 10/08/2020

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If you don’t vote, you can’t sit with us

10/08/2020

Notes: - I really like this concept, needs major refinement. - I want to do it in a bathroom, think 2000s movies where the girls write on bathroom mirror with lipstick. Maybe have someone in frame? 23


YOU.

DON’T LET THIS BE YOU. GO VOTE.

Notes: - I really like this concept, needs major refinement. - I want to do it in a bathroom, think 2000s movies where the girls write on bathroom mirror with lipstick. Maybe have someone in frame? 10/08/2020

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If you don’t vote, you can’t sit with us.

10/08/2020

Notes: - I really like this concept, needs major refinement. - I want to do it in a bathroom, think 2000s movies where the girls write on bathroom mirror with lipstick. Maybe have someone in frame? 25


Don’t Get FOMO Go vote.

Notes: - Not the biggest fan of this one, I think concept is interesting but overall not my strongest. 10/08/2020

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1 free sticker with every vote

Notes: - I like the texture. - Would make more sense if I distort the sticker to be on the background. 10/08/2020

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FIRST REFINEMENTS OF POSTERS

10/08/2020

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YOU.

DON’T LET THIS BE YOU. GO VOTE.

DON’T LET THIS BE YOU.

DON’T LET THIS BE YOU. VOTE.

Notes: - I refined the sticker, made the curl on the edge to make it read more “sticker.” - I think it could be pushed even further by making more shine, working on more texture 10/08/2020

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1 free sticker with every vote.

All the cool kids vote.

All the cool kids vote.

Notes: - I refined the sticker, made the curl on the edge to make it read more “sticker.” - I think this is my stronger of the two refinements. - Work on the imagery, make the sticker reflect younger people more? 10/08/2020

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SECOND REFINEMENTS OF POSTERS

10/13/2020

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IF YOU DON’T VOTE, YOU CAN’T SIT WITH US.

IF YOU DON’T VOTE, YOU CAN’T SIT WITH US.

Notes: - I did a photoshoot with my sister to get images for this poster. - I tried to emphasize the words with the bright red color. 10/13/2020

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It’s a flex to vote

It’s a flex to vote

It’s a flex to vote

DON’T WASTE YOUR CHANCE.

Notes: - I like the texture of this one and the contrast of the black and white background. 10/13/2020

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ARTICLE FOR EDITORIAL

Notes: - This article talks through how TikTok is affecting voters & is motivating those who typically wouldn’t vote to vote. The article dives in deep about how Gen Z is one of the most motivated generations & why they are that way. 10/13/2020

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MIND MAP & SKETCHES FOR EDITORAL ART 10/15/2020

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10/15/2020

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10/15/2020

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FIRST DRAFTS FOR EDITORIAL ART PIECES 10/20/2020

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Notes: - I created a layer effect to show everyone stuffing ballots into the box. - I think it would be cool to add more texture to this to further the layered effect. 10/20/2020

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Notes: - I like this idea but it very similar to one of my posters so probably not the best direction to go in 10/20/2020

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OK BOOMER OK BOOMER OK BOOMER OK BOOMER OK OK BOOMER OK BOOMER OK BOOMER OK BOOMER OK OK BOOMER OK BOOMER OK BOOMER OK BOOMER OK OK BOOMER OK BOOMER OK BOOMER OK BOOMER OK OK BOOMER OK BOOMER OK BOOMER OK BOOMER OK OK BOOMER OK BOOMER OK BOOMER OK BOOMER OK OK BOOMER OK BOOMER OK BOOMER OK BOOMER OK OK BOOMER OK BOOMER OK BOOMER OK BOOMER OK OK BOOMER OK BOOMER OK BOOMER OK BOOMER OK OK BOOMER OK BOOMER OK BOOMER OK BOOMER OK OK BOOMER OK BOOMER OK BOOMER OK BOOMER OK OK BOOMER OK BOOMER OK BOOMER OK BOOMER OK OK BOOMER OK BOOMER OK BOOMER OK BOOMER OK Notes: - I think this one is kinda fun & different. - I like the illusion to TikTok without it being so direct. - It is a bit busy tho. 10/20/2020

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Notes: - Not sure how I feel about this. - I like the texture. - I think the idea was better in theory than reality. 10/20/2020

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Notes: - Trying to shine a spotlight on TikTok. - A bit too literal. - No direct correlation with voting. - Has potential but not my favorite. 10/20/2020

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MORE POSTER REFINEMENT

10/20/2020

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IMAGE BASED

Gen Z, show the Boomers you have a voice by voting. Young people have always been disproportionally accused of not using their power to vote because they are “lazy” or “don’t care.” Do not give them the power to say that about you. On November 3rd, go to the polls & become the generation that votes.

Gen Z, show the Boomers you have a voice by voting. Young people have always been disproportionally accused of not using their power to vote because they are “lazy” or “don’t care.” Do not give them the power to say that about you. On November 3rd, go to the polls & become the generation that votes.

Gen Z, show the Boomers you have a voice by voting. Young people have always been disproportionally accused of not using their power to vote because they are “lazy” or “don’t care.” Do not give them the power to say that about you. On November 3rd, go to the polls & become the generation that votes.

Notes: - I’m getting close to happy with this design. - I think my favorite is the third one. - I want to get the ballot to fit more. I feel like there is currently almost too much to look at. Not sure how to do that. 10/20/2020

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TYPE BASED

all the cool kids vote. Gen Z, show the Boomers you have a voice by voting. Young people have always been disproportionally accused of not using their power to vote because they are “lazy” or “don’t care.” Do not give them the power to say that about you. On November 3rd, go to the polls & become the generation that votes.

we promise you, all the cool kids are voting.

all of the cool kids are voting. Gen Z, show the Boomers you have a voice by voting. Young people have always been disproportionally accused of not using their power to vote because they are “lazy” or “don’t care.” Do not give them the power to say that about you. On November 3rd, go to the polls & become the generation that votes.

Gen Z, show the Boomers you have a voice by voting. Young people have always been disproportionally accused of not using their power to vote because they are “lazy” or “don’t care.” Do not give them the power to say that about you. On November 3rd, go to the polls & become the generation that votes.

Notes: - I’m getting close to being happy with this design. - I think my favorite is either the second or third, they are more obviously type based. - I like having the sticker almost peeling off the letters. 10/20/2020

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FINAL IMAGED BASED & TYPE BASED POSTERS 10/22/2020

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10/22/2020

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10/22/2020

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FINAL EDITORIAL ART PIECE

10/22/2020

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10/22/2020

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10/22/2020

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