Design Brief Product:
Target Audience:
Dog Treats
Dog owners who are willing to pay a medium price range for dog treats.
Goal: To create a successful packaging design that conveys or hints the overall benefits of this product. Also to create a design that stands out from the rest of the dog treats that are on the shelf.
Retail Environment: Specialty Boutiques for Dogs
Gender: Female and Males Age: 25- 40
Competitors: Milkbone Wet Noses Dog Treats Claudia Canine Cusinie Freshpet The Lazy Dog Cookie Co.
Packaging Idea: Green, environmentaly friendly, healthy, and raw effect.
Inspiration
Brain Storming
Sketches
Concepts
Final Concept
MockUp & Material Chipboard
Color Studies C: 3 M: 30 Y: 70 K: 0
C: 45 M: 92 Y: 32 K: 0
C: 0 M: 77 Y: 56 K: 0
C: 69 M: 6 Y: 47 K: 0
C: 6 M: 18 Y: 82 K: 0
C: 8 M: 62 Y: 85 K: 0
C: 23 M: 4 Y: 84 K: 0
C: 0 M: 68 Y: 90 K: 0
C: 14 M: 94 Y: 79 K: 0
C: 69 M: 6 Y: 47 K: 0
C: 14 M: 94 Y: 79 K: 0
C: 8 M: 62 Y: 85 K: 0
Type Studies yum yum’s
yum yum’s
Archer // Bold Italic Grand Hotel // Regular
yum yum’s yum yum’s yum yum’s yum yum’s
Playfair // Bold Italic
House Slant // Regular
Thirsty Scrpit // Regular
ostrich Sans // rounded medium
Die Line
Photographs