CASE STUDY ON THE WOMENS DENIM LINE. UNDERSTANDING THE BRAND DNA, CLIENT PROFILE, BRAND USP & FITS , DIFFERENCIATORS AMONGST COMPETITIVE BRANDS, THE NEXT BEST TREND, UPCOMING DENIM TRENDS FOR WOMEN, MOOD AND COLOR BOARDS, WASHES, STORYTELLING, DESIGN DETAILS, A RANGE PLAN SHEETS TO SUMMARIZE.
SHE’S YOUNG, WILD, ABSOLUTELY TRNEDY, FREE OPINIONATED GIRL WITH HER OWN SENSE OF CONVICTIONS. SHE LIVES LIFE TO HER TERMS, IS DIFFERENT FROM ALL OF US. BUT SHE STILL IS A PART OF US IN MANY WAYS.
Lifestyle : Fashion conscious. Loves
denim
Age mid 20s to mid 30s
Location Tier A & B cities
Interests Travelling, Artistic, Socialising
Purchasing preferences: Fashionable and reasonable.
Stage of life College passouts, early phase of employment.
Skinny fit Jean,Ankle length, mild laser blast effect@upperthigh,back thigh, loose frayed bottom front hem.
cut & sew detail with coin pocket
Medium blue wash, Skinny leg
mild laser blast at front thigh and back thigh
top stitch in contrast thread
TKT 25 (mustard) Bartacks at ends`
gel patch at pocket inside
75 % Cotton + 2% Spandex + 23% Polyester
Weight : 5 oz - 6.5oz
Texture : Broken twill denim
DN
skinny fit ankle length
SAPPHIRE BLUE DENIM
Frayed bottom hem
mild laser blast at back thigh.
Skinny fit Jean,Ankle length, Slim front panels for slimmer look, dark grey wash, mild laser blast effect@upperthigh,back thigh,streakings @back knee, distressed patches @front
dark grey wash,
CARBON GREY DENIM
75 % Cotton + 2% Spandex + 23%
Polyester
Weight : 5 oz - 6.5oz
Texture Broken twill Denim .
Skinny leg
Engineered side seams
gel patch at pocket inside
top stitch in contrast thread TKT 25 (mustard) Bartacks at ends`
laser blast @ upper thigh
laser blast @ back thigh
tear and repair patch
Flare fit Jean, pockets,high waisted, ankle length, Medium-dark blue wash,clean wash, broad rolled bottom,rivets @ front
dark blue wash,
flared leg
IKAT CHAMBRAY DENIM
100 % Cotton Weight : 4.5 oz - 6 oz
broad waistband riveted along pockets
Ready folded hem
SAPPHIRE BLUE DENIM
75 % Cotton + 2% Spandex + 23%
Polyester
Weight : 5 oz - 6.5oz
Texture :
DNMX
SNAEJ DN MX
drawcord fastening
elasticated waistband
slant pockets
elasticated waistband
broad back yoke.
frayed hemline
placement embroidery
Cullotte flare fit Jean,mid-calf length, Ikat print denim, dark blue wash,loose frayed bottom front hem, embroidery @ bottom hem. flared leg
dark blue wash,
Bell fit Jean,full length, dark blue wash,mild laser blast effect @ thigh & back with streakings @back knee, medium heavy rips & distressed effects at front.
dark blue wash,
distressed
bell bottom leg
Weight
Texture : Broken
coin pocket with contrast stitch detail slant pockets
pleated front
Boyfriend fit Jean,Ankle length, White denim, Monochromatic denim, clean wash, Mild Paint
splatter in Grey, Pleated front
Mild enzyme wash,
ECRU DENIM
96% cotton, 4% elastane
Weight : 6oz
Texture : 3/1 RHT twill.
paint splatters @ bottom hem
boyfriend leg
DN MX pen / coin pocket welted angular pockets @ back