A kidwears project Season : AW20-21. To the curious kids !!!
Carefree
Sensitive
thoughtful
This is a Monochromatic collection with very few hints of RGB. The idea behind this collection is to showcase the raw, basic, classic, evergreen elements that contrast with the minds of this Generation & yet bring out the chirpiness in a kids collection.
Few prominent characteristics of the Generation : 1) Most educated Generation in history 2) Tech-savvy 3) AI is their reality 4) Their learning is highly personalised 5) Social media will be their dominant mode of interaction 6) They don’t play by the rules 7) Religion goes out of the window 8) They are constantly changing 9) They live at the moment 10) They’re funky
As complex as this sounds, the collection is an attempt to keep it as simple and straightforward, yet very quirky and to the edge for this age group.
Generation Alpha, the generation of children born between 2011 and 2025 The age group - Majority of this demographic is under 12 years of age. Most fascinating traits : innovating, building skills, and engaging with the real world. They will increasingly be looking for symmetry between their worlds inside and outside of the classroom Thoughtful , Creative , Analytical & well-informed, Curious to be informed.
THE FABRICS
BRAND INSPIRATION
TARGET AGE
SUSTAINABILITY POV
PRINTED JERSEY T-SHIRT, 100 % COTTON, 70% LYOCELL + 30% COTTON, 78% COTTON 22% TENCEL
NEXT BOYS , JACK AND JONES BOYS, ZARA, USPA, H&M, GYMBOREE, GUESS BOYS
2YEARS - 13 YEARS
RECYCLED COTTON, ORGANIC HEMP, ORGANIC LINEN. TENCEL. BAMBOO TEXTILE WITHOUT USING CHEMICAL ADDITIVES, AVOIDING ITCHY TAGS.
YOU CANT TOUCH THIS
CREATIVE SILLY ADVENTUROUS MOMENTUM
STREET SKii..2.0 i do my own stunts...
MARK DOWN
20 14
FEARLESS YOUR AUNT
CURIOUS
MY AUNT
YOURAUNT AUNT YOUR
MY AUNT
MY AUNT
BEST BEST ONES ONES ARE ARE MINE MINE but yes ... this
CREATIVE
my way
SILLY ADVENTUROUS MOMENTUM
STREET SKii..2.0 i do my own stunts...
FEARLESS CURIOUS
DANCE STYLE
AUTHENTIC
84 20
MARK DOWN
20 14
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