KAYSINI Design
First
the agenda about me:
chapter one
Experience & Skillset
the work:
chapter two
Merchant stories - Project glimpses, brands & Tech sheets. Unified design collabs - Process & principles.
the final pitch:
chapter three
Why Me? What sets me apart?
Sini Soman Senior Creative DesignerKaysini Designs |
Projects done : BIAL T2 Ground staff uniforms (2022), JLM Precisions (2020), Vurrada(Ireland - 2021), Space Design consultant for Micron electricals office(Hyd) (2022)
Elins sheet metals pvt. Ltd.| Sustainable & Scrap Management Lead
Reusing metal scrap and pellets of fabricated cable trays & accessories to creatively.
Focussed on reducing wastage and increasing the ROI of metal scrap waste
Contributing to sustainable co-existence & implementing system & process, production plans, and tender quotes.
Introduced audit-ready documentation systems for a seamless work flow.
Arvind goodhill suits division | Head Of Design
Creative & structural designing for CK, MICHAEL KORS, ZARA.
Markets handled: USA / UK / SPAIN.
Arvind shirts division
Brands : Tesco / Burton / M&S / Jack N Jones / Zara Man.
Eland apparel pvt. Ltd. |SR. DESIGN & Product Development
Brands handled: Stradivarius, Zara Man, Landmark: Max Boys, Max Men, KoreanRoem/ Mixxo.
Gardencity fashion pvt.Ltd. | SR.Design & P D
Brands : Men's Casual & Denim wear (Buffalo, Next, Superdry, C&A), Performance clothing (Billabong), Premium Causal wear (Guess Man )Boys(Next, Dunnes)
Gokaldas images pvt.Ltd. | Designer & P D
Brands : Zara Man, Diesel, H&M, Calvin Klein, Polo, Ralph Lauren (Denim & supply), Burberry Brit, GANT, Burberry London, Armani, Next, Cabelas, Super dry, GAASTRA, F&F (Tesco), Scotch and Soda, Jennyfer, Fashion Factory. Worked on Heavy Outerwear, Jackets, Denims(Washes & Prints) & Womenswear.
Gas apparels pvt.Ltd | Category designer & PD.
Worked closely with their design team in Italy to collab for Indian markets.
Handled the Woven category with the HO design team.
S.Kumars nationwide pvt.Ltd.| Jr. Designer
Corporate clothing & Institutonal wear division.
CLIENTS: Air India | Aditya Birla Memorial Hospital | Essar Steel | Indian Oil | Jet airways | Taj (Connemara) | Hindustan Petroleum.
Skills
Throughout my career, I have always tried to ensure that the passion and enthusiasm for my work has shone through. Despite my success as an independent designer, I have found that a time management and work ethics has helped me achieve my greatest potential.
Time management and working to tight deadlines are important in any industry, but the foundations and biggest challenges of design lie in communication. In all my work, I have relished these challenges and used them to fuel my ambition and maintain my own standards.
Education: Post Graduate Diploma in Fashion Retail management / Indian Institute of Fashion Technology.
BENGALURU/2008-2009
Advance Diploma in Fashion Design / Empire Institute Of Learning.
MUMBAI/2002-2005
Bachelor of Commerce / University of Mumbai.
MUMBAI/2002-2007
Recognitions:
Lead Designer for The Shima Seiki whole garment (Japan) team - Where i was invited by Shime seiki team (Japan) to undertake a 3 week intensive training on the machine to develop design skills suitable to the brands.
Certifications:
Certification on Adobe Photoshop, Adobe Ilustrator, Lightroom and Adobe
Indesign: Jun 2017
Completed Internal Auditing for Quality Management System based on ISO
9001:2015 by TUV SUD South Asia Pvt. Ltd. – March 2017
Skillset:
Over 13+ years of industry experience across all design disciplines. Advanced knowledge of Adobe CS; Indesign, Photoshop & Illustrator. Well versed with end-to-end processes with extensive buyer collaboration and brand communication.
Knowledge of Affinity design & Affinity Photo. Online digital design & photo editing tools - PS Express, Canva, Lightroom.
Video Editing tools - Inshot, VN, Davinci Resolve, Kinemaster.
Coreldraw Graphic Suite.
Extensive knowledge of both PC and Mac platform.
Microsoft Outlook, Word, Excel, Powerpoint and e-mail applications Interested in Contemporary art, AI, Tech and Sustainability.
References: If you would like a reference, please don’t hesitate to ask.
CLIENTS (SOME)
project highlights
MOOD/DETAIL/THEME/COLOR BOARDS
So what about the soft grunge man of today who epitomize edge and rebelliousness with septum piercings, wild-colored hair, and metallic combat boots? Many are, in fact, top YouTubers and fashion bloggers who give tips on how to attain their look. But instead of poking fun at, or even showing judgment to the soft surreal gods of today, let’s keep in mind that it’s all rock and roll! When you’ve created a look that is linked to a certain culture or subculture, sometimes one can get caught up trying to look like the next. But we know the value of maintaining a sense of individuality in a sea of sameness. So in our age of superficiality as well as artistic expression, soft grunge looks to be
MENSWEAR (WOVEN/KNITS/OUTERWEAR/ARTWORKS)
project highlights
MENSWEAR (DENIM/KNITS/NON-DENIM/ARTWORKS)
DNMX SNAEJ DN MX
project highlights
WOMENSWEAR (WOVEN/DENIM/OUTERWEAR)
Skinny fit Jean,Ankle length, Slim front panels for slimmer look, dark grey wash, mild laser blast effect@upperthigh,back thigh,streakings @back knee, distressed patches @front
dark grey wash, top stitch in contrast thread TKT 25 (mustard) Bartacks at ends` laser blast @ upper thigh laser blast @ back thigh tear and repair patch Engineered side seams
back knee whiskers skinny fit ankle length
project highlights
INSTITUTIONAL WEAR
LEATHER ACCESSORIES
BLACK
project highlights
STATIONERY KIT DESIGN (JLM ) LOGO DESIGN
HOW I WORK...
DISCOVERY PRINCIPLES
Understanding the brand in depth the needs, USPs, innovation, problem spaces, considering potential solutions & learning about the customer/brand.
Crafting design principles and mood boards to help guide design directions and ensure alignment with the forecast and the brand values.
DESIGN EXPLORATION
Diverging into wide range of designs on Illustrator and Photoshop. Creating sketches, Prints, artworks, color combinations etc.
DESIGN REFINEMENT
The work isn’t done! Implementing and monitoring the designs to fine tune the last bits before I make sure the collection is ready for hand-off.
Market studies, forecasting trends and inspiration, studying competitive brands and their products and ways to elevate in terms of styles and innovation.
First hand information from the client to understand the brands basic needs, brand guidelines, strategy and brand position in the market.
Client feedbacks are very important to make sure I am on the right track to their vision and creating justifiable designs that bring the best brand handwriting in its products.
Working closely with the internal teams on a regular basis to ensure a successful handoff and QA’ing the implementation with the client.
my principles
Build strong conviction
Rigorous iteration and testing helps me make more informed decisions and build conviction in my work, leading to designing the best experience possible
Thoughtful complexity
I thrive on complex challenges the require deep product thinking, often collaborating with others to bring clarity and alignment to design problems
Process oriented
i work closely with my collaborators to establish a process that works for all, while maintaining flexibility and adaptability to chaning circumstances and priorities.
Why Me? What sets me apart?
I'm well-versed to design for multi-platforms in apparel, accessories & digital creatives. Whether it's clothing, accessories or logo & digital media, I've designed experiences for catalogues and fashion shows - often global & domestic brands and now delivering creatives for start-ups and e.com. sectors.
I thrive in complexity and know how to design for scale.
I've worked on complex problems and facilitated cross-functional alignment between teams in order to design durable, sustainable solutions through research & experiementation that are built to scale in the long term
I'm a culture starter who cares a lot about people.
I'm frequently praised for my cultural contributions to the team. I care a lot about others and ensuring everyone has a good experience and feels a sense of belonging on the team
