Portfolio cv 2010 2016 dh 02

Dominik Heilig CV & Portfolio 2010-2014 Brand & Identity UI / UX Illustration Treatwell Salonmeister GetYourGuide Dawanda Lieferheld Aisukurimu Comic Invasion Berlin www.dominikheilig.com amen@dominikheilig.com +49 (176) 84 33 64 83

01. 2014 – 08. 2014

Salonmeister, Berlin Head of design, brand-strategy, product-design when Salonmeister decided to rebrand themselves. I became a member in the tech-team to rethink the new brand from a product perspective.

2012 - 2016

COMIC INVASION BERLIN, Berlin Art-Director and partner of the Berlin based independent comic festival

2010 –

FREELANCING • EatÜber: Redesign, web, marketing • Head Sports: illustrations for ski-models, experience boards • Album-arts: Gregg Robins, Russia /Sickless, Germany

06. 2012 several exhibitions

God Bless India Published my documentary graphic-novel at Jaja Verlag

01. 2013 – 05. 2013

GetYourGuide, Berlin, Zurich Head of design, UI, UX, design-management

German, English, Russian

12. 2013 several exhibitions

Kazka – The Black Ship Published my graphic-novel at Jaja Verlag, Berlin

06. 2010 –

WORKING EXPERIENCE – GERMANY 2.0

02. 2011 - 12.2012

01. 2014 –

Treatwell, (AKA Wahanda AKA Salonmeister is Europe’s biggest beauty-booking platform for consumers and a managing SaaS-tool for salon owners.

01. 2016 –

After the latest merger and renaming, I became a senior designer in the multinational design team, responsible for marketing communication. We’re lead from the Amsterdam office. The first big task was to roll out the rebrand, which was orchestrated by the London HQ and an external agency. Since then we have been producing fliers, banners, booklets, videos, user-manuals, landing-pages, contracts, and many other marketing creatives

DaWanda, Berlin Head of design, UI, marketing, repositioning DaWanda wanted to step up and become more prominent to a design savvy audience. My role was to build a (wonderful) design team, create campaigns (e.g. christmas), cover daily marketing materials (with the wonderful design team) and besides that, be leading part in transforming the brand.

12. 2010 – 02. 2011

Lieferheld / Delivery Hero Redesign, UI, marketing materials Freelance gig, create a heroic look and feel, which is iconic and not too serious.

2010 –

Lecturing & Teaching Behance Network, Tbilisi, Georgia Dekra Higher School of Desgin, Berlin HFG, Higher School of Desgin, Schwäbisch Gmünd BOOM, Comic-Festival, St. Petersbug, Russia

Born 30.10.1974 Mutlangen, Germany

DOMINIK HEILIG Böcklerstraße 2 10969 Berlin Father of a boy since June, 2016

04. 2002 – 06. 2003 Hamburg Animation Award for best script and best design.

04. 1993– 06. 1995

ACADEMIC EDUCATION Animation School Hamburg, Germany Majors: Scriptwriting, character design, storyboarding Exam: Voodee, 3”20, Soundcop, 3”50, Degree: Animation-designer Design College: Schwäbisch Gmünd, Germany Degree: Jr. communication-designer SKILLS Adobe Illustrator, Photoshop, InDesign, After Effects, Art-direction, print- & UI-design, branding, marketing, illustration, storyboarding

09. 2014 – 12.2015

Wahanda bought Salonmeister I became the Marketing Design Lead for Salonmeister DACH and was part in the development/rollout of marketing campaigns and meassures (online & offline)

2010

WORKING EXPERIENCE – USA

04. 2010 - 06.2010

SupercoolSchool.com Redesign, corporate design, UI

In 2003 I started as an illustrator at ALS, where I worked myself through to become an art-director

10. 2003 – 02. 2010

WORKING EXPERIENCE – RUSSIA

06. 2007 – 02. 2010

Rosinter Restaurants In-house design-department leader, Moscow, Russia Rosinter is the biggest casual dining provider in Russia and the CIS Art direction / REdesign of key brand websites: Il Patio, Planeta Sushi, Rosinter Holding, 123 Cafe, ...

Permanent development and maintenance of marketing stuff Redesigning Aneko, the mascot of Planeta Sushi.

Sekundochku, shoe-repair chain, Moscow, art direction and development of the corporate design,

2009 – 2011

2003 - 2010

Brandy White LLC, Design Director, Co-Founder, Strategy & Design, Moscow (Brandy White LLC, a Rosinter spin-off agency) KFC / Next FM / EXEC Group / Domino’s Pizza FREELANCE WORK, Moscow Habited Island, Comic Coloring the 160 page merchandise comic for Fedor Bondarchuk’s equally named science fiction movie Flammable Beats Moscow, DJ Crew Flammable Camp, Moscow / Bali, snow & surf camps DMC Moscow, international DJ competition CSKA Moscow, Football club, @Firma Style Soyuznik Bank MDM Bank LMA Snowboard Apparel

2003 – 2006

ART LEBEDEV STUDIO, Moscow

Soyuznick Bank, retailbank, Moscow Branding, corporate design, art-direction, typeface, Illustrations for: Aeroflott, Aeromobil, Afisha, Alfa Bank, Bosco Sport, Cosmopolitain, Daewoo, GQ, Fanta, Ingostrakh Insurance, Maxim, Mens Health, Microsoft, Phillips, Playboy, Rolling Stone, Samsung, Yandex, Zyxel 1998 – 2003

WORKING EXPERIENCE – GERMANY 1.0

2001 -

FREELANCE WORK

2003 ILDA award winning cartoon laser show Walk like an

HB Laser, Stuttgart, Animator & Concept Warsteiner Beers, Interactive animations Rrooaarr, Interactive animations, illustrations for web Alaska.de, Storyboard for a German cinema feature film

Egyptian,

1998 – 2001

ID-Media, Berlin, Germany Storyboarder, illustrator, designer, animator

Treatwell In early 2016 all the companies acquired by Wahanda were renamed to one name – Treatwell.

With WeAreDesignStudio from London we developed a new brand strategy and design.

Since then we refined the design permanently (by adding new photography, expanding the given illustrations, ... ) and produced a huge ammount of corporate and marketing materials for both market sides.

EXPERIENCE BOARD

SET OF ICONIC ILLUSTRATIONS

To visualise our user journey for both market sides. We made an experience board to see which touchpoints come across aor where we could fill gaps for new measures.

We needed a style of illustrations / icons, which goes along with treatwell‘s open shapes and wavy lines. It should be easy and quick to add new ones on the go.

Salonmeister Salonmeister was ready to leave everything behind and start (almost) from scratch.

The main goal was to look more attractive to B2B customers as a reliable software provider.

STRATEGY A key-part in the Salonmeister redesign was the workshop i set up with the whole company.

Thus we got input from all departments, whether it was sales, customer care, management or development.

Brandmark

Colors Primary SM-BLUE HEX: 24C1FF

SM-GREEN HEX: 5CD679

SM-YELLOW HEX: FFD508

SM-RED HEX: DD5631

PAN: 7480 CMYK: 75/0/75/0

PAN: 108 CMYK: 0/100/0/5

PAN: 7619 CMYK:0/90/100/10

PAN: 2192 CMYK: 83/1/0/0

SM-DG1 HEX: 21B439 SM-DG2

SM-DY1

SM-DR1

SM-DB1 HEX: 0592FF

Dark s HEX: C01D09 SM-DR2 HEX: A60A02

HEX: 0C971B

HEX: FFB200 SM-DY2 HEX: FF9500

SM-BLACK HEX: 494949

SM-GREY HEX: B2B2B2

CMYK: 0/0/0/80 BLACK: 80%

CMYK: 0/0/0/45 BLACK: 45%

Ty pe

SM-DB2 HEX: 016FFF

Museo 700

Paragraph s Headlines Paragraphs, most cases

Never

In rare cases, be careful

Headlines Paragraphs, most cases

Size s

T MUSE O Sans Rounde

60 48 36

d

H1 MUS EO SANS R ounded 70 0

Button s Primar y Inactive

Hove rP

WHITE, MUS EO 16 PT

WHITE, MUS EO 2 4 PT

ress

BUT TO N

BUTT ON

BUT TO N

BUTT ON

Fo rms Inactive Field *

Active Field *

MUSE O 16 PT , 50 %

Alerted Field *

MUSE O 16 PT , 50 %

MUSE O 16 PT , 50 % Bitte alle ausfüllen.

UI-PATTERN LIBRARY

Dr opdown

Hambur g Dr esde n Le ipzi g

FRISEUR HAIR & NAIL

PRODUCTION With the so called desireframes, the more and less usefull product expectations became obvious and ready for iterations.

From the beginning we took great care for our pattern library to save time and stay consistent on all ends.

Fr isör e in Berlin

FRISEUR

S

WA XING

FINAL DESIGNS

SP A

Grid 16

16 60

16 60

16 60

16 60

16 60

16 60

16 60

16 60

16 60

16 60

16 60

16 60

As the „desireframes“ were made with illustrator, we could quickly style them and turn them into final designs.

MOCK-UPS Illustrator mock-ups for the responsive desktop and mobile user site.

Balsamiq Mockups

Get Your Guide When joining GYG in January 2013, the new design has already been developed by EdenSpiekerman.

My part at GYG was to work closely with VP product and the front-end team to find fast and feasable solutions.

The credo was mobile and B2C first

Magazine Cover

DaWanda At DaWanda (3.2011-12.2012) I became the head of design of an existing two people team. The goals were to lead the redesign, scale the team to cope with the growing tasks from product and marketing.

Print-Ad design

Set of illustrations

Christmas colors

DaWAnda Xmas One of the hardest parts at DaWanda was to think about Christmas – in August.

In 2011 we used two existing DaWanda characters and added a whole world around them. The illustrative toolbox that emerged on the go, gave us the possibility to react almost immediately on various spontaneus demands from all sides.

Banners or navigaitnal elements were created in almost no time

EGYPTIAN BODONI Light Regular Medium Bold abcdefghklmnopqrstuvxyz abcdefghklmnopqrstuvxyz 1234567890 / !Ҥ$%&/()

The product

The cheeky bubble for marketing text

Products should be in the center of attention.

Therefore we chose muted colors.

Marketing colors in headlines are taken from contrasty elements in the pictures.

Ad grid

DaWanda Redesign The core quests of the DaWanda redesign, was to find a scalable and unique language, that conveys the passion from the DIY world and still can be applied easily in print as well as online and mobile.

The hardest nut to crack was the new typeface – Bodoni Egyptian, which eventually gave the company a totally new outlook and the possibility to cast the graphic diversity into one cohesive unique style.

The stitch Onsite banners

Colors depend on content

Logo construction

Lieferheld Lieferheld was a four months freelance gig from 12.2010 - 03.2011.

The main goal at LH was to develop an easy graspable identity that combines the quickness of delivery, the iconic images of comic with a room for humor and still generating trust in the quality of the food and product itself.

Concept Hermes Boot fast, iconic, simple

Lieferheld The Website Clear images and a cozy yet immediate color appearance.

It was part of the brief that all icons and elements had to be special. Almost no standart html-elements were used.

Š 20

15 A ISUKUR

Aisukurimu I M U.C O M

This is my lates private little comic project about an ice-cream cone from another dimension.

Work in progress

Basic logo

Poster Illustration: Alli Fitzgerald

Contest booklet 2015 with an illustration made by Maki shimizu and Claus Cornfield

Social media avatars from the logo

Merch stand 2016, yes, t-shirts finally

Comic Invasion Berlin The CIB is an independent comic festival in Berlin since 2011. We wanted to have an easy applicable look and a logo that serves the purposes of classic comic, trashy invasion and an urban Berlin.

Each year, another illustrator is invited to decorate the communication materials with their key illustration..

The festival had about 6000 visitors the last years and is suported by the senate of Berlin and by a European fund.

1.4 - 17.4.

SATELLITEN EVENTS IN GANZ BERLIN

URBAN SPREE 16.4.-17.4.

| EINTRITT FREI REVALER STRASSE 99 | S-WARSCHAUER STRASSE R_INNEN, VERLAGE & FANS DAS BERLINER COMIC FESTIVAL FÜR COMIC KÜNSTLE Kunstschule Berlin

WWW.COMICINVASIONBERLIN.DE

Event poster 2016 with an illustration by Ali Fitzgerald

Thank you for your attention Dominik Heilig