Dominik Heilig CV & Portfolio 2010-2014 Brand & Identity UI / UX Illustration Treatwell Salonmeister GetYourGuide Dawanda Lieferheld Aisukurimu Comic Invasion Berlin www.dominikheilig.com amen@dominikheilig.com +49 (176) 84 33 64 83
01. 2014 – 08. 2014
Salonmeister, Berlin Head of design, brand-strategy, product-design when Salonmeister decided to rebrand themselves. I became a member in the tech-team to rethink the new brand from a product perspective.
2012 - 2016
COMIC INVASION BERLIN, Berlin Art-Director and partner of the Berlin based independent comic festival
2010 –
FREELANCING • EatÜber: Redesign, web, marketing • Head Sports: illustrations for ski-models, experience boards • Album-arts: Gregg Robins, Russia /Sickless, Germany
06. 2012 several exhibitions
God Bless India Published my documentary graphic-novel at Jaja Verlag
01. 2013 – 05. 2013
GetYourGuide, Berlin, Zurich Head of design, UI, UX, design-management
German, English, Russian
12. 2013 several exhibitions
Kazka – The Black Ship Published my graphic-novel at Jaja Verlag, Berlin
06. 2010 –
WORKING EXPERIENCE – GERMANY 2.0
02. 2011 - 12.2012
01. 2014 –
Treatwell, (AKA Wahanda AKA Salonmeister is Europe’s biggest beauty-booking platform for consumers and a managing SaaS-tool for salon owners.
01. 2016 –
After the latest merger and renaming, I became a senior designer in the multinational design team, responsible for marketing communication. We’re lead from the Amsterdam office. The first big task was to roll out the rebrand, which was orchestrated by the London HQ and an external agency. Since then we have been producing fliers, banners, booklets, videos, user-manuals, landing-pages, contracts, and many other marketing creatives
DaWanda, Berlin Head of design, UI, marketing, repositioning DaWanda wanted to step up and become more prominent to a design savvy audience. My role was to build a (wonderful) design team, create campaigns (e.g. christmas), cover daily marketing materials (with the wonderful design team) and besides that, be leading part in transforming the brand.
12. 2010 – 02. 2011
Lieferheld / Delivery Hero Redesign, UI, marketing materials Freelance gig, create a heroic look and feel, which is iconic and not too serious.
2010 –
Lecturing & Teaching Behance Network, Tbilisi, Georgia Dekra Higher School of Desgin, Berlin HFG, Higher School of Desgin, Schwäbisch Gmünd BOOM, Comic-Festival, St. Petersbug, Russia
Born 30.10.1974 Mutlangen, Germany
DOMINIK HEILIG Böcklerstraße 2 10969 Berlin Father of a boy since June, 2016
04. 2002 – 06. 2003 Hamburg Animation Award for best script and best design.
04. 1993– 06. 1995
ACADEMIC EDUCATION Animation School Hamburg, Germany Majors: Scriptwriting, character design, storyboarding Exam: Voodee, 3”20, Soundcop, 3”50, Degree: Animation-designer Design College: Schwäbisch Gmünd, Germany Degree: Jr. communication-designer SKILLS Adobe Illustrator, Photoshop, InDesign, After Effects, Art-direction, print- & UI-design, branding, marketing, illustration, storyboarding
09. 2014 – 12.2015
Wahanda bought Salonmeister I became the Marketing Design Lead for Salonmeister DACH and was part in the development/rollout of marketing campaigns and meassures (online & offline)
2010
WORKING EXPERIENCE – USA
04. 2010 - 06.2010
SupercoolSchool.com Redesign, corporate design, UI
In 2003 I started as an illustrator at ALS, where I worked myself through to become an art-director
10. 2003 – 02. 2010
WORKING EXPERIENCE – RUSSIA
06. 2007 – 02. 2010
Rosinter Restaurants In-house design-department leader, Moscow, Russia Rosinter is the biggest casual dining provider in Russia and the CIS Art direction / REdesign of key brand websites: Il Patio, Planeta Sushi, Rosinter Holding, 123 Cafe, ... Permanent development and maintenance of marketing stuff Redesigning Aneko, the mascot of Planeta Sushi.
Sekundochku, shoe-repair chain, Moscow, art direction and development of the corporate design,
2009 – 2011
2003 - 2010
Brandy White LLC, Design Director, Co-Founder, Strategy & Design, Moscow (Brandy White LLC, a Rosinter spin-off agency) KFC / Next FM / EXEC Group / Domino’s Pizza FREELANCE WORK, Moscow Habited Island, Comic Coloring the 160 page merchandise comic for Fedor Bondarchuk’s equally named science fiction movie Flammable Beats Moscow, DJ Crew Flammable Camp, Moscow / Bali, snow & surf camps DMC Moscow, international DJ competition CSKA Moscow, Football club, @Firma Style Soyuznik Bank MDM Bank LMA Snowboard Apparel
2003 – 2006
ART LEBEDEV STUDIO, Moscow
Soyuznick Bank, retailbank, Moscow Branding, corporate design, art-direction, typeface, Illustrations for: Aeroflott, Aeromobil, Afisha, Alfa Bank, Bosco Sport, Cosmopolitain, Daewoo, GQ, Fanta, Ingostrakh Insurance, Maxim, Mens Health, Microsoft, Phillips, Playboy, Rolling Stone, Samsung, Yandex, Zyxel 1998 – 2003
WORKING EXPERIENCE – GERMANY 1.0
2001 -
FREELANCE WORK
2003 ILDA award winning cartoon laser show Walk like an
HB Laser, Stuttgart, Animator & Concept Warsteiner Beers, Interactive animations Rrooaarr, Interactive animations, illustrations for web Alaska.de, Storyboard for a German cinema feature film
Egyptian,
1998 – 2001
ID-Media, Berlin, Germany Storyboarder, illustrator, designer, animator
Treatwell In early 2016 all the companies acquired by Wahanda were renamed to one name – Treatwell. With WeAreDesignStudio from London we developed a new brand strategy and design. Since then we refined the design permanently (by adding new photography, expanding the given illustrations, ... ) and produced a huge ammount of corporate and marketing materials for both market sides.
EXPERIENCE BOARD
SET OF ICONIC ILLUSTRATIONS
To visualise our user journey for both market sides. We made an experience board to see which touchpoints come across aor where we could fill gaps for new measures.
We needed a style of illustrations / icons, which goes along with treatwell‘s open shapes and wavy lines. It should be easy and quick to add new ones on the go.
Salonmeister Salonmeister was ready to leave everything behind and start (almost) from scratch. The main goal was to look more attractive to B2B customers as a reliable software provider.
STRATEGY A key-part in the Salonmeister redesign was the workshop i set up with the whole company. Thus we got input from all departments, whether it was sales, customer care, management or development.
Brandmark
Colors Primary SM-BLUE HEX: 24C1FF
SM-GREEN HEX: 5CD679
SM-YELLOW HEX: FFD508
SM-RED HEX: DD5631
PAN: 7480 CMYK: 75/0/75/0
PAN: 108 CMYK: 0/100/0/5
PAN: 7619 CMYK:0/90/100/10
PAN: 2192 CMYK: 83/1/0/0
SM-DG1 HEX: 21B439 SM-DG2
SM-DY1
SM-DR1
SM-DB1 HEX: 0592FF
Dark s HEX: C01D09 SM-DR2 HEX: A60A02
HEX: 0C971B
HEX: FFB200 SM-DY2 HEX: FF9500
SM-BLACK HEX: 494949
SM-GREY HEX: B2B2B2
CMYK: 0/0/0/80 BLACK: 80%
CMYK: 0/0/0/45 BLACK: 45%
Ty pe
SM-DB2 HEX: 016FFF
Museo 700
Paragraph s Headlines Paragraphs, most cases
Never
In rare cases, be careful
Headlines Paragraphs, most cases
Size s
T MUSE O Sans Rounde
60 48 36
d
H1 MUS EO SANS R ounded 70 0
Button s Primar y Inactive
Hove rP
WHITE, MUS EO 16 PT
WHITE, MUS EO 2 4 PT
ress
BUT TO N
BUTT ON
BUT TO N
BUTT ON
Fo rms Inactive Field *
Active Field *
MUSE O 16 PT , 50 %
Alerted Field *
MUSE O 16 PT , 50 %
MUSE O 16 PT , 50 % Bitte alle ausfüllen.
UI-PATTERN LIBRARY
Dr opdown
Hambur g Dr esde n Le ipzi g
FRISEUR HAIR & NAIL
PRODUCTION With the so called desireframes, the more and less usefull product expectations became obvious and ready for iterations.
From the beginning we took great care for our pattern library to save time and stay consistent on all ends.
Fr isör e in Berlin
FRISEUR
S
WA XING
FINAL DESIGNS
SP A
Grid 16
16 60
16 60
16 60
16 60
16 60
16 60
16 60
16 60
16 60
16 60
16 60
16 60
As the „desireframes“ were made with illustrator, we could quickly style them and turn them into final designs.
MOCK-UPS Illustrator mock-ups for the responsive desktop and mobile user site.
Balsamiq Mockups
Get Your Guide When joining GYG in January 2013, the new design has already been developed by EdenSpiekerman. My part at GYG was to work closely with VP product and the front-end team to find fast and feasable solutions. The credo was mobile and B2C first
Magazine Cover
DaWanda At DaWanda (3.2011-12.2012) I became the head of design of an existing two people team. The goals were to lead the redesign, scale the team to cope with the growing tasks from product and marketing.
Print-Ad design
Set of illustrations
Christmas colors
DaWAnda Xmas One of the hardest parts at DaWanda was to think about Christmas – in August. In 2011 we used two existing DaWanda characters and added a whole world around them. The illustrative toolbox that emerged on the go, gave us the possibility to react almost immediately on various spontaneus demands from all sides.
Banners or navigaitnal elements were created in almost no time
EGYPTIAN BODONI Light Regular Medium Bold abcdefghklmnopqrstuvxyz abcdefghklmnopqrstuvxyz 1234567890 / !Ҥ$%&/()
The product
The cheeky bubble for marketing text
Products should be in the center of attention. Therefore we chose muted colors. Marketing colors in headlines are taken from contrasty elements in the pictures.
Ad grid
DaWanda Redesign The core quests of the DaWanda redesign, was to find a scalable and unique language, that conveys the passion from the DIY world and still can be applied easily in print as well as online and mobile. The hardest nut to crack was the new typeface – Bodoni Egyptian, which eventually gave the company a totally new outlook and the possibility to cast the graphic diversity into one cohesive unique style.
The stitch Onsite banners
Colors depend on content
Logo construction
Lieferheld Lieferheld was a four months freelance gig from 12.2010 - 03.2011. The main goal at LH was to develop an easy graspable identity that combines the quickness of delivery, the iconic images of comic with a room for humor and still generating trust in the quality of the food and product itself.
Concept Hermes Boot fast, iconic, simple
Lieferheld The Website Clear images and a cozy yet immediate color appearance.
It was part of the brief that all icons and elements had to be special. Almost no standart html-elements were used.
Š 20
15 A ISUKUR
Aisukurimu I M U.C O M
This is my lates private little comic project about an ice-cream cone from another dimension. Work in progress
Basic logo
Poster Illustration: Alli Fitzgerald
Contest booklet 2015 with an illustration made by Maki shimizu and Claus Cornfield
Social media avatars from the logo
Merch stand 2016, yes, t-shirts finally
Comic Invasion Berlin The CIB is an independent comic festival in Berlin since 2011. We wanted to have an easy applicable look and a logo that serves the purposes of classic comic, trashy invasion and an urban Berlin. Each year, another illustrator is invited to decorate the communication materials with their key illustration.. The festival had about 6000 visitors the last years and is suported by the senate of Berlin and by a European fund.
1.4 - 17.4.
SATELLITEN EVENTS IN GANZ BERLIN
URBAN SPREE 16.4.-17.4.
| EINTRITT FREI REVALER STRASSE 99 | S-WARSCHAUER STRASSE R_INNEN, VERLAGE & FANS DAS BERLINER COMIC FESTIVAL FÜR COMIC KÜNSTLE Kunstschule Berlin
WWW.COMICINVASIONBERLIN.DE
Event poster 2016 with an illustration by Ali Fitzgerald
Thank you for your attention Dominik Heilig