Portfolio 2010-2019

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Dominik Heilig CV & Portfolio 2010-2019

Scalable Design Systems Design Strategy Illustration  amen@dominikheilig.com  +49 (176) 84 33 64 83  aisukurimu_dude

Dominik Heilig

The last 20 years in the creative industry gave me the chance to develop f rom a quirky storyboard intern to a somewhat calmer design manager and idea facilitator, who likes to inspire, mentor and still enjoys hands-on design work.

2017-now

Storyboarding taught me to grasp the essence of a narrative and help to shape a team’s idea into executable steps.

Skills and tools

Service Design / Voluntary / Freelance work I started to voluntarily consult. alignment and asking many questions to the core pains to be a guide towards the next solution.

• As a service designer I am coaching a team in Zurich, that is working on a new messaging app and was stuck. We had several interviews by phone that lead to a succesful workshop in their office. With the help of a very holistic view on their entire service and product landscape I was able to guide them towards a proof of concept.

Sketch, Zeplin, InVision, Adobe CC (AI, PS, ID, AE) • As a service designer I am coaching a distributed team that is building up an AI-as-a-Service consultancy with their own machine learning based products. By assessing their planned services I create awarenes for each of the product owners and alignment across the team. I also help and advice them how to shape their accademic wording into something that’s potentially understood by a wider audience :-)

Art-direction and design management Organizing and running workshops Print- & UI-design, branding, marketing Illustration, experience boards / storyboards German, English, Russian

Education

Ongoing: Design Sprint Master at AJ&Smart

Compass.co is an analytyics dashboard for online stores.

Hamburg Animation Group award for best script and best design.

Animation School Hamburg, Germany (2003) Majors: Scriptwriting, character design, storyboarding

My goal at Compass was mainly to lay the foundation for a scalable design team which I did by doing the following:

Design College: Schwäbisch Gmünd, Germany (1995)

Hobbies

Drawing, playing guitar, make ice-cream

• • • •

•

2017-May 2019

accessible documentation of assets and process in confluence Help shaping a process with devs and marketing Setting up a component library using sketch and zeplin Developed scalable way to create heaps of performance marketing collateral in very little time with sketch Online workshops

Freelance • DMC Russia / DJ Festival: Identity & marketing collateral, Identity, (animated) marketing collateral • Head Sports: Experience boards, Kids skis & merchandise • Kombinat Berlin (Agency): Workshops & UI-Design • Native Instruments: Marketing collateral

2014-2017

Treatwell / Wahanda / Salonmeister is a beauty and treatment booking platform and a management SaaStool for salon owners.

After the latest merger and rebranding, I became a senior designer in a distributed design team. With two other senior designers we guided five juniors in bi-weekly sprint cycles.

We developed our own processes to execute on large quantities of online and offline marketing collateral in collaboration with each of the countries’ marketing leads.

many ad-campaigns and daily marketing materials.

B) Facilitate the redesign and execute on it with the (wonderful) design team 2010

2010-2016

Wahanda bought Salonmeister I became the Marketing Design Lead for Salonmeister DACH Development and rollout of marketing campaigns and meassures (online & offline). Directing a team of three designers.

2010 Salonmeister, Berlin Head of design I was hired to create a new identity. I kicked it of with a two day design workshop which enabled us to quickly develop our new style and implement it.

2010-2016

2015 Freelancing • Head Sports: co-develop design style for kids line Skis, bags, kids coloring book.

Publishings and exhibitions 2015 God Bless India, documentary graphic-novel author and illustrator Exhibited in Berlin / Stuttgart / St. Petersburg 2014 Kazka, sci-fi comic author and illustrator Exhibited in Berlin / Stuttgart / Moscow

2013 GetYourGuide Berlin, Zurich Head of product design until merger with gidsy.com 2011-2013 DaWanda

Berlin

Design manager, UI, marketing, repositioning DaWanda wanted to step up and come across more design savvy. My work was two-fold A) Buidling up a (wonderful) design team, to develope and create

2010

2003 - 2010

Lieferheld / Delivery Hero Berlin Redesign, UI, marketing materials Freelance gig, establish a new identity Lecturing & Teaching • Behance Network, Portfolio conference, Tbilisi, Georgia • Dekra Higher School of Desgin, Berlin • HFG-Higher School of Desgin, Schwäbisch Gmünd • BOOM Comic-Festival, Storytelling, St. Petersbug, Russia • ADIDAS teachdays, Storytelling, Moscow SupercoolSchool.com – San Francisco Identity, UI WORKING EXPERIENCE – Moscow, Russia Rosinter Restaurants In-house design-department lead Rosinter is the biggest casual dining provider in Russia and the CIS. Art direction / Redesign and restructuring of all brand websites.

Ongoing development and maintenance of marketing colateral. Redesig Aneko, the mascot of Planeta Sushi.

Brandy White LLC, Design Director, Co-Founder, KFC, Next FM, Domino’s Pizza, ...

Freelance, Moscow • Habited Island, Comic, coloring 160 pages • DMC Moscow, international DJ competition • CSKA Moscow, soccer club, official logo • Build identity of Soyuznick Bank

DMC 2019

Event

In 2019 the DMC team had only two weeks to go live.

In this short time f rame I had to develop a style that is flexible enough to allow changes on the go without risking deadlines. e.g. a spontaneus Pre-Party and adaption to the umbralla event.

Covering almost many social media formats, print collateral and several animations ď…­ dmcdjrussia

Main Event Style

Pre Party Style

Knoweaux Knoweaux is a strategic consulting agency for long term future relevant strategies.

In a one week sprint we redef ined Knoweaux‘ identyty. Deliverables were design-duidelines and a asset library to-go.

Kicking of with a strategic workshop that helped Knoweaux to express their need we avoided many rounds of ref inement.

Accessible peers collider

User journey map

Monetization ideas

Messaging App With my custom tailored two days workshop the team was able to move forward after being stuck for a month ideating and not being able to make meaningful decissions.

The prototype model I developed for them turned out to be a proof-of-concept.

Whiteboard prototype

Yes, we got it, I love workshops!

Roland Head of product

Asses service landscape Assesing the company‘s service landscape create transparency and understanding across the distributed team.

Understand each service‘s highlevel process and effort

Oh my, I was strugling with that for three months, new we did it in 2 hours.

Anonymus Internal service provider

AI-as-a-Service company To align a distributed and new team - some of its team members haven‘t even seen each other before I proposed to map their service landscape - highlevel / end to end.

In 1on1 calls I guided each internal service provider to map down their service model and process and get an understanding of each of their BMCs. With this approach we got a better understanding of each others tasks and were able come up with a better roadmap.

Understand each service‘s revenue model for prios and status quo

Kremlin wall pinnacle because Moscow

Additive colors on black because club light

Vinyl because DJ

Click image above to see animation online

DMC With my modular design approach I was able to deliver over a 100 indivudual creatives including animations within three weeks.

5000 people attended the DMC Russian finals in late summer 2018 during City Day

DJ Shortkut and Mixmaster Mike wearing the badges Click image above to see the crowd online

Social media template example

Compass.co, new style Guiding the development of our new identity with Anagraph Studio from San Francisco. It was great to get the illustrator Rune Fisker on board.

The new style is applied to marketing mostly, recently I changed the look of our FAQs from within zendesk

Black Friday campaign – Concept – Copywriting & content coordination – Design & built page in unbounce – Marketing collateral

Rea goofing in London

Me at Ryong in Berlin

Our remote team from 3 time-zones and 10 locations Australia, Europe, California

Sam from Pakistan shows us our neighbour hood, he syncs with the Californian time-zone

Compass.co, eTreat We needed a quick and easy way to get new hires together and save money. I suggested to have an online eTreat.

Eventually a team of four (including me) shaped the event to make it useful, stratetic and a truly fun experience.

We looked into the Compass‘ future, shared private moments,mindbending raffles around personality tests, brainstorming about remote team culture and our to be more happy users.

Ping me if you want more information on this.

Ui Library Incrementaly building updating and improving our design language system in aggreement with our engineers.

Ping me if you want temporary access to our library

Userflow Incrementaly building updating and improving our design language system in aggreement with our engineers.

HEAD Sports Excerpts from a consumer experience board for that lead to a range of new successful products.

Treatwell In early 2016 all the companies acquired by Wahanda were renamed to Treatwell.

With WeAreDesignStudio from London we developed a new brand strategy and design.

Since then we refined the design permanently (by adding new photography, expanding the given illustrations, ... ) and produced a huge ammount of corporate and marketing materials for both market sides.

EXPERIENCE BOARD

SET OF ICONIC ILLUSTRATIONS

To visualise our user journey for both market sides.

I created an experience board to see which touchpoints come across or where we could fill gaps for new measures.

We needed a style of illustrations/icons, which goes along with treatwell‘s open shapes and wavy lines.

It should be easy and quick to add new ones on the go.

Salonmeister Salonmeister was ready to leave everything behind and start (almost) from scratch.

The main goal was to look more attractive to B2B customers as a reliable software provider.

STRATEGY A key-part in the Salonmeister redesign was the workshop I set up with the whole company.

Thus we got input from all departments, whether it was sales, customer care, management or development.

Brandmark

Colors Primary SM-BLUE HEX: 24C1FF

SM-GREEN HEX: 5CD679

SM-YELLOW HEX: FFD508

SM-RED HEX: DD5631

PAN: 7480 CMYK: 75/0/75/0

PAN: 108 CMYK: 0/100/0/5

PAN: 7619 CMYK:0/90/100/10

PAN: 2192 CMYK: 83/1/0/0

SM-DG1 HEX: 21B439 SM-DG2

SM-DY1

SM-DR1

SM-DB1 HEX: 0592FF

Dark s HEX: C01D09 SM-DR2 HEX: A60A02

HEX: 0C971B

HEX: FFB200 SM-DY2 HEX: FF9500

SM-BLACK HEX: 494949

SM-GREY HEX: B2B2B2

CMYK: 0/0/0/80 BLACK: 80%

CMYK: 0/0/0/45 BLACK: 45%

Ty pe

SM-DB2 HEX: 016FFF

Museo 700

Paragraph

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Headlines Paragraphs, most cases

Never

In rare cases, be careful

Headlines Paragraphs, most cases

Size s

T MUSE O Sans Rounde

60 48 36

H1 MUS EO SANS R

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Button s Primar y Inactive

Hove rP

W HITE, MUS

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W HITE, MUS

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BUT TO N

BUTT ON

BUT TO N

BUTT ON

Fo rms Inactive Field *

Active Field *

MUSE O 16 PT

, 50 %

Alerted Field *

MUSE O 16 PT

, 50 %

MUSE O 16 PT

, 50 %

Bitte alle ausfüllen.

UI-PATTERN LIBRARY

Dr opdown

Hambur g Dr esde n Le ipzi g

FRISEUR HAIR & NAIL

S

WA XING

PRODUCTION With the so called desireframes, the more and less usefull product expectations became obvious and ready for iterations.

From the beginning we took great care for our pattern library to save time and stay consistent on all ends.

Fr isör e in Berlin

FRISEUR

FINAL DESIGNS

SP A

Grid 16

16 60

16 60

16 60

16 60

16 60

16 60

16 60

16 60

16 60

16 60

16 60

16 60

As the „desireframes“ were made with illustrator, we could quickly style them and turn them into final designs.

MOCK-UPS Illustrator mock-ups for the responsive desktop and mobile user site.

Balsamiq Mockups

Get Your Guide When joining GYG in January 2013, the new design has already been developed by EdenSpiekerman.

My part at GYG was to work closely with VP product and the front-end team to find fast and feasable solutions.

The credo was mobile and B2C first

Magazine Cover

DaWanda At DaWanda (3.2011-12.2012) I became the head of design of an existing two people team. The goals were to lead the redesign, scale the team to cope with the growing tasks from product and marketing.

Print-Ad design

EGYPTIAN BODONI Light Regular Medium Bold abcdefghklmnopqrstuvxyz abcdefghklmnopqrstuvxyz 1234567890 / !Ҥ$%&/()

The product

The cheeky bubble for marketing text

Products should be in the center of attention.

Therefore we chose muted colors.

Marketing colors in headlines are taken from contrasty elements in the pictures.

Ad grid

DaWanda Redesign The core quests of the DaWanda redesign, was to find a scalable and unique language, that conveys the passion from the DIY world and still can be applied easily in print as well as online and mobile.

The hardest nut to crack was the new typeface – Bodoni Egyptian, which eventually gave the company a totally new outlook and the possibility to cast the graphic diversity into one cohesive unique style.

The stitch

Onsite banners

Colors depend on content

Set of illustrations

Christmas colors

DaWAnda Xmas One of the hardest parts at DaWanda was to think about Christmas – in August.

In 2011 we used two existing DaWanda characters and added a whole world around them. The illustrative toolbox that emerged on the go, gave us the possibility to react almost immediately on various spontaneus demands from all sides.

Banners or navigaitnal elements were created in almost no time

Logo construction

Lieferheld Lieferheld was a four months freelance gig from 12.2010 - 03.2011.

The main goal at LH was to develop an easy graspable identity that combines the quickness of delivery, the iconic images of comic with a room for humor and still generating trust in the quality of the food and product itself.

Concept Hermes Boot fast, iconic, simple

Lieferheld The Website Clear images and a cozy yet immediate color appearance.

It was part of the brief that all icons and elements had to be special. Almost no standart html-elements were used.

Aisukurimu This is my lates private little comic project about an ice-cream cone from another dimension.

Work in progress

Basic logo

Contest booklet 2015 with an illustration made by Maki shimizu and Claus

Social media avatars from the logo

Merch stand 2016, yes, t-shirts finally

Comic Invasion Berlin The CIB is an independent comic festival in Berlin since 2011. We wanted to have an easy applicable look and a logo that serves the purposes of classic comic, trashy invasion and an urban Berlin.

Each year, another illustrator is invited to decorate the communication materials with their key illustration.

The festival had about 6000 visitors the last years and is suported by the senate of Berlin and by a European fund.

Event poster 2016 with an illustration by

Thank you for your attention Dominik Heilig

Dominik Heilig Born 30.10.1974 Mutlangen, Germany

Married and father of a boy (2 y.o.), living in Berlin

2017-now

The last 20 years in the creative industry gave me the chance to develop from a quirky storyboard intern to a somewhat calmer design manager and idea facilitator, who likes to inspire, mentor and still enjoys hands-on design work.

• As a service designer I am coaching a team in Zurich, that is working on a new messaging app and was stuck. We had several interviews by phone that lead to a succesful workshop in their office. With the help of a very holistic view on their entire service and product landscape I was able to guide them towards a proof of concept.

Storyboarding taught me to grasp the essence of a narrative and help to shape a team’s idea into executable steps.

A shift started in Moscow at Rosinter Restaurants where I directed a team of five designers. Our new creative director, who came from Landor, brought in new concepts for workshops, research and creative meetings. These became our new tool to create alignment and be closer to stakeholders.

• As a service designer I am coaching a distributed team that is building up an AI-as-a-Service consultancy with their own machine leanring based products. By assessing their planned services I create awarenes for each of the product owners and alignment across the team. I also help and advice them how to shape their accademic wording into something that’s potentially understood by a wider audience :-)

The idea of “ownership by partizipation” really hit me.

Collectively crafted ideas are strong, in quality, alignment and bonding.

Skills and tools

• As a service and product designer I am coaching a young food startup that hit a revenue plateau. So far we’re assesing their touchpoints and work on their business model canvas.

Sketch, Zeplin, InVision, Adobe CC (AI, PS, ID, AE) Art-direction and design management Organizing and running workshops 2017-now

Print- & UI-design, branding, marketing Illustration, experience boards / storyboards German, English, Russian Hobbies

Drawing, playing guitar, make ice-cream

Education

Ongoing: Design Sprint Master at AJ&Smart

Hamburg Animation Group award for best script and best design.

Animation School Hamburg, Germany (2003) Majors: Scriptwriting, character design, storyboarding Design College: Schwäbisch Gmünd, Germany (1995)

Service Design I started to voluntarily consult as I really enjoy creating alignment and asking many questions to the core pains to be a guide towards the next solution.

Compass.co is an analytyics dashboard for online stores.

My goal at Compass was mainly to lay the foundation for a scalable design team which I did by doing the following:

• Public documentation of assets and process in confluence • Help shaping a process with devs and marketing • Putting everything on the cloud with meaningful naming

and folderstructures • Setting up a component library using sketch and zeplin • Developed scalable way to create heaps of performance marketing collateral in very little time with sketch

I was also able to instigate an online retreat. With a small team we organized this over the course of three weeks and a little over 3 time-zones. The e-treat included strategic, fun and bonding elements.

2013 2016-2017

2014-2016

Freelance • DMC Russia / DJ Festival: Identity & marketing collateral, Identity, (animated) marketing collateral • Head Sports: Experience boards, Kids skis & merchandise • Kombinat Berlin (Agency): Workshops & UI-Design • Native Instruments: Marketing collateral

2011-2013

2010

2010-2016 2015

2015

Wahanda bought Salonmeister I became the Marketing Design Lead for Salonmeister DACH Development and rollout of marketing campaigns and meassures (online & offline). Directing a team of three designers.

Salonmeister, Berlin As a head of design I was hired to create a new identity. I kicked it of with a two day design workshop which enabled us to quickly develop our new style and implement it.

2014

2014

Publishings and exhibitions God Bless India, documentary graphic-novel Exhibited in Berlin / Stuttgart / St. Petersburg Kazka, sci-fi comic Exhibited in Berlin / Stuttgart / Moscow

Lieferheld / Delivery Hero Berlin Redesign, UI, marketing materials Freelance gig, establish a new identity Lecturing & Teaching • Behance Network, Portfolio conference, Tbilisi, Georgia • Dekra Higher School of Desgin, Berlin • HFG-Higher School of Desgin, Schwäbisch Gmünd • BOOM Comic-Festival, Storytelling, St. Petersbug, Russia • ADIDIDAS teachdays, Storytelling, Moscow SupercoolSchool.com – San Francisco Identity, UI

2010

2003 - 2010

Freelancing • EatÜber: Redesign, web, marketing • Head Sports: co-develop design style for kids line Skis, bags, kids coloring book. Under NDA • Album-arts: Gregg Robins (CH) and Sickless (D)

DaWanda Berlin Design manager, UI, marketing, repositioning DaWanda wanted to step up and come across more design savvy. My work was two-fold A) Buidling up a (wonderful) design team, to develope and create many ad-campaigns and daily marketing materials.

B) Facilitate the redesign and execute on it with the (wonderful) design team

Treatwell / Wahanda / Salonmeister is a beauty and treatment booking platform and a management SaaS-tool for salon owners.

After the latest merger and rebranding, I became a senior designer in a distributed design team. With two other senior designers we guided five juniors in bi-weekly sprint cycles.

We developed our own processes to execute on large quantities of online and offline marketing collateral in collaboration with each of the countries’ marketing leads.

GetYourGuide Berlin, Zurich Head of product design until merger with gidsy.com

WORKING EXPERIENCE – Moscow, Russia Rosinter Restaurants In-house design-department lead Rosinter is the biggest casual dining provider in Russia and the CIS. Art direction / Redesign and restructuring of all brand websites.

Ongoing development and maintenance of marketing colateral. Redesig Aneko, the mascot of Planeta Sushi.

Brandy White LLC, Design Director, Co-Founder, KFC, Next FM, Domino’s Pizza, ...

Freelance, Moscow • Habited Island, Comic, coloring 160 pages • DMC Moscow, international DJ competition • CSKA Moscow, soccer club, official logo • Build identity of Soyuznick Bank