2022 Better Homes and Gardens Real Estate Kansas City Homes | Seller Book

THE HOME SELLING EXPERIENCE

THANK YOU Thank you for inviting me to interview with you today and for considering me as the agent to represent you and your property. I truly appreciate the opportunity.

I understand you have many choices in deciding who will best serve your needs during the process. The decision you make will impact the success of your sale. It is BHGRE Kansas City Homes’ and my sincere objective to market and sell your home while maximizing return in the shortest amount of time. I’ll use my expertise and extensive marketing tools to promote your property to qualified buyers until it is sold.

I promise to communicate with you on a consistent, preplanned basis. I am your advocate who will guide you through the entire home sale process, always keeping your best interests at heart.

Sincerely,

KANSASCITYHOMES.COM

MEET SAMANTHA SAMANTHA AGENT 888.888.8888 sagent@kansascityhomes.com

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• • •

Kansas Association of REALTORS® Missouri Association of REALTORS® Kansas City Regional Association of REALTORS®

KANSASCITYHOMES.COM

EXPERIENCE “Pa dolendebis et doluptatium landit eos expellande la verum doluptatur audignatia si rem apitasp elitatus am dolecea veris sintem renime volut que core qui ad ut resci odipid uta dolupic totae con por serit. la verum doluptatur audignatia si rem apitasp elitatus am dolecea veris sintem renime volut que core qui ad ut resci odipid uta dolupic totae con por serit.” - Ezra Wilson, Fairway, KS

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Non cum voloren imilici enditiis elitiam eosam, sit apiendam in cumque estorer spisquodit exero in es.” Shannon Cossette, Kansas City

“Pa dolendebis et doluptatium landit eos expellande la verum doluptatur audignatia si rem apitasp elitatus Doluptatium landit eos expellande la verum doluptatur audignatia si rem apitasp elitatus am dolecea veris sintem renime volut que core qui ad ut resci odipid uta door serit.” - John Cobb, Parkville, MO

AWARDS 2021

#3 AGENT

BHGRE NATIONAL

HOMES SOLD

120 KANSASCITYHOMES.COM

WE HAVE THE NUMBERS From our earliest days in Kansas City, we have remained brokerage leaders in the real estate industry by developing relationships with our clients and our communities. The Better Homes and Gardens® Real Estate brand was built upon a passion for the home. Sellers benefit from this well-known brand through the exposure generated by millions of home searches online and the inherent trust of the iconic brand.

1

#

WOMAN-OWNED BROKERAGE IN THE BHGRE GLOBAL NETWORK

2021 SALES VOLUME

2021 SHOWINGS ON LISTINGS

2021 HOMES SOLD

KANSASCITYHOMES.COM

PHIL SUMMERSON, RICH HENRY AND JIM BURROWS

DAVID COOPER

CHRISTIAN BARNES

WE HAVE LOCAL ROOTS Locally owned since 1978, the Kansas City Homes name has been a part of the Greater Kansas City Metropolitan area real estate landscape and consistently provides high-quality representation and outstanding service to generations of home buyers and sellers. Aligning with its long-standing principles, Kansas City Homes also incites meaningful change through giving back and investing in the communities we serve.

Jim Burrows, Rich Henry, and Phil Summerson came together to form Summerson-Burrows

1978

1991

David Cooper and other industry leaders joined the company and became Prudential Kansas City Realty 2004

Summerson-Burrows affliates with Prudential Real Estate and becomes Prudential SummersonBurrows

2005

Company joins the Better Homes and Gardens® Real Estate network as BHGRE Kansas City Homes

2012

Company more than doubles its number of agents and increases sales volume to more than $1B

2020

2022

Christian Barnes and Mike Belzer become the principal owners of BHGRE Kansas City Homes

KANSASCITYHOMES.COM

A CULTURE OF CARING Our agents raise thousands of dollars and invest countless hours of their time each year to support organizations that make a difference in the communities we serve. Giving back in a meaningful way is a core value of our company. We are proud of our Kansas City roots and are honored to be able to serve this city beyond our real estate services.

KANSASCITYHOMES.COM

DRIVEN BY BETTER SERVICE Guided by PAIGE, our core business values, we’re committed to your unique goals and delivering an excellent real estate experience.

To stimulate energy to a higher level of inspiration and emotion

Being exactly what we claim to be

To embrace all people and ideas

To have increasing influence

To consistently exceed expectations

KANSASCITYHOMES.COM

FROM CONSULT TO CLOSE I will make sure you are always aware and informed about the steps that are needed to get your home SOLD.

1.

CONSULT I will analyze the market to determine the optimal selling strategy.

2.

PREPARE Your home has to look its best - this means cleaning, decluttering, landscaping, and staging.

3.

MARKET Utilize multiple marketing avenues to maximize your home’s visibility to buyers.

4.

NEGOTIATE Negotiate on your behalf to get the best price and terms in the shortest amount of time.

5.

CLOSE Together we navigate the contract-to-close process, and coordinate the details to ensure a successful closing.

KANSASCITYHOMES.COM

WHERE BUYERS FIND HOMES THE MOST USEFUL SOURCES FOR BUYERS

72%

18%

YARD SIGN

24% OPEN HOUSE

ONLINE VIDEO SITE

ONLINE SEARCH

REAL ESTATE AGENT

61%

12%

2021 NATIONAL ASSOCIATION OF REALTORS® PROFILE OF HOME BUYER AND SELLER REPORT

KANSASCITYHOMES.COM

THE REAL ESTATE COMMUNITY Because statistics show that a large number of home buyers facilitate their search and purchase through a real estate agent, it is important that we market your home to as many real estate professionals as possible.

• As a member of the Heartland MLS, I will enter full property details into the MLS database which will expose your home to over 12,000 REALTORS® in the Greater Kansas City area and beyond.

• Nearly 9 in 10 buyers use an agent to purchase a home and 90% of homes sold are done so through the MLS platform.

• Exposure on MLS ensures the widest distribution channel of available homes to ready, willing, and able buyers.

• For the vast majority of sellers, the enhanced exposure garnered through MLS is the preferred and superior method to reaching REALTORS®, buyers, and maximizing a marketdriven sales price. This is especially critical in a highly competitive market.

PRIVATE OFFICE EXCLUSIVE An alternative to MLS, referred to as a “private office exclusive”, might make sense for a very slim percentage of sellers, as this marketing method would expose homes to a much smaller pool of agents. With no public marketing allowed with this method, this is typically reserved for highly sensitive situations where a need for anonymity is required.

BROKER/AGENT TOUR At your discretion, I will schedule a special tour for brokers and agents to view the property. This will allow them to familiarize themselves with the home for possible presentation to their clients, as well as provide immediate feedback for your benefit.

KANSASCITYHOMES.COM

RELOCATION EXPERTS Our award-winning Relocation Department is committed to providing excellent service to home buyers and sellers moving to or from the Kansas City area. We are familiar with the special needs of relocating buyers, sellers, and corporations.

Our affiliation with Anywhere (formerly Realogy) and Cartus Relocation, an industry leader in employee relocation, ensures that we provide a smooth and efficient transition for transferees moving into and out of the Kansas City area.

iBUYER An iBuyer, or “instant buyer,” is a real estate company that uses algorithms and technology to buy and resell homes quickly. While there is an upside to the timeline, there is typically a downside to the financial outcome.

When selling to an iBuyer, there are two costs to consider: iBuyer service fees and the opportunity cost — the difference between the iBuyer offer and what you could get by selling on the open market.

A more traditional selling method may be a better option if your goal is to maximize price. Regardless of the route you chose, I am equipped to assist you with either process.

SOURCE: NERDWALLET

KANSASCITYHOMES.COM

ONLINE EXPOSURE WEBSITE SYNDICATION More than 95% of buyers begin their initial home search online. Our syndication boasts an impressive online presence that allows us to present your property to potential buyers across multiple platforms, offering you maximum digital coverage locally, nationally, and globally. Our listings can be found on many sites, including: • KansasCityHomes.com • BHGRE.com • Homespotter

• Homes.com • Zillow.com • Realtor.com

• Listglobally.com • Nextdoor.com • Trulia.com

LIST GLOBALLY When selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of Better Homes and Gardens® Real Estate, we have the resources to market your property to the highest possible number of potential buyers. When your home is posted to our website locally, it is immediately promoted to over 90 website portals, 60+ countries, and over 160M potential buyers.

90

WEBSITE PORTALS

60+ COUNTRIES

160M POTENTIAL BUYER

KANSASCITYHOMES.COM

CUSTOM MARKETING SOCIAL MEDIA At the time when your home becomes active, we launch your listing on multiple platforms with a unique approach, maximizing exposure at this critical time.

DIGITAL Our digital marketing involves emailing appropriately designed content to consumers. Through our technology platforms, targeted marketing is sent to potential buyers in your market area, as well as to REALTORS®.

PRINT Custom marketing materials will be made available for buyers and agents that visit your home.

123 N. STREET KANSAS CITY MO 56789 $950,000

KANSASCITYHOMES.COM

FRIENDS, RELATIVES & NEIGHBORS Our in-house marketing department is skilled in the preparation of effective marketing materials and tools made available to all buyers, including your friends, family, and neighbors.

CUSTOM ONLINE EXPOSURE We provide a website dedicated to your listing, with detailed property information and images of your home prominently displayed, which are easily shared with friends and family. We are also able to connect a myriad of marketing tools to the site, including property videos, tours, and more.

JUST LISTED 12345 W 90TH STREET | LENEXA, KS 66220 4 BEDROOMS 5 BATHROOMS 4,445 SQ. FT. REVERSE FLOOR PLAN

CUSTOM RESIDENTIAL MAILINGS We create a custom, professionally designed “Just Listed” postcard which is mailed directly to your nearby neighbors, alerting them that your home is on the market. By using smart technology, we are better able to pinpoint the recipients, which ensures we are marketing your home as effectively as possible.

$800,000

KANSASCITYHOMES.COM

BRANDING AND YARD SIGNS The Better Homes and Gardens® brand is a trusted and recognized institution, which extends beyond real estate with an audience of over 40 million consumers engaged 365 days a year. We deliver a full-service value proposition that engages the best technologies to meet the needs of buyers and sellers of every generation. The brand represents a true passion for the home with a deep commitment to homeownership that builds quality of life for individuals, families, and communities.

YARD SIGNS The iconic BH&G brand resonates with buyers when our sign is placed in your yard, with over 96% brand recognition. There is no other brand in real estate that can deliver that deep connection with consumers. The Better Homes & Gardens name, owned by Dotdash Meredith, has been a staple in American culture ever since the magazine was first published in 1922. For over 100 years, BH&G has been educating consumers around the globe on all things “home.” We are proud to bring the trusted BH&G brand to your home.

KANSASCITYHOMES.COM

DISTINCTIVE COLLECTION BHGRE Kansas City Homes has been representing luxury home buyers and sellers in the Kansas City market area with great success since 1978. We have in-depth knowledge of the market and are proud to bring the distinctive legacy of our brand to the sale of your property. Year after year we boast a higher than average market sale price.

LUXURY MARKETING BHGRECollection.com A central repository for our most exclusive listings, represented by Distinctive Collection real estate professionals across the country. Your property will take its place among this impressive collection, ready to be showcased to affluent buyers.

WSJ.com Reaching an audience of 42M digital readers per month with an average net worth of $1.4M.

RobbReport.com Boasting an audience of over 2M readers and over 3M unique page views, their reader’s household income averages $480K with a net worth of $3.1M.

ListGlobally.com Allowing your property to be displayed to over 160M potential buyers in over 61 countries spanning the globe.

Town and Country Magazine BHGRE Distinctive Collection properties are featured in a full-page ad three times a year in this premier luxury publication.

KANSASCITYHOMES.COM

DISTINCTIVE COLLECTION CUSTOM PRINT MATERIALS • Property Brochure • Feature Sheets • Just Listed Postcard WINTER | VOL. 13 | ISSUE 1

LUXURY AT IT’S FINEST!

1234 ROSEWOOD LEAWOOD, KS 66210

A SHOWCASE OF LUXURY HOMES FOR SALE

KANSAS CITY HOMES

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KANSASCITYHOMES.COM

WHY PRICING RIGHT MATTERS When it comes to pricing your home, targeting the right price will increase the visibility of your listing and drive more buyers your way. This strategy actually increases the number of buyers who will see your home in their search process.

BIGGEST HOME SELLING MISTAKES: • Pricing too high • Using an odd list price

• Unpleasant odors • Cluttered space

• Limited showing availability • Unwilling to negotiate price and/or repairs

PRICING MODEL

Source: Keeping Current Matters

KANSASCITYHOMES.COM

COMMUNICATION & FEEDBACK Communication with you, the seller, is critical to an exceptional selling experience. You will be contacted via your preferred method with feedback, reports, and comments on a regular basis.

ACTIVITY REPORTS I will provide periodic activity reports that detail all marketing and advertising efforts. The reports will include open houses, showing activity and comments from prospective buyers and their agents.

A neighborhood market activity report that includes a list of comparable properties on the market that are active, pending, or recently sold can also be provided.

OBJECTION VS CONDITION It is important to differentiate between possible objections and conditions regarding the property.

• •

An objection is a feature or state that can be adjusted or corrected. Common objections: outdated paint or wallpaper, carpet in disrepair, the landscape in need of sprucing, etc.

A condition is a feature that can’t be altered or changed. Common conditions: property located on a busy street, property backing to a commercial property, located in a flood plain, etc.

ADVICE AND ADJUSTMENTS Armed with the knowledge of the difference between objections and conditions, we will review and consider all market activity and feedback provided by prospective buyers and their agents. I will share suggestions based on all pertinent information so you have the best information to make informed decisions along the way.

KANSASCITYHOMES.COM

PREPARE Together we will tour your home to prepare a detailed summary of the interior and exterior areas of the property. Since first impressions are lasting, we will suggest improvements to enhance the marketability of your home and ensure that it will compete more favorably with other homes in the marketplace.

POLISH

Evaluate how your home looks from the street. Curb appeal is paramount and the first impression.

Cut and trim the lawn and get landscaping in top condition, adding new plants and color as necessary.

Consider painting the front door and replacing the doormat to freshen the entrance.

Paint any part of the house that needs it. Clean walls and windows, inside and out.

Repair screens and windows so they show and work properly.

STAGE

Neutralize the home of any pet, smoking or cooking odors. Over use of air fresheners can also be unpleasant.

Clean carpets and patch or replace if necessary.

Make rooms appear larger by storing or removing excess furniture.

Replace any items that are of a permanent nature (light fixtures, etc.) which will not be a part of the sale.

If you have a pool, make sure it sparkles.

ORGANIZE

Organize closets to show off storage space.

Remove unnecessary items from kitchen cabinets to show off their spaciousness.

Clean appliances and keep them in good working condition.

Clean garage and storage areas.

SHOW

THE FOLLOWING IS A LIST OF SOME OF OUR TYPICAL RECOMMENDATIONS

Keep the interior in impressive condition and at a comfortable temperature.

Open window coverings and turn on lights. Lamplight is more pleasant than harsh overhead lighting.

Make sure all light fixtures and lamps are working properly.

Make sure all pets and children are out of the way during showings.

Show off all rooms, including the closet and storage space, to their best advantage.

KANSASCITYHOMES.COM

PHOTOGRAPHY FIRST IMPRESSIONS MATTER The first impression in the home selling process happens long before a buyer walks through the front door. Over 95% of home buyers start their search online, so the quality of your home’s images is crucial to the success of the selling process. Oftentimes a buyer will decide whether or not they schedule an in-person showing solely based on the photos.

PREPARING YOUR HOME FOR PHOTOS: • A thorough professional cleaning is ideal, including carpets.

• Declutter and depersonalize, paying special attention to the kitchen and bathrooms.

• Store any trash cans, pet bowls, and other items that might detract from the features of the home.

• Good lighting is ideal. Open window coverings and turn on lamps.

• Don’t forget the exterior: a freshly mowed lawn and sharplooking landscape beds photograph best.

BEFORE

96% of buyers say the listing photos are the most useful resource when looking at homes online.

AFTER

KANSASCITYHOMES.COM

SHOW Together, we will work with ShowingTime to show your home on a schedule that is convenient for you.

You will have 24/7 access to showing activity and feedback from potential buyers when it’s provided.

There are several ways we can set up your home to be viewed by agents and their clients: GO SHOW No advanced notice is needed. This works best for unoccupied homes, or sellers with a very flexible schedule.

COURTESY CALL ShowingTime will notify you based on your preferences about an impending showing. We can set criteria for appointments such as, at least one hour notice prior to the requested showing time.

APPOINTMENT ONLY The seller must approve the date and time with Showing Time prior to the confirmed showing appointment.

SHOWING FEEDBACK Showing agents will be prompted to give feedback within 24 hours of the showing. If the agent provides feedback, you will either receive those automatically or I will provide feedback to you, depending on your preference.

OPEN HOUSES At your discretion, an open house will be scheduled for the public. Your home should be made ready for the open house as you would for any showing by keeping the exterior and interior in impressive condition. I will arrive early to place open house signs, turn on all lights, open window coverings, and adjust the interior temperature. At the conclusion of the open house, your home will be left as it was found. Feedback will be provided and follow up with visitors about a second showing or offer.

KANSASCITYHOMES.COM

AFTER CONTRACT IS SIGNED INSPECTIONS: The inspection time period will be agreed upon during contract negotiations, typically a 7-14 day window.

The buyer and their agent will be responsible for scheduling all inspections.

I will communicate with you when the inspections are being held.

You should expect to be away from the home while inspections are taking place.

Plan on the whole-house inspection taking about 2-3 hours.

Prepare your home for the inspection as you did for showings.

Please note that the inspection notice, reports, and supporting documents are often not provided at the time of inspection, but in the days following.

Unless negotiated differently in the purchase contract, the buyer(s) have 3 options once the inspection time period is complete or the inspection notice is delivered.

The inspection notice will denote one of the following 3 options: Accept the property as-is (ask for no repairs) Cancel the contract Resolution of Unacceptable Conditions (negotiate repairs) Any relevant inspection report(s) will accompany the inspection notice.

Once the inspection notice is delivered, the parties will have 5 calendar days to agree upon any renegotiations or repairs, unless the time period was adjusted in the originally contracted terms.

In some instances, compensation in lieu of repairs is negotiated (by way of a credit to closing costs or a reduction in the purchase price).

APPRAISAL: The buyer or buyer’s lender is responsible for ordering the appraisal.

Typically, the appraiser will contact me to set up a date/time to conduct the appraisal and I will communicate that to you.

Prepare the home as you did for showings for the appraisal appointment.

Oftentimes, the appraisal report and value details are not shared with the seller outside of a verbal indication that the home has appraised at.

KANSASCITYHOMES.COM

PRIOR TO CLOSING A few weeks prior to closing, the title company will contact your current mortgage company (if applicable) to obtain an official loan payoff. I will assist the title company in connecting with you to get pertinent information to allow them to access this information. If your home is subject to HOA assessment, the title company will contact the HOA management to obtain verification that any dues are current.

Buyers will likely perform a final walk-through of the property in the days leading up to closing.

This is to ensure that the property condition has not changed or been altered. If any repairs were negotiated, they also have the option to reinspect to ensure repairs are completed. If applicable, the buyers will need to be provided invoices and paid receipts for negotiated repairs.

Call or go online to have all utilities transferred out of your name as of the contracted possession date. Don’t forget to have the mail service transferred to your new address. Don’t forget to have your mail service transferred to your new address and update any delivery service companies (such as Amazon).

Make sure your homeowners insurance remains in place through the contracted possession date.

CLOSING AND POSSESSION Sellers typically sign closing documents prior to the buyer signing, and in many instances, sellers may sign a few days prior to the contracted closing date.

The signing of closing documents will take place at the title company and you’ll need to bring a valid government-issued photo ID (i.e. Driver’s license or US Passport).

Coordinate with the buyers on access to the property at the time of possession. It is customary that any additional keys, garage door transmitters, ceiling fan remotes, and the like are gathered and left in the home.

Most purchase agreements will say the home needs to be left in “broom clean” condition. It is best to clean once all your belongings have been moved out.

When the buyer purchases your home, usually they are also purchasing most appliances.

You can make it easier by gathering all of the manuals, warranties, and receipts for those appliances in one location - many leave in a large envelope or a kitchen drawer.

If you consider leaving anything behind, please make sure we clear it with the buyers first to ensure they would like the items. Also, make sure you do not take any items that convey with the home and were not previously excluded from the purchase.

KANSASCITYHOMES.COM

HELPFUL TERMS MORTGAGE TERMS ADJUSTABLE-RATE MORTGAGE (ARM): Mortgage loan in which the interest rate of a home may vary at specific intervals during the loan term.

AMORTIZATION: A payment plan by which the borrower gradually reduces the balance of the mortgage by making monthly payments of principal and interest.

CONVENTIONAL LOAN: Any mortgage loan other than a governmental loan.

FIXED-RATE MORTGAGE: Mortgage loan in which the interest rate will not change throughout the duration of the loan.

GOVERNMENT LOAN: A mortgage loan guaranteed or insured by a government agency such as the Veterans Administration (VA) or the Federal Housing Administration (FHA).

ASSESSED VALUE: Estimate of property value by a public tax assessor used as the basis for calculating property tax.

SURVEY: A process whereby the property is measured and a scaled blueprint of the land and its property lines, structure, and easements is drawn.

CLOSING: The final step in the sales agreement where property ownership is transferred from seller to buyer.

TITLE: A document that refers to the ownership of a particular piece of property.

CLOSING COSTS: Fees and expenses, other than the cost of a property, are charged to transfer ownership.

EARNEST MONEY: A payment provided by the buyer that is held, typically in escrow, as a show of good faith, indicating the intent to purchase the property.

ESCROW: A legal arrangement in which a third party, typically a title company, temporarily holds money or property until a particular condition has been met (such as the fulfillment of a purchase agreement).

POINT: One percent of the loan amount is paid to the lender, usually in exchange for a lower interest rate on the loan.

HOMEOWNERS INSURANCE: Also called hazard insurance, covers physical damage to the property, as well as theft and personal liability. It does not cover flooding; flood insurance must be purchased separately if needed.

PRINCIPAL AND INTEREST PAYMENT (P&I): The monthly payment of interest charges and part of the principal loan balance. With taxes and insurance included, this makes up the monthly mortgage payment (PITI).

INSPECTION: Service performed by an inspector to identify any possible structural or mechanical problems.

PRIVATE MORTGAGE INSURANCE (PMI): A policy that protects the lender in the event of default, and ensures repayment of the loan in case of the borrower’s death or disability. PMI is generally required if the buyer’s down payment is less than 20 percent of the purchase price or appraised value.

CONTRACT/CLOSING TERMS APPRAISAL: The opinion of an appraiser in estimating the market value of a home; usually required by a mortgage lender.

LISTING CONTRACT: An agreement between a homeowner and an agent authorizing the agent to offer the owner’s property for sale.

MARKET VALUE: The highest price a buyer would pay and the lowest price a seller would accept.

SELLER OR OWNER DISCLOSURE: Legal requirement that the seller discloses in writing any known defects or repairs that have been made to the property.

TITLE INSURANCE: Policy that protects the holder from any loss resulting from defects in the title.

TITLE SEARCH: Research of public records to identify ownership, liens, and encumbrances affecting the property.

REAL ESTATE TERMS AGENCY: A term used to describe the legal relationship between a seller and a broker, or a buyer and a broker.

AGENT: Term used to describe a real estate salesperson licensed by the state who, under the supervision of a broker, represents a buyer or seller in the purchase or sale of a home.

BROKER: A person licensed by the Kansas or Missouri Real Estate Commission who acts as the fiduciary agent of the seller or buyer in a real estate transaction.

BUYER AGENCY: Agency relationship in which a buyer contracts with a broker to represent the buyer’s interests in real estate transactions.

MULTIPLE LISTING SERVICE® (MLS): A computerized list of all properties for sale by member brokers.

REALTOR®: A licensed agent or broker who is a member of the National Association of Realtors®, through local affiliates such as the Kansas City Regional Association of Realtors.

Realtor® membership is voluntary and represents a commitment to the highest levels of professionalism.

KANSASCITYHOMES.COM

KANSASCITYHOMES.COM