Kansas City Symphony Business Council Details by KCSymphony

Invest in your Community. Join the many Kansas City-area businesses that are part of the Kansas City Symphony Business Council.

Welcome! Dear Friends, Through captivating concerts and vibrant community programs, the Kansas City Symphony has become the region’s largest performing arts organization and has made our city a world-class cultural destination. As Executive Director, I am honored to lead this treasured Kansas City institution. Our distinction as the area’s premier performing arts organization would not be possible without the support of Kansas City’s business community, and I am pleased to introduce to you the Kansas City Symphony Business Council. The Kansas City Symphony Business Council is a network of more than 100 Kansas City businesses that support the mission and music of the Symphony. Our Business Council members receive a variety of exclusive benefits, such as marketing recognition, business development and networking events with corporate leaders, and unique client entertainment opportunities tailored to each business. Details about Business Council membership benefits can be found in this brochure. The impact of the Kansas City Symphony reaches far beyond the doors of Helzberg Hall and the Kauffman Center for the Performing Arts: • Each year, the Symphony reaches more than 1 million people through concert performances, television and radio broadcasts, and education programming. • In the 2013-14 season, Symphony tickets were purchased by people from all 50 states and 8 foreign countries. • The Symphony contributes significantly to the economic well-being of Kansas City and is responsible for $19.5 million in economic activity in the region. When you support the Kansas City Symphony, you actively improve the quality of life enjoyed by residents and businesses in our community. A vibrant arts culture attracts educated, highly-skilled professionals vital to the growth of local businesses and corporations. Your investment Kansas City Symphony Business Council

in our institution creates a valuable partnership that benefits your organization, the Symphony and ultimately, the community at large. I hope you will consider becoming a member of the Kansas City Symphony Business Council and help us build a more dynamic and vibrant Kansas City. Sincerely,

Frank Byrne | Executive Director, Kansas City Symphony 2

BY THE NUMBERS

NUMBER of PERFORMANCES AS THE ORCHESTRA for KANSAS CITY BALLET and THE LYRIC OPERA in the 2014/15 SEASON

NUMBER of WEEKS in a SINGLE SEASON (SEPTEMBER - JUNE)

116 PERFORMANCES OF 48 DIFFERENT PROGRAMS in the 2014/15 SEASON

NUMBER of CHILDREN AND ADULTS WHO PARTICIPATE IN SYMPHONY EDUCATION PROGRAMS ANNUALLY

NUMBER of PEOPLE WHO ATTEND SYMPHONY CONCERTS in HELZBERG HALL at KAUFFMAN CENTER FOR THE PERFORMING ARTS ANNUALLY

180,000

NUMBER of PEOPLE WHO ATTEND FREE PUBLIC SYMPHONY CONCERTS ANNUALLY

$147,000

RAISED by SUPPORT SCHOOL MUSIC for 16 LOCAL SCHOOL DISTRICTS

AMOUNT of STATE and LOCAL TAX REVENUE GENERATED by THE SYMPHONY ANNUALLY

THE KANSAS CITY SYMPHONY HAS A

50+1+10 ANNUAL EARNINGS in TICKET SALES

THE SYMPHONY ATTRACTS PATRONS FROM ALL 50 STATES, plus D.C. and 10 FOREIGN COUNTRIES

FULL-TIME MUSICIANS

ANNUAL IMPACT on the LOCAL ECONOMY

$15.6

TV BROADCAST AUDIENCE for BANK of AMERICA CELEBRATION at THE STATION

BUDGET in FY16

Connect

34,000 THE NUMBER OF HOUSEHOLDS WHO RECEIVE SYMPHONY EBLASTS and DIRECT MAIL MARKETING

CONNECT with our AUDIENCES through EXCLUSIVE MARKETING and BRANDING OPPORTUNITIES When you support the Kansas City Symphony, you receive exclusive marketing and branding opportunities. The Symphony offers your company a variety of exclusive ways to market your brand to our audience members and patrons. Your commitment to the Symphony not only supports a world-class performing arts institution, but also provides your company with extensive visibility and brand recognition.

SPONSORED BY

2014/15 SEASON 2014/15 SEASON

STERN CONDUCTS MOZART AND BRAHMS Friday, Saturday & Sunday, January 16-18, 2015

STERN CONDUCTS MOZART AND BRAHMS MICHAEL STERN, conductor JAIME LAREDO, violinist SHARON ROBINSON, cellist

SYMPHONY MARKETING MATERIALS:

Friday, Saturday & Sunday, January 16-18, 2015 W. A. MOZART

• Recognition in Symphony concert program books

MICHAEL STERN, conductor JAIME LAREDO, violinist SHARON ROBINSON, cellist ANDRÉ PREVIN

• Recognition on Symphony website • Recognition on postcards for sponsored concerts

W. A. MOZART

DIRECT MAIL: • Inclusion in direct mail pieces and email blasts to nearly 34,000 households

Symphony No. 35 in D Major, K. 385, “Haffner” I. Allegro con spirito II. Andante III. Menuetto IV. Presto

Double Concerto for Violin, Cello and Orchestra Movement I: Quasi allegretto

Movement II: Slow Symphony No. 35 in D Major, K. 385, “Haffner” Movement III: Presto violinist | Sharon Robinson, cellist I. AllegroJaime conLaredo, spirito Kansas City Symphony co-commission and Kansas City premiere II. Andante INTERMISSION III. Menuetto BRAHMS Symphony No. 1 in C Minor, op. 68 IV. PrestoI. Un poco sostenuto - Allegro II. Andante sostenuto III. Un poco allegretto e grazioso

ANDRÉ PREVIN

Double Concerto Cello IV. Adagiofor - Più Violin, andante - Allegro nonand troppo,Orchestra ma con brio Movement I: Quasi allegretto 2014-2015 II: Jr.Slow Charles and Virginia Clark Shirley and Movement Barnett C. Helzberg, Movement III: PrestoLyman and Sally Ott Jaime Laredo, violinist | Sharon Robinson, cellist co-commissionofAndréPrevin’sDoubleConcertoforViolin,Cello,andOrchestra KansasThe City Symphony co-commission Kansas City premiere was underwritten by the Miller Nicholsand Charitable Foundation

SYMPHONY WEBSITE: • Recognition on Symphony sponsor page

THE SEASON IS GENEROUSLY SPONSORED BY

THE CONCERT WEEKEND IS SPONSORED BY

THE CLASSICAL SERIES IS SPONSORED BY

FRIDAY’S CONCERT IS SPONSORED BY

INTERMISSION

ADDITIONAL SUPPORT PROVIDED BY

ADVERTISING:

BRAHMS

• Inclusion in Kansas City Symphony advertising on local television,

JANUARY 16-18

PROGRAM BOOK JANUARY 16-18

REACH THOUSANDS of POTENTIAL CUSTOMERS with YOUR SUPPORT OF THE SYMPHONY

Podcast available at kcsymphony.org

Symphony No. 1 in C Minor, op. 68 25 I. Un poco sostenuto - Allegro II. Andante sostenuto III. Un poco allegretto e grazioso IV. Adagio - Più andante - Allegro non troppo, ma con brio KANSAS CITY SYMPHONY

radio, The Kansas City Star, outdoor media and magazines. SOCIAL MEDIA:

THE 2014-2015 SEASON IS GENEROUSLY SPONSORED BY

Shirley and Barnett C. Helzberg, Jr.

• Recognition in social media posts to more than 22,000

THE CLASSICAL SERIES IS SPONSORED BY

Facebook fans and over 8,400 Twitter followers

THE CONCERT WEEKEND IS SPONSORED BY

Charles and Virginia Clark

FRIDAY’S CONCERT IS SPONSORED BY

Lyman and Sally Ott

Theco-commissionofAndréPrevin’sDoubleConcertoforViolin,Cello,andOrchestra was underwritten by the Miller Nichols Charitable Foundation ADDITIONAL SUPPORT PROVIDED BY

handel’s MESSIAH

Friday and Saturday, Dec. 5-6 at 8 p.m. Sunday, Dec. 7 at 2 p.m. Helzberg Hall, Kauffman Center This mosaic of the Scriptures remains Handel’s most famous work, and is one of the most triumphant choral pieces ever written. Warm your holiday season with an enduring favorite, Handel’s Messiah, performed by the Kansas City Symphony and Chorus, along with the Independence Messiah Choir. From the “Passion of the Christ” to the “Hallelujah Chorus,” this is the perfect way to kick off your holiday season. Tickets start at $24 for adults, with youth tickets from $12.

Groups of 10 or more save 20%!

WaltZing in a Winter Wonderland

Wednesday, December 10 at 7 p.m. Helzberg Hall, Kauffman Center

Aram Demirjian, associate conductor Kathy Haid Berry and Kristi Velicer, violin

chris mann & oleta adams With the kc symphony

ClASSiCS UnCOrKeD COnCerT

Start off the most wonderful time of the year with a program of joyful, elegant and lively dance music inspired by the holiday season! Enjoy Tchaikovsky’s “Waltz of the Flowers” from The Nutcracker, Waldteufel’s Skater’s Waltz and Strauss’ Snowdrop Waltzes. Tickets are $25 each and include a glass of wine after the concert.

A benefit for the Mission Project and First Downs for Down Syndrome Friday, December 12 at 8 p.m. Helzberg Hall, Kauffman Center Aram Demirjian, associate conductor You might know Wichita native Chris Mann from NBC’s “The Voice,” but Mann also has been recording classicalpop albums and playing to sold-out crowds across the U.S. Kansas City’s very own Oleta Adams toured the world with the band Tears for Fears after being discovered in a KC nightclub, then recorded smash albums and released her signature hit “Get Here.” Together, they promise a soulful and uplifting evening of memorable music. Tickets start at $52.

Call the Box Office

(816) 471-0400

1703 Wyandotte, Suite 200, Kansas City, MO 64108

Podcast available at kcsymphony.org

christmas festiVal

Thursday, December 18 at 7 p.m. Friday, December 19 at 8 p.m. Saturday, December 20 at 1 p.m. and 8 p.m. Sunday, December 21 at 2:30 p.m. and 7 p.m. Helzberg Hall, Kauffman Center Aram Demirjian, associate conductor KC Symphony Chorus, Charles Bruffy, chorus director

KANSAS CITY SYMPHONY

Cherished Christmas carols and yuletide songs, talented special guests and one jolly visitor from the North Pole are sure to fill you with holiday spirit. A jewelry prize from Helzberg Diamonds will be given away at each performance, no purchase necessary. Adult tickets start at $30, with child tickets from $15. NON PrOFIT OrG. U.S. POSTAGE PAID KANSAS CITY, MO PErMIT NO. 3642

or visit us online

kcsymphony.org

Box office hours: 10 a.m. - 5 p.m., M-F Group and student discounts are available

DIRECT MAIL

Entertain

ENTERTAIN VALUED CLIENTS and EMPLOYEES with the sponsorship of a Symphony concert When you support the Kansas City Symphony, you receive exclusive opportunities to entertain clients and guests. The Symphony offers our corporate partners the opportunity to

Kansas City Symphony Business Council

“DEMDACO is a proud supporter of the Kansas City Symphony. We see community involvement as one of the primary responsibilities of business and are committed to being involved in our local communities and around the world. Supporting local arts and music here in our hometown is part of that commitment. We look forward to many more years of partnership with the Symphony.” - David Kiersznowski, CEO DEMDACO

sponsor a Symphony Concert. You receive not only extensive marketing visibility, but also the opportunity to provide a full evening of entertainment to valued clients and guests. With your sponsorship, you receive exclusive entertaining privileges. • Host an exclusive, pre-concert reception in the Sprint Reception Suite for special guests and clients with Symphony leadership and musicians. • Receive complimentary tickets to your sponsored concert for employee use and client entertainment. • Access to the suite during intermission for meet and greet with musicians and associate conductor. • Display marketing collateral during your private reception. • Recognition in live pre-concert announcements, and in the program book for the sponsored concert.

VEN BEESTTHEO N I EBEB BERNAHMS OHTTSEN BRUSSY NEVN IE ARRB B OŘSÁK E D SMYH ED V AYUND B DAN D U Y S S H MAVIYN REACH OUR MOST . IEW D .J F V P9R E V 2 O E Ř Á H .J.F SI K S L UW R CH X E E G A LOYAL SUPPORTERS EG NDY IVESUNIO NIWHSSER VI M MAHLRSETARTION N HALE ELGAOKOFIEVD RERLA Sponsor a Symphony Society pre-concert reception before a G PRCOPLANBEFF O P R classical or pops concert and reach our most loyal supporters. O NIN K MA FOPOC I H E O C V A R • Receive exclusive branding with sponsored reception, NAL EL ANUNR RAV D NINAMHCRAR GVUICEH ST and the opportunity to meet and market to our SCSHTUAM A O FFO K LEV S O C H H S most generous Symphony supporters. S SIBELIUS INSKY NNVAOMKU SOH T A V SKY S I B I E • Symphony Society is a membership group for annual HC STARIA SUIRLTS OVART K H 8 C T P A . M V supporters at the $1,500 level or greater. O I T . N C W.A. M Z YKKSSVOKIAH A . Y AZOM .W TR

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As a Corporate Partner, you will receive VIP access and invitations to many Kansas City Symphony events throughout the year. You will have the opportunity to entertain valued clients and guests at the Kansas City Symphony, providing a unique behind-thescenes experience they will not find elsewhere in Kansas City. Some of these VIP benefits include: • Access to the VIP Hospitality Tent at Bank of America Celebration at the Station • Pass to the Sprint Reception Suite during classical concert intermissions • Helzberg Hall Backstage Tour passes (on selected dates)

Below left: Kansas City Mayor Sly James, Symphony Chair Emerita Shirley Bush Helzberg, and Mrs. James at the Symphony’s Bank of America Celebration at the Station VIP hospitality tent. Below: The Symphony’s Bank of America Celebration at the Station.

• Invitations to exclusive Symphony events

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Enhance

ENHANCE THE QUALITY OF LIFE in your community A vibrant performing arts culture creates a vibrant and thriving sense of community benefiting residents and businesses and attracts tourists. Businesses • A vibrant arts culture attracts educated,

“We are delighted to partner with the Kansas City Symphony to present Bank of America Celebration at the Station, and additionally to provide significant operating support for its regular season. The pivotal role of the Symphony is vitally important to our city’s arts and culture scene.”

Kansas City Symphony Business Council

– Linda Lenza, Senior Vice President, Market Manager, Kansas City & Minneapolis-St. Paul, Enterprise Business & Community Engagement

highly-skilled professionals to a metropolitan area. • The Symphony provides a valuable resource to entertain out-of-town clients and guests. • The Symphony employs community residents who patronize local businesses. Symphony musicians and staff live work, and raise families in the Kansas City area. Tourism The Symphony makes Kansas City an attractive destination for out-of-town and regional tourists. • Visitors attending Symphony events spend an average of $47.18 per person bringing millions of dollars to Kansas City and supporting thousands of jobs. • The Symphony attracts audiences drawn from more than 400 ZIP codes who often patronize local businesses and restaurants when attending Symphony concerts and events.

50+1+10

THE SYMPHONY ATTRACTS PATRONS FROM ALL 50 STATES, plus D.C. and 10 FOREIGN COUNTRIES

70,000 GO FURTHER with your message

THE NUMBER OF PEOPLE WHO ATTEND FREE SYMPHONY PERFORMANCES ANNUALLY

The Kansas City Symphony entertains audience members and listeners both in Helzberg Hall and through radio, television and public events. Your company will have the opportunity to advertise to thousands of Symphony listeners across many mediums.

“As part of our commitment to our clients and the Kansas City community, we honor the people and places that we collectively care about. We believe in the power of community to build economic strength and personal financial success.” – Brad Scott, Market President, The Private Client Reserve of U.S. Bank & Chair of the Kansas City Symphony Business Council.

Reach

REACH your TARGET MARKET Income • 52% of our ticket-buying households make more than $100,000 a year. Families

Kansas City Symphony Business Council

“Shook, Hardy & Bacon supports the Kansas City Symphony with pride. Its tradition of excellence, community service and breathtaking performances speaks well of its vision and the mission of its founders and supporters to advance the arts in our community. We applaud the Symphony and all who help bring the magic of its music to regional audiences and enthusiastic fans around the world.” – John Murphy, Chair, Shook, Hardy & Bacon L.L.P.

• 92% of our ticket buyers are married • 23% of our ticket buyers have children 18 or younger living in the home Purchasing habits • 56% of our ticket buyers opt for “the best” things available when making a purchase and only 6% consider price as the main motivator when making a purchase. • 98% of our tickets buyers make up their own minds, versus consulting others, when considering a purchase – they know what they want. • Our tickets buyers are almost 60% more likely to buy tickets online than the general population. Travel and leisure • Our ticket buyers are 4 times more likely to travel to a foreign country – 33% of our audience reported “frequent” foreign travel. • Our ticket buyers are 30% more likely to read the newspaper on a regular basis. Community involvement • Our ticket buyers are over 7 times more likely to make charitable contributions or volunteer for causes.

180,000 THE NUMBER OF PEOPLE THE SYMPHONY WELCOMES TO HELZBERG HALL at KAUFFMAN CENTER for the PERFORMING ARTS EACH SEASON

SERVE a DIVERSE POPULATION and contribute to your community Support from our corporate partners allows the Symphony to provide extensive education and community programming that serves a diverse population throughout the Kansas City metro region. Education and community programming: • The Symphony reaches more than 50,000 students and educators each year through the Symphony’s Youth Education programs. The Symphony offers a variety of programs for students of all ages.

Music Director Michael Stern coaches a high school string quartet as part of his chamber music master class.

• The Symphony’s Youth Education programs have positive outcomes for students and educators who participate: • Providing opportunities to improve students’ cultural understanding and individual knowledge • Serving as the impetus for students throughout our community to discover musical interests and new avenues of artistic expression • Engaging students and their families in the performing arts • Increased accessibility of arts participation for all Kansas City-area communities • Connection to the Symphony and guest artists through the Open Rehearsal Series, Bush and Jamie Helzberg Instrument Petting Zoo program and Charles and Virginia Clark Inside Music Series

“I thought it was a great combination – wonderful cooperation between the Zoo and the Symphony. Great synergy and a wonderful partnership!” -Randy Wisthoff Executive Director Kansas City Zoo

Symphony Business Council Partnership Benefits CONCERT ATTENDANCE AND ACCESS Tickets for select Symphony concerts in Helzberg Hall Invitation to purchase tickets to the Bank of America Celebration at the Station VIP experience Access to the Sprint Reception Suite at Classical, Pops, and Holiday concerts (includes hors d’oeuvres and a full bar) Complimentary beverage coupons Backstage tour invitations (selected dates)

CORPORATE MARKETING BENEFITS Company recognition in program guide throughout Symphony season (over 110,000 impressions) Company recognition on Symphony website (23,000 views monthly on average) Company recognition on Sprint Reception Suite digital video screens (over 4,000 impressions) Includes Symphony performance(s) sponsorship opportunity Company recognition in pre-concert announcement at sponsored concert Inclusion in direct mail and print advertising associated with sponsored concert Option to create printed insert to be distributed in programs during sponsored concert (up to 1,600 impressions per performance) Company recognition in Symphony digital marketing related to sponsored concert

VIP BENEFITS

Kansas City Symphony Business Council

Tickets for two to the annual Contributors’ Concert — a free concert to thank Symphony donors Access to reserved green space at Bank of America Celebration at the Station (space is limited) Invitation to VIP events and networking opportunities VIP Invitation to New Season Announcement and Reception Interact with musicians, leadership, Symphony donors and other Business Council Members VIP Invitation to Season Opening Reception Interact with musicians, leadership, Symphony donors and other Business Council Members Exclusive invitation for two to pre- or post-concert dinner with a guest artist, conductor, executive director and other VIPs Opportunity to host a pre- or post-concert event in the Sprint Reception Suite

All corporate partnership benefits and concert sponsorships can be customized to meet your specific needs.