Uriomma Brand Guide

Page 1


Company Profile

Color Pallette

Color is essential in communicating Uriomma’s identity. Below are the primary swatch colors that can be used when creating signs, newsletters, posters, ads, etc. Please use these swatches. No other primary swatch colors should be used.

Black CMYK: 75 68, 67, 90 RGB: 6, 13, 0 Hex: 000000 Uriomma Tan PMS 468 C CMYK: 13,13,33,10 RGB: 222,211, 176 Hex: DED3D0

Typefaces

Typography is essential in communicating the Uriomma identity. The following typefaces are authorized for use with Uriomma brand. No other fonts outside of this list should be used for body copy or in conjuction with the Uriomma Logo Mark.

Arial

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

Sweetly Broken

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

Uriomma Red PMS 200 C CMYK: 18,100, 83, 18 RGB: 190, 15, 52 Hex: BE0F34

Logo

Below is Uriomma’s official Logo. It consists of two elements, the symbol and the logotype.

Tagline

2 Color Tagline

Logo in Uriomma Tan

Logo in reversed in Uriomma White

Logo in Uriomma Black

1 Color Tagline


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