History
Katava Davis
Current
Digital Presentations
Future
Hao Wang
Background • Founded by Richard and Céline Vipiana in 1947 in Paris, France • Started as a children’s shoe store • Madame Céline managed the designs
Important Dates • 1959: Women’s shoe line introduced • 1966: Handbag collection launched • 1996 : Céline became a member of LVMH
Faces of Céline • 1997: Michael Kors becomes Lead Designer • 2004: Roberto Menichetti takes over as Lead Designer • 2005: Ivana Omazic becomes Creative Head • 2008: Phoebe Philo becomes Creative Director
Michael Kors • Created Céline’s ready to wear division • Established a strong celebrity following • Designed iconic pieces such as the Swarovski-‐crystal pants and the Boogie Bag
Roberto Menichetti • Presented two collections • Not well received by the critics • Was released from Céline in 2005
Ivana Omazic • Served as Creative Head for three years • Produced collections that mimicked other designers of that time • Lacked the innovation needed to bring Céline to its full potential
Phoebe Philo • Revived the brand after a long draught • Created iconic handbag styles such as the Phantom, Trapeze, and the Mini Luggage • Recently redefined the Céline woman
Redefining the Celine Woman • In 2013 Philo decided to recreate the Céline look in her Spring Summer 2014 collection • Wanted this collection to evoke more feeling • Changed her simplistic clothing into canvas’s
Inspiration Brassaï •
Hungarian photographer, sculptor, and filmmaker who rose to fame in France during the 20th Century
Inspiration to Collection • Images of his photographed graffiti made an appearance in this collection
Brassai Graffiti Photography
CĂŠline S/S 2014
Inspiration Sonia Delaunay • Jewish-French artist who cofounded the Orphanism art movement
Inspiration to Collection • Circular brush strokes featured on the silk tops • Color palette of red, green, and yellow tones mixed with powder pinks, sands, and mint hues
Sonia Delaunay Market at Minho
CĂŠline S/S 2014
Inspiration Yves Klein French artist who was a leading member of the New Realism movement
Inspiration to Collection Use of the signature Klein Blue in several accessories and piece in the collection
Yves Klein , Klein Blue
CĂŠline S/S 2014
Inspiration Street Art •
Jean-Michel Basquiat: Famous American artist originally known for his graffiti. Soon became an integral artist in the Neo- Expressionism movement.
•
Keith Haring: Artist and social activist who reflected the New York street culture in his work.
Inspiration to Collection Brought a bold new look to the line and added feeling, movement, and excitement to the collection.
Jean Michel Basquiat All Colored Cast Part III
Céline S/S 2014
Keith Haring The Political Line Â
CĂŠline S/S 2014
Key Issues • Durability of handbags • Weight and closure of handbags • Exotic handbags reputation
Slouchy to Structured • Include support systems in structure • Use more durable leather • Treat leather to reduce scratching
Weight Improvements • Use a lighter weight cows skin • Include a secure closure • Make handles longer or include shoulder strap
Exotic Handbag Reputation • Use finer exotic skins • Make seams less visible • Make exotic handbag more functional