Project Connect V2

R ACING | SALES Dedicated to the bet terment of the spor t.

Keeneland are world-class racing and industry-leading sales united under one mission-driven entity. Founded by horsemen and located in the heart of horse country, Keeneland’s sole mission is to support those who participate in the industry for the perpetuation of the sport.

Dedicated to the bet terment of the spor t.

Keeneland is unique to the Thoroughbred industry. Only at

R ACING | SALES

Only Keeneland

Founded by Horsemen for Horsemen Keeneland’s commitment to both sales and racing benefits all who buy, sell and race here. Your participation in Keeneland racing and sales leads to direct reinvestment in the Thoroughbred industry. This was the vision of Keeneland’s founders more than eight decades ago. Keeneland’s annual auctions strengthen this mission to this day as profits are reinvested in one of the richest purse structures in North America, the support of industry initiatives and global market development.

Keeneland Sales Keeneland’s position as the global leader of Thoroughbred auction sales is the result of earned buyer and seller confidence. With an unwavering desire to improve the marketplace, Keeneland provides unquestioned integrity and fairness to our customers across all levels of participation.

When you support Keeneland’s industry-leading auctions, you contribute to the health of the sport as Keeneland returns revenues back into the industry.

Global Investment A powerful example of Keeneland’s mission of reinvestment is our commitment to broadening the marketplace. Keeneland’s year-round global market development strategy offers an unparalleled buying bench for sellers.

E AC H Y E A R K EENEL A ND T R AV EL S TO

25

+

COUN T R IE S

A ND IN V E S T S M O R E T H A N

700,000

$

TOWA RD IN T ERN AT ION A L R ACING PROGR A MS A ND M A RK E T DE V ELOPMEN T

R E SULT ING IN MOR E T H A N

130 Million

$

IN T HOROUGHBR ED E X POR T S ACROS S T HE WOR LD OV ER T HE L A S T T WO Y E A R S .

Racing as It Was Meant to Be Placing your confidence in Keeneland comes full circle on the race track with our world-class racing product. Created as a “model race track to perpetuate racing in the proper manner,” Keeneland hosts many of the nation’s leading horsemen and most talented Thoroughbreds every April and October.

The success of Keeneland’s racing program is directly tied to the success of Keeneland sales. Profits from Keeneland’s annual auctions fuel one of the richest purse structures in North America. Keeneland serves as the perfect venue to entertain or encourage new ownership with the experience of “racing as it was meant to be.”

KEENEL AND’S RICH PURSE STRUCTURE IS STRENGTHENED

30,00

AS A RESULT OF PROFITS FROM KEENEL AND SALES.

$

00,000

AMOUNT CONTRIBUTED BY KEENELAND SALES TO PURSES OVER THE PA ST 5 YE ARS, ABOVE WHAT IS REQUIRED PER OUR HORSEMEN AGREEMENTS.

The Betterment of the Sport Participation in Keeneland racing and sales also positively impacts crucial industry initiatives for the improvement of the sport.

Keeneland proudly supports numerous safety initiatives and equine organizations and is a strong advocate for Thoroughbred aftercare.

Year after year, Keeneland fulfills our mission to improve the health of the industry today and tomorrow.

591,00

$

00,000 Local Impact

Proudly serving as a leader in Central Kentucky, Keeneland is equally committed to the community it serves. As an economic engine, Keeneland racing and sales have an annual economic impact of $591 million on Fayette County, while contributing to the value of land throughout the region.

Timeless Mission The success of our customers and our industry remains at the core of the Keeneland mission. Continued advancement of this mission is dependent on the loyal support of the Thoroughbred community.

Your investment in Keeneland is rewarded well beyond the opportunity for success in our world-renowned auctions and race meets. Just as sales and racing are interwoven at Keeneland, so is our mutually beneficial relationship with our customers. Our future is your future. Thank you for your loyal support of Keeneland now and in years to come.

Keeneland Association, Inc. 4201 Versailles Road, Lexington, K Y 40510