SEPTEMBER YEARLING SALE
SALE BEGINS SEPTEMBER 9
The World’s Most Prominent Yearling Sale The Keeneland September Yearling Sale offers an opportunity unmatched within the Thoroughbred world, with international buyers coming to Keeneland to find the best selection of yearlings. All eyes are on Keeneland September—and the results speak for themselves. Showcase your yearlings among the excitement and electricity of the September Yearling Sale.
ENTRIES CLOSE WEDNESDAY, MAY 1
BOOK 1—Monday-Wednesday
SALE BEGINS MONDAY, SEPTEMBER 9
DARK DAY—Thursday
SEPTEMBER.KEENELAND.COM
BOOK 2—Friday-Saturday Sale continues through Saturday, September 21
Historic Success in 2018 Sellers were rewarded with record-breaking results at the 2018 September Sale. Fierce competition from a deep buying bench delivered outstanding results at all levels of the market.
The Highest Gross Sales Since 2005
394,975,800
$
Fourth-Highest Gross Receipts in September Sale History INCREASING NEARLY
70,000,000
$
YEAR-OVER-YEAR
Record Average in 2018
129,335
$
85 Individual Buyers Spent
1 million +
$
IN 2018
Strongest Results at Keeneland September Keeneland September consistently delivers higher returns on yearlings by the top commercial sires.
Bernardini
$179,086
$162,666
Liam’s Map
$175,098
$162,293
Union Rags
$174,773
$157,420
Will Take Charge
$142,607
$140,149
Violence
$140,724
$133,600
Distorted Humor
$134,060
$122,585
Super Saver
$126,044
$117,477
SIRE
2018 SEPTEMBER AVERAGE
2018 AVERAGE
War Front
$782,500
$760,116
Kitten’s Joy
$107,489
$107,378
Tapit
$611,200
$536,923
Declaration of War
$115,597
$103,078
Curlin
$452,485
$447,609
Tonalist
$114,167
$103,036
Pioneerof the Nile
$383,467
$353,952
Elusive Quality
$102,179
$90,700
Uncle Mo
$344,492
$320,928
Lea
$97,412
$87,200
Quality Road
$337,125
$318,765
Lemon Drop Kid
$87,767
$81,739
Empire Maker
$377,286
$316,530
Broken Vow
$104,154
$81,184
Ghostzapper
$271,708
$253,060
Munnings
$90,993
$80,590
Speightstown
$262,429
$244,349
Midnight Lute
$87,531
$75,978
Honor Code
$228,095
$220,303
Palace Malice
$76,468
$74,644
Candy Ride (Arg)
$222,056
$211,204
Constitution
$76,228
$71,424
Giant’s Causeway
$223,462
$200,066
Kantharos
$105,833
$68,609
Street Sense
$200,284
$187,627
Creative Cause
$78,231
$65,359
Malibu Moon
$187,706
$181,833
Street Boss
$66,800
$64,875
Source: Thoroughbred Daily News Sales Statistics
The Electric Atmosphere of Book 1 The world’s most prominent yearling sale begins with the premier
Keeneland September Delivers More Seven-Figure Results
Book 1 session, showcasing individuals from the top bloodlines around the globe. The presence of major principals in search of quality offerings delivers competition and excitement in the sales ring.
Of the 33 seven-figure yearlings sold in North America in 2018, 28 sold at Keeneland.
Book 1 At A Glance
363,780
$
28
KEENELAND
AVERAGE
300,000
$
MEDIAN
260 INDIVIDUAL BUYERS
5
OTHER SALES
2,400,000
$
War Front – Streaming colt purchased by M.V. Magnier
2,200,000
$
American Pharoah – Kindle colt purchased by Godolphin
2,100,000
$
Medaglia d’Oro – Exotic Bloom colt purchased by Phoenix Thoroughbreds
1,800,000
$
Curlin – Molly Morgan colt purchased by OXO Equine LLC
1,750,000
$
War Front – Seeking Gabrielle filly purchased by Godolphin
1,600,000
$
Medaglia d’Oro – Dayatthespa colt purchased by Godolphin
1,400,000
$
Tapit – Miss Macy Sue filly purchased by Don Alberto Corporation
yearling prices in North America in 2018 came from Keeneland September Book 1
1,400,000
$
Uncle Mo – Secret colt purchased by Mike Ryan, Agent
1,400,000
$
American Pharoah – Bsharpsonata colt purchased by OXO Equine LLC
1,350,000
$
Empire Maker – Seeinsbelieven colt purchased by Phoenix Thoroughbreds
40 50 OF THE TOP
commercial sires in 2018 sold their highest-priced yearling at auction at Keeneland September.
American Pharoah
City Zip
Bernardini
Constitution
Broken Vow
Creative Cause
Cairo Prince
Curlin
Carpe Diem
Declaration of War
Distorted Humor
More Than Ready
Elusive Quality
Munnings
Empire Maker
Pioneerof the Nile
Ghostzapper
Quality Road
Giant’s Causeway
Speightstown
Hard Spun
Street Boss
Into Mischief
Street Sense
Kantharos
Super Saver
Kitten’s Joy
Tale of the Cat
Lea
Tapit
Lemon Drop Kid
Tonalist
Liam’s Map
Uncle Mo
Malibu Moon
Union Rags
Medaglia d’Oro
War Front
Midnight Lute
Will Take Charge
“
We’re rewarding sellers from the sales ring to the winner’s circle. Our unique Seller Bonus Program is an extension of Keeneland’s mission to reinvest in the Thoroughbred industry and to promote excellence in the sport. -Bill Thomason, President and CEO of Keeneland
Rewarding Those Who Choose Keeneland September Sellers of Keeneland September yearlings are rewarded beyond their results in the sales ring. The September Sale Bonus Program offers cash rewards to sellers when their graduates go on to win at the highest levels of racing.
WIN YOUR FIRST G1
10,000
$
AWARDED TO SELLER
WIN YOUR FIRST G2
7,500
$
AWARDED TO SELLER
WIN YOUR FIRST G3
5,000
$
AWARDED TO SELLER
*Maximum lifetime payout of $10,000 available per horse.
2018 Seller Bonus Recipients GRADUATE
RACE
SELLER
BONUS AWARDED
COMPLEXITY
Champagne S. (G1)
Stonestreet Farm
$10,000
GAME WINNER
Del Mar Futurity (G1)
Summer Wind Farm
$10,000
IMPROBABLE
Los Alamitos Cash Call Futurity (G1)
Taylor Made
$10,000
JAYWALK
Frizette S. (G1)
Gainesway Farm
$10,000
KNICKS GO
Claiborne Breeders’ Futurity (G1)
Woods Edge Farm
$10,000
RESTLESS RIDER
Darley Alcibiades S. (G1)
Stonestreet Farm
$10,000
CONCRETE ROSE
JPMorgan Chase Jessamine (G2)
Ron Patterson
$7,500
LIORA
Golden Rod S. (G2)
Dell Ridge Farm
$7,500
SERENGETI EMPRESS
Pocahontas S. (G2)
Brookdale and JR Ward Stables
$7,500
ASTER PEGASUS
Hakodate Nisai S. (G3)
Stonestreet Farm
$5,000
CURRENT
Dixiana Bourbon (G3)
Hinkle Farms
$5,000
MUCHO GUSTO
Bob Hope S. (G3)
Kelly Lively
$5,000
OPRY
With Anticipation S. (G3)
Aisling Duignan
$5,000
SERGEI PROKOFIEV
Cornwallis S. (G3)
Anderson Farms
$5,000
SO PERFECT
Balanchine S. (G3)
Machmer Hall
$5,000
SOMBEYAY
Sanford S. (G3)
Taylor Made
$5,000
VEKOMA
Nashua S. (G3)
Alpha Delta Stables
$5,000
Keeneland Awarded $122,500 to Sellers in 2018
“
Mission-Driven Market Development
You walk through the barns and you see all the owners that are winning the big races…they’re all here to buy and they have been buying and they don’t look like stopping, so it’s very, very good.
In 2018, the Keeneland team traveled to more than 20 countries to further our international recruitment strategy. With a commitment to the health of the market, Keeneland leads the industry with an aggressive global recruitment strategy that deepens the buying bench at all levels.
-Mick Flanagan, China Horse Club
Singapore
1,051 Individual Buyers
24 Representing
The World Comes to Keeneland Keeneland September is a can’t-miss event for the world’s top buyers, creating fierce competition that delivers results in the sales ring. In 2018 Keeneland hosted thousands of buyers, including Sheikh Mohammed Bin Rashid Al Maktoum, Sheikh Hamdan Bin Rashid Al Maktoum and M.V. Magnier, among many other prominent figures.
Countries
95 million
$
Resulting in
in Purchases from International Buyers
Success on Racing’s Biggest Stages The proven success of Keeneland September graduates draws top buyers from across the globe because more graded stakes winners are sold at this sale than all other North American sales companies combined.
222
Graded/Group Stakes Wins in 2018 More Than All Other North American Sales Companies Combined
“
There are good horses in every range for every level throughout the whole sale. -Gatewood Bell, Cromwell Bloodstock
including...
GRADE/GROUP 1 STAKES WINS
Abel Tasman
Finley’sluckycharm
Marley’s Freedom
Accelerate
Fog of War
McKinzie
Bee Jersey
Game Winner
Midnight Bisou
Bellafina
Good Magic
Monomoy Girl
Bowies Hero
Hawkbill
Mozu Ascot
Carrick
Improbable
Pavel
Channel Maker
Jaywalk
Promises Fulfilled
City of Light
Justify
Restless Rider
Competitionofideas
Knicks Go
Roaring Lion
Complexity
Leofric
Roy H
Fault
Magnum Moon
Unique Bella
An Unrivaled Opportunity No other yearling sale can match the energy, excitement and experience of Keeneland September. The sale offers a proven history of success in the ring and on the track, as well as an experience deserving of the world’s most prominent yearling sale. With the offerings, opportunity, atmosphere and amenities that only Keeneland can provide, the Keeneland September Sale is an event not to be missed for buyers and sellers alike.
“
Talk about excitement! Holy smokes. – Consignor David Anderson
Your Best Opportunity Awaits at Keeneland September
2019 DEADLINES
Wednesday, May 1
Entry deadline.
Monday, June 3
Property line changes due to Sales Office.
Friday, June 21
Final withdrawal for horses not to appear in catalog. Second $500 entry fee payment waived (4:30 p.m. EST).
Monday, June 24
EBF, KTDF nominations due in their respective offices. NTRA nominations lists due to Sales Office.
Monday, July 1
Registration certificates due in the Sales Office. $100 penalty per horse will apply after this date. Consignor’s Authorized Agent forms due in the Sales Office. $100 penalty per owner or property line will apply after this date.
Sunday, July 7
Racing updates deadline. Races run after this date will not appear in catalog.
Monday, July 8
Proof page changes due in the Sales Office.
Monday, July 15
Consignors’ client lists for catalog mailing deadline.
Thursday, August 1
Original EVA and Coggins due in the Sales Office. $100 penalty per horse will apply after this date.
Blood samples for EVA blood testing must be submitted to the lab within 90 days of the date of sale. We recommend submitting blood to the lab July 10–24 to avoid a rush on the lab. As a reminder, Health Certificates must be turned in for all horses before they can sell.
DIRECTORY Bill Thomason President and CEO bthomason@keeneland.com
Kyle Wilson Relationship Manager kwilson@keeneland.com
Robert N. Elliston Vice President of Racing and Sales belliston@keeneland.com
Christina Blacker US Sales Representative cblacker@keeneland.com
Mark Maronde Director of Sales Development mmaronde@keeneland.com
Scott Hazelton US Sales Representative shazelton@keeneland.com
Geoffrey G. Russell Director of Sales Operations grussell@keeneland.com
Ashley Whalen Racing and Sales Operations Manager awhalen@keeneland.com
Ryan Mahan Director of Auctioneers rmahan@keeneland.com
Brent Hacker Director of Sales Accounting bhacker@keeneland.com
Chip McGaughey Relationship Manager cmcgaughey@keeneland.com
Mara Johnson Sales Assistant mjohnson@keeneland.com
Dean Roethemeier Relationship Manager droethemeier@keeneland.com
Mindy Hunter Sales Entries mhunter@keeneland.com
INTERNATIONAL REPRESENTATIVES Barry Bowditch Australasian Representative barry@magicmillions.com.au
Ed Prosser European Representative eprosser@keeneland.co.uk
Kate Hunter Japan Representative keibakate@gmail.com
David Snodgrass China Representative dsnodgrass@unbridledchina.com
4201 Versailles Road, Lexington, K Y 40510 • P.O. Box 1690 • Lexington, K Y 40588-1690 Phone: 859 254 3412 • Fax: 859 233 2257