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{ SHIFT+CONTROL{ BUSINESS TALK{ BUSINESS TALK }}} OUTSOURCE THE SH*T YOU DON’T LIKE

As a business owner do you wake up in the morning dreading day-to-day tasks? You know there are some critical functions in your business that has to get done whether it’s operational tasks, marketing efforts, customer service and creative work. As your business grows so do your responsibilities and you’re a lot of time is being spent on tasks that you may or may like.

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When it comes to your business the best thing for you to do is to focus on what brings you joy and outsource the tasks and functions you don’t like. You may be absolutely amazing at sales and that what drives your business, but it can be something you do only because it has to get done. So today I am sharing 15 tasks you can outsource to help your business grow and flourish. When you truly begin focusing on the activities you love to do you are more effective and intentional in your business.

Here are 7 tasks you can outsource!

1. LEAD GENERATION

One of the most important functions in your business is lead gen. Lead generation can be defined as the process of attracting prospects and converting them into someone who has an interest in your company’s products and services. How you obtain leads can be by driving traffic to your website, email and social media marketing, cold calling, door knocking,

BY RUMELLA CAMERON

etc. You can find someone to spend a few hours a day spending time on doing these activities to help build your lead list and increase your sales pipeline.

2. CRM MANAGEMENT

Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. You would use this

tool to gather customer data and collect detailed information across all channels. Being able to organize this information will allow you to understand the trends and insights about your customers to help you drive business forward.

3. EMAIL MARKETING

Email marketing is a type of direct marketing that uses personalized emails to educate your email list about your product or services. You can use this technique to convince your email list to take a specific action like making a purchase, booking a call, signing up for a trial or registering for an event. Effective email marketing convert prospects into customers, and turns one-time buyers into repeat customers and raving fans. You can have someone help you write up email sequences, create a welcome email series and schedule this out to have a more effective way to communicate with you subscribers.

4. SOCIAL MEDIA MANAGMENT

Social media management is the process of creating and publishing content, monitoring engagement and mentions, growing a community of customers and influencers, and reporting and analyzing the results of your efforts. This task can be time consuming and you may not know what content to write and have a creative bone. So hiring someone that can write the content, create the graphics and schedule when these will post saves you tons of time.

5. APPOINTMENT SETTING

Appointment setting is a strategy to bring in new prospects by setting a date on the calendar for your sales team to discuss your product/services and potentially make a sale. Customers are more likely to purchase from businesses that are organized and efficient. When done right, the appointment setting gives your business more than just appointments.

“When it comes to your business the best thing for you to do is to focus on what brings you joy and outsource the tasks and functions you don’t like.”

It also contributes to your professional and positive reputation, improves your efficiency, and increases your sales.

6. DATA ENTRY

Data entry is the process of transcribing information into an electronic medium such as a computer or other electronic device. Most data entry tasks are time consuming in nature, however data entry is considered a basic, necessary task for most organizations.Data entry is considered a non–core process for most organizations and is usually performed on data forms such as spreadsheets, handwritten or scanned documents, audio or video. Addition, modification and deletion are the three modes of operation in data entry. Manual data entry often requires good concentration and focus over a long duration of time, and this can prove physically and mentally challenging for business owners and data entry workers. Outsourcing this task will save you tons of time.

7. ADMINISTRATIVE TASKS

Administrative tasks are duties completed by administrative professionals, such as administrative and executive assistants, in the workplace or virtually. These tasks vary widely but most often include duties such as answering and directing phone calls, filing information, and managing office supply needs. Administrative professionals can handle various tasks such as everything from lead generation to data entry, from social media marketing to email management.

You can outsource all these functions and more to an Virtual Assistant or a team of administrative professionals. A virtual assistant is someone who can offer administrative support remotely for your business. Although some VAs can work as an independent contractor they can be hired by companies of all sizes across many industries. So if you’re at a point in your business where you can mainly focus on the tasks and functions of your business that you love to do, outsource the sh*t that you don’t.

Conversance Business Solutions is a full-service administrative support, and consultancy firm, serving businesses from small to mid-size nationwide. Our team specializes in various virtual assistant services and onsite support tailored to meet each of our client’s needs.

Whether we work as an extension of your team for one-time projects or long-term engagements, we bridge the gap between where you are and where you want to be. We hope these tips were helpful. Get in touch with us today at 585-484-0038 or visit us online at www.conversance.biz to find out more about the ways in which our team can help you.

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