Marketing Minute

DIGITAL MARKETING WINS

92 new office websites built and launched YTD 8% increase in new organic website traffic (same-store) 5% increase in marketing call volume

Note: Corrections needed to your office website? Just email details to DCAMarketing@ dentalcarealliance. com, and the DCA Marketing team will make updates ASAP.

RECORDSETTING NEW PATIENT GROWTH IN 2019!

New patient visits are up 6% compared to 2018 New PPO patient visits have increased 7.2% More effective marketing – We spent 9% less in 2019 with increased new patient volume

Tips for continuing new patient

growth: Implement online scheduling, smart scheduling, extended business hours — New patient conversion rates can increase significantly when convenient appointments are available within 72 hours.

PATIENTS DEMAND CONVENIENCE – ONLINE SCHEDULING DELIVERS

Currently, 207 DCA-affiliated offices offer new patient online scheduling More than 1000 new patients are booking online each month. 45% appointments are booked after hours No show rates for online appointments consistent with appointments booked directly with the office

Tip: Make sure you check your new patient availability regularly to ensure immediate appointment opportunities.

IMPLANT & INVISALIGN PATIENT EDUCATION SEMINARS ARE A SUCCESS:

54 patient education seminars completed $161,793 total marketing investment to date generating 2,273 leads, 420 seminar attendees and 166 cases accepted with an estimated revenue of $757,600 – 368% ROI

Interested in organizing a patient seminar in your

practice? Simply email DCAMarketing@ dentalcarealliance.com and we will be happy to get the process started. A six-week lead time is generally required to ensure success.