media pack 2015
AUDIENCE PROFILE
Britain’s largest multimedia automotive portfolio
Reaching over 6.5 million enthusiasts
Our affluent and influential male audience not only invest heavily into their motoring hobby, they also take a keen interest in health, fashion, entertainment, grooming and travel.
MALE AUDIENCE
Overall reach
97%
6.5 million AVERAGE INCOME AVERAGE AGE
30
£47,000 98% trust the advice and recommendations made by our editorial teams
76%
OWN THREE OR MORE CARS
C2
25%
40%
35%
AB
C1
81% spend over £4,000 per annum on modifying and maintaining their vehicles
A comprehensive collection of market-leading events, glossy magazines, websites, tablet and mobile options, social media and e-marketing platforms
Defining Car Culture...
Men’s fashion and grooming Fast Car Entertainment’s audience are 72% more likely than the national average to shop in department stores Our audience use aftershave on average 20.5 times per months vs. the national average of 17.7 The average amount spent by Fast Car Entertainment’s audience on toiletries/skincare per year: £106.40 Average annual spend on footwear: £180 Annual spend on jeans: £120.69 (Levi’s, Diesel, G-Star, Lee, Next & Wrangler are the most bought denim) 3.5X more likely than the national average to use hair styling products
REACH AN ACTIVE, ENGAGED AND COMITTED AUDIENCE
PRINT AUDIENCE 237,000 ENTHUSIASTS
The UK’s largest group of market-leading automotive magazines
Music To Your Ears
Check out our technical Pull-Out guide to speakers and what makes them sing!
Essen Motor Show
We bring you all the action from Germany's biggest and best event!
Autosport Report
Eight pages of awesomeness from The Racing Car Show at the NEC
MAD MK1 CAPRI
AUSSIE DRAG MONSTER
www.classicfordmag.co.uk
defining car culture
Extra
SPECIAL
Britain’s largest group of enthusiast readers pore over each and every printed page, and truly value the information and guidance provided by the editorial teams. Many collect their editions and refer back to articles of interest for many years to come.
EDITION 30 The limited-production Golf GTi that's taken modifying to another level
COSSIE ESCORT
CIRCULATION
Gallardo rims Flushed bodywork Air-ride suspension Hexagon stitched Recaros
ORANGEY BOOM Super-bright BMW E92 Audio Car
FEATURED: Juiced Fiesta, Slammed MINI GP, Wide-arched GT-R, 980bhp Chevelle
Homebuilt Hero Mk1 turbo built to steer from the rear!
fastcar.co.uk
#353 ISSUE 353 APRIL 2015
FCR353.cover.indd 1
CIRCULATION
45,000
35,000 INSIDE: 21 REASONS WHY CLASSIC FORDS ARE HERE TO STAY
MODERN TECH: 16-VALVE ESCORT & ANGLIA
RACE-INSPIRED: ZEPHYR 6
classicford.co.uk
BUILD IT:
FIT IT:
BUY IT:
ESCORT 2JZ MK2 ZETEC ESCORT YOUR POP RS1600i
£4.80
Crazy 850 bhp 16-valve your drift project! 100E in 10 steps
GET INSIDE
Top tips to find the best
CLF221.cover.sw.indd 1
23/01/2015 14:18
400+BHP Mk1 FRS combines power with style
Each title is also available in digital format and can be downloaded from the Apple iTunes Store and pocketmags.co.uk to desktop, mobile and tablet devices; providing the added opportunity of embedding website links, video content and supplements.
CLASSIC STYLE: CORTINA GXL
FOR THE ROAD: FIESTA XR2
PLUS: RS200 AT 30 + CRAIL FORD DAY + P100 PROJECT IDEAS OLD SKOOL FORD DYNO EVENT + RETRO RIDES GATHERING
Since Nineteen Eighty-Seven
MORE: PCD guide, tool test, product reviews and projects modified
February 2015
FOR SALE
Find your next project inside! See p124
16/12/2014 11:02
ESCORT MAXI Genuine F2 kit car is race-ready
FEBRUARY 2015 ISSUE 353 £4.50
600BHP CLUB
THE UK’S NUMBER ONE FORD TUNING MAGAZINE
TWO INSANE COSSIES, BOTH WITH OVER 600BHP!
CIRCULATION
CIRCULATION
23,000 retrocars.co.uk
NUTTY NORWEGIAN ESCOS WITH 630BHP!
IMMACULATE THREE-DOOR PACKING A WHOPPING 620BHP! INSIDE
PULL-OUT POSTER/WALLPANNER
SHOW REPORT
RALLY DAY Full report from Castle Combe...
FAF353.cover.jk2.indd 1
30TH ANNIVERSARY
SERIES 1 RS TURBO Celebrating the S1 RST’s birthday in style
RS-STYLED +FIESTA MK7 CAR OF THE YEAR 2014 END OF YEAR REVIEW 15/12/2014 14:50
25,000 fastford.co.uk
PRINT rates
WORLD PHILOSOPHY FRESH MODIFIED MKI
DUTCH DELIGHT
Simultaneously target multiple titles for ultimate brand impact
TRACKDAY TURBO
SHOW & EVEN S TS
ARCHIVE THE STORY OF THE LATE MINIS 1996-2000
AUTOS POR WIRRAL T LLANDUD TO NO AND MO RUN RE...
Ad campaigns can be rolled out to our entire print portfolio which consists of nine magazines and 237,000 active readers, providing advertisers with a unique opportunity to run widereaching, collaborative promotions across some of Britain’s most scrutinised publications
DRIVING ISSUE: ADVICE, COURSES, GREENLANING, ANING, TR TRIPS RIPS www.4x4i.com
CIRCULATION
25,000
CUSTOM CHOP
PERIOD EXTRAS PERFECT MK3 COOPER S
minimag.co.uk
BESPOKE BUILD BRILLIANT MKI RESTO
minimag.co.uk
TECH RETRO DASH UPGRADETECH CAM FOLLOWER ISSUES
December 2014 £4.40
JEEP JUNIOR Off-road in the highly capable new Renegade
JEEP RENEGADE DRIVEN: OFF-ROAD DRIVING ISSUE
DROPPED, CHOPPED, TARNISHED & VARNISHED GO YOUR OWN WAY MODIFIED SPRITE
MAGAZINE The original Off-road and 4 Wheel Drive magazine
LESSER
SUVs BEWARE!
CIRCULATION
20,000 4x4i.com
EXCLUSIVE! WE TEST THE NEW BFGOODRICH ALL TERRAIN TYRE – in Baja Mexico!
MARCH 2013 DECEMBER 2014
BUYING GUIDE
Grab a Land Cruiser
ADVENTURE
Driving to Iceland
WORKSHOP
Toyota survival guide
4x4 December 2014 £4.40
PLUS WIPER MOTOR FIX LATEST SCENE NEWS CALVER’S TECH Q&A MOTORSPORT UPDATE OUR MINI PROJECTS
COST PER THOUSAND RATES* DPS
FULL PAGE
£45 (£1,185 per mag) £25 (£658 per mag)
CIRCULATION
22,000
1/2
PAGE
totalvauxhall.co.uk
£13 (£342 per mag)
COVER POSITIONS INSIDE FRONT COVER
£30 (£790 per mag)
INSIDE BACK COVER
£28 (£737 per mag)
OUTSIDE BACK COVER
£30 (£790 per mag)
CLASSIFIED 1/8
1/4
PAGE
£7 (£184 per mag)
PAGE
1/16
PAGE
£4 (£105 per mag) £3 (£79 per mag)
CIRCULATION
20,000 modernmini.co.uk CIRCULATION
22,000 customcarmag.co.uk
In addition to display advertisements, our content creators are able to offer bespoke solutions such as; advertorials, belly bands, gatefolds, inserts, bagged giveaways and competitions etc *CPM rates are based on campaigns across all nine publications i.e. the full audience of 237,000. Separate rate cards are available for individual brands. Series reductions: 3 inserts: 5%, 6 inserts: 10%, 12 inserts: 20% Agency commission: 10% commission available to PPA recognised agencies only VAT: All rates quoted are subject to standard rate VAT
AN ALL-SCREEN ADVERTISING EXPERIENCE
web, e-marketing & social media UNIQUE WEBSITE VISITORS:
411,000
E-DATABASE LIST VOLUME:
SOCIAL MEDIA FOLLOWERS:
5.6 MILLION
100,000
Send a dedicated e-newsletter to our digital database of over 100,000 opted-in subscribers – ideal for promoting product launches, competitions and events! Website links and video content can be included for increased engagement. It’s not all about buttons and banners! Employ our team to create effective, tailor-made web and social media content - combining multiple advertising solutions which encourage the best-possible return on investment.
COST PER THOUSAND
Fast Car Entertainment’s content is everywhere – in print, online, on mobile devices, and in social media. Our audience live digitally plugged-in lives, and we go where they go. Our content hub is comprised of expert marketing and editorial professionals who are able to create genuinely unique advertising solutions for each client and deliver them in a relevant way to our audiences. They have the ability to get under the skin of a client’s brand strategy and employ integrated multi-channel promotions and content solutions. Campaigns are project managed and monitored throughout to ensure that results are maximised.
WEB (411,000 unique visitors) LEADERBOARD MPU BUTTON WALLPAPER ADVERTORIAL (full page) ADVERTORIAL & VIDEO (full page)
DIGITAL MAILING LIST (100,000 sUBSCRIBERS)
£10 + VAT £12+ VAT £8+ VAT £20 + VAT £40+ VAT £60+ VAT
E-DATABASE HIRE (free in-house design)
from £70 + VAT
SOCIAL MEDIA CONTENT CREATION (5.6 MILLION FOLLOWERS) ONE OFF COST BESPOKE ONE OFF PROMOTION SEVEN DAY PROMOTION
£400+ VAT £1,600+ VAT
LIVE SHOWS
LIVE SHOWS
COMBINED ATTENDEES: 414,000
Take your message to our audience in person Britain’s largest collection of market-leading performance automotive events offer unrivalled marketing opportunities, whether you’re a sole trader looking for a small stand from which to sell products, or a world-renowned brand that would like to gain mass exposure through sponsorship, we have tried and tested solutions to suit all. Each event has a dedicated website, digital database and social media pages which provide year-round exposure. Each event also has a dedicated film crew so we can produce tailored promotional videos. On average show goers spend £134 per head at each event Total estimated spend at all nine events in 2015: £11.7million
Silverstone Circuit Sunday 19th July 2015 Attended by more than 17,000 performance car enthusiasts TRAX is the ultimate performance car event; bringing together over 3,500 of the finest club cars from all marques, the biggest automotive brands, the most engaging experiences and non-stop track action on the Silverstone Circuit. The quality and variety on display is unrivalled, so expect an incredible turnout featuring everything from striped out track weapons to the very latest performance and tuned motors.
traxshows.co.uk
Castle Combe Circuit: Saturday 16th May 2015 Attended by more than 16,000 Japanese car enthusiasts Now firmly established as Europe’s biggest Japanese car show, Japfest is the premier event for the serious enthusiast. Experience non-stop high-speed performance Japanese track action plus spectacular drifting displays, a huge retail village and over 3,500 of Europe’s best Japanese cars on display.
japfest.co.uk
Rockingham Motor Speedway: SUNday 16th AUGUST 2015 Attended by more than 5,000 Japanese car enthusiasts Japfest 2 is the ultimate high performance experience. With a mix of thrilling track action and adrenaline pumping drifting displays and rides, this show is all about getting inside the cars and taking them to their limits! Not forgetting a diverse range of Japanese cars on display - from pristine classics to modified show cars, track day cars and rare imports.
japfest2.co.uk
LIVE SHOWS
Santa Pod Raceway: Sunday 31st May 2015 Attended by more than 12,000 blue oval enthusiasts Britain’s premier classic Ford event for dedicated enthusiasts passionate about restoring, maintaining, tuning and driving. Expect a whole day of Ford only RWYB on the famous Santa Pod drag strip, toe curling stunts from the best in the business plus thousands of Britain’s best club cars on display.
classicfordshow.co.uk
Santa Pod Raceway: Friday 13th September 2015 Estimated attendance: 4,500 enthusiasts FordFest is a brand new event for 2015 bringing together the best examples of classic and modern models in the ultimate season finale for Ford fans. Featuring high-speed drag strip action, thousands of the UK’s best Fords on display, and spectacular demos and stunts, you won’t want to miss the launch of FordFest this summer!
fordfestshow.co.uk
Silverstone Circuit: Sunday 2nd august 2015 Attended by more than 17,000 BLUE OVAL enthusiasts No other single marque show dominates the market place like Ford Fair - it’s the biggest of its kind in Europe! With over 3,600 cars packed into the iconic Silverstone circuit - everything from immaculate restored classics to the very latest performance and modified motors. This year will be its 30th anniversary so expect the show to be the biggest and best yet.
fordfair.co.uk
Rockingham Motor Speedway: 9th August 2015 Estimated attendance: 3,000 retro enthusiasts Celebrating the most iconic modified classic cars in the country – Retro Cars Live will see the finest club displays and action on track, celebrating some of the UK’s ultimate performance classics – covering all makes from Ford, Vauxhall, VW, BMW, Mercedes and many more – at this fantastic Northamptonshire race circuit.
retrocarslive.co.uk
Santa Pod Raceway: Sunday 7th June 2015 Attended by more than 10,000 performance Vauxhall enthusiasts The Performance Vauxhall Show is Britain’s biggest show celebrating everything that surrounds the Vauxhall marque. Featuring tyre-smoking action on the Santa Pod drag strip, over 1,600 of Europe’s finest Vauxhalls on display and a full day of live action.
performancevauxhallshow.co.uk
Rockingham Motor Speedway: Sunday 5th July 2015 Estimated attendance: more than 3,000 Mini/ MINI enthusiasts A brand new event for 2015, Mini World Live brings together the best examples of classic and modern Minis from around the UK and Europe. Featuring non-stop track action, hundreds of club cars on display, trade stands, live features and stunts, plus the support of the UK’s three biggest Mini magazines. The show promises to be a true celebration of all things Mini.
miniworldlive.co.uk
BECOME AN EVENT SPONSOR
BECOME AN EVENT SPONSOR We have various sponsorship opportunities at each of our shows which cater for all marketing budgets and objectives. Packages range from Full Brand Awareness, ie we make sure that everyone attending the event knows about a brand as soon as they walk through the gates, to one off banner placements and feature sponsorship and show content initiatives, such as: Show and Shine, Winner’s Podium, Track Time and Live Action Arena.
Advertisers are able to fully align their brands with single or multiple shows by becoming Event Headline, Auto Series or Official Product Partners. Promotional material will be produced and strategically positioned around the events to ensure that your message is heard. Brands could also feature on the following platforms:
Event websites
Event show guide
Leaflets and goody bags
Dedicated magazine features
Advertisements promoting each event on various media platforms
Social media posts
E-marketing campaigns Please contact a member of our team for a full list of opportunities
print artwork deadlines & on sale dates
ISSUE
MAY 2015
JUN 2015
JUL 2015
AUG 2015
SEP 2015
OCT 2015
DEADLINE
COPY
MAR 16th
APR 13th
MAY 11th
JUN 8th
JUL 6th
AUG 3rd
ON SALE
Apr 3rd
MAY 1st
MAY 29th
JUN 26th
JUL 24th
ISSUE
MAY 2015
JUN 2015
JUL 2015
AUG 2015
DEADLINE
COPY
MAR 16th
APR 13th
MAY 11th
ON SALE
Apr 3rd
MAY 1st
MAY 29th
NOV 2015
DEC 2015
JAN 2016
FEB 2016
AUG 31st SEP 28th
OCT 26th
NOV 23rd
DEADLINE
COPY
apr 20th
jun 15th
aug 10th
oct 5th
nov 30th
jan 25th
mar 21st may 16th
jul 11th
sep 5th
oct 31st
AUG 21st
SEP 18th
OCT 16th
NOV 13th DEC 11th
ON SALE
may 8th
JUL 3rd
AUG 28th
OCT 23rd
dec 18th
feb 12th
apr 8th
jul 29th
sep 23rd
nov 19th
SEP 2015
OCT 2015
NOV 2015
DEC 2015
JUN 8th
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AUG 3rd
JUN 26th
JUL 24th
AUG 21st
JAN 2016
FEB 2016
AUG 31st SEP 28th
OCT 26th
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SEP 18th
NOV 13th DEC 11th
OCT 16th
ISSUE
summer JUl/aug sep/oct nov/dec jan/feb mar/apr may/jun 2015 2015 2015 2015 2016 2016 2016
jul/aug sep/oct autumn nov/dec 2016 2016 2016 2016
jun 3rd
ISSUE
MAY 2015
JUN 2015
JUL 2015
AUG 2015
SEP 2015
OCT 2015
DEADLINE
COPY
MAR 9th
APR 6th
MAY 4th
JUN 1st
JUn 29th
jul 27th
AUG 24th SEP 21st
ON SALE
mar 27th
APR 24th
JUL 17th
AUG 14th
SEP 11th
ISSUE
MAY 2015
JUN 2015
JUL 2015
AUG 2015
SEP 2015
OCT 2015
NOV 2015
MAY 22nd JUN 19th
NOV 2015
DEC 2015
JAN 2016
FEB 2016
OCT 19th
NOV 9th
OCT 9th
NOV 6th
DEC 4th
DEC 2015
JAN 2016
FEB 2016
NOV 23rd
ISSUE
MAY 2015
JUN 2015
JUL 2015
AUG 2015
SEP 2015
OCT 2015
NOV 2015
DEC 2015
JAN 2016
FEB 2016
MAr 2016
apr 2016
DEADLINE
COPY
MAR 20th
APR 27th
jun 4th
JUN 29th
JUL 27th
AUG 24th
sep 21st
oct 19th
nov 16th
dec 10th
dec 29th
feb 8th
DEADLINE
COPY
MAR 16th
APR 13th
MAY 11th
JUN 8th
JUL 6th
AUG 3rd
AUG 31st SEP 28th
OCT 26th
ON SALE
Apr 10th
MAY 15th JUN 22nd
JUl 17th
aug 14th
sep 11th
oct 9th
nov 6th
dec 4th
DEC 28th
jan 29th
feb 26th
ON SALE
Apr 3rd
MAY 1st
MAY 29th
JUN 26th
JUL 24th
AUG 21st
SEP 18th
NOV 13th DEC 11th
OCT 16th
print artwork deadlines & on sale dates
contact
ISSUE
MAY 2015
JUN/JUL 2015
AUG/sep oct/nov dec/jan feb/mar apr/may 2015 2015 2015/2016 2016 2016
DEADLINE
COPY
MAR 23rd
MAY 18th
JUN 13th
sep 7th
nov 2nd
dec 15th
feb 22nd apr 18th
ON SALE
Apr 10th
JUN 5th
JUl 31st
sep 25th
nov 20th
jan 15th
mar 11th
ISSUE
MAY 2015
JUN 2015
JUL 2015
AUG 2015
SEP 2015
OCT 2015
NOV 2015
DEADLINE
COPY
MAR 13th
APR 13th
MAY 11th
JUN 8th
JUL 6th
AUG 3rd
ON SALE
Apr 2nd
MAY 1st
MAY 29th
JUN 26th
JUL 24th
ISSUE
MAY 2015
JUN 2015
JUL 2015
AUG 2015
DEADLINE
COPY
MAR 9th
APR 6th
MAY 4th
JUN 1st
ON SALE
mar 27th
APR 24th
MAY 22nd JUN 19th
jun/jul 2016
aug/sep oct/nov 2016 2016
jun 13th
aug 8th
may 6th
jul 1st
Aug 26th
DEC 2015
JAN 2016
FEB 2016
AUG 31st SEP 28th
OCT 26th
NOV 30th
AUG 21st
SEP 18th
OCT 16th
NOV 13th DEC 11th
summer 2015
sep 2015
oct 2015
nov 2015
JUn 29th
jul 27th
AUG 24th SEP 21st
JUL 17th
AUG 14th
SEP 11th
OCT 9th
dec 2015
jan 2016
OCT 19th
NOV 16th
NOV 6th
DEC 4th
For information relating to any of Fast Car Entertainment’s platforms, and for bespoke multichannel proposals tailored to meet specific briefs, please contact: Commercial Manager: Jeff Blackmore Direct line: 01733 353 357 Mobile: 07896 678 130 Email: jeff.blackmore@kelsey.co.uk
Kelsey Publishing Ltd Cudham Tithe Barn Berry’s Hill Cudham Kent TN16 3AG 01959 541444 kelsey.co.uk