YOUSHADE No. 01 2012 y o u A r c h produced by youArch | USA
01
index.
YOUSHADE No. 01 2012 y o u A r c h produced by youArch | USA
05 07
SALUT
the team /
IDEA the product /
15
TARGET the markets /
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NUMBERS the moneys /
03
we
are
re!
he
salut.
Meet
the geniuses. The team at youArch is passionate about the conceptual integration of design and technology while maintaining quality relationships with clients, partners, engineers, and material researchers. With a background in architecture, the designers have a unique eye for creative problem solving that reflects in the provocative and stimulating concept for the youShade.
the numbers guru
Colby Williams
Kelsey Trepka
resident coffee aficiando
We’re youArch.
Elizabeth Wilson
I’m too cool for school
Do the tango. You may reach us by phone, email, post, fax, page, IM, telepathically, or stop by the Tango. Tango Hotel 1400 N. Perkins Rd, D32 Stillwater, OK 74075 405 83 TANGO (82646) team@youarch.com
05
idea.
what you’ve al
ways wanted . The youShade is a sustainable shading device that uses solar energy to power electronics while you’re out saving the world.
07
So,
This is our product.
idea.
The youShade will become an essential product for introducing modern amenities that are typically taken for granted for relief camps, beach front resorts, retail, and recreational uses. By utilizing photovoltaic fabric, the youShade is an energy harnessing shading device that has the ability to provide electricity in places that do not offer such luxuries. The stem of the umbrella houses the electrical power outlets, stealthily concealed within the metal core.
It’s a #gamechanger. Creating the youShade solves an environmental and social dilemma: offering a sustainable product that uses a natural source of energy that is readily available to demographics ranging from those that are dependent and those that are not exposed to on modern luxuries and extravagances like electricity. Introducing a shading device that is utilitarian in use and high tech in application into the market is feasible since there are groups and organizations that are becoming knowledgeable and interested in technologically advanced concepts that aid in the wellbeing of the world.
here’s the gist.
09
It is
photovoltaic fabric steel structure battery charge controller inverter
idea.
What is it made of?
By using an ultra sophisticated photovoltaic fabric that has just been introduced to the market, the youShade will be a totally self sustainable device that can aid in a wide variety of activities from humanitarian efforts to lounging beachside. Supporting the shading fabric is an aluminum structure that will be produced in modules for easy setup, tear down, and, if desired, combining to cover a wider area.
How does it work?
Within the structural system is the control center, the place where all the magic happens. While the fabric is soaking up energy, the charge controller is monitering how much power is allowed to the battery, making sure there are no fluctuations in energy output. The inverter is what converts the energy to the usable AC power, so you can happily charge your beloved iPad.
pretty fancy. People really need it.
Research has found that there are “43.7 million refugees and internally displaced people and 12 million stateless people living in limbo without citizenship rights. People forced from their homes by conflict are among the world’s most vulnerable and they all have individual stories of loss, heartache and survival1.� Clearly there is a demand for a new, high tech shading device where organizations can set up refugee camps and help those in need with simple luxuries. For example, the organization Refugees International has 20-25 field missions that provide basic services like food, water, health care, housing, education, and protection to displaced people1. By providing the youShade to similar organizations, they will now be able to provide all the essential aids in addition to electricity, which can even further support health care and communication services. Nearly 75 million Americans will visit beaches every year2. There is a demand for a new, high tech sun shading device that addresses protection and aesthetics. When looking for an umbrella, the consumer prefers one that is tilted for ultimate coverage and with access to a level surface to keep electronics and drinks free from sand. Retailers that offer seating or display products outside will benefit greatly from a device like the youShade since it will offer the consumer another source for protection and a source of energy. In Vancouver, British Columbia, the city encourages small and large businesses to enhance the storefront aesthetic for a more lively and community oriented streetscape3. By using the youShade, businesses can enhance the retail aesthetic that directly will affect the community aesthetic. 1. http://refugeesinternational.org/who-we-are 2. http://greenanswers.com/q/177587/water-oceans-ice/oceans-coastlines/ 3. http://vancouver.ca/engsvcs/streets/retailuse/index.htm
Patent pending. The youShade is currently patent pending, meaning all objects making up the product is the intellecual property of the designers of youArch and the engineering consultants that make it all possible.
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The Market it.
There are various ways in which we can promote the youShade so businesses can be introduced to the product. Attending trade shows, as both the visitor and the vendor, we can learn about current trends in the hospitality and recreation markets such as color popularity, graphic design, and social media.
idea.
Reaching the disaster relief segment will need to be different than that of the hospitality, so we will issue condensed versions of this document and mail them to the various organizations. Seeing is believing, so we plan to offer pop-up demonstrations where these organizations can have a test run with the product before making a committment.
Distribute it.
By outsourcing a majority of the physical labor, we can keep our minds in the designing and selling game to produce this superior device. Our shipping center, located not too far from HQ so we can always have an eye on production quality, will be contacted of a sell and immediately package off the amount of youShades the customer has ordered.
plan of attack. Now, get it done.
The most critical nonfinancial resources that will be needed in the conception of the venture are: lab space, workshop for prototype design and manufacturing quality labor pool in which to select competent and capable labor local and state support for a sustainable, green labeled product willingness of high quality employees to join in on the firm establish strategic partnerships with beaches, hotels, pools, etc obtaining patenting and licensing communication with key manufacturers – ie. photovoltaic producers
Charge it. Startup Cost
[researching, testing, exploring]
1000000
Fixed costs Salary 75000 Rent 12000 Utilities 2000 Equipment/Tools 7000 Publications 500 Insurance 2000 Office Supplies 2000 Marketing 6000 Legal/Accounting 3000 Miscellaneous 1500 Total 111000
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Beyond The target markets.
The target markets are the humanitarian aid, hospitality, and recreational markets.
target.
Large scale organizations involved in the humanitarian market include, but are not limited to, the Red Cross, Refugees International, the UN Refugee Agency, and the American Refugee Committee. Church mission groups and school/college groups are smaller organizations that will be able to use the youShade to better serve the refugees. It is possible for growth into the US and International Governments and Military markets on a more large scale and mass produced product. Beach front resorts and properties will be targeted in the hospitality market, such as Marriot, Hilton, Disney Resorts in the coastal regions. It will be an innovative source of electricity for individuals who like to be able to charge their electronics while far from any conventional outlets. It will be a reliable source of electricity for individuals who like to be able to charge their electronics while away from conventional energy sources. Individual consumers who participate in tailgating, camping, and sporting events will be targeted in the recreational market.
The target industry.
The shading device industry is a very small but growing market producing products that are becoming fashion statements and highly designed. These unique designs are objects that the consumer will see as must have products that not only provide pleasing aesthetic qualities, but also can help provide often over looked amenities, which then allows for high operating margins.
our
control.
Who’s the competition? Not much is on the market right now, save for some generic patio LED umbrellas marked at $2994. There are some pretty nice looking and similar conceptual models around from researching the internet, but those are still in a schematic phases of development as of this printing. Other competition are typical, 9’ x 9’ NCAA tailgating tent costs $275 while a 1500 watt generator clocks in at $200. 4. http://www.homedepot.com/webapp/wcs/stores/servlet/ProductDisplay?product Id=202386030&storeId=10051&langId=-1&catalogId=10053&ci_src=14110944&ci_ sku=202386030&cm_mmc=shopping-_-googlebase-_-D28X-_-202386030 compe
But we’re better.
The youShade is a far superior product than anything you might find at your neighborhood building supply store. Highly designed and super functional, it far exceeds anything out in the current market as of yet. Mainly because it’s easy on the eyes, but also because it can accomplish many tasks on the job and while playing.
15
blender
numbers.
300 watts
monitor
150 watts
standard tv
150 watts
lcd tv
213 watts
cable box
20 watts
dvd player
17 watts
stereo
7 watts
plasma tv
339 watts
http://visualization.geblogs.com/visualization/appliances/
cell phone
laptop
5 watts
50 watts
dvr
satellite dish
33 watts
video game
195 watts
15 watts
fan
100 watts
Plug me in. Allowable wattage youShade umbrella
100
watts
youShade tent
1400
watts
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These are attra 51015 100%
hotels in U.S. oceanfront resorts
high end resorts
639 20%
numbers.
target market
3198 85%
3763 7%
http://www.ahla.com/content.aspx?id=32567
345 100%
D1 colleges in US D1 football college top teams target market
11 15%
70 59%
119 34%
http://en.wikipedia.org/wiki/List_of_NCAA_Division_I_institutions http://espn.go.com/college-football/bowls
nonprofit organizations
1581111 100%
aids in disaster relief 15 missions or more per year
72701 111849 65% 25%
target market http://nccsdataweb.urban.org/PubApps/profile1.php
453824 29%
ctive markets.
HOS HOSPITALITY RE RECREATION
RELIEF
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Come Materials Cost Photovoltaic Fabric 85 Charge Controller 15 Battery 20 Inverter 60 Structure - Metal 35 Miscellaneous 10 Unit cost 225 Sale cost 315 Profit Margin 90
Materials 4%
Photovoltaic Fabric
15%
38%
Charge Controller Battery
27%
Inverter
9%
Structure - Metal 7%
Miscellaneous
Cost
Units Fixed Variable 700000 500 111000 112500 600000 500000 1000 111000 225000 400000 1500 111000 337500 300000 2000 111000 450000 200000 100000 2500 111000 562500 0 3000 111000 675000 500 1000 1500 2000 2500 3000 Units Revenue vs Variable Units Revenue Variable 1000000 900000 500 157500 112500 800000 700000 1000 315000 225000 600000 1500 472500 337500 500000 400000 2000 630000 450000 300000 200000 2500 787500 562500 100000 3000 945000 675000 0 500 1000 1500 2000 2500 3000 Units Revenue Variable Contribution Margin Contribution Margin 157500 112500 45000 315000 225000 90000 472500 337500 135000 630000 450000 180000 787500 562500 225000 945000 675000 270000 Cash Money
800000
Variable Cost Fixed
Cash Money
Revenue Variable
300000 250000
Cash Money
numbers.
The youShade - umbrella.
200000 150000 100000
Contribution Margin
50000 0
500
1000
1500
2000
2500
3000
Units
Break Even Point 1233 units Break Even Sales $388500.00
and get them. The
youShade
Materials Cost Photovoltaic Fabric 130 Charge Controller 35 Battery 45 Inverter 110 Structure - Metal 80 Miscellaneous 15 Unit cost 415 Sale cost 575 Profit Margin 160
-
tent.
Materials 4% 19%
Photovoltaic Fabric
31%
Charge Controller Battery 8%
27%
Inverter
11%
Structure - Metal Miscellaneous
Cost 600000
Cash Money
Units Fixed Variable 500000 200 111000 83000 400000 400 111000 166000 300000 600 111000 249000 200000 800 111000 332000 100000 1000 111000 415000 0 1200 111000 498000 200 Units Revenue Variable 200 115000 83000 400 230000 166000 600 345000 249000 800 460000 332000 1000 575000 415000 1200 690000 498000 Revenue Variable Contribution Margin 115000 83000 32000 230000 166000 64000 345000 249000 96000 460000 332000 128000 575000 415000 160000 690000 498000 192000
Fixed Variable
400
600
800
1000
1200
Units
Revenue vs Variable
800000 700000
Cash Money
600000 500000 400000
Revenue
300000
Variable
200000 100000
0
200
400
600
800
1000
1200
Units
Contribution Margin
250000
Cash Money
200000 150000 100000
Contribution Margin
50000 0 200
400
600
800 1000 1200
Units
Break Even Point 694 units Break Even Sales $398906.00
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Boom. Roasted.