2. Chamberlink June 29-56.qxp_Chamberlink 28/05/2021 10:21 Page 54
Feature
Tourism & Hospitality
An example set up of The Belfry Live
The future of events in a post-Covid landscape By Katie Niland, sales director at The Belfry Hotel & Resort t has been a challenging year for everyone, and the events and hospitality industries in particular have been hit hard by the pandemic. We are seeing light at the end of the tunnel now that millions of people have been vaccinated and venues are beginning to fully reopen. The pandemic has meant that virtual events have played an important role for businesses, but how will this shape the industry going forward?
I
Adapting for the future Over the last year, venues have had to rethink and redefine their options for delegates. At The Belfry we have introduced new facilities and equipment to enable businesses to stay connected, including The Belfry Live and Belfry Studio, our professional virtual 54 CHAMBERLINK June 2021
meetings and events solutions that allows organisations to connect live with audiences across the globe. Virtual meetings have been vital during the pandemic and this will continue to be the case even as physical meetings and events start up again. New tech was always going to come; however it has accelerated because of the pandemic. Having no option but to host hybrid events much more frequently has given us the opportunity to innovate and create new ways for us to run conferences and events, and it won’t be temporary. Virtual events allow brands to be seen by a lot more people as it enables them to increase the size of their audience. The content is being recorded and reused and has a longer life span, which will likely
