CREATIVE INDUSTRIES

IN THE SPOTLIGHT: CREATIVE INDUSTRIES

IN THE SPOTLIGHT

In this issue we look at the

CREATIVE INDUSTRIES,

TECHNOLOGY & INNOVATION and EDUCATION & TRAINING sectors in the Northamptonshire area

VIDEO WORK IN HIGH DEMAND

A new arm of a highly successful commercial photography business has already created exciting communications for some of the UK’s biggest brands.

The team behind Frasershot, based in East Haddon, started Small Giants Media in October in response to high levels demand from its clients for video work.

The new venture has already worked on a number of projects for major clients, including television advertisements, commercials, talking heads, videos for social media and other forms of communication.

Its impressive, ever-growing list of clients includes the likes of Quorn, Starbucks, Compass Group, Wickes, Travis Perkins, Tottenham Hotspur, Nespresso, Premier Inn, McCain and fellow Northamptonshire Chamber member Crockett & Jones.

Owner of Frasershot and Small Giants Media business director Craig Fraser runs the new venture with co-director Jimmy Bricknell. Craig said: “Previously, we had been outsourcing the requests we received for video work but we had so many calls for our services that it made sense for us to invite the team we’d been working with to join us and bring everything inhouse.

“We’ve been incredibly busy ever since we launched and have helped lots of prominent organisations to get their messages across to clients during the pandemic.

“We’ve launched a new website to show prospective clients the types of projects we’ve been working on but we haven’t actively started marketing the business yet so for it to have grown so quickly already is really exciting.”

Small Giants Media is based at the Frasershot Studios headquarters at Grovelands Business Park in Northampton.

Jimmy Bricknell and Stef Louca of Small Giants on set filming for a new sparkling wine brand

‘WE’VE BEEN INCREDIBLY BUSY EVER SINCE WE LAUNCHED’

Visit: www.frasershot.com

NEW WEBSITE BUILT FOR MANUFACTURER

A talented team of designers has helped one of the UK’s largest manufacturers of building products to redesign its website.

Wellingborough-based design studio agencypds, which is part of Print Data Solutions, was commissioned by Forterra plc, to conduct an in-depth overhaul of its website. The website has now been redeveloped following a thorough review of the firm’s brand guidelines and the creation of a contemporary new version of its flagship Brick Guide, one of the company’s most downloaded pieces of collateral.

David Nelson, lead creative at agencypds said: “As a house of brands, Forterra is home to some of the most iconic and recognisable names in construction, including London Brick which has been in continuous production since 1877 and has been used to build around a quarter of all British housing stock.

“Forterra has a complex audience base and so we designed the website to streamline the user experience, leading customers on a logical journey with the addition of engaging video and animation based on simple line drawings that are used throughout its brand materials.”

Forterra head of marketing and communications Helen Newberry added: “We’re delighted with the new website which has provided us with a clean, contemporary and dynamic showcase for our diverse product range. We have delivered a much more intuitive experience for our customers, ensuring that they can easily access the information they are looking for while also discovering more about how our expertise in the sector can assist with their construction projects.”

To find out more about Print Data Solutions call 01933 672150 or email info@printdatasolutions.co.uk

Filming under way at Video Inn Production

HARNESSING THE POWER OF VIDEO

A talented team of video production experts is running a fantastic offer for fellow Chamber members.

Video Inn Production, based in Northampton, has launched a new deal for Chamber members to help them harness the power of video.

Managing director Andrew Bentley said: “Business owners already know the video is incredibly powerful but they often believe the investment is too high. That’s why we’ve launched a new deal to hugely help our fellow Chamber members.

“We’re inviting Chamber members to come into our fully equipped studio armed with a script –or bullet points –and a series of images and they will leave with four professional videos. All they have to do is come in every four weeks and they will build a series of videos that will hugely improve the retention of information for their viewers.”

As part of the special package, Chamber members will receive support from a helpful technician, professional video camera work, the highest quality microphone, studio quality lighting, green screen and live editing and image processing.

Andrew added: “In short, these videos are easy for you to make, high quality and consistently timed – all essential for marketing, amongst an array of other uses.”

Visit www.videoinn.co.uk, email hello@videoinn.co.uk or call 01604 864868 to book a demo or a special trial deal.

CHALK ORIGINAL OPEN NEW STUDIO

After a busy year, commercial photography and video company Chalk Original has opened its new Corby studio.

During the past 12 months Chalk Original has welcomed many new clients and added many new projects to its portfolio.

With this expansion came the need for a studio that could be the hub of Chalk Original’s content creation.

Company director Wayne Lennon (pictured) said: “Our new 400sq ft studio allows for the creation of even more original photo and video content, with each project telling the individual story of each and every business.

“Working with businesses to showcase their unique edge is at the heart of our brand ethos. We love producing commercial photography and video and helping businesses to create a strategy to get the best results from their new, original content.

“We’re glad that our new studio opens up many more possibilities and options for our customers and the work we can create for them.”

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