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H MCKENNA SHEA HOLM
PROFESSIONAL PORTFOLIO MCKENNA.HOLM@GMAIL.COM (951) 294-2166 558 E VERDUGO AVE BURBANK, CA 91501
2 MISSION STATEMENT My Mission Statement is to be an example of a self motivated, self successor to the world and to the people close to me. I value earning responsibility or positions through hard work and creativity. Experience is the most important aspect of learning in my life and I plan to always experience new people, new places, and new ideas. Creativity and passion go hand and hand for me, when it comes to doing anything I need to be able to stay creative and to feel something from that. Staying optimistic and never settling for anything is what I seize because without optimism there will be missed opportunities. Honesty is necessary in all aspects of life, but staying honest to myself and what I value is the most important. Which leads me to my first priority, and that is myself. No matter where life takes me, as long as I am happy first, everything else will follow. Being unhappy with myself will result in being unhappy with what I have going on in my life. Always putting myself first in big decisions is my mission. I plan to make a mark on the world by advocating sustainability, preservation, and discovery. I enlist myself as a shoulder to lean on and someone that will always say how it is, regardless of hurt feelings. My mission is to continuously learn throughout my life through school, traveling and experiencing the world. I am not a one dimensional person. I have many interests and many things I do well and that I plan to address in my career. At the end of the day I want to be successful. Successful in happiness and being able to be comfortable with my life. Successful in accomplishing what I aspire to accomplish.
3 COVER LETTER This portfolio is a reflection of the work I have done over the course of the past five years. The portfolio covers my Mission Statement, current GPA, professional work in school and outside in developing my career. I am Mckenna Holm and I study Fashion Marketing at Woodbury University in Burbank, CA. I am a passionate being who finds myself attracted to the art of clothing, the outdoors, and creating short films based on my experiences in both. In my off time I would most likely be camping, filming, studying fashion, or at the beach. I seek success everyday by coming closer and closer to my goals of being a Marketing Director. I plan to pursue all my interests for I am not a one dimensional person. I have found interest in Fashion, the outdoors, visual content and video making. My work thus far has mostly reflected those interests as well as my hard work and dedication to the animal community at Animal Friends of the Valleys where I have dedicated most of my time in the past to volunteering. I have had an exceptional past three years at Woodbury University where I have learned much about management, marketing, fashion, technology, social media, trend forecasting, and accounting. I have also had great experience in working with some influential people of the fashion industry where I have developed most of my knowledge and skills from. I currently have two jobs and am a full time student, showing that I never settle and enjoy a busy lifestyle.
4 TABLE OF CONTENTS TITLE PAGE MISSION STATEMENT COVER LETTER TABLE OF CONTENTS RESUME TRANSCRIPTS PROFESSIONAL DEVELOPMENT COMMUNICATION TEAMWORK LEADERSHIP SELF MANAGEMENT CRITICAL THINKING CONTACT
PG 1 PG 2 PG 3 PG 4 PG 5 PG 6 PG 7 PG 11 PG 14 PG 18 PG 21 PG 23 PG 34
5 RESUME PROFESSIONAL DEVELOPMENT
LEADERSHIP
• Marketing Intern for VIVIANCHAN Contemporary Womenswear BrandMay 2015 - Present
• 100+ Hours of community service for Animal
• SoCal Promo Girls: Promotional Work StartNovember 2014-Present • Volunteer for LA Social Media Weeks event, “Social Style” • Volunteer for LA Fashion Council for fashion week (10/13) • Volunteer for LA Fashion Week March 2014 • Research Team for WWDMagic + Sourcing at Magic: Conceptual Trend Report for 2015 http://issuu.com/bendoni/docs/ source_report_pdf_issuu3
Friends of the Valleys- Lake Elsinore, Ca
• Dance Captain 2010-2013 • Green Housing Rehabilitation System proposal • Divestment Day - So Cal 350
SELF MANAGEMENT • Event coordinating- VIVIANCHAN
CRITICAL THINKING • LACQUERED Streetwear: Trend Creation
• Research Team for WWDMagic Marketplace: Trend report for the whole show for 2016- Feb.15-19 2015
• Vanlife Subculture Analysis
• Roberto Cavalli Fashion Show dresserNovember 2014
• Short Films
COMMUNICATION • Research Team for WWDMagic Marketplace: Trend report for the whole show for 2016- Feb.15-19 2015 • Twitter Management- VIVIANCHAN
TEAMWORK • Tend Analysis Team for WWDMagic Marketplace:
• Patagonia Magazine proposal
6 TRANSCRIPTS
Close X
Here is your unofficial transcript, sorted by academic year and term.
Unofficial Transcript Woodbury University Office of the Registrar 7500 Glenoaks Blvd Burbank, CA 91510
Name: Holm, McKenna Shea Program/Degree/Curriculum: Degree Awarded:
Date Granted:
Undergraduate/ Bachelor Bus No Degree Awarded Yet Admin/Fashion Marketing Honors:
Cumulative GPA: 3.10
0000 Fall Semester
Woodbury University Course
Title
Sub Type
Grade
Credits
Quality Points
VE 120
Acad Writing Exam
Lecture
P
0.00
0.00
VE 121
Acad Writing 1 Exam
Lecture
NP
0.00
0.00
VE 130
Elem Algebra Exam
Lecture
P
0.00
0.00
VE 140
Interm Algebra Exam
Lecture
NP
0.00
0.00
Attempted Credit
Earned Credits
Total Credits
GPACredits
Transfer Credits
Quality Points
GPA
Term:
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Overall:
0.00
0.00
0.00
0.00
0.00
0.00
0.00
2013 Fall Semester
Woodbury University Course
Title
Grade
Credits
P
7
D PROFESSIONAL DEVELOPMENT
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VIVIANCHAN Marketing Intern | May 2015- Oct 2015 + Marketing: Trade show handling, Help with campaigns for seasons Fall 2015, Winter 2015, Spring 2016, Summer 2016 + Event Coordinating skills: Pop Up Shop event coordinating with other collaborative companies, set up of booth, booking appointments and meetings, budgeting, themes, goals and objectives, invitations, media coverage + Packing/Shipping: Folding, packing, inventory check + Social Media Handling: Twitter Management from May 2015- October 2015 + Inventory: Organizing inventory + Quality Control: Checking and altering the quality of garments before they are shipped out to customer for customer satisfaction and a direct reflection of the company’s quality of clothing + Wholesale: Trade show management for Capsule Las Vegas, Booth Set up, contacting new accounts, setting up meetings, coming up with final wholesale prices of garments, creating an email for wholesale accounts
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Urban Outfitters Sales Associate | November 2015Present + Sales Associate: Organizing clothing and store, retail, customer service, customer satisfaction
SoCal Promo Girls | November 2015-Present + Promotional +
modeling
Customer Service: Sales at car auctions, large trade shows, and special large events for major industries including health foods, cars, and food and beverage companies
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Sales
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Events
MAGIC Trade show Las Vegas | February 2014 & February 2015 +Trend Analysis Research: Analyzing common trends throughout show, Interviewing companies from around the world, developing trend reports from different parts o the world and their specialties in each country +Trend Research + Fast Paced Work Environment: The show is four days long as well as the research put into report
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LA Fashion Week | October 2013 & March 2014 + Event Set Up: Chair, stage, check in technology, model area set up + Networking: Communicating with guests, models, and workers, expanding own network + Volunteer Leading: Leading other volunteers through the shows and organizing, guiding and monitoring them to do the proper tasks given. + Greeting Guests
LA Social Media Week | November 2013 + +
Event Set Up: Guest speaker set up and organization, setting up decor and chairs Networking
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COMMUNICATION
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MAGIC Trade Show Las Vegas Trend Video | February 2015 + Video edit of Trend Analysis + Video Editing Skills + IMovie Editing App + Go Pro Studios Editing App + Communicating through Technology/Video
VIVIANCHAN Twitter Management | May 2015-October 2015 + Social Media Handling + Content + Writing Communication Skills
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Ethnicity and It’s Influence on Body Image, ThinInternalization, and Social Comparison | 2014 + Blog Writing, Writing for Communication, Communicating the Issues of Stereo Types and Social Norms based on media of today, celebrities, and the different views of the three topics among different countries.
Short Films | June 2014- Present + Big Sur, CA: 2014- 2015 + Humans of LA, Arts District: 2014 + Bishop, CA: 2015 + Video footage from different trips I have taken, edited into a short film with music (not copyrighted) played over footage expressing what was done on each trip or in each project + Communicating through Technology/Video •
https://www.youtube.com/channel/UCM6QP9-YkqYuCpBUJF8UJTQ
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W TEAMWORK
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MAGIC Trade Show Trend Report | 2014 & 2015 + The ability to work in a team under a short time period in order to gather proper information within the trade show. I was assigned a partner to collect the research throughout the show. + The results were a research analysis that included more than six trends that we ourselves found collaboratively amongst the eleven shows presented at MAGIC + Featured are examples from the official Trend Report for 2014 MAGIC Trade ShowFull Report can be seen at https://issuu.com/bendoni/docs/ source_report_pdf_issuu3/19?e=0
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LEADERSHIP
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Animal Friends of the Valleys | 2010-2013 + 100+ Hours of Community Service + Leading the community in caring for animals and their environment.
Dance Captain at Temescal Canyon HS | 2010-2013 + Leading a large team through dance routines as well as showing proper behavior, being a role model, developing a system for leaders later to follow. + Leadership skills, Teaching skills, Communication skills.
‘Green House Rehabilitation System’ Business Proposal | WU Management Course 2014 + Leading through Global Awareness and community + A proposal of a business that rehabbed homes from the banks and restored them in an environmental friendly way that was affordable for low-middle income families ultimately bettering the society environment at a small scale.
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Divestment Day Ad Proposal for SoCal 350 | WU Marketing Course 2015 + Social Media Proposal for So Cal 350, an environmentalist group. + Leading through global awareness of issues on air pollution + Below are examples of the proposal. Image 1. Ad, Image 2. Ad on Twitter
#BEFOSSILFREE BE THE BRIGHT SIDE OF OUR FUTURE
J O I N U S F O R G L O B A L D I V E S T M E N T D AY AT U C L A F R I D AY F E B R U A R Y 1 3 2 1 0 5
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M SELFMANAGEMENT
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VIVIANCHAN Event Coordinator | May 2015- October 2015 + Budgeting Skills: Decor, Marketing, Guests, Discounts + Meet Obligations + Meet or Beat money proposed + Fall Pop Up Event 2015: An event including five companies selling their items at a local boutique in LA’s Arts District, the event included discounts and gifts for guests who visited the pop up shop and/or bought an item from VIVIANCHAN + Below is a sample of the flyer created for guests of the Fall Pop Up shop in which I had a part of creating and organizing
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T CRITICAL THINKING
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‘LACQUERED STREETWEAR’ MEN’S F/W 2014 BRIDGE CONCEPT TREND | May 2014 + Customer Profile, Analytics, Concept Boards, Color, Fabric, Inspiration from Street, Art, and Runway, Flat Sketches, Silhouettes, and more are skills utilized in Trend Project. + Lacquered Streetwear is a Men’s Bridge line created for the Fall Winter 2014 Season of luxury clothing.The overall trend is about the basic but elegant silhouette, sharp cuts, and high quality fabrics, which all separate this tend from any other before. The trend is about lacquer or layering. It is a mix of sophisticated and comfortable. A subtle statement, is what the wearer would aim for. The trend ties on the essence of minimalism, being that nothing more can be removed to improve the design. Layered, but not in the count, Lacquered Streetwear is layering different styles together. Purity, modesty, and uniqueness describe this trend for menswear greatly. Greatly influenced by Zen philosophy, the trend ties in the concept of simplicity with a consideration for detail in, not only the materials, but for the space and placement coinciding with the consumer. Tying in the essence of natural light, sky, earth, and air, this trend signifies minimalism. Lacquered Streetwear is essentially emerging street style and high-end over products, achieving quality and simplicity.
25 + Below is the main concept board for Lacquered Streetwear
26 + Below is a sample of the Details, Silhouettes, and Styles of Lacquered Streetwear
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‘Vanlife’ A Subculture Analysis | WU Marketing Course Fall 2014 + History, Infographs, Social Media Research, Influencers, Culture Analysis, Dress, Lifestyle + Vanlife is a subculture, also referred to as vanagon’s. These people are campers, surfers, and travelers, who have left their stable lives and set off in a VW or Westfalia van to “live the dream”. The west coast seems to be the westy’s favorite coast to explore, along with other parts of northern and southern America. These people take a leap of faith in hopes of finding something more than a paid vacation could find them. Instead, they look for happiness and a better relationship with not only their significant other, but mother nature as well. The vanlife clan has become very popular in blogging their experiences through several different social media outlets. This has allowed them to connect with eachother, collaborate with lifestyle brands, and inspire others to #getout and #stayout.
28 + Below is a sample of the report on Vanlife. The report was made to model a magazine. This page was the introduction to the report.
Vanlife
December 9, 2014
#VANLIFE “Home is Where You Park It!” | F.H.
@vancrafted “We are just a couple of people who like each other and like creating together. We are re-designing our lives to make each day stand out and constantly produce new work. Sometimes we think we’re out of our minds, but mostly we are just excited to see more of this big, badass country of ours.” -Brendan & Kelly via Tumblr
Introduction to Vanlife
“There’s a sense we don’t belong anywhere, and sometimes that’s a little bit sad. There’s an element of constantly being transient that get’s exhausting. This feels like home to us, but there’s also that separate kind of ‘home’ to go back to. Sort of like stability, but that’s not the right word.”Jessica & Jorge via Instagram
Vanlife is a subculture, also referred to as vanagon’s. These people are campers, surfers, and travelers, who have left their stable lives and set off in a VW or Westfalia van to “live the dream”. The west coast seems to be the westy’s favorite coast to explore, along with other parts of northern and southern America. These people take a leap of faith in hopes of finding something more than a paid vacation could find them. Instead, they look for happiness and a better relationship with not only their significant other, but mother nature as well. The vanlife clan has become very popular in blogging their experiences through several different social media outlets. This has allowed them to connect with eachother, collaborate with lifestyle brands, and inspire others to #getout and #stayout.
Foster Huntington
Home is Where You Park It!
“I think living, or at least spending some time, in a van is such a good way to get out and see the world without having to make hotel reservations and shit like that. “- F.H. via vice.com
Foster Huntington created a “photographic exploration of #vanlife”(Foster). The book was inspired by the many people and vans he met on his 80 thousand mile journey around North America and his documentation of the vehicles through the hashtag #vanlife via Instagram.
@live.work.wonder
29 + Below is a sample of the Inforgraph I created for the Vanlife Report.
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Patagonia Magazine Proposal | WU Marketing Course Spring 2015 + Magazine Front Page Creation, + Editing Skills, + Organization Skills, + Research of Outdoor Company Patagonia + The assignment was to create a new venture for an existing company, I chose Patagonia and created an Outdoor Magazine concept for the company in which would include their content as well as what was going on in the outdoor industry, National Parks, Etc. and would be released digitally once a month
31 + Below is the magazine cover sample I created for Patagonia based on real content.
ISSUE I
MAY 2015
PATA G O N I A A Surfing, Skiing, Climbing, Flyfishing, Trail Running, and Environmental Magazine
#LucidDreaming See how Alex Megos feels about conquering his hardest boulder ever.
Did You Catch It?
Léa Brassy takes us through her surfing journey and the art of timing in a new short film ‘Catch It’
patagonia.com
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1990’s Lookbook Concept Shoot | WU Fashion Marketing Course Fall 2015 + The assignment was to create four looks and two detail shots of clothing and pictures that represented the decade of the 1990’s. + The four looks were based on the grunge wave starting in 1993 inspired by Nirvana’s late Kurt Cobain as well as Marc Jacobs 1993 Runway show for Perry Ellis, Kate Moss for Calvin Klein, the tv show Clueless and Versace’s 1993 Campaign, and Drew Barrymore’s everyday look.
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CONTACT
MCKENNA.HOLM@GMAIL.COM (951) 294-2166 558 E VERDUGO AVE BURBANK, CA 91501