Patagonia Magazine Subscription
My new product I am pitching for Patagonia is a Magazine Subscription titled “Patagonia�, a surfing, skiing, climbing, fly fishing, trail running and environmental magazine. The subscription can either be on printed recycled paper or in an online magazine format. It will provide similar information as their blog and more. What is new and happening in each of the sports they sponsor, what is happening as far as their environmental movements, events coming up, something about the national park, anything new within the company, and much more. What will set the magazine apart from their blog is that it will cover much more information in order to attract a market of people that fit these lifestyles. The magazine is not strictly about Patagonia. The Magazine will be limited to buy at places that would market well such as Sport Chalet, REI, and other outdoor stores, but mostly subscriptions in order to keep the use of paper as low as necessary. A new issue will be provided monthly.
ISSUE I
MAY 2015
PATA G O N I A A Surfing, Skiing, Climbing, Flyfishing, Trail Running, and Environmental Magazine
#LucidDreaming See how Alex Megos feels about conquering his hardest boulder ever.
Did You Catch It?
Léa Brassy takes us through her surfing journey and the art of timing in a new short film ‘Catch It’
patagonia.com