PROFESSIONAL PORTFOLIO | 2019

2019

MCKENNA HOLM LOS ANGELES, CA |951| 500 1125 MCKENNA.HOLM@GMAIL.COM

PROFESSIONAL PORTFOLIO

01 COVER LETTER Mckenna Holm is a graduate of Woodbury University where she received a BBA in Fashion Marketing. She is a determined creative who aspires to build a career in the fashion industry. Most recently Mckenna has been involved in merchandising at a well known denim company as well as sales in Luxury. Aside from graduating at Woodbury, Mckenna has involved herself in several internships through out her college career including a Marketing Internship at an up and coming, high-end women's clothing brand and a PR Internship at a boutique Public Relations company.

Mckenna has strategically taken on the positions she has in order to expand her knowledge in several fields. She has successfully began wholesale and trade show accounts, created successful pitch decks for clients, been involved in important meetings, and has been involved in creating the trend report for MAGIC Trade Show in Las Vegas for the past three years. Mckenna has developed professional college presentations and creative concepts and has had several of her own works published including blog posts, photo editorials, and written editorials. Mckenna was a pioneer to her universities first seasonal fashion magazine, acting as the Marketing Director. This job entailed social media planning, content creation, overall art direction, seeking influencers and event planning. Some of her favorite experiences thus far have been planning events successfully for both internships and her involvement with the fashion magazine. Mckenna has had a knack for fashion since a young age.

She would strive to always excel at any brand or work related task if given the opportunity. Mckenna is not only creative but tactical and practical, making her able to execute a successful project from an idea to a finished product.

02 RESUME NYDJ MERCHANDISING ASSISTANT | August 2018 - Present + Merchandising Assistant acts as the middle man to the Merchandising, Planning, Creative and Sales team executing style set ups, organizing all files for new and existing styles, communicates the retail stores wants/needs to the Design team, assists in finalizing all four seasons full lines offered, in charge of all samples to be photographed for Ecommerce and sales teams websites, assisted in seasonal photo shoot.

LOUIS VUITTON CLIENT ADVISOR | December 2017/December 2018 + Seasonal Client Advisor; Hosting Floor; Wrapping; Maintaining the floor; Gaining and Maintaining Cliental HOOTERS KEY MANAGER/BARTENDER/SERVER | November 2016-August 2018 + Key Manager - Open/closing procedures, Stocking/Inventory, Maintaining restaurant cleanliness, integrity and daily routines, Managing cash flow/bills , Managing employees, Scheduling, Manager for both front and back of the house + Bartender - Customer Service and Satisfaction + Server - Customer Service and Satisfaction EVERYTHING IS EVERYTHING MARKETING AND PR INTERN | July 2016 - June 2017 + Social and press hits; networking; inventory; assisting at meetings and events, pitch decks and recap decks; maintain contact list; assisting in event planning including guest lists, budgets, vendors, and execution.

URBAN OUTFITTERS SALES ASSOCIATE - PACK & SHIP SPECIALIST | November 2015 - September 2016 + Retail and sales; customer service; product knowledge; merchandising; began as a seasonal worker and moved to permanent; pack & ship specialist; Pack & Ship was low at 50-60% turnover daily, I pushed the daily numbers up to 90-95% turnover of product.

WWD MAGIC TRADE SHOW TREND ANALYSIS - VIDEO CONTENT DEVELOPER | February 2014 - February 2016 + Research on fashion week trends; development of trend report; Also developed videos for social media daily, per panel and per trend.

03 RESUME VIVIAN CHAN MARKETING INTERN | May 2015 - October 2015 +Marketing; Organization; Inventory; Updating Social and Press Hits; Pioneered Wholesale and Trade show accounts; budget, organization and exposure; Social Media Analytic Research; Event Planning including inviting influencers, clients, vendors, locations, budget and etc; Assisting on photoshoots; Forecasting and assisting in design process for three seasons.

JAWS CO. MARKETING INTERN | July 2013 - October 2013 + Social Media; Packaging and Mailing Product; Networking and Assisting in Meetings; Photoshoots; Seeking influencers RASCALS BOUTIQUE INVENTORY MANAGER | April 2011 - August 2013 +Quarterly Inventory taking of both store and back stock; maintaining relationships with brands; ordering inventory; organizing and merchandising store and window displays; study customer requests ANIMAL FRIENDS OF THE VALLEYS DIRECTORS ASSISTANT | March 2010 - August 2013 +Phone Calls with customers; Planning and Organizing Events; Volunteer coordinator at events; Accounting; Assistant duties VOLUNTEER WORK LA FASHION WEEK EVENT VOLUNTEER | October 2013 +Volunteered to help in setting up event at two locations one being at The Grove in West Hollywood the other being in Downtown Los Angeles. The Grove event was a runway completion of several different LA Designers. The Downtown Event was a private shopping event for stylists and other professionals to shop the different designers.

ROBERTO CAVALLI RUNWAY DRESSER | September 2014 +Volunteered to dress models for runway show in Beverly Hills, CA ANIMAL FRIENDS OF THE VALLEYS VOLUNTEER COORDINATOR | June 2010-August 2013 +Extensive volunteer work in the animal community assisting at events and fundraisers, setting up the new shelter, volunteering in daily shelter duties such as cleaning/walking dogs, etc

04 PROJECT EXAMPLES

LOFT + LOU & GREY STYLIST PITCH

Prepared by:

LOFT + LOU & GREY ST YLIST PITCH

RESKI | L

EA MICHE 12.16

BRAD GO

RISTEN BELL

Z|K NICOLE CHAVE

TARA SWENNEN | LUCY HALE

LE

Prepared by:

THIS IS

ALLIE TEILZ

11.17.16

LA Launch Dinner Recap

05

ALLIE TEILZ LAUNCH DINNER PARTY RECAP

06

WWDMAGIC TRADE SHOW TREND REPORT

16

1

07

VIVIANCHAN FALL POP-UP POP-UP RECAP

08

CLASSIC MARK FASHION MAGAZINE EDITORIAL | BRING ON THE STORM

MAGAZINE COVER INSIDE EDITORIAL

09

CLASSIC MARK FASHION MAGAZINE MARKETING DIRECTOR

10

VANLIFE EDITORIAL LIFESTYLE REPORT