Oomph 888 Business st Suburb, 4000. Q. 1300 000 000
info@oomph.com www.oomph.com Company Representative Johnny Appleseed
Oomph Proposal Oomph Project # 456 Magic Ninja Fish Brand & Website
Prepared for:
John Sablan
Proposal Issued: 11.19.2012
Magic Ninja Fish 123 Alphabet St, Capital City, 4000
Proposal Valid to:
P 1300 000 000 E info@magicninjafish.com
01.12.2012
Statement of Confidentiality This proposal and supporting materials contain confidential and proprietary business information of Oomph. These materials may be printed or photocopied for use in evaluating the proposed project, but are not to be shared with other parties.
ABN 84 897 983 323 | www.oomph.com | info@oomph.com
About Us Whether you need to create a brand from scratch, including marketing materials and a beautiful and functional website or whether you are looking for a design refresh we are confident you will be pleased with the results. We work with clients big and small across a range of
keen to prove themselves in this industry and that’s what
sectors and we utilise all forms of media to get your name
you want from an advertising agency, not someone who
out there in a way that’s right for you. We believe that
is relying on the same way of doing things that worked 10
analysis of your company and your customers is key in
years, 5 years or even a year ago.
responding effectively to your promotional needs and we will work with you to fully understand your business to achieve the greatest amount of publicity possible so that
Whatever the level of support you require, we are sure that we will have a package that meets your needs. All
you can see a return from the advertising.
of our virtual professionals are highly experienced in
We have a number of different teams within our agency
thorough recruitment process to ensure they deliver to
that specialise in different areas of business so you can be
the high standard that you would want for your business.
sure that you won’t receive a generic service and although we can’t boast years and years of service we can ensure you that is a good thing in this industry. Our teams are up
the areas in which they work and have been through a
Take a look at out Recent Work and Clients to see what we mean.
to date with the latest technologies, media trends and are
We will work with you to fully understand your business and your target audience to inform our marketing strategy. Using the outcomes from the Company Analysis, we will put together a plan for the most effective marketing strategy to get the best results for your business.
Who we are We are a fairly small, flexible design studio that designs
What we do We strive to be the best at what we do and offer:
for print and web. We work flexibly with clients to fulfil their design needs. Whether you need to create a brand from scratch, including marketing materials and a beautiful and functional website or whether you are looking for a design refresh we are confident you will be pleased with the results.
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All aspects of brand development, from logo to stationery Website, app and software development Event promotion and advertising
Oomph | Proposal for Magic Ninja Fish
ABN 84 897 983 323 | www.oomph.com | info@oomph.com
Our Team Tom Riddick
Katherine Valient
Henry Percival
Position: Creative Director Experience: 10 years
Position: Graphic Designer Experience: 8 years
Position: Business Manager Experience: 15 years
Tom is our Creative Director, digital
Katherine is our graphic designer,
Henry is our Business and Project
designer, web designer and front-
specialising in print design. She also
Manager looking after the day
end developer. He is also pretty good
supports Tom on projects with her
to day running of our studio. He
with a sketchbook.
of HTML and CSS knowledge.
makes a mean cappuccino.
Before starting the company Tom
Kate has also worked with some big
Henry’s focus is on bringing new
worked as a designer and studio
names and her designs have won
business to the company. He
manager for a design house who
her a number of industry awards.
has won a number of big clients
boasted a number of big name
She has just finished her doctorate
recently and his qualifications in
clients. Tom has brought his vast
in Graphic Design and enjoys
project management to ensure that
experience from this role to the work
continuing to learn and building her
all of our projects run smoothly
he does now.
experience within the industry.
from start to finish.
Thousands of candles can be lighted from a single candle,
Health is the greatest possession. Contentment is
And while the law of competition may be sometimes hard for
and the life of the candle will not
the greatest treasure. Confidence is
the individual, it is best for the race,
be shortened. Happiness never
the greatest friend. Non-being is the
because it ensures the survival of the
decreases by being shared.
greatest joy.
fittest in every department.
Oomph | Proposal for Magic Ninja Fish
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ABN 84 897 983 323 | www.oomph.com | info@oomph.com
Case Study
City Entertainment Website The City Entertainment Commission required a vibrant, dynamic, easy to update and access website which allowed users to find events near them, and advertise their own. During the briefing phase it because apparent that this
The City Entertainment website features many new
was a special project that would need a high-level of
technologies and accessibility options design to be easily
customisation. Working with City Entertainment’s project
accessible to all members of the community. The website
planners and managers, we were able to turn their vision
launch as a successful event, attended by some of the
into reality, on time and on budget.
leaders in the local IT industry.
Project Specifications Website, app and branding design including sourcing of third party print providers Website and app development Search Engine Optimisation (SEO) and promotion
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On time & on budget Early & on budget On time & under budget
Oomph | Proposal for Magic Ninja Fish
ABN 84 897 983 323 | www.oomph.com | info@oomph.com
Our Services Whether you need to create a brand or website from scratch, or you are looking for a design refresh, we are confident you will be pleased with the results. The services we offer are:
Design Logo and brand design and refresh
$150 p/h
Complete corporate stationery packs and brochures
$150 p/h
Website, app and digital collateral design
$180 p/h
Development Front and rear-end website development
$200 p/h
Corporate software development
$250 p/h
Custom app and game programming
$200 p/h
Promotion SEO and traffic monitoring/analysis
$120 p/h
Traditional print media advertising and television
$150 p/h
Corporate and launch functions
$300 p/h
We believe that analysis of your company and your customers is key in responding effectively to your promotional needs and we will work with you to fully understand your business to achieve the greatest amount of publicity possible so that you can see a return from your investment. Oomph | Proposal for Magic Ninja Fish
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ABN 84 897 983 323 | www.oomph.com | info@oomph.com
Project Description Project Specifications
Design: logo, corporate identity, print providers
Step 1
Design: corporate website
Step 2
Development: Front and rear-end development of website
Step 3
Development: domain name, hosting, SEO, social media management
Step 4
We want you to feel informed and empowered during the progression of your project. Below we have outlined in detail what each of your unique project specifications will involve.
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Design of logo and corporate print collateral. Print providers. A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/ icons) or are composed of the name of the organization (a logotype or wordmark). In the days of hot metal typesetting, a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company’s logo is today often synonymous with its trademark or brand. Corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy. Corporate identity helps organizations to answer questions like “who are we?” and “where are we going?” Corporate identity also allows consumers to denote their sense of belonging with particular human aggregates or groups.
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Corporate website design. Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include; web graphic design, interface design, authoring; including standardised code and proprietary software, user experience design and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.
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Oomph | Proposal for Magic Ninja Fish
ABN 84 897 983 323 | www.oomph.com | info@oomph.com
Project Description Continued 3
Front and rear-end website development. Web development is a broad term for the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network). This can include web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development. Web Development can be split into many areas and a typical and basic web development hierarchy might consist of: Ajax: Asynchronous JavaScript provides new methods of using JavaScript Flash: Adobe Flash Player is a ubiquitous browser plugin ready for RIAs JavaScript: JavaScript is an ubiquitous client side platform for creating and delivering rich Web applications jQuery: Cross-browser JavaScript library designed to simplify and speed up the client-side scripting of HTML HTML5 and CSS3: Latest HTML proposed standard combined with the latest proposed standard CSS
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Domain name, hosting, SEO and social media management. A domain name is an identification string that defines a realm of administrative autonomy, authority, or control on the Internet. Domain names are formed by the rules and procedures of the Domain Name System (DNS). Social media employ web- and mobile-based technologies to support interactive dialogue and “introduce substantial and pervasive changes to communication between organizations, communities, and individuals.” Social media are social software which mediate human communication. When the technologies are in place, social media is ubiquitously accessible, and enabled by scalable communication techniques.
Design is in everything we make, but it’s also between those things. It’s a mix of craft, science, storytelling, propaganda, and philosophy. A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Oomph | Proposal for Magic Ninja Fish
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ABN 84 897 983 323 | www.oomph.com | info@oomph.com
Our Offer Design
Development
$2990* 20 Hours
$4550* 30 Hours
We have established that a comprehensive design
The successful implementation of a new digital identity
schedule based on consideration of your needs.
is dependent on a disciplined development phase.
Every project needs to start with a strong foundation. In
To ensure that the roll-out of your new website and social
recognition of this, we recommend thorough attention
media identity runs smoothly, we have undertaken the
be paid to establishing a strong and cohesive visual
responsibility of collateral management. Because of this,
identity for you that will cross platforms effectively and
we will be providing everything from your domain name,
ensure that your brand does not get lost amongst the
to social media presences as well as ensuring your website
noise of your competitors.
functions as promised.
Design and development of two logo concepts to choose from
Front and rear-end development of corporate website
Development of a larger visual identity from chosen logo
Supply of domain name
Design of new corporate print collateral
Provide hosting for 1 year
Design of new corporate website
Search Engine Optimisation
Sourcing of third party providers for print collateral
Facebook and Twitter management
* Quoted prices assume your responsibilities under the Terms and Conditions are met and any required content and resources are provided on time as necessary. If the price is likely to change, we will contact you before we proceed.
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Oomph | Proposal for Magic Ninja Fish
ABN 84 897 983 323 | www.oomph.com | info@oomph.com
Project Budget Breakdown Step 1: Design phase I — Design of logo and corporate print collateral. Print providers. Logo Design
$1000
Corporate print collateral and visual identity development
$500
Print sourcing
Free
Step 2: Design phase II — Corporate website design. Corporate website design Social media page design (Facebook & Twitter)
$1000 $490
Step 3: Development phase I — Front and rear-end website development. Front end and rear-end website development
$2000
Website testing
$550
Social media pages development
$500
Step 4: Development phase II — Domain name, hosting, SEO and social media management. Domain name purchase and 1 year hosting plan
$250
SEO
$500
Social media management
$750
Oomph | Proposal for Magic Ninja Fish
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ABN 84 897 983 323 | www.oomph.com | info@oomph.com
Project Timeline Weeks
1
2
3
4
5
6
Design Development
Design
Development
Week 1: Logo designs
Week 4: Website development
A logo is not a brand. But a logo quite often represents
Once you’ve signed off on the design and functionality
the brand. In this first week, we focus on the research and
requirements of your new website, we’ll get to work
drafting of concepts for your new logo. Towards the end
making it a functional presence. Our developers use
of the week, we will contact you to make an appointment
semantic, clean code to ensure accessibility to all
to present two concepts to you.
members of the community.
Week 2: Selection of logo, identity design
Week 5: Website testing, social media development
Week 2 starts by polishing and setting the guidelines for
It may looked done, but your website is bound to have
use of the logo you’ve selected. From here, we’ll start to
little bugs and issues at this point and is why we dedicate
expand the visual identity for your brand and establish
a week to problem solving these so that your customers’
rules for its application across various media. This week
user experience is pain-free. We’ll also set up the social
includes the design of your corporate print collateral.
media pages you’ve requested in a style which matches your website design.
Week 3: Website and social media design Once a solid foundation has been created for your
Week 6: Website implementation, client hand over
visual identity, we’ll start working on translating it for
Once we’re sure all is as it should be, we’ll upload your
use in your website and any additional digital collateral
website to your new host and double-check everything
you’ve requested. You’ll need to ensure that you have
works before it is launched. We will contact you to
the content you’d like in your website to us in an easily
arrange a time to go over the entire site with you and
accessible format (a Word document is great), so that we
show you how to maintain it. Once you’re satisfied we will
can keep to schedule.
hand over your new site for its official launch.
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Oomph | Proposal for Magic Ninja Fish
ABN 84 897 983 323 | www.oomph.com | info@oomph.com
Acceptance of Quote Oomph Project # 456 — Magic Ninja Fish Brand & Website
Magic Ninja Fish
Project Due
Proposal Date
123 Alphabet St, Capital City, 4000
6 weeks after deposit*
11.19.2012
P 1300 000 000 E info@magicninjafish.com
Design (phases I & II) : logo, corporate identity, print providers, corporate website
$2990.00
Development (phases I & II): Front and rear-end website development, domain name,
$4550.00
hosting, SEO and social media management
Total incl.tax
$7540.00
Print name
Position
Date
Sign here to approve
Payment Information Direct Deposit Oomph Bank of Galactic Empire
BSB: 099099 Account No: 766888
Terms I accept the proposal above and I have read and understood the Terms and Conditions of Service provided by Oomph, and agree to abide by them. I include with this acceptance the deposit of 50% to start the project.
Tick if you would like us to send you an invoice.
Oomph | Proposal for Magic Ninja Fish
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ABN 84 897 983 323 | www.oomph.com | info@oomph.com