The Kentwood Value Proposition

ONE HUNDRED SEVENTY-FIVE PLUS THINGS WE DO TO SUCCESSFULLY SELL YOUR HOME

LISTING ACTIVITIES

1. Conduct a pre-listing conference call with seller(s) to gather information

2. Send seller(s) confirmation of in-person listing appointment and confirm prior to meeting

3. Review pre-appointment questions

4. Research appropriate sampling of currently listed, under contract and sold comparable properties

5. Research trends and sales activity from MLS and public records databases

20. Review broker’s and company’s credentials and accomplishments in the market with seller(s)

21. Present agent and company’s profile and position of “niche” in the marketplace

22. Provide seller(s) an overview of current market conditions

23. Present market analysis to seller(s), including relevant sales, current listings, and expired

24. Offer pricing strategy based on professional judgment and interpretation of market conditions

Research “average

for the property type,

range, and location

25. Discuss seller’s goals to effectively adjust marketing strategy

26. Explain marketing power of Kentwood and benefits of the MLS Clear Cooperation Policy

27. Explain the different marketing options and the effectiveness of each

28. Explain work the broker does “behind the scenes” and the broker’s availability on weekends

29. Explain brokerage’s role in screening for qualified buyers ahead of showings to protect seller(s)

30. Present and discuss strategic marketing plan

31. Review results of curb-appeal assessment and provide suggestions to improve saleability

15. Prepare market analysis to establish broker opinion of value

16. Prepare listing-presentation package with above materials

32. Research and verify city water, sewer/septic and tank systems

33. Verify when property’s septic system was last pumped or inspected and if required by county

34. Confirm well status, depth, and output from third-party report or Colorado Dept of Water Resources

35. Natural gas: Verify the availability of natural gas and supplier’s name and phone number

36. Verify security system, current term of service, and determine if it’s owned or leased

37. Discuss 2-10 Home-Warranty program or another vendor with homeowner

38. Discuss Kentwood Amplify and Forward programs with seller(s) as needed

39. Verify if property has rental units involved or leases in place

40. Make copies of all leases for retention in listing file

41. Verify all rents and all deposits

42. Assess interior decor and suggest staging ideas

43. Prepare net sheet for seller(s) based on current projections and information

44. Review accuracy of title information with sellers and obtain copies of seller(s)’ deed, owner’s title insurance policy, and mostrecent survey

45. Verify names of owner(s) as they appear in county’s public property records

46. Verify with seller(s) if there are outstanding or expired construction permits or if any changes have been made to the property since the seller(s) purchased the property

47. Obtain copy of current Title Insurance Policy

or order a TBD policy

48. Order legible copies of title exceptions

49. Complete listing contract and addenda (using names of seller(s) as they appear on deed or title policy)

50. Obtain seller(s)’ signature(s) on the listing agreement and return a signed copy to the seller(s)

51. Review the standard closing costs and pro-rations typical to the CD statements with seller(s)

52. Obtain seller(s)’ permission to use a lock box

53. Measure interior room sizes

54. Confirm lot size via owner’s copy of certified survey, if available

55. Note any unrecorded property lines, agreements, and easements that are know to the seller

56. Obtain house plans, if applicable and available

57. Obtain copy of subdivision plat/complex layout

58. Review house plans or future plans or blueprints and make a copy

59. Compile and assemble formal file on property with all information received

60. Provide seller(s) with a blank sales contract in preparation of receipt of a purchase offer

61. Inform tenants of listing and discuss how showings will be handled if tenant occupied

62. Arrange for installation of yard sign

63. Have Seller complete the Seller’s Property Disclosure – Explain the importance of full disclosure

64. Prepare showing instructions agree on showing-time window with seller(s)

65. Install lock box and program the lock box with agreed-upon showing-time windows

66. Make extra key for lockbox

67. Obtain current mortgage information: lenders and loan account numbers

68. Verify current loan information with title

69. Identify homeowner association manager, if applicable

70. Verify homeowner association fees and pending or unpaid assessments

71. Research electricity availability and supplier’s name and phone number

72. Prepare detailed list of property amenities and assess market impact

73. Prepare detailed list of property’s inclusions and conveyances with sale

74. Compile list of completed repairs and maintenance items

75. Explain benefits of home warranty during listing period to seller(s)

76. Assist sellers with completion and submission of home warranty application

77. Place home warranty in property file for conveyance at time of sale

78. Place a copy of the completed disclosures in the property file and in MLS

79. Arrange for interior and exterior photos to be taken for MLS and marketing

80. Arrange for creation of a virtual tour if one will be used in marketing the property

81. Complete the new-listing checklist

82. Enter listing into office records and/or create listing file

83. Prepare “MLS profile sheet” (Listing broker is responsible for accuracy of listing data)

84. Enter property data from profile sheet into MLS listing database

85. Proofread MLS database listing for accuracy, including proper placement in mapping function

86. Take additional photos of the property, as needed, to upload into MLS and for use in flyers

87. Provide seller(s) with a copy of the MLS profile sheet data form

88. Add property to company’s coming soon and/or active listings list

89. Create print and digital/electronic ads with seller(s)’ input and approval

90. Install “special feature” cards at the property, if applicable

91. Submit ads to company’s participating internet real estate sites (listing syndication)

111. Call seller(s) weekly to discuss marketing and pricing

112. Convey any price changes promptly throughout listing syndicate sites

113. Review weekly market study reports

114. Promptly enter price changes in MLS listing database

115. Verify proper licensure of buyer’s broker and salesperson

116. Conduct virtual or in-person open houses, as agreed upon

117. Conduct office in-person tour, as agreed, and/or office virtual tour at sales meeting

118. Present on company’s Monday Morning Pitch to all Kentwood brokers

119. Enter into Company’s “coming soon” and “new listings” all-company communication

120. Prepare and send regular eflyer blast emails to 25,000 Front Range brokers

121. Receive and review all offers to purchase submitted by buyers or buyers’ brokers

122. Evaluate offer(s) and prepare a “net sheet” on each offer, for the seller(s) to make comparisons

123. Review offers with seller(s) and review merits and weaknesses of each component of offers

124. Contact buyers’ broker to review buyer(s)’ qualifications and discuss offer

125. Provide seller(s)’ disclosures to buyer(s)’ broker or buyer upon request (prior to offer if possible)

126. Confirm buyer(s) is pre-approved by contacting lender

127. Obtain a copy of the buyer(s)’ pre-approval letter from lender

128. Negotiate all offers and counteroffers on seller(s)’ behalf

129. Prepare and convey any counteroffers, acceptance, or amendments to buyer(s)’ broker

130. Verify contract is signed by all parties

131. When offer is accepted (“contract”) deliver contract to seller(s)

132. When offer is accepted deliver contract to buyer(s)’ broker or if none, to buyer(s)

133. Provide copies of the contract and all addenda to closing attorney and title company

134. Confirm deposit, or promptly deliver, buyer(s)’ earnest money to escrow agent

135. Disseminate “under-contract showing restrictions” as seller(s) requests

136. Provide copies of contract to lender

137. Inform seller(s) how to handle additional offers submitted between date of contract and closing

138. Change status in MLS to “sale pending”

139. Update listing file to show “sale pending”

140. Contact buyer(s)’ lender weekly to verify processing is on track

141. Follow buyer(s)’ loan processing and communicate to seller

142. Relay final approval of buyer(s)’ loan application to seller(s)

143. Coordinate buyer(s)’ professional home inspections with seller(s)

144. If property is vacant, arrange for power and water to be turned on prior to inspections

145. Review home inspector’s report with seller(s) and discuss issues and options, if needed

146. Enter home inspection completion into listing file

147. Recommend or assist with identifying trustworthy contractors to perform any required repairs

148. Verify seller(s)’ compliance with home inspection report and repair requirements

149. Obtain copies of repair bills showing seller(s) made required repairs

150. Coordinate re-entry into the property for buyer’s review of completed repairs,if needed

151. Arrange for appraiser to enter property and prepare an appraisal package for appraiser

152. Follow-up with the appraiser to see if there are any questions

153. Enter appraisal completion into listing file

154. Discuss appraisal with seller(s) and suggest options, if necessary

155. Update closing forms and files confirming all documents are accounted for and executed

156. Coordinate closing process with buyer(s)’ broker and lender

157. Confirm location, date, and time where closing will be held and notify all parties

158. Confirm with closing agent that any issues with title/ownership have been resolved

159. Confirm that the seller has the proper Power of Attorney or trust documents, as required

160. Work with buyer(s)’ broker to schedule buyer(s)’ final walk-through prior to closing

161. Confirm with closing agent that all tax, HOA, utility, and other applicable pro-rations are correct

162. Request final closing figures from closing agent

163. Review closing figures on CD statement with seller(s) to verify accuracy of preparation

164. Confirm buyer(s)’ broker has received and reviewed closing figures

165. Confirm buyer(s) and Buyer(s)’ broker has received title insurance commitment

166. Provide home warranty for availability at closing

167. Recommend courtesy closing agent for absentee seller(s), as needed

168. Review closing documents with seller(s) and their counsel

169. Deliver earnest money from escrow account to closing agent

170. If closing agent is holding escrow funds confirm it appears on the final CD

171. Coordinate closing with seller(s)’ subsequent purchase and resolve any timing problems

172. Confirm seller(s)’ net proceeds check or wire is correct at closing

AFTER-CLOSING ACTIVITIES

1. Provide REALTOR® referral information for seller(s)’ relocation destination, if applicable

2. Change MLS status to “sold”

3. Enter sale date, price, selling broker, and broker’s ID numbers, etc.

4. Close out listing in company files

5. Arrange for removal of sign

6. Remove lockbox and any remaining marketing materials

7. Ensure sellers’ proceeds have arrived 24 hours after closing

8. Monitor any agreed upon post-closing occupancy period

9. Confirm the property is vacant at time of possession

10. Follow up with seller for a post-closing check in, see if water escrow overage has arrived

11. Request sellers fill out a testimonial