2023 Kentwood NoCo Seller Book

AT KENTWOOD REAL ESTATE WE BELIEVE IN COMMUNITY.

THAT WE ACCOMPLISH MORE TOGETHER.

THAT DEEP ROOTS MATTER. WE INSPIRE PEOPLE TO IMAGINE THE NEXT STEPS IN THEIR LIFE JOURNEY.

A Trusted Brand

Founded in 1981 by five renowned Metro Denver real estate brokers, Kentwood Real Estate celebrated 40 years of excellence in 2021. The original office was headquartered in the Denver Tech Center, where operations continue today.

Over the years, key milestones for Kentwood Real Estate include the launch of a Cherry Creek office in 1998 and a Lower Downtown office, Kentwood City Properties, in 1999. In 2018 a Northern Colorado office was formed in Fort Collins. Kentwood Commercial, Denver Rental, Prosperity Home Mortgage, HomeServices Insurance and American Home Shield round out our full service company.

Kentwood Real Estate is a local brand that punches above its weight. With the reach of national and global affiliations and the strength of our highly experienced Kentwood brokers, you can trust that your real estate goals will be fulfilled. It’s time to take the next steps in your life journey.

Kentwood Real Estate

Kentwood Real Estate is an elite team of REALTORS® whose exceptional service, local expertise and deep community roots create a market advantage for clients.

From the beginning, Kentwood was built on the foundation of broker excellence. Only the most professional, ethical and knowledgeable topproducing brokers are selected to be affiliated with our esteemed brand.

Kentwood Real Estate is the exclusive Colorado affiliate of Berkshire Hathaway’s HomeServices of America. In 2016, the organizations aligned given our shared core values of trust, integrity, stability and longevity. HomeServices companies are independent brands under the Berkshire Hathaway umbrella, not franchises. We are owned and operated as a collective of the top real estate brands in the country, yet managed locally to maintain our independence of brand, community roots and deep local knowledge.

Kentwood is a member of Luxury Portfolio International® and Leading Real Estate Companies of the World®, the largest global network of premier locally branded companies, dominated by many of the world’s top-tier independent brokerages. The LeadingRE network spans more than 70 countries and includes 150,000 real estate professionals selling more property than any of the large national brands. We are also members of Who’s Who in Luxury Real Estate, a compendium of the finest residential real estate firms from around the world from local boutique brokerages to large international brands.

Active and respected in the industry, Kentwood Real Estate has a significant number of brokers serving on committees and Boards of Directors at local, state and national real estate associations including the Denver Metro Association of REALTORS®, Loveland-Berthoud Association of REALTORS®, Fort Collins Association of REALTORS®, Colorado Association of REALTORS®, and the National Association of REALTORS®.

At our core, Kentwood is built on the foundation of supporting our local community. The company and brokers are passionate in our commitment to supporting organizations that aid those in need, such as HomeAid Colorado, which supports nonprofits that create housing solutions and ancillary support for the homeless.

The Kentwood Cares Foundation was created with the dual mission of supporting both the internal Kentwood community of employees and brokers and the external community of nonprofit organizations. Kentwood brokers additionally volunteer and support over 170 local, national and international non-profit organizations.

Our brokers hold themselves to the highest standards in the real estate industry and remain committed to helping their clients, and each other, successfully reach their goals. Kentwood brokers are family and, as soon as you work with one, so are you.

Northern Properties

Our Northern Properties office services all of Northern Colorado; from just north of Denver to the Wyoming border, an area characterized by a thriving economy, educated workforce, and recreational opportunities. Our Kentwood brokers provide you with the best real estate service you can find.

Boulder Valley

Kentwood Boulder Valley, our newest office, is launching in early 2023 providing full service to the Boulder Valley and surrounding communities. With an experienced group of Boulder focused brokers, Kentwood Boulder Valley is the exciting next step for Kentwood clients.

Cherry Creek

Our Cherry Creek office is found in the heart of a stimulating cosmopolitan community. We specialize in Central Denver neighborhoods known for their vibrant culture, accessible lifestyle and diverse architecture, and are seasoned professionals with in-depth knowledge of all areas of the Denver Metropolis.

Denver Tech Center

Our premier location in the Denver Tech Center enables Kentwood’s leading brokers to serve clients in the vibrant southern sector of metro Denver in grand fashion. From Cherry Hills to Greenwood Village to Castle Pines Village and points in between, it’s an area characterized by unique communities and extraordinary amenities.

City Properties

Our City Properties office is conveniently located across from Union Station, providing access to Denver’s most desired neighborhoods. From LoDo to Wash Park, Country Club, the foothills and more, we are Colorado’s premier source for “city and city-close” Denver real estate.

Rooted in Excellence

Ethical

We affiliate with the top brokers in the marketplace and hold ourselves to the highest standards. Our values are worn on our sleeves to prove to our customers that we are there for them, and that we’ll always strive for an ethical solution.

Professional

We have never cut corners and we never will. No matter the size or scope of our clients’ needs, we provide first class service to all. When you walk through our doors you are valued – we are offering our trust. Our brokers are committed to helping our clients, and each other, successfully reach their goals. Kentwood brokers are family and, as soon as you work with one, so are you.

Local

We are nimble because we are part of the community, Colorado is our home. We believe in our communities and our hearts belong here. Our brand is local and will stay that way, but we’re able to bring the world to Colorado when we need to.

Quality

We are leaders, and guarantee a personal touch to every client – this is our passion. We adapt and bend to challenges, are problem solvers and dream makers. Through our affiliation with HomeServices of America, we have the backing of one of the most trusted brands in the world—Berkshire Hathaway.

Expert

We are able to offer our superior service because we are all at the top of our craft. We are knowledgeable, prestigious, and offer a full-service product – we are quality, not quantity, here to help our community. Luxury is in the eye of the beholder, and we are experts at luxury, locally and globally.

2022 Kentwood Totals

$2,241,910,479

42

years in business consecutive years with total sales over $2 billion

10 240+

top producing agents

2,402

20+

average years of experience per agent

5 170+

located offices charitable causes supported

Share of Voice

Share of Voice, in public relations, is defined as the percentage of all online news and broadcast content about a company or brand, compared to that of its competitors, over a specified time period. This graph analyzes the volume of Kentwood and competitor coverage between

January 1, 2022-December 31, 2022 and illustrates Kentwood Real Estate’s commitment to being the real estate thought leader in the Colorado market.

Note: SOV should not include paid placement and advertising in the measurement.

927 EDITORIAL STORY MENTIONS

14.29 Million IMPRESSIONS LOCALLY & NATIONALLY $1.43M PUBLICITY VALUE

Kentwood Cares

The Kentwood Cares Foundation was launched in 2021 as a 501(c)3 non-profit supporting the internal community at Kentwood in times of emergency and the external communities we live and work in to support housing education and equity and to assist with community disaster relief.

Helping Family and Community Nonprofit organizations and Internal Stakeholders within the Kentwood Real Estate organization (and its affiliates). Applicants should meet the following criteria:

INTERNAL STAKEHOLDER

A staff member who was in an accident and requires medical deductible assistance.

A broker who must cease working due to family illness or emergency requiring the Broker temporarily step away from the business; or

Someone within the organization who incurred a major expense due to a natural disaster.

NONPROFIT ORGANIZATIONS

Not for profit organizations which advance safe and affordable housing programs for Colorado residents.

Which promote educational programs that encourage and support equity in housing.

Or who provide housing related disaster relief to our Colorado communities.

Organizations Supported by Kentwood Brokers

ACE Scholarships

African School Assistance Project

Alzheimer’s Association

American Heart Association

Amp The Cause

Anchor Center for Blind Children

ASPCA

Barth Hotel

Be the Gift

Big Brothers, Big Sisters of Colorado

Bonfils Blood Center

Boy Scouts Troop 199

Brent’s Place

Byers Middle School

Camp Wapiyapi

Cancer League of Colorado

Castle Rock Firefighters

Cherry Hills Land Preserve

Cherry Hills Village Elementary

Cherry Park

Children International

Children’s Hospital

Children’s Diabetes Foundation

City Lax

City Year

Civic Center Conservancy

Clyfford Still Museum

Coalition for the Homeless

Colorado Agency for Jewish Education

Colorado Cancer Foundation

Colorado Children’s Chorale

Colorado College

Colorado Haiti Project

Colorado Outward Bound School

Colorado Ovarian Cancer Alliance

Colorado Pet Pantry

Colorado Police Officer’s Foundation

Colorado Public Radio

Colorado Shares Food Drive

Colorado University Sustainable Excellence Initiative

Colorado Wind Ensemble

Community Shares of Colorado

CU Denver School of Business

Culture Haus

D.E.A. Survivors Fund

Dennison Elementary School

Denver Art Museum

Denver Bike Share - B Cycle

Denver Botanic Gardens

Denver CASA

Denver Children’s Home

Denver Dumb Friends League

Denver Film Society

Denver Hospice

Denver Kids

Denver Metropolitan Major League

Baseball Stadium District Board

Denver Rescue Mission

Denver Urban Matters

DMK Rehoming

Don Miguel Charities

Downtown Denver Partnership

Eastern Star Masonic

Retirement Campus

Families First

First Descents

Flatirons Community Church

Food Bank of the Rockies

Food for the Poor

Forgotten Felines Rescue

Friends of Manual

Friends of Painting and Sculpture

Front Rangers Cycling Club

Girl Scouts of America

Girls, Inc.

Glery Ross Foundation

Global Down Syndrome Foundation

Golden High School

GoodWill Colorado

Greater Park Hill Community

GreenPeace

Habitat for Humanity of Metro Denver

High Line Canal Conservatory

Highland United Neighbors Inc.

HomeAid Colorado*

Hope’s Promise Orphan Ministries

Invest in Kids

Jewish Colorado

Justice Rescue

Kempe Foundation

Komen Colorado

Ladies of Charity - Holy Ghost Church

Leukemia and Lymphoma Society

Littleton Life Center

LoDo Cares

LoDo District, Inc

Make-a-Wish Foundation

Maxfund Animal Adoption Center

Mercy Housing

Metro Caring

Mile Hi Youth Corp

Mile High Early Learning

Morris Animal Foundation

Most Precious Blood

Muscular Dystrophy - Samples

Concert

Museum of Contemporary Art

National Multiple Sclerosis Society

National Western Stock Show

NPR

NSCD

Optimist International

Parkinson’s Association of the Rockies

PetBucks

Plan JeffCo

Planned Parenthood of the Rocky Mountains

Porter Hospice Program

Pradera

Project Angelheart

Project Cure

Project Pave

Race for Research

Ralston Elementary School

RedLine

Regis Jesuit High School

Regis University

Rocky Mountain Feline Rescue

Roundup River Ranch

SafeHouse Denver

Salvation Army

Santa Claus Shop

Sara’s Home

Save the Children

Shining Stars Foundation

Shriners Hospital

Siena College

Smile Train

Soles 4 Souls

South Metro Food Bank

St. Jude Children’s Hospital

Temple Sinai

Tennyson Center

The Challenge Foundation

The Colorado Ballet

The Delores Project

The Humane Society of the United States

The Jewish Experience

The Kitchen Community

The Melanoma Research Foundation

The Third Way Center

Theodore Roosevelt Medora Foundation

There with Care

Toys for Tots

Unified Lacrosse

University of Notre Dame Charities

University of Wisconsin

Mile High Alumni

Veterans of Foreign Wars

Washington Park East

Neighborhood Association

WeeCycle

West Middle School

Wild Animal Sanctuary

Wish for Wheels

Women Who Wine and Who are Charitable

Women’s Bean Project

Women for Women International

Women’s Global Empowerment Fund

World Wildlife Fund

Wounded Warrior Project

Zara Project

* HomeAid Colorado is Kentwood Real Estate’s corporate giving and volunteer partner

Kentwood Real Estate’s Diversity, Equity and Inclusion Council

In its commitment to addressing homeownership disparity in Colorado and the real estate industry, Kentwood Real Estate has formulated a Diversity, Equity and Inclusion (DEI) Council. The council is actively identifying and executing on initiatives to help under-served communities and to educate the brokers and staff through education, community activation and engagement, and by influencing policies.

Education is at the heart of the program. The DEI Council has created opportunities for internal conversations and meetings covering a range of topics including fair housing. Brokers are encouraged to attend at least one function per year held by community or real estate affiliated organizations that afford them the opportunity to learn or engage around diversity.

Kentwood Real Estate is a proud member of the Asian Real Estate Association of America (AREAA), the Colorado Association of Hispanic Real Estate Professionals (CAHREP), the National Association of Hispanic Real Estate Professionals (NAHREP®) Denver Chapter, the LBGTQ+ Real Estate Alliance and the National Association of Real Estate Brokers (NAREB). Kentwood Real Estate is passionate about and committed to advocating for diversity, equity and inclusion in the housing industry and beyond.

Kentwood Marketing

Kentwood.com

Kentwood has deployed cutting-edge technology to create an innovative web platform, including our consumer-focused company website along with powerful agent tools to administer your online presence easily. Our progressive design was created with a thorough understanding of buyers and sellers, creating a streamlined ecosystem of tools to give you the insights needed for smooth transactions and lasting business relationships with your clients.

Property Websites

Signs and the Internet are two sources used by prospective buyers to find their next home. Kentwood has combined these two advertising mediums into a unique marketing program that will help you sell your home faster.

Your home will be advertised around the globe on the Internet via a unique Individual Property Website (IPW) which is also embedded into Kentwood.com.

In order to make the process of finding your home easy, our agents will register a simple and specific domain name for your property.

These web addresses can be included on a rider over the Kentwood ‘For Sale’ sign. A prospective client passing by can use their mobile device to view a complete online brochure, including outstanding photographs, a property description, price, and agent contact information.

Email

WITH OUR E-FLYER PROGRAM, YOUR PROPERTY CAN REACH 4,000+ BROKERS ALONG THE FRONT RANGE FROM CASTLE ROCK TO FORT COLLINS.

Thousands of highly qualified prospects receive email notification when properties are updated on our website, which occurs daily. We also send email marketing pieces to our network of brokers. Kentwood also markets an Open House program, marketing in-person or virtual open house events for Kentwood properties year-round. This promotes your property to a network of brokers who represent qualified buyers.

Online Exposure

Listing syndication maximizes a home’s exposure and a brokerage’s online presence. Kentwood gives your home the most exposure by syndicating the listing to top-rated sites with thousands of unique users every day and millions of page views every month.

* Listing syndication is driven through the MLS system. If you prefer not to have your property syndicated across the internet, ask your Broker for options.

Mobile

As potential buyers search neighborhoods and discover properties, they expect to get more information in real time on their mobile device. Kentwood’s use of top-rated mobile technology and custom search capability, puts relevant properties in the buyer’s hands. Properties and icons are properly sized on all devices, regardless of screen size, for the best mobile presentation and customer experience.

Kentwood BOOST

SELL YOUR HOME FASTER WITH OUR SMART SOCIAL ADS DRIVEN BY ARTIFICIAL INTELLIGENCE (AI)

Properties on Kentwood.com can be advertisied on our Social AI Engine using Kentwood BOOST. This powerful platform identifies people who are searching specifically for your type of home and shows them your property’s ad. Kentwood Boost collects and analyzes all the data in real time so we can show you your property to the people most likely to buy right now.

HIGH QUALITY INQUIRIES

Smart targeting and filtering delivers ads to interested buyers

MORE VIEWINGS

From February to April 2022 we saw an increase of listing visits by 1,600%

FASTER SALE

Active buyers + qualified interest = a faster sale

YOU’RE IN THE LOOP

You can see how many people view your property ad and how many inquiries are made

Kentwood BOOST’s campaigns utilize artificial intelligence and big data in social media advertising to drive qualified potential buyers to homes showcased on Kentwood.com.

Why Kentwood Boost?

Through Kentwood’s social media ads, we are able to have direct access to active buyers 24/7. It’s where we can target the biggest pool of potential buyers, and allows us to reach them based on their activity, interests and location so that only the most relevant buyers are seeing your property.

Device Categories

2022 Site Usage

346,017 USERS

DESKTOP USERS

48%

52.1% MOBILE & TABLET USERS

98.55% NEW VISITS

755,152

4.39

2:29

Sources by Location

Print Exposure

OUR REACH IS SIMPLY POWERFUL

Kentwood Real Estate is dedicated to showcasing our brand and broker listings in a vast network of publications across Colorado. Over the years, our team has worked diligently to establish a strong presence in some of the most prestigious and widely read magazines across the Front Range. Through our partnerships with these publications, we have been able to reach a diverse audience and share our story along with our luxury listings with countless communities.

Our print marketing has resulted in increased brand awareness, expanded audience reach, and a stronger exposure for our clients. From lifestyle to luxury to business, our print advertising strategy has provided us with an opportunity to connect with our target audiences and continues to strengthen our presence as a trusted and reputable brand.

A SAMPLING OF WHERE WE’RE SEEN

STROLL Ptramigan Hills

STROLL Harmony

Colorado LUXE Interiors + Design

Colorado Expression

Luxury Portfolio International

5280 / 5280 Home

AvidLifestyle

Virtual tours

Kentwood Real Estate is known for our use of advanced technology, helping to position our clients at the top of what buyers most desire to see. Among these high-tech tools is our virtual tours — giving buyers and sellers an engaging interactive experience by utilizing drone photography.

Property Video

These modern videos will marry the elegance and excitement of video with up-to-date visual effects and music. A fun and engaging way for buyers to tour a property, video can make a lasting emotional impact.

Partners and Affiliates

Kentwood’s Award-winning Relocation Services

Kentwood’s Relocation Department looks after the complete relocation needs of people moving to and from Denver. The Kentwood Relocation team is carefully trained in all aspects of individual, family, and corporate moves. We concentrate on the individual needs of each client to ensure that they find the right location and are happily settled into their new home.

Kentwood’s corporate clients range in size from a handful of employees to major moves of several hundred transferees. Utilizing the full resources of the Kentwood Relocation Department, Kentwood Real Estate provides the expert service and support to assist Denver’s corporations and their people as they change, grow and prosper. As an affiliate of the prestigious Leading Real Estate Companies of the World® network, Kentwood had consecutive years with total sales over $2 billion from 2013-2021. Those connections make us a national and global real estate company working on your behalf. Leading RE affiliates also lead in the number of sales, with 20% more transactions than the closest competitor.

Policy Administration

Home Sale Programs

Home Purchase Assistance

Household Goods Management

Settling-in Services

Pre-Decision Programs

Cost-of-Living Comparisons

Temporary Living

JASON EXLEY Director of Relocation

JExley@Kentwood.com

720.489.4613

Rental Assistance

Special Mortgage Programs

Homeowners Insurance

Group Move Management

Our four decade legacy continues to evolve through the dedication of our more than 200 seasoned and dedicated agents working through the Colorado marketplace. As proud members of Leading Real Estate Companies of the World and as an affiliate of Berkshire Hathaway, our connections to high quality professionals across the nation and throughout the world span more than 150,000 sales associates across all 50 states and more than 40 countries. As the leading real estate brokerage in Colorado, we are here to assist with your needs – today and in the future.

As the founder and leader of the home warranty industry for more than 50 years, American Home Shield is dedicated to providing world-class service and a focus on taking the hassle out of homeownership. We are proud to be a preferred home warranty provider for Kentwood Real Estate and we are here for your home warranty needs.

WE’RE A DIFFERENCE MAKER FOR HOMEOWNERS.

We listen to them, anticipate their needs, and fix their problems. And, American Home Shield doesn’t just have the needs of your customers in mind – our home warranties benefit real estate professionals, too. there’s a breakdown after closing, your client will contact us, limiting your liability and stress.

We provide plans that cover parts of home appliances and systems when they wear out, no matter their age. And if we can’t fix them, we’ll replace them. We also help with the issues that home insurance doesn’t, including breakdowns due to lack of maintenance, to make sure your clients have the protection they need to keep their homes running smoothly.

HOME SELLER BENEFITS:

• Mitigate unexpected, covered issues from the home inspection to help keep your sale on track.

• Market your listing more effectively by confirming your home is covered against unexpected, covered breakdowns.

• Maintain your budget by managing the potentially high costs of covered repairs on your included systems*.

• Focus on your next home and upcoming move.

*The Seller Coverage Option is limited to a $2,000 cap for all trades during the listing period.

Whether you are buying a home or shopping for a new insurance agent, HomeServices Insurance is here to help. As the in-house insurance agency for Kentwood Real Estate we are able to work directly with your real estate agent and other representatives to ensure a smooth, on-time closing. HomeServices Insurance is an independent insurance agency that is committed to helping you find the best possible insurance for your new home and other personal insurance needs. Our unique

SQUIRES

history has afforded us a deep understanding of the individual insurance needs of a wide range of clients including the affluent, growing families, and those new to the home buying experience. Our insurance consultants collaborate with clients to understand their risk exposures, educate them on their options, develop insurance strategies deliver proper coverage, and provide ongoing service to change their plan as their life changes.

Lend Local. Prosper Local.

Prosperity Home Mortgage, LLC, is a full service mortgage banker specializing in residential and refinance loans, offering superior mortgage services to Kentwood clients. We offer a wide range of mortgage products and we have built a strong reputation for extraordinary service and professionalism. From application to closing, we pride ourselves on delivering a positive home financing experience every step of the way.

Conventional loans

Down payment assistance/bond options

FHA & VA loans

Fixed rate & adjustable rate mortgages

Guaranteed rural housing loans

Home equity lines of credit

Investor loan programs

Jumbo loans

Non-warrantable condos

Renovation loans

DAN DEXTER

Regional Mortgage Manager

303.520.5626

Dan.Dexter@PHMLoans.com

ANDREA BROST

Mortgage Consultant

720.369.4027

Andrea.Brost@PHMLoans.com

MICHAEL TAPP

Mortgage Consultant 720.937.0452

Michael.Tapp@PHMLoans.com

JENNIFER GREEN

Mortgage Consultant

303.883.8846

Jennifer.Green@PHMLoans.com

SARA MCDONNELL

Mortgage Consultant

303.601.1025

Sara.McDonnell@PHMLoans.com

JOHN N. PAVLAKOVICH

Mortgage Consultant

720.308.2507

John.Pavlakovich@PHMLoans.com

Local, National, and Global Reach

Luxury Portfolio International

AN EXCLUSIVE NETWORK OF INDEPENDENT BROKERAGES

The exclusive selection of independent brokerages who are invited to be part of LPI offer the local expertise and exceptional service that today’s experienceoriented affluent demand. Diverse in geography and demographic, the LPI network is united by a desire to deliver a high-value, highly personalized experience.

The award-winning LuxuryPortfolio.com website represents more $1 million+ properties than any other luxury network, leveraging high resolution photography and the latest mobile and video technology to create a cutting edge experience while browsing the world’s preeminent collection of fine properties.

50,000 properties marketed annually

58 Billion in current website inventory

$2.6M average property value

Leading Real Estate Companies of the World

Kentwood Real Estate is a member of Leading Real Estate Companies of the World, providing our clients global reach when selling their home.

Being a part of the global economy goes far beyond technology; it requires the human touch. We are proud to belong to the global network whose name says it all – Leading Real Estate Companies of the World®. Only the best of the best are part of this collection. Wherever you go, the Leading Real Estate Companies of the World® logo is a symbol of the finest local real estate professionals.

1,757 BRANDS

3,250 OFFICES

130,000+

SALES ASSOCIATES

70+ COUNTRIES

Who’s Who In Luxury Real Estate

Since its debut in 1995, LuxuryRealEstate.com has become the number one portal for luxury properties on the internet. Kentwood values its relationship with Luxury Real Estate, selling in excess of $240 billion in real estate annually.

LuxuryRealEstate.com is the definitive source for luxury homes from around the world with its powerful marketing solutions and property visibility,

Luxury Real Estate is an integral part of selling your home. Its network contains all of the top luxury professionals from small boutique firms to large international brands.

6M+ page views per month

Ranks number 1 on Google, Bing, and Yahoo for luxury and multimillion dollar listing searches

60,000+ properties with an average price of $4.8M

378,000 Facebook followers

Selling with Kentwood

Strategic Pricing for the Best Exposure

Timing and pricing for your home is imperative to a satisfactory sale. Your Kentwood broker will help you analyze these factors to get the best price in the best time.

PRICING ABOVE FAIR MARKET VALUE WILL ATTRACT FEWER BUYERS

Fair Market Value

LOWER PRICES WILL ATTRACT MORE BUYERS

Timing is Everything

A new listing will generate interest from brokers and potential buyers. After they have viewed the property, interest will decline, which makes it crucial to list your property at the right price when it first goes on the market.

WEEK 1: GROWING AWARENESS

A new property on the market generates a high level of interest.

WEEK 2: HIGH AWARENESS

Peak market awareness during the first two weeks on the market.

WEEK 3: DECLINING AWARENESS

Declining awareness and interest as other new properties arrive on the market.

WEEK 4: CONTINUED DECLINE

Continued decline in awareness and interest.

NUMBER O F BUYERS

Where do Sellers Find the Widest Variety of Buyers?

A successful sale is based on understanding the buyer. Your Kentwood broker recognizes how to market your home based on the knowledge of where buyers come from and will create a comprehensive marketing plan to fit your needs and your home.

The Internet and REALTORS® — Reaching Buyers

Kentwood knows that the internet is the most important way to reach buyers and has created a sophisticated online strategy to market your home including Kentwood.com, search engine optimization (SEO) and syndication to top real estate websites.

60% – Internet

30% – Real Estate Agent

5% – Yard Signs

5% – Friend or Relative

Steps in the Kentwood Selling Process

Explain the selling process

Research Market Analytics

Determine & Coordinate Marketing Strategies to Best Fit Your Home

Conduct Showings & Give Feedback

Attract & Screen Qualified Buyers

Negotiate Offers

Handle Contract Administration Order Title

Coordinate Home Inspection

Direct Buyers to Financing Options

Determine Listing Price

Meet Appraiser

Ensure Communication Among All Parties

Accommodate Final Walk Through

Facilitate Closing

The People Involved and How Communication Takes Place

About the Commission

References for Sellers

Information Every Seller Should Know

As the seller, the following are customary expenses associated with the sale of your home.

Broker’s Commission » Percentage of sales price

Kentwood Flat Rate Commission » $295 per transaction

Sliding scale based on sale price:

$150,000: $1,210

Title Insurance (approximate)

*Discounts may apply for re-issue rates.

*Includes owners extended coverage. »

Improvement Location Certificate (ILC) (If needed per contract)

Water Escrow

$500,000: $1,857

$750,000: $2,295

$1,000,000: $2,732

Over $1 million: approximately $1.65 per $1,000 of sales price

» $250 - $400

» $250 - $1,000 with balance refunded to seller

Prorated Utilities & Assessment » For expenses incurred, but not paid, up to the date of closing

Recording Fees » $50 - $100

Homeowners Association (HOA) Fees » Per the contract and as assessed by the HOA

HOA Document Retrieval » $100 - $1,000

Release Tracking Fee » $25 per payoff

Title Closing Fee » $165

SOURCE: LAND TITLE GUARANTEE COMPANY

*COSTS ARE APPROXIMATIONS AND MAY VARY

Cybersecurity

In today’s digital world, cybersecurity is a top priority. That’s why we’ve equipped Kentwood Brokers with the tools and safeguards needed to ensure that every step of your transaction remains safe and secure. Email and wire fraud has become a nationwide epidemic, in an instant, all the money for the purchase of a home could be lost, and in many cases, it can never be recovered. Kentwood brokers understand these threats and know how to keep your money and personal information both safe and secure. Here’s how we do it:

Email – through multi-factor authentication, all Kentwood provided email accounts use an enterprise email system with multiple layers of security and policies that are specifically designed to thwart would-be hackers and any unauthorized email access.

HomeServices of America – Kentwood Real Estate is backed by HomeServices of America and Berkshire Hathaway. With over $600 billion in assets, we have the resources to give you industry leading security. Kentwood has successfully connected all 4 offices to an offsite SOC (Security Operations Center) for professional and real time 24/7/365 monitoring of our internal network and data to help prevent any unauthorized access or cyber-attacks. Additionally, Kentwood has implemented the top 20 CIS security controls and is continually researching new and ground breaking methods to strengthen our network and data security.

What is Wire Fraud?

Wire fraud is committed in order to defraud another person out of money or something else of value and is on the rise due to the high use of email and the internet for transactional and banking services.

Stay aware of your communications and double check all email addresses you’re communicating with. Hackers who use spoof email accounts will switch around one or two letters of your Realtor®, Lender or title closer’s actual email address. Before responding to emails that seem a little off, have grammatical errors, or a false sense of urgency, double check the email address closely.

Use a reputable title company and either visit the title company in person or call the number listed on their website, do not use a phone number at the end of an email signature. When you’re ready for the closing, you can physically bring a cashier’s check into the title company or call the title company’s main line to clarify you have the correct wiring instructions.

Understand your Realtor’s means of communication. Your Realtor® will not suddenly begin to contact you in a new and different manner. The email address will not change toward the end of a transaction. You’ll also want to know how other parties involved will be communicating with you. Title companies and lenders should only be sending sensitive information via encrypted emails.

On the day of the wire transfer, don’t hesitate to pick up the phone and call the recipient to verify wiring instructions. Use the phone number you’ve been using throughout the process or call the title company or lender’s main line. Don’t use a phone number at the end of an email. Do not react to a suddenly urgent request – this is a red flag for fraud.

Always use strong passwords and ensure your agent is doing the same. It also wouldn’t hurt to change your password a few times throughout the transaction, or before a wire is sent. Finally, request your agent use a company email account, and not a free service such as Gmail, Yahoo! or Hotmail. You and your agent will be better protected by the use of a company email account.

A Broker’s Responsibilities

Your Kentwood Broker will provide the luxury of personalized service and take care of it all, from specialized market knowledge to negotiating and closing your transaction.

EXPERT GUIDANCE

Provide a marketing strategy, a competitive market analysis and recommend an appropriate list price for the sale of your property

Market your property to buyers and other agents utilizing all possible appropriate methods

Make recommendations on staging, potential repairs and cleaning your property, in order to make your home more attractive to buyers

Suggest quality professionals, including attorneys, handymen, stagers and inspectors

Guide you in making informed decisions leading to a satisfactory sale

Present and respond to all offers in a timely manner

Negotiate the best price and terms possible, always keeping your specific goals in mind

RESPONSIVENESS

Act in good faith at all times

Adhere to your instructions

Return calls, texts and emails promptly

Closely track dates and deadlines

ACCOUNTING

Receive and remit earnest money deposits

Receive and deliver all documents in a timely manner

Review final settlement statements

LOYALTY

Place your interests above all others

Keep your personal information strictly confidential

Ensure that all parties to the transaction are fully informed about any material facts that may affect the transaction

Real Estate Trends

MOST DESIRED FEATURES & AMENITIES

Are you wondering what the two buzziest buzz words of 2022 real estate in Colorado have become? If you said eco-friendly and sustainable, you get a brand new recycling container. Many people today want their home to be made from eco-friendly building materials, and will pay more for them. For example, home buyers are moving from wood to wood tile for their indoor-outdoor lifestyles.

Buyers also want a feeling of sanctuary. Privacy and security have become a must. This trend started in 2019 and has only grown with the proliferation of simple security cameras and video doorbells.

Technology and performance have also become a focal point for homeowners. Appliances and smart home features are king in 2022. “Professional” or “Gourmet” remain the buzzwords for appliances but the brands have gone sky-high. Wolf, Viking, and Thermador are still synonymous with luxury, but now kitchens are trending towards super-rare, high-end brands.

The pandemic drove a continued desire towards making outdoor spaces more luxurious. In more and more high-end homes today, you see extravagant rooftop decks with panoramic views and spectacular entertaining spaces. Even for homes that don’t have the height, we see owners making their properties into sanctuaries, equipped with cozy fire pits, built-in BBQs, zen gardens, and oasis water features.

Top Desired Home Features

Safety

Proximity to

Recreational Activities

Quality Appliances

Smart Home Features

Eco-Friendly and Sustainable

Outdoor Spaces

Enhance Your Home for a Quick Sale

It is important for your home to look its best when going on the market. Your Kentwood broker can advise you on enhancements and give you referrals for preparing your home for sale.

ENHANCE YOUR HOME’S EXTERIOR AND CURB APPEAL:

» Keeping the lawn manicured and watered regularly.

» Trimming hedges, weeding flower beds and pruning trees regularly.

» Checking the foundation, steps, walkways, walls and patios for cracks and crumbling.

» Inspecting doors and windows for peeling paint.

» Cleaning and aligning gutters.

» Inspecting and clearing the chimney.

» Repairing and replacing loose or damaged roof shingles.

» Repairing and repainting loose siding and caulking.

» Keeping walks neatly cleared of snow and ice in winter.

» Adding colorful annuals near the front entrance in spring and summer.

» Re-sealing an asphalt driveway.

» Keeping your garage door closed.

» Applying a fresh coat of paint to the front door.

ENHANCE YOUR HOME’S INTERIOR:

» Cleaning every room and removing clutter. This alone will make your house appear bigger and brighter.

» Renting storage units to move furniture out of a crowded room.

» Hiring a professional cleaning service every few weeks while the house is on the market.

» Removing items from kitchen counters, closets and attics.

» Re-painting stained or brightly colored walls with a neutral shade such as a soft white or grey, and applying the same color scheme to carpets and flooring.

» Checking and repairing cracks, leaks and signs of dampness in the attic and basement, as well as repairing cracks, holes or damage to plaster, wallboards, wallpaper, paint and tiles.

» Replacing broken or cracked window panes, molding and other woodwork.

» Inspecting and repairing plumbing, heating, cooling and alarm systems.

» Repairing dripping faucets and shower heads.

» Buying new towels for the bathrooms to be displayed when prospective buyers visit.

» Sprucing up a kitchen in need of major remodeling with new cabinet knobs, window treatments and a coat of neutral paint.

» Consider bringing in a professional stager to set the scene throughout your home.

WHEN SHOWING YOUR HOME:

» Open drapes and curtains before prospective buyers arrive. Make certain the temperature is comfortable. Turn on all lights.

» Keep pets out of the way temporarily unless they are quiet and well behaved.

» Soft background music is acceptable, but blaring stereos, radios and televisions will impede discussions.

» Never apologize for the appearance of your home. After all, it’s been lived in. Let your Kentwood agent react to comments.

» Plan on vacating during the showing period. Potential buyers may feel like intruders and hurry through your home if you are there.

» It is recommended you do not use video systems to observe showings or inspections. Afford brokers and buyers privacy while they determine whether this could be their next home.

A Quick Guide to Agency Terms

SELLER’S AGENT

A seller’s agent works solely on behalf of the seller to promote the interests of the seller with the utmost good faith, loyalty and fidelity. The agent negotiates on behalf of and acts as an advocate for the seller. The seller’s agent must disclose to potential buyers all adverse material facts actually known by the agent about the property. A separate written listing agreement is required which sets forth the duties and obligations of the broker and the seller.

BUYER’S AGENT

A buyer’s agent works solely on behalf of the buyer to promote the interests of the buyer with the utmost good faith, loyalty and fidelity. The agent negotiates on behalf of and acts as an advocate for the buyer. The buyer’s agent must disclose to potential sellers all adverse material facts actually known by the buyer’s agent, including the buyer’s financial ability to perform the terms of the transaction and, if a residential property, whether the buyer intends to occupy the property. A separate written buyer agency agreement is required which sets forth the duties and obligations of the broker and the buyer.

TRANSACTION-BROKER

A transaction-broker assists the buyer or seller or both throughout a real estate transaction by performing terms of any written, fully informing the parties, presenting all offers and assisting the parties with contracts without advising, including the closing of the transaction without being an agent or advocate for any of the parties. A transaction-broker must use reasonable skill and care in the performance of any oral or written agreement, and must make the same disclosures as agents about all adverse material facts actually known by the transaction-broker concerning a property or a buyer’s financial ability to perform the terms of a transaction and, if a residential property, whether the buyer intends to occupy the property. No written agreement is required, but Colorado’s Real Estate Commission encourages one.

CUSTOMER

A customer is a party to a real estate transaction with whom the broker has no brokerage relationship because such party has not engaged or employed the broker, either as the party’s agent or as the party’s transaction-broker. The broker must treat a customer to a transaction with honesty and fair dealing.

Renew. Refresh. Renovate.

Renovation Projects

For anything that requires a hard hat or sledgehammer

New flooring

New countertops

Kitchen improvements

Bath improvements

Updated HVAC

Updated plumbing

Roofing repairs

FIRST IMPRESSIONS SELL

Cosmetic Updates

When all your home needs is a little TLC

Painting

Professional staging

De-cluttering

Window treatments

Landscaping

Fencing

When you’re imagining the next step in your life’s journey, but your home is holding you back, that’s where Amplify* steps in. Amplify provides access to a curated team of professionals trained to amplify your home’s value inside and out, with no cash out of your pocket until it’s sold.**

AT YOUR SERVICE

From major renovation projects to a simple coat of fresh paint, your personal project coordinator will decide what is needed to enhance your home’s value, so it stands out and shines once it hits the market.

Amplify offers cosmetic upgrades such as new paint, flooring, and countertops, plus home staging, all custom-designed to create a first impression that sells.

THE FINE PRINT

The Amplify program is available to home sellers who have a signed contract with a Kentwood Real Estate broker. The design team, contractors, and home stagers offer fair costs, and payments are deferred until your home closes. No hidden costs or fees. It’s that simple.

Elite Services

Services that go above and beyond

Moving assistance

Packing assistance

Settling-in services

Hauling & trash removal

Deep cleaning

Kentwood Core Services

Leader amongst elite-performing brokerages

Regarded as Colorado’s most respected real estate company, strengthened by four decades in the community, Kentwood provides the highest quality service and trustworthiness, producing matchless results across all our services. And while Kentwood is proudly rooted in Colorado, we affiliate with only the best nationally. Our parent company, HomeServices of America, a Berkshire Hathaway Affiliate, was recognized as the largest brokerage by transaction sides in the U.S. on the 2021 REAL Trends 500 list.