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Facebook remains the largest social network site in the world and is brimming with marketing and networking opportunities. Consider the following recent numbers:
• 2.5 billion monthly active users • l .7 billion mobile active users • l .6 billion mobile daily active users
So, just how can you use this social treasure trove to grow your sales and better serve your clients?
YOU MUST HAVE A PROFESSIONAL FACEBOOK PAGE
Don’t use your personal Facebook account for your real estate business. It not only looks less professional, but it does not avail you of useful business features such as the ability to check your Facebook Insights and run Facebook contests. Setting up a professional Facebook page is extremely easy. Sign into your Facebook account and go to “Create a Page.” From there you can choose your classifications. We suggest Local Business or Place.
After you choose your category from the drop down menu, key in your business name, agree to the terms, and click “Get Started.”
TIP: When choosing a Facebook web address, give it careful consideration. Remember, this is what you will be using to market your business. CHOOSE WISELY - YOU
CAN’T CHANGE IT AFTER IT’S SET UP.
If possible, choose your business name as your Facebook web address. If it’s already taken, pick something similar that can easily be associated with your brand. It also helps to keep your handles consistent across all your social media platforms. For instance, if your Facebook handle is JSmithRealEstate, try to snag the same wording on Instagram, Twitter, etc.
THE 80/20 RULE
What you post matters. Even though your goal is to promote your business, your audience may be turned off by overly promotional or repetitive posts of your latest listings and statistics. Further, Facebook has started limiting promotional content and filtering it out of users’ news feeds.
As a rule of thumb, only about 20% of your posts should focus directly on you or your business. The remaining 80% should be reserved for news and information that may benefit or interest your audience.
SCHEDULING TIP: According to hootsuite.com the best time for posting on Facebook is 8AM to 12PM on Tuesdays and Thursdays.
