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A unique micro-messaging service, Twitter has grown significantly in popularity worldwide since its 2006 inception. By adding Twitter to your social media mix, you can reach prospects in a whole new way.
FOLLOW, FOLLOW If you’re just starting out on Twitter, your first step is to get some Twitter followers. People who opt to follow your Twitter feed will receive all of your tweets in their feed. The way to grow your follower count is to start following and interacting with others. Look for:
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• Family and friends • Other local industry professionals • Area businesses • Community organizations • Influential and well-known industry leaders
USE THE 80/20 RULE WHEN YOU’RE TWEETING Don’t just tweet and retweet your listings. As with other social media sites, it’s important to mix it up and follow the 80/20 rule. Devote 80% of your content to lifestyle topics and connecting with others, and the remaining 20% to your listings. For instance, you might tweet about upcoming community events and retweet interesting articles about trends in the local real estate market.
When promoting your properties, be sure to include images and short videos if possible. You only have 280 characters to work with; use them wisely to draw in readers and get them to click through.
As with any social media activity, Twitter is about quality over quantity. Sending a few well-thoughtout, insightful, engaging tweets each day is much more effective than bombarding your followers with continuous tweets that offer no value.
Keep in mind that your followers can stop following you at any time. If you are providing valuable content, they will be less likely to do so.
SCHEDULING TIP: According to hootsuite.com the best time to post on Twitter is 8AM on Mondays and Thursdays.
