Pinterest

After you start a Pinterest account, you can create your own boards so people can repin your posts. What are your areas of interest? What types of boards do you want to create?

Consider these ideas:

Boards to attract buyers: Home decorating ideas, styles like beachy or modern, and themes like outdoor spaces.

Boards to attract sellers: Staging tips, decluttering tips, curb appeal on a budget, repurposing tips, etc.

Boards to feature home renovations: Before and after photos, do-it-yourself projects, and weekend projects.

Boards featuring your city or town: The best restaurants in your area. The best cup of coffee. Favorite beaches and trendy hangouts?

Boards about your business: This is where you should feature your listings!

Boards about you: Are you into yoga? Are you a gourmet chef? Creating boards about you and your interests can let clients and prospects learn more about you and whether you share common interests.

TIP: Whenever you create a new pin, take the time to check your links to make sure they work properly.

DIFFERENT PIN TYPES

Pins are visual bookmarks. Each pin you see on Pinterest links back to the site that it came from – such as a store site or a personal blog – so you can learn more about it. If you’re using Pinterest to promote your business, consider using specialty pins, such as rich pins and promoted pins.

RICH PINS

Rich pins provide extra information directly on the pin itself. This information can include your website, company name, etc. Currently, there are three types of rich pins: product pins, article pins (great for blog posts), and recipe pins. These take a little coding knowledge to use correctly, but you can find free online tutorials.

PROMOTED PINS

Promoted pins are similar to regular pins, but you pay to have them seen by more people. Pinterest says these pins are “native ad units that perform just as well, if not better, than organic pins, helping people discover and save ideas.” Promoted pins are used to boost awareness, engagement, and traffic to your site.