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lnstagram is a popular social media app with more than 166 million users in the U.S. alone. The platform makes it easy to share photos and videos that are up to one minute long. You can also apply filters to your photos, add captions, and tag posts with geographical locations. It’s also possible to connect Instagram to your other social media platforms to make simultaneous posts for your convenience.
So, how can lnstagram help promote your real estate business? For starters, it’s a very visual platform, which makes it a great showcase for professional photos of your listings, short home video tours, client testimonial videos, and other materials.
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It’s particularly a great platform for engaging millennials. More than half of Instagram users worldwide are age 34 and younger, according to Statista.
These attributes make Instagram an ideal tool for promoting yourself, your listings, and your business.
SCHEDULING TIP: The optimal time for posting on Instagram is 11AM on Wednesdays, according to hootsuite.com.
#Hashtags refer to searchable words or phrases that are preceded by the hash or number sign (#). Use these tags to categorize your Instagram posts by keywords that users may be searching. This will allow you to expand the reach of your posts beyond your own followers to anyone interested in the subject matter. Hashtags can include anything from a geographic location, such as a city or neighborhood, to a general subject related to your post. For instance, if you are posing a general question to generate conversation among your REMEMBER followers and to entice new followers, you might try something like: TO USE HASHTAGS What’s the first room you unpack after moving in? #newhome #moving What home renovation would you like to do first? #renovations #homedecor
