Hamptons Agent Manual Paid Social Media Advertising
Paid Social Media Advertising Leveraging platforms like Facebook and Instagram is an effective tool for building awareness around a listing. Running paid social media ads on social media is a great way to drive awareness of a specific property.
PAID SOCIAL MEDIA ADVERTISING ON DEHAMPTONS
Running paid social media ads on social media is a great way to drive awareness of a specific property. Some things to consider
Where do you want the ad to direct people: • A listing page • A custom property website • A listing video Targeting
• What is the age range you want to target? • Where do prospective clients currently live? (city, state, zip) • What is their profession? • What is their annual income? • What are their interests? • What are their behaviors? (homeowner, first-time home buyer, likely investor) Cost
Facebook: Starting at $500 per month Instagram: Starting at $150 per two weeks
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