Event Promotion Dragon Fest
Kerrie Wang
Project Statement
Event With a wealth of family friendly activities, Dragon Fest is the premier pan Asian American celebration in the Northwest. Centered in the heart of Seattle’s historic Chinatown International District (C-ID), the Festival attracts more than 30,000 people over two days and features a line-up of over 30 cultural performances with everything from the spirited Chinese lion and dragon dances, to captivating martial arts demonstrations and Japanese taiko drumming. Bound by the iconic Chinese Gate and beautiful Hing Hay Park, this Seafair Festival brings the streets to life with historic walking tours, a large-scale outdoor Asian market and cultural activities for people of all ages. In addition, this year the CID is excited to promote the District’s 120 restaurants through the 5th annual Dragon Fest $2 Food Walk, partnered with Sakura Con for their 5th annual Anime Costume Contest, with an added Night Market & Dance Party to this year’s Festival.
Target Audience People of all age who are interested in international culture and food. Location: Chinatown International District, Seattle. Purpose To introduce the Asian cultures and food to Seattleites. Benefits For people from Asia, it may feel like home, and for people who have never been to Asia, this is the opportunity to travel and experience the cultures and food around Asia without traveling. At the end of the festival, people might even have a chance to win a grand prize.
Previous Posters
Moodboard
DESTINATION
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Revue Roman
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Collateral - Poster
Collateral - Pole Banner
Collateral - Stickers
Collateral - Coupon
Collateral - Passport
DRAGON FEST Seattle’s International District
2015
Passport
Collateral - Passport
Collateral - Passport
Collateral - Passport
Sources
http://cidbia.org/events/dragon-fest/ http://depositphotos.com/39997143/stock-illustration-passport-grunge-stamps.html http://fcw.com/articles/2014/02/18/automated-passport-system-expands.aspx http://www.pickywallpapers.com/2560x1440/aircraft/planes/boeing-787-wallpaper/download/ http://pixgood.com/flags-of-the-world-globe-png.html