Visual Explanation Illustration -Taiwan Kerrie Wang
Creative Brief 1. Background Nowadays, a lot of people like to travel around and discover what’s new. There is a small island near by China, called Taiwan; the other name for it is Formosa. Some people might not know where Taiwan is or what’s fun on this island, so basically the map will show and introduce what is the most popular tourist attraction in each city. 2. Target Audiences Mostly targeting people who like to travel or interested in Taiwan. 3. Objectives The goal is to promote and introduce Taiwan to the world and let more people know about Taiwan. 4. Obstacles The thing to concern is that some people don’t even know where is Taiwan because it is such a small island compare with other countries. 5. Key Benefit The benefit is you’ll find out that Taiwan is really different from other countries, and you’ll be surprised by the views that can be seen on this small island. 6. Support Statements/ Reasons Why Although Taiwan is a small island, you can actually find things that are pretty impressive, and you will never know until you see it. 7. Tone This message is to improve the tourism in Taiwan. 8. Media It will be the best to advertise on TV all over the world, or promote it through the travel agencies. 9. Creative Considerations In order to attract more tourists, on the map, when you scroll over to the pop up buttons, it feels like you are actually there, and there will be audio voice that describe what’s famous in this particular tourist site.
Sketches
Process
Map of Taiwan
Kaohsiung:
Yushan National Park
Hualien:
Process
Taroko National Park Taroko is famous for its spectacular mountains
Yushan is the largest national park on the island. Located in the central part of the island, it boasts Jade Mountain, or commonly known as Yushan, the tallest peak of East Asia at 3,952 meters.
along Liwu River. The waterfalls characterized Taroko National Park and they are the most impressive natural scenes in Taroko and the canyons here are the narrowest.
Taipei: Taipei 101 Taipei 101, formerly known as the Taipei World Financial Center, is a landmark skyscraper.
Taichung: Gaomei Wetlands
Nantou:
Despite the small area, Gaomei Wetlands have special soils mixed with mud and sand. Ecol
Sun moon Lake
plants and animals. Research shows that
Sun Moon Lake is the largest body of water in Taiwan as well as a tourist attraction. Situated in Yuchi, Nantou, the area around the Sun Moon Lake is home to the Thao tribe, one of aboriginal tribes in Taiwan.
invertebrates.
Map of Taiwan
Taichung:
Taipei:
Gaomei Wetlands
Taipei 101
Despite the small area, Gaomei Wetlands have special soils mixed with mud and sand. Ecol
Taipei 101, formerly known as the Taipei World Financial Center, is a landmark skyscraper.
plants and animals. Research shows that invertebrates.
Hualien: Taroko National Park
Nantou:
Kaohsiung:
Yushan National Park Yushan is the largest national park on the island. Located in the central part of the island, it boasts Jade Mountain, or commonly known as Yushan, the tallest peak of East Asia at 3,952 meters.
Sun moon Lake Sun Moon Lake is the largest body of water in Taiwan as well as a tourist attraction. Situated in Yuchi, Nantou, the area around the Sun Moon Lake is home to the Thao tribe, one of aboriginal tribes in Taiwan.
Taroko is famous for its spectacular mountains along Liwu River. The waterfalls characterized Taroko National Park and they are the most impressive natural scenes in Taroko and the canyons here are the narrowest.