Levy is the leader in Sports and Entertainment dining. We proudly provide the fuel to guests at over 250 destinations across North America. We craft unique beverage experiences tailored to each venue, blending favorites with innovative offerings to create lasting memories.
Levy consistently delivers beloved classics while celebrating our legacy of innovation. This guide establishes a baseline for beverage offerings at your venue, empowering location leaders to build upon our core selection with data-driven programming that delights guests and leaves a lasting impression.
10 RTD
Introduction
In this program guide you will find our FY 2025 Core Beverage product directives. We understand that all locations have their own unique needs, and we are committed to collaborating with our teams to identify the right mix of products for each of our properties.
TO COMPLETE THIS GUIDE, FOLLOW THESE STEPS:
1. Review the core beverage program guide.
2. Strategically place core items.
3. Evaluate location-specific conflicts.
4. Visit Levy Dish Beverage page to complete the exception report if needed.
We encourage our teams to check the beverage portal on Levy Dish for training resources, Core Signatures, and a curated library of cocktail recipes.
For all Core Beverage questions please reach out to the Levy beverage team at beverage@levyrestaurants.com.
Tier Key STANDARD
Standard spirits & wines are considered basic or entry-level offerings. They are commonly found in concessions environments, catering to a wide audience with more modest preferences and price points.
Spirit NAP: Up to 32.00 (Liter)
Wine NAP: Up to 12.00 (750 ml)
PREMIUM
Premium spirits & wines represent a step up in quality and price from standard offerings. They can be featured in concessions, clubs, or suites, targeting consumers seeking a slightly higher quality experience without reaching the top-tier pricing.
Spirit NAP: Up to 45.00 (Liter)
Wine NAP: Up to 15.00 (750 ml)
ULTRA-PREMIUM
This category comprises spirits & wines of even higher quality and price, often associated with high-end or exclusivity. They are reserved for elevated experiences, primarily found in clubs or suites where consumers are willing to pay more for exceptional products and service.
Spirit NAP: Up to 60.00 (Liter)
Wine NAP: Up to 30.00 (750 ml)
LUXURY
Luxury spirits & wines represent the pinnacle of quality, craftsmanship, and price. They are the epitome of luxury and are reserved for the most discerning consumers seeking the finest experiences.
These brands are typically found in upscale clubs or suites, catering to those willing to indulge in the highest caliber offerings.
Spirit NAP: Above 60.00
RECOMMENDED, ITEMS TRACKED NOT ENFORCED
This category includes selected items that our team recommends but does not enforce. These products typically boast a compelling brand story, exceptional quality, and taste. While they may not fall strictly into the standard, premium, high-end premium, or super premium categories, they are worthy of consideration due to their outstanding characteristics and potential to enhance the overall guest experience.
SUSTAINABLE
ORGANIC
MINORITY/WOMEN-OWNED
Key
STANDARD
Concessions, Entry-level offerings.
PREMIUM
Concessions/Premium (Suites/Clubs), Increased quality and price.
ULTRA-PREMIUM
Premium (Suites/Clubs), Top-tier quality and price.
LUXURY
Premium (Suites/Clubs), The pinnacle of quality, craftsmanship, and price.
RECOMMENDED
Concessions/Premium (Suites/Clubs), Elevated quality and storytelling.
Beer
Our Core Mandate Lists are curated by examining national and local trend data to select products that fit our core demographics and business model.
We strive for a balanced offering of beers with popular options while providing room for individuality and variety through local and regional favorites.
We collaborate with our E15 analytics groups to compile a list of beers highly indexed in the market, while also spotlighting brands contributing to sustainability efforts—a valuable benefit for our Levy beverage partners.
The company-wide mandated products must be available within every venue unless a Beverage Exception Request has been submitted and approved. In case of a brand conflict, provide details on the beverage exception form.
STYLE BRAND SUPPLIER
Anheuser-Busch
STYLE BRAND SUPPLIER CRAFT
STYLE BRAND SUPPLIER
Ready-to-Drink
Ready-to-Drink cocktails remain popular and efficient choices for your venue’s beverage programming. RTDs continue to index highly and are efficient options to consider including into your venue’s beverage programming.
The following options offer high quality, variety, availability and can be a top volume driver in concessions, frictionless markets, premium spaces, and hawker programs.
Please contact your local distributor representative for product samples and pricing or reach out to beverage@levyrestaurants.com for more information.
BRAND STYLE SUPPLIER
Cutwater Canned Cocktails
Vodka Sodas/Cocktails
Spirits
The chosen brands are applicable across all business levels, offering a blend of trusted, high-quality options alongside trending brands experiencing growth, aligning with our guests’ evolving tastes.
In addition to the trends, we have prioritized Levy’s values and identified sustainable and DEI spirit brands with great quality.
Before submitting a Beverage Exception request for venues with sponsorship requirements, please target specific areas to integrate these products into our offering, while respecting local partnerships.
Please reach out to beverage@levyrestaurants.com for more information about programming, menu, and activation opportunities.
We have categorized spirits into four tiers: Standard, Premium, Ultra-Premium, and Luxury. Each tier is chosen based on its costs and quality, but individual locations have the flexibility to determine the quality and price point for their events.
Spirits Continued
LIQUEURS
VODKA
RUM
GIN
SPARKLING
Our Core Beverage Program showcases a selection of wines carefully curated to include renowned labels and emerging brands, all chosen for their quality and ability to enhance premium spaces and special events.
These products are essential for every venue, including Premium outlets, unless a Beverage Exception Request is approved.
In addition to the core items, we have added a RECOMMENDED section which will allow for the ability to be more creative, elevate the experience, and tell more brand stories that complement our inclusive and diverse initiatives.
Wycliff
Nicolas Feuillatte Brut La Marca
Sparkling Rosé Sparkling Wine
Mumm Napa Brut Rosé Ferrari Brut Brut Rosé
Ricard
Family / Palm Bay
Riesling
Pinot Grigio
Pinot Grigio
Pinot Grigio
Sauvignon Blanc
Sauvignon Blanc
Chardonnay Chardonnay
Chardonnay Chardonnay
Chardonnay
Chardonnay
Kendall-Jackson
Vintner’s Reserve
Sonoma-Cutrer
Russian River Ranches
House of Brown
Stags’ Leap Winery
Jackson Family Wines
Constellation Brands
Kobrand
Constellation Brands
Gallo
Jackson Family Wines
Duckhorn Vineyards
Brown Estate
Treasury Wine Estates
CANNED WINE
Conundrum by Caymus
Black Girl Magic
The Prisoner
Proverb
Meiomi
La Crema
Argyle
Belle Glos Clark & Telephone
Woodbridge by Robert Mondavi
Murphy Goode Merlot
Decoy by Duckhorn
Cabernet Sauvignon
Woodbridge by Robert Mondavi
Caymus Vineyards/ Wagner Wine Co.
McBride Sisters
Constellation Brands
Gallo
Constellation Brands
Jackson Family Wines
New Belgium
Distinguished Vineyards
Copper Cane Winery
Constellation Brands
Jackson Family Wines
Duckhorn Vineyards
Constellation Brands
Cabernet Sauvignon
Cabernet Sauvignon
Proverb
Josh Craftman’s Collection
Gallo
Deutsch Family Wine &
Cabernet Sauvignon
Louis Martini
Sonoma County
Cabernet Sauvignon
Cabernet Sauvignon
Intercept Cabernet
Pinot
Pinot
Pinot
Non-Alc
The Non-Alcoholic section of the program comprises two categories: N/A Cocktail Mixers and Non-Alcoholic Drinks. N/A Mixers are integral to the core beverage program and should be available at bar locations within our venues. Non-Alcoholic drinks are recommended additions that would enhance beverage offerings in suites, frictionless markets, and catering events.
We curate our Core Non-Alcoholic items by analyzing the local trends to align with our demographics and business model. We consider market share, consumer preference, product quality, brand exposure, and business volume to ensure high-quality and efficient beverage offerings at all venues.
For all questions related to Non-Alcoholic beverage and cocktail mixers please reach out to beverage@levyrestaurants.com.
MIXERS
BRAND SUPPLIER
Zing Zang Bloody Mary
Finest Call / Reàl
Q Mixers
Fever-Tree
Owen’s Mixers
Zing Zang
American Beverage Marketers
Q Mixers
Fever-Tree
Owen’s Mixers
Recommended
Recommended items are products that our team does not currently track participation, but certain locations could enhance their quality and storytelling by showcasing these products in select beverages or areas within your venue. These products typically boast a compelling brand narrative, exceptional quality, and delightful taste. While they may not fit squarely into standard, premium, high-end premium, or super premium categories, they deserve consideration for their exceptional qualities and potential to enhance the overall guest experience.
