1 minute read
NOW Poster Triptych
About Me
I am a graphic designer based in Tucson, Arizona.
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I think of design not as a single practi ce but as several interlocking ones. Logos are inseparable from a brand’s identi ty, typography is inseparable from design, and improving human relati onships is the ulti mate goal of any project. Aestheti c movements come and go, but I have found these principles ti meless.
My fi rst job is to understand the client’s vision and needs, not present my own. I value ti meliness, direct communicati on, and prototypes over presentati ons. Over the years, I have been fortunate to collaborate with some excellent clients on beauti ful projects, but I believe it is sti ll too early to weigh in on the work’s success. A design exists in ti me, and its usefulness is directly related to how well it conti nues to perform.
Expertise:
Illustrator, Photoshop, Adobe XD, Dreamweaver, Indesign, Premiere Pro
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NOW Poster Triptych Series
Year: 2022 | Design Tools: Illustrator | Deliverable: Print Design | Client: Personal Project
A wellness triptych series highlighti ng quotes emphasizing the importance of your environment, belief, andconsciousness. Ulti mately, focusing on overall presence, this message is further brought up with a concise color palett e and bubbly illustrati ons with human characters in a state of presence and being.
Process Work
Color & Typography
Use for H1, headline, titles, quote Josefin Sans Semibold Use for H2, H3, sub-headline, body text Josefin Sans Bold
#522500
0,55,100,68
#fbcfba #ef6d34
0,54,78,6
#c1549f #f8cd93
0,17,41,3
Josefin Sans is both elegant with a vintage feeling, and it is excellent when used in larger formats such as the titles and quotes within the poster not only for legibility but its geometric forms further play upon the illustrative style of the series.
In the message of mindfulness, earthy tones and colors like orange and yellow bring forth friendliness, confidence, optimism, and creativity. A spot of purple on each poster signifies the spirituality and wisdom the series speaks about.
