OUTFITS BY ADRIANNA BRAND GUIDELINES JUNE 2019
@ homade.design
kevin@homade.co
A LETTER FROM YOUR DESIGNER Homade is committed to supporting all of its customers for the long haul. Anytime you have a need that I can meet, however small - please reach out. It’s important to me that the hard work put into creating this brand identity is respected by using the logos properly, using the type and color properly and staying consistent. Whether something looks funny, doesn’t quite fit, or you’d like to have another special option, I’m here for you at kevin@homade.co
PRIMARY LOGO The Adrianna Adams wordmark is used whenever space allows (ie. website banner)
MARK ONLY The Adrianna Adams monogram is preferred when the logo is trapped in a circle (ie. Instagram)
THE MONOGRAM Adrianna Adams, the brand, is built to reach a wide range of consumers. To achieve this we “shoot for the moon” as they say, bringing to mind the curves and interplay I see an elegant evening gown.
TAGLINES Outfits by Adrianna Personal Stylist Work | Lifestyle | Fashion
MOOD BOARD / IDENTITY
The inspiration for this brand identity is Adrianna Adams, personal stylist (and more). The “more” cannot be understated as she’s branching out, learning and growing into a brand that brings style advice, services and lifestyle content to her audience. That requires flexibilty. That flexibility is achieved through a 2-part logo design that includes a standalone mark when needed - something more and more mandatory in today’s social media heavy business enviroment. With my support, the Adrianna Adams brand will aprroach customers on any platform, both online and off, with a deliberate look and feel to match Adrianna’s professionalism.
GOING MOBILE
Does the new brand identity fit what your current audience is expecting from you? young brands move fast and often. This brand identity is what’s called an evolution, not a revolution. That means it’s built with the history of your brand and various logos in mind. Moreover-it’s built for the future. As a personal stylist, Adrianna Adams would do well to strive for affluent clients. Those clients are proven to be drawn to neutrals, masculine schemes and minimalism. As the brand evolves and it’s needs evolve, Homade is ready to adjust and tweak the brands assets to meet the demands of the audience.
STAY NIMBLE
Any “outfit of the day” isntagrammer can post their fits, but can they genuinely spread joy and build a brand around positivity?
MOCKUPS
SUBTITLE
ON LIGHT
Common use cases for the Adrianna Adams logo would be business cards, web applications like social media profiles. Extend your brands consistancy by adding the logo to your email signature.
ON DARK
METALLIC FOIL Adding metallic foil to any print version of the logo is a cost effective way to add a premium feel
TYPOGRAPHY
PRIMARY TYPOGRAPHY Not all typefaces can boast about landing on the moon, or featuring on the front of film posters, iconic publications like Vanity Fair (it’s even the typeface you’re reading this feature in), as well as being born from one of the most influential design movements. Futura’s simple geometric circles, triangles and squares represent function over form, taking away the nonessential and decorative elements. This made it almost instantly successful as a typeface in the 20th century, with success still continuing today. It’s been extensively favoured in advertising and logos such as for Volkswagen, Crayola and IKEA (before 2010). Film titles such as American Beauty, Sesame Street, V for Vendetta and many of director Wes Anderson’s films (probably inline with his love for symmetry) include Futura also.
Futura PT ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789 !@#$%^&*()_+
More recently, both Gravity and Interstellar used Futura on their theatrical release posters.
Book ABCDEFGHIJKLMNO PQRSTUVWXZ 0123456789
Demi ABCDEFGHIJKLMNO PQRSTUVWXZ 0123456789
Bold ABCDEFGHIJKLMNO PQRSTUVWXZ 0123456789
COLOR PALETTES
The basis of this pallette is Taupe and Purple. Taupe is considered to be an intermediate shade between dark brown and gray, which shares similar attributes of both colors. Taupe describes a range of colors considered “neutrals� combining complimentary colors on the color wheel. This pallete suits the Adrianna Adams brand because it shows a warm, welcoming and comforting understanding of how colors and styles blend together to make a cohesive look.
Hex CMYK
#c3adaa (24,30,28,0)
#d9ad9b (14,33,36,0)
#89757b (47,52,42,9)
#574b50 (61,63,53,35)
#1f1c20 (73,69,62,75)
RGB
195,175,170
217,173,155
137,117,123
87,75,80
31,28,32
PRIMARY
SECONDARY
BRAND EXTENSION
The Fashion Promo IG Stories Pack is the perfect Instagram pack for fashion brands and boutiques, as well as entrepreneurs, bloggers, designers and businesses that want to promote and sell their products, whether it’s a dress or an e-course, through Instagram. These templates will help create a consistent and professional look for your brand while increasing your social presence and most importantly, saving you less time on design so you can spend more time on making money.
TABLET MOCKUP
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The End.