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GoFli Brand Guidelines
GoFli Brand Guidelines September 2019
Š homade
kevin@homade.co
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Contents Main Logo
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Lockup 5 Grayscale 6 Variants 7 Usage 8 Typography
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Colors 10 Mockups 11-19
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A MESSAGE FROM YOUR DESIGNER It was a pleasure working with you on the GoFli Brand Identity. My objective with this design is to give you a mark that will stand the test of time and look at home next to major brands for years to come. Should you need minor updates or have special use cases, please do not hesitate to reach out for help at kevin@homade.co or visiting my website homade.co. I will keep this document forever so please contact me if you loose your brand guideline or need it revised.
Kevin D. Holland Owner, Homade LLC
PRIMARY LOGO At 1 inch, this is one of the smallest versions of the logo. In this case, use only the icon.
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CABLE PROTECTOR SAFETY AREA
CABLE PROTECTOR CABLE PROTECTOR
TAGLINES Cable Protector Cable Management
Any time the logo is in use we need to account for a safe area on all sides that whould be a minimum. A safety area around the logo ensures visibility and impact. This is the main logo that will be used across primary brand applications. This trademark helps audiences easily identitfy GoFli products, web presence, ads, and other materials, and enhances the professionalism of the brand. It is essential to the succes of the brand that the logo always be applied with care and respect in every application according to these guidelines.
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SECONDARY LOGO Sometimes we don’t have the option to use full color. In those cases it’s recommended that GoFli defaults to a monochrome or ‘grayscale’ logo variant. In this case you’ll take extra care to choose a CMYK designated logo for Print applications an RGB logo for digital applications. This will give you the best color accuracy for each scenario.
PRIMARY LOGO At 1 inch, this is one of the smallest versions of the logo. In this case, use only the icon.
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Always use the GoFli Logo with ample safety area on all fours sides. Do not overlap or butt edges against any other brand mark or logo.
Always place th GoFli logo in original proportions. Do not stretch or scew the logo in any way.
Do not change the spacing between the GF icon and the wordmark.
DO THIS
DO NOT DO THIS
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TYPOGRAPHY
PRIMARY TYPOGRAPHY GoFli is using two typefaces. Roboto by Christian Robertson and Gotham by Hoefler & Co.’s Tobas Frere-Jones. Roboto is a neo-grotesque sans-serif typeface family developed by Google as the system font for its mobile operating system Android, and released in 2011 for Android 4.0 “Ice Cream Sandwich”. The entire font family has been licensed under the Apache license. In 2014, Roboto was redesigned for Android 5.0 “Lollipop”. Gotham is a family of widely used geometric sans-serif digital typefaces designed by American type designer Tobias Frere-Jones in 2000. Gotham’s letterforms are inspired by a form of architectural signage that achieved popularity in the mid-twentieth century, and are especially popular throughout New York City.
SECONDARY
GOTHAM
Roboto ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789 !@#$%^&*()_+ ABCDEFGHIJKLMNO PQRSTUVWXZ 0123456789
ABCDEFGHIJKLMNO PQRSTUVWXZ 0123456789
ABCDEFGHIJKLMNO PQRSTUVWXZ 0123456789
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Color is an integral part of brand identity. Consistent use of the color palette with not only reinforce the cohesiveness of the brand, but color also serce a psychological purpose by communicating a certain feeling in your audience.
Deep blue is relaxing, and often used to convey the omportance of meaningful relationships and establishes trust and loyalty.
Digital and Print Color Values
HEX #22196d RGB (34,25,109) CMYK (69,77,0,57)
HEX #6da3e0 RGB (109,163,224) CMYK (51,27,0,12)
Closest PMS 273C
Closest PMS 284C
Light Blue symbolizes thranquility and calmness.
PANTONE™ 273 C
PANTONE™ 284 C
DISCLAIMER In lieu of the HEX, RGB or CMYK color palette you may use the above-listed PANTONE swatches. The colors shown here have not been evaluated by PANTONE, Inc. for accuracy and may not match the PANTONE Color Standard. Refer to the current edition of the PANTONE Color Formula Guide for accurate color. PANTONE™ is a registered trademark of PANTONE, Inc.
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Š homade
GoFli Brand Guidelines
Thank You.
kevin@homade.co