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SCOUT CAPITAL BRAND MANUAL NOVEMBER 2018
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WOOF!
INTRODUCTION
3 A NOTE FROM YOUR DESIGNER Nothing helps ensure the integrity of your brand quite like a brand style guide. I mean, let’s face it—your business is your brand, right? You’ve spent a great deal of time building up your business, and your brand along with it. That brand is valuable—even more valuable than the business itself, in some ways. You need to ensure your brand is being presented consistently (and positively), no matter where it’s showing up. The larger your organization grows, the harder it is to keep track of such things. That’s what a brand style guide is for. A brand style guide, which also may be referred to as a brand manual, brand standards, or brand guidelines, is key to the success of your growing business. What is a brand style guide exactly, you ask? It’s a document, shared with the rest of your organization, that describes how your brand looks and sounds, no matter what type of media is used to present your brand.
PRIMARY LOGO This is the main logo that will be used across primary brand applications. This trademark helps audiences easily identity Scout Capital products, web presence, ads, and other materials, and enhances the professionalism of the brand. It is essential to the success of the brand that the logo always be applied with care and respect in every application according to the following guidelines.
1 INCH The Scout Capital Logo should always have some white space around it’s edges even at this small size (1in. x 1in. )
SPACING AND FILE USAGE
5 ALETERNATES The Scout Capital should always have some white space around it’s edges relative to any border that may confine it. In cases where that’s made difficult by the height of your default logo use these logos.
USING TRANSPARENCY Included in deliverables for Scout Capital are several file formats that provide a transparent background. In any instance where the background is anything other than 100% white or 100% black, it’s preferred to use the following file types. .PNG SECOND ALTERNATE
.PDF .EPS
HEX: #d6aa51 CMYK: 17 32 81 0 Color is an integral part of brand identity. Consistent use of the color palette with not only reinforce the cohesiveness of the brand, but color also serve a psychological purpose by communicating a certain feeling in your audience.
Deep blue is relaxing, and often used to convey the importance of meaningful relationships and establishes trust and loyalty. The gold tone is warm and inviting, stimulates the appetite and represents dependability.
RGB: 214 170 81
HEX: #404a55 CMYK: 75 62 48 34 RGB: 64 74 85
HEX: #000000 CMYK: 75 68 67 90 RGB: 0 0 0
7 HEADINGS = Bebas Nue
BEBAS NEUE REGULAR PRIMARY TYPE = Bodoni Family
ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789 !@#$%^&*()_+ Book
Book Italic
Bold
ABCDEFGHIJKLMNO PQRSTUVWXZ 0123456789
ABCDEFGHIJKLMNO PQRSTUVWXZ 0123456789
ABCDEFGHIJKLMNO PQRSTUVWXZ 0123456789
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BYE!
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