147
%
Scotrail
PR, Design & Digital
increase in Facebook compared to previous period
www.bigpartnership.co.uk
Brief • Engage with community groups by helping to support the communities that ScotRail operate in • Ensure ScotRail share a positive association with the Games • Advise on internal communications to engage with, reward and motivate staff during the Games • Activate and promote athlete sponsorship with three key athletes
Integration PR - Local PR / National PR / Managing internal comms / Athlete sponsorship activation / Video projection Design - Design staff guide/notices / Microsite build / Design/build eFlyer / Design poster / Design postcard Digital - Real-time social media updates / Project mngt of design work / Community ticket giveaway / Athlete sponsorship support
Results Over the 11 day period between 23rd July and 3rd August, ScotRail’s tweets gained 198.7 million impressions. This means that tweets sent out during this time could have been viewed 198.7 million times. On Facebook, the updates received 21.2 million impressions which is an increase of 147% compared to the previous period.
1.4m More than 1.4million miles travelled during Games
Delivering BIG Results
1.4m More than 1.4million miles travelled during Games
over
1.1m
150,000
Over 1.1m people travelled to 13 Games venues
5,500 More than 5,500 conversations handled on Facebook and Twitter
Over 150,000 journeys were made through key Games stations on each day
350,000 Exhibition Centre saw more than 350,000 passengers
157m Over 157million impressions of Scotrail’s Twitter and Facebook updates during the Games