Facebook Advertising Making Every Penny Count
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About Me Teach Me Social was founded in 2012 to empower business owners to take control of their own digital media presence and maintain an authentic voice for their brand through learning and implementing emerging social media technologies. Teach Me Social offers training, account management and full digital media services through our in-house team and our network of associates across North America.
Stay in Touch:
Kelly Farrell Founder, Teach Me Social
@teachmesocial @mskellyfarrell
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Social Networking is about being actively engaged in a growing digital world by adding value, connecting with and learning from a limitless network. teachmesocial.ca
Content, Consistency, Community • Post creative, informative and engaging content daily! • Use a content calendar to plan out your posts. • Use a scheduling app (like Buffer or Hootsuite) to pre-post on your favourite social networks. • Use the mobile social apps on your devices to stay in touch, respond to comments and to engage with your followers!
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Professional Network
Extended Network
Potential Clients
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The Evolution of Facebook…
The Facebook Community in 2017‌ Facebook has continued to experience tremendous growth over the past year, particularly due to their growth of the messaging app products. With so many active users around the world, Facebook has been able to collect an immense database of demographic information, which is what marketers can use to reach their exact target audience with just a few clicks!
• Target new followers, boost individual posts, run creative ad campaigns with unique call to action buttons. • Target custom or core audiences to reach those already interested in your topic. • Monitor the results of your ads with Facebook Insights and Google Analytics.
Facebook Ad Placements
Ad Manager – Campaign Objectives
Ad Manager – Audiences
Get Creative!
Ad Manager – Insights
Facebook Marketing Tips • • • • •
Know your objectives. Know your audience demographics. Plan your organic content and ads separately. A/B Test your ads Spend time setting up your ads and reviewing their progress.
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Teach Me Social www.teachmesocial.ca info@teachmesocial.ca
Stay in Touch:
@teachmesocial @mskellyfarrell
teachmesocial.ca