Facebook Marketing Making Every Penny Count
teachmesocial.ca
About Me I wear many hats. As a mother, teacher and a female entrepreneur, I offer a unique perspective on the use social media for personal and business use. Teach Me Social was founded in 2012 to empower business owners to take control of their own digital media presence and maintain an authentic voice for their brand through learning and implementing emerging social media technologies.
Teach Me Social offers training, account management and more for small business across North America.
Kelly Farrell Founder, Teach Me Social
teachmesocial.ca
Social Networking is about being actively engaged in a growing digital world by adding value, connecting with and learning from a limitless network. teachmesocial.ca
There are real people on the other side of your social media post – talk to them!
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Content, Consistency, Community • Post creative, informative and engaging content daily! • Use a content calendar to plan out your posts. • Use a scheduling app (like Buffer or Hootsuite) to pre-post on your favourite social networks. • Use the mobile social apps on your devices to stay in touch, respond to comments and to engage with your followers!
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Professional Network
Extended Network
Potential Clients
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• Target new followers, boost individual posts, run creative ad campaigns with unique call to action buttons. • Target custom or core audiences to reach those already interested in your topic. • • Monitor the results of your ads with Facebook Insights and Google Analytics.
Facebook Ad Placements
Ad Manager – Campaign Objectives
Ad Manager – Ad Set
Ad Manager – Ad Creative
Ad Manager – Insights
Facebook Marketing Tips Know your objectives. Know your audience. Plan your organic content and ads separately. Spend time setting up your ads and reviewing their progress. • Set your budget ahead of time and review your ad spend after seeing your ROI. • Maximize your time by hiring specialists. • • • •
teachmesocial.ca
Teach Me Social www.teachmesocial.ca info@teachmesocial.ca @teachmesocial Facebook.com/teachmesocial
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