Future of video on social media (2016)

The Future is Video How video is changing the face of social media

teachmesocial.ca

About Me I was always an early adopter of technology and comfortable using and teaching others how to effectively use digital media tools.

As a teacher, I always made use of new technology in my classroom, encouraging students to take risks while learning how to be responsible digital citizens. I also became a leader among my teaching colleagues and the go-to techy on staff.

As a mother, teacher and a female entrepreneur, I offer a unique perspective on the use social media for personal and business use.

Teach Me Social was founded in 2012 to empower business owners to take control of their own digital media presence and maintain an authentic voice for their brand through learning and implementing emerging social media technologies.

Kelly Farrell Director, Teach Me Social

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Social Networking is about being actively engaged in a growing digital world by adding value, connecting with and learning from a limitless network. teachmesocial.ca

Why video?

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6.9 Minutes Daily!

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1/3 of all online activity is video!

92% of video consumers share video content with others!

Including video on a landing page increases conversation rates by 200%!

Facebook generates 8 billion video views on average per day!

People spend 3x longer watching video which is Live!

Social video generates 1200% more shares than text and images combined.

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"We see a world that is video-first, with video at the heart of all of our apps and services." ~Mark Zuckerberg teachmesocial.ca

Don’t look back!

Where do I start?

Choose your platform and plan your content by understanding your target market and their viewing habits.

Ask: Where does your ideal customer ‘hang out’ online? What kinds of content are they interested in?

Note: The same video can be re-purposed on multiple platforms by tweaking the length and depth of the message.

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Facebook Tip Video

What’s next?

1.Idea 2.Plan 3.Practice 4.Record 5.Edit 6.Share 7.Re-purpose teachmesocial.ca

Blog

Tips & Tricks!

There are real people on the other side of your social media post – talk to them!

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Practice makes perfect!

We miss 100% of the shots we never take - so take a shot and let the camera roll!

It may take a dozen or more takes (my first video took almost 20 takes!) but you need to keep going!

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Bloopers are part of the process‌.

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Add some sparkle Once you get the perfect video clip, the next step is to edit the video, add some captions or perhaps your logo and website link.

Apps suggestions for easy editing‌.

iMovie

Kinemaster

FilmoraGo

Movie Maker

YouTube

Let’s Play!

Teach Me Social www.teachmesocial.ca info@teachmesocial.ca @teachmesocial

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