JEWELLERY MADE BY
PENCIL COLORS
INTRODUCTION
CURRENT MARKET
Design Brief : We were required to make a jewellery product with a different material using a different approach other than basic jewellery making techniques. Keeping in mind that the product will be filling a gap in the society i.e made for specific set of people and fulfiilling their wants. Process : Keeping in mind the basic design process and following it’s steps : • Inspiration or Theme • Uniqueness of the Product • Relating with the Existing Scenario • Defining the Clientele • Creating Design • Final Output
There are very few people who are in making jewellery from pencil colors. Jewelry designer, Anna Čurlejová have made amazing piece of art like neckpieces and earrings from them.
DESIGN PHILOSOPHY INSPIRATION
: We all remember joy of having colors in our childhood. The esteem happiness of an explorer to color one’s imaginations with those crayons or color pencils. Hence, this inspired me. The fact that in today’s mechanical world, we all are searching for that innocent explorer in us that with time has lost somewhere.
UNCONEVNTIONAL : As we all still have our colors with us as a result of emotional attachment to them. I will be APPROACH customising them for the client in a piece of art and design. Hence the unique selling point will be that the product is • Recycled (made from the old sets of pencil colors) • Bio-degradable (keeping in made the eco-friendly approach) • Cheap (since it is recycled and also made from mere pencil colors TARGET GROUP
: People who love design and exploring. Due to our daily schedule, we have lost the time and energy to indulge in exploring or discovering something new. For all those who are seeking for something creative in them and to create an art. It may be someone • Reliving the innocent explorer in them. • Willing to carry their love for art and design.
Depending on how they’re cut, either honeycomb dots or long lines of color allow for some truly creative jewelry. Lacquer keeps the pencil parts in place. Colored pencils are turned into unique, wearable art. There are some other e-commerce companies or blogs who indulge in making jewellery from pencil colors but are amateur designs.
GENERIC CLIENTELE TARGET AGE
: 18 to 35 year old (People who follow trends)
TARGET USERS
: People who love design and exploring. Due to our daily schedule, we have lost the time and energy to indulge in exploring or discovering something new. For all those who are seeking for something creative in them and to create an art.
INITIAL DESIGN STAGE
TARGET AFFINITY : It may be someone who • Wants to Relive the innocent explorer in them. • Wants to show their love for art and design. • Promotes wearing a style statement piece. TARGET BUDGET : A minimal amount of 200/- to 500/- per product
CLIENT PROFILE NAME
: Shelly Kapoor
AGE
: 25
SEX
: Female
LOCATION
: Pune
OCCUPATION
: Assistant Marketing Manager
AFFINITIES
: Like to explore and experiment
DISPOSAL INCOME
: 10,000/-
COLOR PREFERENCE
: Balanced bright colors
FASHIONISTA
: Yes :
EXTROVERT / INTROVERT : Extrovert
SELECTED DESIGNS
PRODUCT
FINAL DESIGNS
MATERIALS USED • • • • •
Pencil Colors Fevi-kuik Varnish Sand-paper Saw-cutter
• • • • •
Chain Brooch Pin White M-seal Black Acrylic Paint Shaperner