IT'S A KIDSWORLD AUGUST / SEPTEMBER ISSUE

It’s a

A BUYEr’S rEFErENCE GUIDE

August/September 2014 Volume 41

0 1

3 Years

OF fashion

It’s a KIdsworld | 3

4 | It’s a Kidsworld

It’s a Kidsworld | 5

6 | It’s a Kidsworld

It’s a Kidsworld | 7

pUBLISHEr’S LETTEr

“I would rather live 10 years doing what I love, than drag through life 50 years, hating every day I live.”

– unknown

130 Rio vista Drive, Norwood, NJ 07648 Phone/Fax: 201.969.1600 Email: caryn.kidsworld@gmail.com

Dear Readers, Circa 2004 – a rambunctious 2 year old running wild around my house, a newborn baby girl in a bassinet quietly sleeping and a grandiose idea that would set the stage for the next 10 plus years of my life. An idea that I hope has so far had a positive impact on you my readers, your businesses and the children’s industry as a whole.

As I come upon a decade of bringing information, trends and all around fashion through the pages of It’s A Kidsworld, I cannot help but reflect on the journey of how I got here.

Working at WWD and having the position of Publisher of Children’s Business was an amazing and invaluable experience where I learned the cohesive ins and outs of the Publishing world. I loved my job at Fairchild but knew I had to make a change in order to be closer to my children. So with the support of a wonderful, entrepreneurial husband I took the knowledge and expertise I had and yet another “baby” was born!

Now 10 years later It’s A Kidsworld is going stronger than ever and growing with each and every issue. Most of you who know me know the passion that I have for what I do.

I want to thank you all for allowing me to be lucky enough to do what I love in the industry that I love. I would not be able to publish this leading industry resource without my partners and friends. Please join me as I celebrate the success of my “baby”, the children’s market, and you the readers.

PuBlisher/Ceo Caryn Salomon viCe President/Controller David Salomon euroPean ContriButing editor Janet A. Jacobs trend rePorting/Color ForeCasting Fashion Snoops art direCtion/Magazine layout Christine Décary www.parallelbranding.com

Happy 10 Years and happy shopping!

Caryn Salomon Publisher/CEO It’s A Kidsworld We will continue the celebration in the October market issue. If you would like to have a presence please email me caryn.kidsworld@gmail.com

Like us on Facebook www.facebook.com/kidsworldmagazine Follow us on instagram www.instagram.com/its_a_kidsworld

If you would like to receive a digital copy of It’s A Kidsworld please email me at caryn.kidsworld@gmail.com

8 | It’s a KIdsworld

on the Cover (Left to right) on Arielle: Dress by Zoë ltd on Shayna: Dress by Miss Behave on Mikey: Dress shirt, shorts and bow tie by Andy & Evan Photography by: Micheal Scott Studio www.michaelscottstudio.com styled by: Stacie Fitzgerald, East Coast Starz www.eastcoaststarz.com

It’s a Kidsworld | 9

Michael Scott Studio 10 | It’s a KIdsworld

It’s a

A BUYER’S REFERENCE GUIDE

It’s A Kidsworld Celebrates 10 Years!

Thank you to all of our readers for allowing us to bring you 10 amazing years of leadership, fashion excellence, trend reporting, industry news, partnership and friendship!

—Caryn Salomon, publisher & CEo It’s a KIdsworld | 11

NEWS

snipits

Dillonger Clothing: Ahead of the curve A hallmark of modernism, Dillonger offers avant-garde fashions for children, sizes 2-10. This collection is designed for comfort and versatility, and to inspire confidence and greatness in the children of our future. Style exudes through raw and fresh designs, blending durable and trendy fabrics. Each piece is crafted with special details, ensuring all their clothing radiates a level of distinction.

This pioneering children’s luxury line is equipped with “one of kind pieces” of first-rate fashion for every season. Dillonger Clothing, Founder Latoia Fitzgerald describes the inventive clothing line as a “Journey into a world of young jet setters with lots of character.”

With a number of Celebrity kids, industry tastemakers and more pushing the brand forward, Dillonger is already positioning itself as a leading fashion imprint to be reckoned with for years to come.

“Dillonger Clothing” creates a dialogue for the young “fashion mavens” to express individuality with style early on.”

“We’re thrilled to bring on fresh and novel brands, especially with a “twist” such as “Dillonger Clothing” that targets children.” states MSM founder Krystle Coleman.

For more information please visit DillongerClothing.com

12 | It’s a Kidsworld

EMAIL ALERTS Market your brand exclusively to 8000 retailers through the KIDSWORLD EMAIL ALERTS!

YOUR product YOUR brand YOUR way!

- Daily Blasts Pre and Post Market - Stay Top of Mind to Buyers - Reinforce your brand image instantly - Cost Effective Marketing - Drive Industry Traffic to your Website, Social Media and Trade Show Booth

CALL NOW to schedule YOUR email blast... slots are filling up fast!

(201) 969-1600 caryn.kidsworld@gmail.com It’s a Kidsworld | 13

NEWS

snipits

BeBe Gabrielle: Special...

Just like your new baby Few things are as precious and delicate as a New Born Baby. BeBe Gabrielle is a line of baby clothes based in New Jersey who own their own manufacturing plants overseas. The line is made from only the finest fabrics, the softest cotton and made especially for comfort for a new baby. The newest collections are unique and feature dresses, layettes, jumpsuits, wrap sets and accessories. The combination of delicate lace, ribbons and embroidery makes one of a kind beautiful styles. The company has just added a new collection of girls dress in 12 to 24 months for first birthday and party dress. The goal of the company is to design and produce baby‘s couture high end clothes with affordable price, with an average wholesale price of $22.

For more information please visit MacisDesign.com

14 | It’s a Kidsworld

It’s a Kidsworld | 15

NEWS

snipits

Whimsical style at its best Established in 2004, Servane Barrau Designs makes beautiful clothes and accessories for Lil’Fashionistas from 12 months to 11 years old. The line carries both useful and fashionable items. Product ranges from stylish lifestyle wear, headbands with staying power, to easy dressing skirts that make potty-training easier.

Servane Barrau whimsically brings wonderful colors to childhood and the young Princess who will feel unique and special wearing the fashion that fits her spirit.

Servane Barrau Designs is a line that loves saturated colors and mixing prints with textures and patterns.

The line is adorned with stripes, dots, damasks and whimsical graphics that are sweet and original. All the fabrics, prints, patterns and graphics are exclusive and are alway signed by the label. Servane Barrau strives to bring the highest quality product and the lower price possible with wholesale prices from $9 to $30.

The collection are available, in more than 100 high-end children’s boutiques all around the World.

For more information please visit ServaneBarrau.com

16 | It’s a Kidsworld

It’s a Kidsworld | 17

NEWS

snipits

ABC – Made in the usa The Board of Directors of All Baby & Child Corporation and the staff of the ABC Kids Expo® look forward to welcoming the juvenile products industry to Las vegas from September 7 - 10, 2014 and their 12th annual event.

Every year the ABC Kids Expo® staff rolls out a new feature, specialty pavilion or showcase. New for 2014 will be the Made in the USA™ showcase, which will be located in the lower level exhibit hall. Much like the New Product Showcase provides space for manufacturers to display their newest product introductions, this area will display products that are proudly made and manufactured here in the USA by our participating manufacturers. “We realized that certain retail markets have growing demand for products that are made here in the United States.” says Larry Schur show manager for the ABC Kids Expo®.

“This new showcase will make it easier for retailers to review products and locate companies that provide products made here in the U.S.”

Happy 10th Anniversary It’s A Kidsworld!

Dear Readers, My name is Christine Décary. You’ve never met me but I have been working behind the scenes with Caryn Salomon on this amazing magazine since 2007. I am the proud graphic designer who puts these pages (and cover) together.

I’d like to take this opportunity to share with everyone how blessed I am to get to work with such an incredible woman, and now friend. Caryn, you are my soul sister and I love you.

Our common goal has always been to help grow the businesses of entrepreneurs and that is so rewarding.

Here’s to another 10 years of working together!!!

Congratulations Caryn!

ParallelBranding.com 18 | It’s a KIdsworld

Everyone is invited to an industry reception at the Westgate Las vegas Resort & Casino (formerly the Lvh and Las vegas hilton). This year’s event will feature the W.C. Project, a high energy dance band that will cover the best from the 80’s, 90’s and today. All confirmed attendees for the expo are invited and attendance is FREE. it’s the best deal in town for food, beverages and entertainment. it’s a World of Juvenile Products – from Baby to Teen and All The Children in between. you will see it all at the 12th Annual ABC Kids Expo. Make your plans now to attend.

For information and registration please visit TheABCshow.com

It’s a Kidsworld | 19

Trend Report

Fall/Winter 2015/16

| By Anna Cutrona and Tanya Lucadamo, Trend Editors, Fashion Snoops

> Newborn

Carnival

Contortionists, top hats, carousels, balloons, and games along with faux suspenders, patches and pocket treatments come together in an array of candy colors.

and Andy

Evan

R BAKKE

Y FISH

LUCK

Cozy Baby

Cozy Baby embraces a subtle infusion of Bohemian.

Multiple layers of knits, quilted surfaces and cocoon-inspired shapes come together with blanket like-layers, corduroy, plush velour and winter cottons in an eclectic color scheme.

Rising

Star

ily

e Fam

in th

Noa

Noa

Voyager

Tots tour the world by bike, truck, car or plane.

Simplicity is key with flat one color or sketchy vintage style graphic while silhouettes go back to basics for a minimalistic approach.

Soft

20 | It’s a Kidsworld

NOeser

hin

rc Red_U

Fashion Snoops provides practical forecasting and trend information for fashion professionals. Log onto www.Fashionsnoops.com to learn more.

Corporate Office Cheryl Grossman | 416-789-2638 ext 308 | cherylg@tendertyme.com New York / Northern Jersey Joe Palant | 516-935-2480 / 516-972- 3017 | jlpalant@optonline.com MidAtlantic | Carol Siegel 215-782-9853 / 1-800-219-9994 | saleslady1@aol.com SouthEast / SouthWest | Larry Lucas Inc. 404-688-2847 | larry@larrylucasinc.com

It’s a Kidsworld | 21

Trend Report

Fall/Winter 2015/16

| By Tanya Lucadamo, Trend Editor, Fashion Snoops

> Infant/Toddler Girls

Arctic Wonder

Arctic Wonder brings in a sense of adventure and exploration in the northern regions with puffy layers and relaxed silhouettes. A glacial palette of cool white and pale hues of purples and blues mix in with gold and silver metallics for an ultra icy feel.

t Parro

Twin

ine

Set

Miss

Blumar

Class Act

Class Act gets the feel of the class clown who aims for good showmanship with this bright back-toschool look. Brilliant colors are grounded with black and white for a more saturated feel.

ier

r Gault

Junio

Twin

Set

ier r Gault

Junio

Plush Petal

Spring colors stay relevant in an otherwise winter floral story for this Plush Petal theme. Puffs of fur, velour, and tulle soften the look while frilly details like ruffles and satin ribbon give an ultra girly feel.

QUIS 22 | It’s a Kidsworld

QUIS

ine

Miss

Blumar

Prett

y

Fashion Snoops provides practical forecasting and trend information for fashion professionals. Log onto www.Fashionsnoops.com to learn more.

It’s a Kidsworld | 23

Trend Report

Fall/Winter 2015/16

| By Anna Cutrona, Trend Editor, Fashion Snoops

> Infant/Toddler Boys

POLAR BEAR

Polar bear echos the arctic. Siberian parkas, chunky knits and traditional intarsia and jacquard designs along with large layered, 2D self appliques and eco fur trim dominate in a cool glacier inspired color story.

Idexe

cks

he ro

on t Milk

T ACGIN

SA M TOOT

Y

GEOMETRY

Babies champion the geometry trend expressed through prints, shapes and interesting textures.

The theme is re-issued this season within the context of an overall softer, folkier look.

JA

AMO

GEGG

VILLA MARA

mith

S Paul

Junior

FOX & HOUND

Babies go on a hunting trip complete with detailed appliques, photo real and conversational graphics.

Silhouettes have a vintage appeal decorated with animal ear hoods,quilting eco-fur and shearling trim. Materials include chunky knits, boiled wool and corduroy.

ker

Hi Hitch 22 | It’s a Kidsworld

Me Too

OEUF

Fashion Snoops provides practical forecasting and trend information for fashion professionals. Log onto www.Fashionsnoops.com to learn more.

It’s a Kidsworld | 23

Trend Report

Fall/Winter 2015/16

| By Tanya Lucadamo, Trend Editor, Fashion Snoops

> 4-6x Girls

Eclectic X-Gamer

Eclectic X-Gamer speaks to the funky extreme sports junky girl. Winter and streetwear silhouettes are seen with fun graphics in a mix of brilliant colors set to gritty neutrals – a look reminiscent of street art.

ual

Desig

n Losa

Boboli

Folklore

While folklore elements are prominent for this Fall season, this theme showcases tapestry florals in brilliant autumn color combinations that give way to beautiful embroidery patterns set to canvases of casual and slightly bohemian shapes.

Mayoral

Boboli

nalisa

Mon

Gotham Academy

A big theme seen on the runway and in trade shows, Gotham Academy sees back to school silhouettes with leather details for a dark prep vibe.

Twin 24 | It’s a Kidsworld

Set

QUIS

QUIS

ALIVIA

NE

SIMO

Fashion Snoops provides practical forecasting and trend information for fashion professionals. Log onto www.Fashionsnoops.com to learn more.

It’s a Kidsworld | 25

Trend Report

Fall/Winter 2015/16

| By Anna Cutrona, Trend Editor, Fashion Snoops

> 4-6x Boys

ANIMALIER

Animalier spotlighted quirky nature inspired prints in synergy with eco-conscience materials. Silhouettes are cozy featuring vintage retro sweatshirts, raglan tee’s, cardigan and loose shirt styles paired with slim over dyed jeans or knit bottoms.

ual

Desig

er

aulti

G Junior

Molo

Boys

BOHEMIAN CHIC

Bohemian chic brings together a grunge collection with a cleaner aesthetic and elegant touches. Baja hoodies, loose layers, bold printed shirts, chunky sweaters, corduroy and twill bottoms complete the mood.

ANAIS

ANAIS

Imini

M OMA

WESTMINSTER COLLEGE

Westminster college spotlights a lively old school style complete with classic Scottish tartans. This school boy look cues in on rock n’ roll with a touch of grunge. Materials are washed out for a vintage appeal while toggles, rolled cuffs and gold emblems are must have accents.

orello

kie M

Fran 26 | It’s a Kidsworld

fo

Il Gu

Mayoral

Fashion Snoops provides practical forecasting and trend information for fashion professionals. Log onto www.Fashionsnoops.com to learn more.

It’s a Kidsworld | 27

Trend Report

Fall/Winter 2015/16

| By Tanya Lucadamo, Trend Editor, Fashion Snoops

> Tween Girls

Athluxe

This glitzy active theme speaks to the sporty girl who loves the spotlight. Athletic neutrals set to the tone of multiple metallic materials and trims as well as geometric inspirations give this theme a slight futuristic feel.

UNG

IE YO

Parrot

BONN

n

nd Fu

Fun a

Modern Comfort

This minimalist theme is a nod to Fashion Snoops’ visionary story Haven. Soft materials, textural details, and cozy layers are seen in a palette of powdery colors.

ne

Miss

Blumari

Nanos

eil

Oh Sol

Rock Opera

Rock Opera speaks to the dressed up rock diva who showcases regal elements, ladylike silhouettes with unexpected details, and materials with a rocker edge. Styles in black are popped with sleek panels of white or regal darks like emerald, while luxurious fabrics are seen with metallic and fur accents for the seasonal update.

KI

A AO

MISCHK 28 | It’s a Kidsworld

Quis

Quis

Junior

er

Gaulti

Fashion Snoops provides practical forecasting and trend information for fashion professionals. Log onto www.Fashionsnoops.com to learn more.

New York Ilene Oren & Company ileneorenshop.com (212) 563-5020 Los Angeles Shayna Masino Sales shaynamasinosales.com (213) 689-4950

T2Love.com

It’s a KIdsworld | 29

Trend Report

Fall/Winter 2015/16

| By Anna Cutrona, Trend Editor, Fashion Snoops

> Tween Boys

ANTARCTICA

Antarctica is inspired by the Inuits of Greenland, the Inupiats of Alaska, and the Nenets of northern Russia. Chunky knits, full on fur, quilted jackets and Nordic, glacier patterns come together with eco furs, faux sheepskin, boiled wool and corduroy.

ANAIS

Gsus

s

strie

Indu

elo

Lea L

EXTREME SPORT

Extreme Sport keys in on active influences and high tech materials. All Star Hockey, football, and baseball logos take center stage while block colors, pieced construction heavy appliques, layering offer newness in off-beat pop shades.

DY

CCAN

ual

Desig

I Am

STREET WARRIOR

Street Warrior brings on military influences with a rebellious urban mood. The look features an assortment of novel quilting, army jackets, cargo pants, edgy knits and vests while graphics include renewed camouflage, painted, dye effect and fooler insert prints.

n

nd Fu

Fun a 30 | It’s a Kidsworld

n

nd Fu

Fun a

ta

Mon

Fashion Snoops provides practical forecasting and trend information for fashion professionals. Log onto www.Fashionsnoops.com to learn more.

dillongerclothing.com It’s a Kidsworld | 31

Celebrates

a DeCaDe

of fashion, trenDs & inDustry

cOlOR fOREcaST

A Buyer’s Reference Guide

It’s A

It’s A

a buyer’s reference guIDe

A Buyer’s Reference Guide

March Market 2008 Issue Volume 16

august/septeMber 2010 VoluMe 25

Don’t Miss > trends from...

EuROwaTch

Inside

CHECK OUT:

MADE IN PERU

SPECIAL:

Up Close With Volume 16

Dallas Market

Volume 15

VoluMe 25

Volume 28

Volume 24

Volume 19

Volume 14

EuroWatch

Kidsworld Kidsworld Kidsworld New europe Sole Connection It’s a

It’s A

It’s A

It’s A

mArCH 2011 Volume 28

Inside

Party

A Buyer’s referenCe GuIde

It’s A Kidsworld

Tee

A Buyer’s Reference Guide

March Market 2010 Issue Volume 24

January/February 2009 Double Issue Volume 19

Trade Show Calendar Color Report

It’s A Kidsworld

It’s A Kidsworld

October Market 2007 Issue Volume 14

It’s a kIDsworlD

A Buyer’s Reference Guide

Kidsworld Kidsworld

It’s A KIdsworld

A Buyer’s Reference Guide It’s A Kidsworld

It’s A Kidsworld

It’s A

PartnershiP > In Depth

COLOR REPORT

MARTIN

SHEEN

Sole Connection Red and Blue, LLC CA | 90045 6315 Arizona Place | Los Angeles, 310-670-2293 Tel: 310-670-2290 | Fax: of sales Henry Abeger/ President

March Market 2008

TrAdE Show CALEndAr

January/February Market 2008

Inside

august/septeMber 2010

Sole Connection

2011/2012

mArCH 2011

CAMP

March Market 2010 Issue

October Market 2007

January/February 2009 Double Issue

What’s Hot What’s New:

Inside

TRENDSPOT Fall/Winter

Trend Spot

TRENDSPOTTING

FALL/WINTER 2008

october 2014 issue featuring: birthday Party Dress up, trend report, swim update 10 year birthday Celebration Part ii

Come Celebrate with us... book your space now for october market caryn.kidsworld@gmail.com 201.969.1600 32 | It’s a Kidsworld

Macis Communion

BeBe Gabrielle

New York / ENK - Booth 3336 Chicago Kids / StyleMax - Booth 1026

Macis Christening

(732) 246-2988 www.MacisDesign.com

It’s a Kidsworld | 33

Ask the experts

POWER PANEL The participants in our Power Panel are:

10YEARS

THEN AND NOW

By Janet A. Jacobs

Sion Betesh EVP Licensing & Marketing, Parigi Group, children’s wear companies including Hartstrings, DKNY, Lucky Brands, Puma, Paul Frank, Roxy Girls, Nicole Miller and Perry Ellis.

Tina Chang CEO and Head Designer of Little Mass, Le Pink and Tru Luv. Brittany Harrell Founder and owner of Summer Place, a children’s wear showroom in Atlanta with a sister showroom in Dallas.

Ali Moroze Founder and owner of Ali’s Market, a children’s wear showroom in New York.

Ilene Oren Owner of Ilene Oren & Company, a Tween and Young Contemporary showroom in New York.

Ten years ago Publisher/CEO Caryn Salomon launched the first issue of It’s a Kidsworld magazine. The decade since has seen tremendous changes in the economy, the industry and the way we now live, work and communicate. For Kidsworld it’s been a time of success in comprehensively covering all aspects of the domestic and international children’s wear industry, resulting in this, our Tenth Anniversary Edition.

We’ve profiled many of the trade’s most dynamic and innovative personalities, such as designers, manufacturers, marketers and retailers. We’ve tracked trends, featured the very best collections from top talent in the United States and Europe, and pioneered coverage of the exciting, fast-growing South American kid’s wear scene.

Ten years later, It’s a Kidsworld is going strong and looking better than ever. We like to think that’s only the beginning. We pledge to maintain our standards of excellence in the years to come, to continue bringing you the wide world of children’s fashion in all its wonderful diversity and inventiveness.

We’d like to thank you, the readers, for your loyal and dedicated support. We couldn’t do it without you! You remind us why we’re here and inspire us to greater efforts – so again, many thanks!

Birthdays are a time for looking backward and forward, to see where we’ve been and set a course for where we’re going. To celebrate the occasion and provide a retrospective view, we’ve assembled an all-star panel of experts in the children’s wear field.

34 | It’s a Kidsworld

Parigi Group: Puma, Lucky Brands

Q

DEMOGRAPHICS:

How have the demographics of consumers and clients changed in the last ten years?

BETESH: Since the economic crisis of 2008, the world has changed. The customer has so many more choices. At the end of the day, the consumer wins—they can direct how brands are positioned and how they are priced. The two biggest changes we’ve seen over the last ten years are the “new consumer”and the state of the economy. That’s what is responsible for this evolution in retail. And only certain stores and certain brands can successfully make that transition.

CHANG: In the last ten years, the consumers have changed; they have become more web-based. What used to be strong regions of the country are shifting and with the increase of web-based business, it doesn’t matter so much where the customer lives.

HARRELL: Despite the economic crisis, 2008 was a record year in sales for us. We’ve been growing steadily, especially in the last two years. At Summer Place, we continue to grow by constantly diversifying our merchandise. We especially do well with gift items that can be sold all year round. These items have a long selling period so they are never put on sale. There are not as many stores today as there were ten years ago. However, the stores that have made it through this decade are stronger than ever.

MOROZE: In the past 10 years there have been lots of changes to the customer base of the boutique business.

I would say the biggest change is the “surf shopper”.

The internet has provided a larger outreach for all boutique collections in the garment industry. Whether it be by web shopping, Facebook, and/or Instagram, all collections and brands have more opportunity to get their name into the market.

Q

GLOBALISM:

How has the business become more international?

BETESH: At Parigi Group, we have more of a North American customer. Anyone who has developed their e-market is positioned to be shipping all over the world.

E-commerce has become such a big part of everyone’s business. If you have a mature e-commerce business, you can attract an international customer and ship anywhere.

Hartstrings [one of Parigi Group’s key companies] now has forty-four retail stores, including six in Florida and a couple of stores in California. At these coastal locations there is a big international customer base. From these markets our international business has grown.

CHANG: We have always have interest from clients in other countries. Now we’re selling well in Asian countries such as Japan and Hong Kong, and we’re also selling in Dubai.

As for design inspiration, I’ve always been inspired by travel to other countries. At least once a year I travel to Europe and Asia for shopping, always looking for things that are new and different. However, I also love my home city of Los Angeles. The shopping here is wonderful! Living here, I never run out of ideas.

HARRELL: Several of our lines have gone overseas to produce their collections. We are seeing a larger number of Latin American stores coming to our Atlanta International Gift Market two times a year.

OREN: We have a few international accounts but primarily in the States.

Caryn Salomon & Tina Chang

OREN: The consumers have become much savvier and trend conscious. They are much more mature and know what they want way before their MOMS! They are internet wizards and Instagram junkies! That is their bible and they are following many, looking for the girls they want to emulate. Shopping is an ongoing experience, not a four -or five- time a year event.

It’s a Kidsworld | 35

Ask the experts

Q

SOCIAL MEDIA:

To what extent has social media affected your business?

MOROZE: All the social media networks such as Facebook and Instagram have allowed small boutique businesses a free and fun way to get our name out there to the final consumer.

I personally try to post pictures and info about all the brands I represent on a weekly base, if not every day.

BETESH: Social media has helped build and direct the lines to the consumers, providing a way to personally connect with the consumers and build brand loyalty. It keeps brands honest—in a viral environment a reputation, good or bad, is determined by how the customer reacts and communicates.

You have to pay attention to the connection and react to it in a timely way, because the information will be shared very quickly. Social media is like a club…this generation today is heavily influenced by each other’s opinion. Their peers are who they go to for reviews, whose opinions they share and trust. You have to react directly to this consumer.

CHANG: We got into social media at the beginning of our company in 1997. That’s when we started our web site and began e-mailing our customers. At that time there wasn’t so much communication by e-mail, the clients would say “Please fax me”. Today most of our communication comes in through e-mail.

We’re on Facebook and Instagram, and we have lots of fans! We use social media to get feedback. It’s really more for having a circle of community, to get their feedback. We don’t use it for a selling tool…that’s for our customer to do. We are more of a design house; we feel the selling should be left up to the retailer. We use Facebook to show our customers images of our ideas, stuff in our office… such as pictures of our dogs which we bring to the office. We have fun dressing the dogs for certain occasions like the Fourth of July or the world soccer games.

I’m not so much of a technical person. Although I do use Gerber computerized patterns, I also plot out every design, one by one. I want to feel the pattern; I can’t trust just looking at the screen. We don’t have a large corporation here.

Whatever design ideas I have, I can translate them right away.

HARRELL: Social media has greatly affected how our retail customers do business. Most of our stores are using social media to get the word out about new arrivals in the store. We have had customers take a picture of an item and post it on Facebook. If it gets a lot of“likes”during the market day, they will come back and order it. They get an immediate response and a better idea of how deeply to order an item. In terms of wholesale, Summer Place has just redone our Facebook page. Please“Like”Summer Place Reps. We are featuring our newest products and promotions.

36 | It’s a Kidsworld

OREN: First it was Facebook and Twitter, now it’s all about Instagram – the consumers are glued to it and follow many sites. They get the latest trends, the most up to date information, and find almost anything they are looking for.

Our stores are using it more and more to communicate with their customers to let them know what’s new, what’s hot, and what’s on sale! It is an invaluable tool! We use it to communicate with our stores, and consumers. It is working for everyone.

Q

E-COMMERCE:

Is e-commerce a significant part of your business today?

BETESH: E-commerce is a segment that is really growing for us. It gives the consumer the comfort and convenience of shopping at home. In so many families today the mom and dad are both working and have very little time to shop. On-line shopping can now be done whenever it’s convenient for them.

The consumer is a little bit younger today, definitely savvier in how they shop in so far as finding what they want. They have access to so many different media at their fingertips.

They cross-shop between on-line and in-store shopping and they do a lot of price comparisons. For example, they take advantage of mobile coupons. They expect their products to be available where they shop and when they want it. The consumer is more flexible today…they might shop at WalMart for one thing, Costco for another, Macy’s, TJ Max, and Bloomingdale’s for shoes. They are more mobile. It’s definitely a bigger challenge for the retailers.

CHANG: For our retailers it is, they rely on it. We don’t do direct sales through the internet. I use it as a tool to show my feelings and ideas. I hope I can inspire our consumer to own our dresses.

HARRELL: Our web site is for the wholesaler customer only, not for retail sales. People can see our lines, then make an appointment to come to the showroom or work with our reps via email or phone.

OREN: We positioned our website a year ago for e-commerce for our buyers. All of our lines are up and available to shop and order on line. It works for stores who want to do initial orders and reorders or just need to fill in. Buyers are getting much more comfortable with the site, and having had most of the lines already know exactly how to order.

Q

STYLISTICS:

How has the styling of your company’s lines changed in the last 10 years?

BETESH: Trends and fashion change so quickly. Everyone’s designs change each season, it’s cyclical—it’s all how you interpret the trends. The Parigi Group offers a fashion lifestyle for children. Ten years ago the company’s portfolio was more urban based—Phatt Farm and Baby Phatt were two of our leading brands. Over time, brands move on and the consumer evolves, forcing our company to find fresh new brands.

CHANG: We used to sell some really crazy stuff! We still do so, but now our line is more influenced by a contemporary line, like an adult would wear but adapted for kids. For example, we have a neon tutu in the line, which an adult would not be brave enough to wear although they might like to. We can even be inspired by the Haute Couture runway shows. It’s perfectly fine, we know our limits! Our styling at Little Mass has become more sophisticated over the years.

Before we were selling more ruffles, more “cutesy”, girlie looks. Now it’s evolved into a more sophisticated look, although it still has to have pizzazz to it. We like to be a little different, to have styles that adults would want to wear. We have one over-sized cardigan sweater that I can wear as a fitted cardigan!

Alison Moroze

it with them. For example, Coccoli has been around since the1990’s but in the past few years we have worked on creating a new and updated look while staying true to our name. We have also just created a new daywear collection for girls from 2-10 yrs. This fall will be our first delivery into the stores. The reaction to the line was overwhelming.

Kickee Pants has made some changes throughout the years. To think this vast, one thousand-piece collection was once a fifty-piece collection that was able to be seen on one rolling rack! And our newest and latest: starting with our Spring 2015 collection, we will be referring to the lines by the title of the collection. For example our first collection in Spring 2015 is called “Time Together.” Our hangtags for this collection will be printed with our description of the line that you usually find on the back cover of your printed catalog.

OREN: Our lines were considered pretty cool ten years ago but I think they have gotten even cooler based on the response from our tween market. We no longer wait a season for the trend to come down from young contemporary. We do it at the same time with a more age appropriate twist. The tween population expects it and is very supportive of the category, never getting enough of it!reps via email or phone.

HARRELL: In the children’s wear industry, there are a lot of “mini-me” lines that have designs taken from the junior market or from successful women’s lines. They tend to be quite trendy. That’s not the case with our showroom. Our lines tend to be more classic and sophisticated. We show quite a few lines that feature classics with a twist—that twist is what changes over the years.

MOROZE: I find my business changes on a seasonal basis.

I believe in keeping things new and fresh. All my collections evolve season after season and it’s been a fun journey doing

It’s a Kidsworld Summer Place Team

| 37

Ask the experts

Q

What’s about to break big next?

What will be the biggest new trend on the horizon?

BETESH: Today Parigi has a more balanced mix of brands than ten years ago: Hartstrings, Lucky Brand, DKNY, Puma and Paul Frank for both boys and girls, Roxy Girls and Nicole Miller for girls only, Perry Ellis and Original Penguin for boys.

We’re going to be launching an Eli Tahari collection for girls.

It’s a different mix, you have to have an assortment with variety because call consumers are different. We look for brands that are long-term, that speak about a lifestyle, that’s what we’re about.

Tina Chang & Bloo

Q

TRENDS NOW and COMING:

TRENDS THEN:

What were some of the biggest fashion trends for kids 10 years ago?

MOROZE: Wow, this brings me back. Rock n’ Roll recycled

CHANG: From what I’ve seen, there will be lots of flowing, loose and easy tops worn with shorts for Spring 2015. We’re also doing some really cute prints and lots of lace. We can do sublimation prints on polyester blends, so we can do any kind of art with an unlimited amount of colors. With that, any idea we have in mind can happen.

tee’s and dresses from Kao’s Recycled.

HARRELL: Kids and moms are looking for comfortable HARRELL: Ten years ago we saw lots of mixed fabrics, bigger patterns, flouncy pants, peasant tops, and halter tops. That’s not to say those looks are out of style now, they’re still going on. Novelty tee shirts were starting to be popular ten years ago and they continue to be big. Other top fashion trends ten years ago were layered, mock two-piece tops such as the baseball jersey or color-blocked tops and tee shirts embellished with rhinestones.

OREN: Juicy Sweatsuits, Uggs, Studs, Army, cargo pants, premium denim, north face, peace signs, skulls, American Apparel zip up hoodie, Hard tail and Solow and all yoga pants, Vintage one-of- a -kind pieces like Riley,Von Dutch hats, Bebe rhinestone shirts, Track pants, LaCoste polo shirts, as well as AOL instant msger, IPODS, Addidas flip flops, ringtones, Live Strong theme, My Space (pre Facebook).

Ilene Oren Team

38 | It’s a Kidsworld

clothes. They still want them to be cute, but they want very soft fabrics that kids feel good wearing. Even the older girls are texture-conscious; they want really cute clothes with comfortable fit and soft fabrics.

Over the past five years we’ve seen an increased emphasis on the”tween”market. A twelve year old girl can be wearing a size 16. It’s hard for girls and their moms to agree on clothes at this age. With that in mind, Squirtini Bikini focuses on the tween girl, offering them a good fit for their changing bodies and tastes. Miss b fills a void for simple, classic pieces that appeal to both mother and daughter while embracing the child’s developing sense of personal style and individuality.

I predict that tween will continue to be a growing subset of the children’s wear market.

OREN: Varsity active wear is cool! Numbers, stripes, hoodies, cropped rolled pants baseball raglan silhouettes baseball jackets cardigans and caps.

Gypsy Boho Chic, 80’s and 90’s touches of crochet lace, bell sleeves, flair bottoms, peasant driven patterns and tops, distressed rip and repair jeans and tops, vintage washes, burnouts. Aztec patterns, color blocking, black and whites, plaids, houndstooths. Faux furs and vegan leather. Modified harem pants and loose flowy pants in patterns.

Positive messenging, large verbage. Crop tops. Pleather, moto, riding pants. Sweater knits mixed with chiffons, and many other fabrications. Back detail, shoulder details, cut outs, and lots of mixed media. Skirts done alone or as a set matched back to top as well as pants matched back to tops. DANCE!

Q

KIDSWORLD and YOU: Then and Now

experience she has been able to achieve an informative tool that everyone benefits from. The retailers get the most up to date information for all size ranges, and the photo shoots say it all. It really is sheer perfection!

BETESH: A magazine like It’s a Kidsworld is important for specialty markets. Some of the big retailers have more opportunity to travel, to attend trade shows and to see the market. It’s a Kidsworld is especially helpful to the Mom and Pop stores to keep abreast of what’s happening. These retailers are trying to find labels and brands that they feel secure about rather than national brands.

KIDSWORLD: Thank you all for your participation.

Parigi Group: Paul Frank

CHANG: I’ve known Caryn Salomon for more than 10 years, from before the magazine started. For me, Caryn is still exactly the same person! She has helped a lot of start-up companies to get exposure. She has influenced the companies and helped them to become known in the market.

HARRELL: I was first introduced to Caryn at the ENK show in New York. Caryn found us because we were exhibiting at the show. I thought that Caryn was very sharp and a good businesswoman. She wanted to feature Luna Luna, who made spectacular dresses, on the cover of the magazine. I worked with Caryn on that cover, which was really exciting!

When we expanded our showroom by doubling the amount of lines we carry, we took out a four page advertisement in last summer’s issue. My initial impression of It’s a Kidsworld magazine was that it looks great, with its glossy paper, rich colors and bevy of photos. Caryn has maintained that quality throughout the ten years.

For the next ten years, I hope to see more of the same! The magazine’s layout, photography and editorials are excellent, and it’s timed nicely to coincide with the major markets.

MOROZE: It’s a Kidsworld was there for my company, Ali’s Market, since Day One. Just two years after opening Ali’s Market, It’s a Kidsworld named me The NY “It Girl”. I would never have asked for a sweeter look into myself and my business. This amazing magazine managed to get quotes from both my vendors and by stores I have known for over 10 years. It really made me reflect as to where I started and where I was that day in time.

OREN: It’s a Kidsworld honored me with my first major article. Caryn did a story on my showroom and my staff and lines. It was a 9 page spread and I was truly blown away. It was a beautiful article and was one of the highlights I will never forget. I was truly blessed to have such a well respected magazine choose this showroom. Caryn captured the showroom philosophy and through this amazing article we were able to reach so many retailers. I will be forever grateful!

I must say that It’s a Kidsworld has always been and will continue to be one of the most beautiful and well written magazines in our trade. With Caryn’s background and vast

Parigi Group www.parigigroup.com 212 736-0688 Little Mass www.littlemass.com 323-234-9086 Summer Place www.summerplacereps.com 770 444-0776 Ali’s Market www.alismarket.com 212 695-2300 Ilene Oren & Company www.ileneorenshop.com 212 563-5020

It’s a Kidsworld | 39

It’s a Showcase your brand to gain

MAxIMuM exPOSuRe

Reach over 13,000 key buyers · Bonus distribution at all trade shows & marts · Full issue eblast to 6000 buyers nationally · Online publication with over 18,000 consumer hits caryn.kidsworld@gmail.com 201.969.1600

Like us on Facebook www.facebook.com/kidsworldmagazine

40 | It’s a KIdsworld

It’s a Kidsworld | 41

Company Profile

ALI’S MARKET: A Symphony of Children’s Wear

By Janet A. Jacobs

Ali Moroze has been conducting business at her New York based showroom, Ali’s Market, for nine years. The company’s music-related tag line“A Symphony of Children’s Wear”refers to the harmonious way the showroom’s collections play together, complementing yet not competing against each other. The showroom’s current fifteen lines are split between boys and girls’ apparel, children’s accessories and playful novelties. Each of these lines express the Ali’s Market mission to offer a boutique look, with prices so affordable the buyer can delve deeply into the collections.

Says Ali,“Before I had my own business, I worked with Sheila Weiss of Two Cat Family showroom. While Sheila has been my mentor throughout the years, she is first and foremost a lifelong dear friend. To this day, I ask her for advice.”Through her six years of experience with Two Cat Family, upon Sheila’s retirement Ali was asked to be represented by Marion and Francois Vochon of Coccoli, a French-Canadian collection of layette, infant’s wear and pajamas.“Coccoli was my starting point,”Ali says,“they are classic with a Euro flair.”Still a key part of Ali’s showroom today, Coccoli is currently expanding its collection of pajamas for boys and girls, which are extremely well-priced and compliant to

42 | It’s a Kidsworld

Celegrity

Kickee Pants

all government regulation. They’ll also debut a line of girl’s playwear running from infants to size ten.

In finding and selecting new lines, Ali says, “I try to have versatility, with an understanding of what buyers feel they’re going to get at my showroom: a ‘look’, a concept, a feel.” All of her collections reflect a sense of fun and a trend-savvy, fashionable style. Each offers something unique that doesn’t compete with other brands in the showroom. “Kickee Pants is another great line, and it’s totally different from Coccoli.

Their garments are made from bamboo fabrics which look rich and wash beautifully. Kickee Pants are known for their great colors and prints… and every season has a new theme,” Ali says. The Kickee Pants collection includes coordinate groups, “take-me-home” sets, and separates for infants and toddlers. Geared towards the trendiest boutiques, the Kana collection presents “urban-chic” clothes for boys and girls that are very well priced, while having a high-fashion look.

“They’re all about creative design,” says Ali about the Kana line. For novelty, Esme is a pajama and panty line that’s made and designed in Los Angeles. All items are cut-to-order with cuttings done every week.“That’s the joy of it,” says Ali.“The customer can order to their needs. They can design specifically for their store, choosing their own lace trims. The fabrics they use are a gorgeous Modal which is supple and washes even better than it feels.”Ali describes the Esme collection as both “trendy and classic”. Piccolo Bambino is known as a “luxury for less” collection including layette and infant accessories such as blankets, booties, stuffed animals, swaddles, “lovies” and more. This vast line is affordably priced and makes an excellent add-on gift item.

One of the innovative new brands to join Ali’s Market is Celegrity, a line of footless novelty tights. The company’s motto, “Striking a Pose” conveys a playful and fun vibe: each tight comes with three multiple colored, elasticized ruffles which go around the girl’s ankles. “It’s cute and different,” says Ali, “and kids can put together whichever combination of ruffles they choose.”

The hat collection of Jamie Rae offers the option of being customized by clients who can select what flowers go on which hats. All of the winter hats are fully lined, and the skull caps are perennial favorites. “Jamie Rae hats are colorful, fun and playful,”says Ali,“and the company’s owners are just lovely to deal with.” For the complete head-to-toe Ali’s Market touch, the showroom carries Coastal Projections, a New York based line of shoes that are made in Bali with hand-beading designed to order. Ali remarks,“There are so many varieties, colors and styles…they’re fun! The craftsmanship is exquisite and they’re Jamie Rae Hats

It’s a Kidsworld | 43

Company Profile Ali’s Market Showroom

Coccoli

Orli

Ali’s Market Showroom

44 | It’s a Kidsworld

extremely well made. These shoes can be worn all the time, not only for special occasions.”Also made in Bali is a line called Bela & Nuni.“The designs started out in Australia. This is a fullblown collection, not just a ‘tween’ line. It’s all about great, bright prints on playwear, separates and dresses.”

Several other new collections in Ali’s Market include: Lily & Momo accessories; Orli contemporary apparel for boys, girls, infants and toddlers; Lali girl’s dresses; Hoonana boy’s seperates; Loft 604 for contemporary boys; and Little Charberry for infants and toddlers.

Ali speaks enthusiastically about her swimwear line, Coral & Reef.“It’s a real ‘swim’ line…they follow all the hottest trends and have lots of fun with the prints. The company’s designer is a genuine surfer who comes from Tel Aviv, which has a big surf community. Her husband is from Sothern California, and their son is a competitive surfer. They really know swim suits!”Ali recently attended the Swim Show at the Miami Beach Convention Center, where she represented the kid’s division of Coral & Reef. Her first time at this show was a big success, with Coral & Reef getting a great reaction from small boutiques to beach and resort shops.

The melodious mix of merchandise found at Ali’s Market reflects Ali Moroze’s philosophy about selling:“Selling is a passion, it’s something you’re born with.You have to offer versatility with an understanding of what a customer wants. What my buyers know they’re going to get from my showroom is a total look, a concept, a feel -- a symphony of children’s wear.”May the music of Ali’s Market long play on!

It’s a Kidsworld | 45

trade show calendar August-October 2014 August 2014 August 2-4 Playtime New York Metropolitan Pavilion 125 West 18th St., New York, NY 10011 www.playtimenewyork.com hellohello@playtimenewyork.com August 3-5 ENK Children’s Club Pier 94 New York, NY (212) 951-6600 www.enkshows.com August 3-6 CIFF Kids Bella Center Center Boulevard 5, DK – 2300 Copenhagen S http://ciff.dk/ciff-kids-home.html jea@bellacenter.dk August 3-6 LA Kids Market California Market Center 110 East 9th St., Los Angeles, CA 90079 www.lakidsmarket.com info@californiamarketcenter.com August 7-9 Atlanta Apparel Market AmericasMart Atlanta, GA (404) 220-3000 www.americasmart.com August 9-11 Chicago Kidz at STYLEMAX 222 Merchandise Mart Plaza - Suite 470 Chicago, IL 60654 312-527-7759 www.kidzatstylemax.com

46 | It’s a Kidsworld

August 11-15 Kids Market NYC 34 W. 33rd St., New York, NY 10001 www.nykidsmarket.org nyckidsmarket@gmail.com August 12-13 Kids Shoe Association Los Angeles Doubletree by Hilton Hotel Los Angeles – Westside 6161 West Centinela Ave., Culver City, CA 90230 www.ksalosangeles.com Darlene@ksalosangeles.com August 13-16 Dallas Apparel & Accessories Market Dallas KidsWorld Market (Apparel, Gift, Accessories, Toy) 2100 Stemmons Freeway Dallas, TX 75207 214.744.7444 www.dallasmarketcenter.com August 16-19 Midwest Children’s Apparel Group The Children’s Show at Deerfield Deerfield Embassy Suites Deerfield, IL www.midwestchildrensapparelgroup.com August 16-20 NY Now Javits Center 655 W. 34th St., New York, NY 10001 www.nynow.com customer.relations@emeraldexpo.com August 18-20 KIDShow Las Vegas Bally’s Hotel www.kidshow.cc info@spectrade.com August 18-20 United Boston Children’s Wear Show 75 McNeil Way Dedham, MA (781) 407-0055 www.unitedbostonchildrenswear.com

It’s a Kidsworld | 47

Trade show Calendar August 26-28 Playtime Tokyo Belle Salle Shibuya Garden www.playtimetokyo.com/en hello@playtimetokyo.com

September 2014 September 7-10 ABC Kids Expo Las Vegas Convention Center 3150 Paradise Rd., Las Vegas, NV 89109 www.theabcshow.com info@theabcshow.com September 8-9 The Children’s Great Event Shoe Show The Marriott Teaneck at Glenpointe Teaneck, NJ www.tcgess.com

September 11-14 Kind+Jugend Cologne Exhibition Center Messeplatz 1, 50679, Koln, Germany www.kindundjugend.com kms@koelnmesse.de September 14-15 KIDShow Miami Miami Airport Convention Center 711 NW 72nd Ave., Miami, FL 33126 www.spectrade.com/shows/KIDShow-Miami info@spectrade.com September 14-16 Midwest Children’s Apparel Group The Livonia/Detroit Children’s Show Embassy Suites Livonia, MI www.midwestchildrensapparelgroup.com September 14-17 United Boston Children’s Wear Show 75 McNeil Way Dedham, MA (781) 407-0055 www.unitedbostonchildrenswear.com

The Marriott Glenpointe Hotel

Show Dates

September 8-9, 2014

100 Frank W. Burr Blvd.

Teaneck, New Jersey A limited number of rooms are available for retailers at a discounted rate of $159*

Monday & Tuesday 9am – 6pm

*Regular room rates starting at $259

Spring/Summer 2015 Market

Call 800-228-9290 Ask for Children’s Great Event Shoe Show Rate

Visit WWW.TCGESS.COM for details.

Your Children’s Favorite Vendors Will Be Waiting To See You. 48 | It’s a Kidsworld

September 16-18 Chicago Gift Market Merchandise Mart 222 W. Merchandise Mart Plaza, Chicago, IL 60654 www.chicagogiftmarket.com degli@mmart.com

September 27-29 Northwest Kids Show DoubleTree Suites - Southcenter 16500 SW Southcenter Parkway, Seattle, WA 98188 www.nwkidsshow.com info@nwkidsshow.com

September 16-18 Atlanta Gift & Home Market AmericasMart 240 Peachtree St. NW, Atlanta, GA 30303 http://www.americasmart.com wbaker@americasmart.com

September 28-29 Ohio Children’s Apparel Market Embassy Suites Hotel Columbus,OH 614-259-3126 ocam@yahoo.com

September 18-19 Midwest Children’s Apparel Group The Indy Children’s Show Embassy Suites North Indianapolis, IN www.midwestchildrensapparelgroup.com

October 2014

September 20-22 California Kids Show Embassy Suites San Francisco Airport South San Francisco 250 Gateway Blvd, South, San Francisco, CA 94080 www.cakidsshow.com info@cakidsshow.com

October 5-8 United Boston Children’s Wear Show 75 McNeil Way Dedham, MA (781) 407-0055 www.unitedbostonchildrenswear.com

It’s a Kidsworld | 49

Trade show Calendar October 6-10 Kids Market NYC 34 W. 33rd St., New York, NY 10001 www.nykidsmarket.org nyckidsmarket@gmail.com October 12-15 LA Kids Market California Market Center 110 East 9th St., Los Angeles, CA 90079 www.lakidsmarket.com info@californiamarketcenter.com October 16-20 Atlanta Apparel Market AmericasMart Atlanta, GA (404) 220-3000 www.americasmart.com October 18-21 Chicago Kidz at STYLEMAX 222 Merchandise Mart Plaza - Suite 470 Chicago, IL 60654 312-527-7759 www.kidzatstylemax.com October 18-21 Midwest Children’s Apparel Group The Children’s Show at Deerfield Deerfield Embassy Suites Deerfield, IL www.midwestchildrensapparelgroup.com October 19-21 ENK Children’s Club Javit’s Center New York, NY (212) 951-6600 www.enkshows.com October 22-25 Dallas Apparel & Accessories Market Dallas KidsWorld Market (Apparel, Gift, Accessories, Toy) 2100 Stemmons Freeway Dallas, TX 75207 214.744.7444 www.dallasmarketcenter.com

To submit trade show information please email caryn@markitdirect.com

50 | It’s a Kidsworld

Show dates for all listings are subject to change

It’s a Kidsworld | 51

On the look out

On the Scene

in europe Text and photography by Janet A. Jacobs

Summer is the season for people-watching of all ages. And there’s no better place to spot fashion trends than in and around Europe’s top kid’s wear shows, such as Pitti Bimbo, Florence; Kleine Fabriek, Amsterdam; Playtime and Who’s Next, Paris; and FIMI, Madrid.

W

hile the trade shows presented a tempting preview of the Spring/Summer 2015 season, a look around the exhibitions and the cities themselves gave a good view of what Euro kids are wearing this summer 2014. Whether dressy or casual, white is always in vogue; elegant white dresses trimmed with gold on the Parrot runway, white tee shirts worn with multi-colored chiffon tutus at Il Gufo, full-cut skirts for play in Paris and a white eyelet sundress worn with bow-tied sneakers for any occasion. Tropical flower prints are perennial favorites: vibrant watercolor floral on sky blue sundress at Francomina Mini, and subtle pink and white palm trees on a gathered-neck tee shirt seen in Florence.

Boys of all seasons will be wearing shorts and tee shirts or polo shirts, from an over-the top graphic tee shirt with plaid shorts by Desigual, to cool color combinations of bright blue and turquoise, spotted in Paris. Young visitors to Kleine Fabriek in Amsterdam displayed that unique Dutch fashion flair by mixing pretty, colorful prints and patterned pieces by Cakewalk, Reset and others. Outfits included lots of fun accessories such as straw Western hats, headbands and two-toned leather cowboy boots worn with bright, patterned socks.

Look for the complete trend reports for Spring/Summer 2015 in the October issue of It’s a Kidsworld!

52 | It’s a Kidsworld

It’s a Kidsworld | 53

Peruvian Trade

Manuela Ramos

2014 >>>

Text and photography by Janet A. Jacobs

Beautiful blue skies and panoramic Pacific Ocean vistas made a splendid scenic backdrop for Peru Moda and Peru Gift Show 2014. The show’s breathtaking new coastal location at the Explanada de la Costa Verde of Magdalena del Mar was appreciated by all for its spacious, airy exhibition halls and relaxed seaside ambience.

P

eru Moda, the foremost Latin American trade show venue, showcased a variety of apparel, footwear and jewelry lines for men, women, children and babies, while the adjoining Peru Gift Show displayed furniture, artisanal handicrafts, toys, accessories and home décor.

Peru Moda has gained international recognition as a prime locale for sourcing and developing private label programs of children’s and baby apparel, as well as a showcase for unique Peruvian children’s wear collections. Renowned for such luxurious high quality fabrics as Pima cotton, Tanguis cotton, alpaca, baby alpaca and Vicuna wool, the Peruvian children’s wear industry is steadily increasing its importance in the world market. In 2013, Peru exported about thirty eight million dollars of children’s apparel to the United States, Chile, Venezuela, Mexico, United Kingdom, Spain, Brazil and many other countries.

The open trade agreement between Peru and the United States adds strong incentive to develop business alliances and associations, further enhanced by Peru’s close proximity to the U.S. and sharing of the same time zone.

Several children’s wear companies participated in the full, three day and evening schedules of runway shows, all of which were accompanied by great music and choreography.

Roaxan Lo’s charming show highlighted the company’s environmentally

54 | It’s a Kidsworld

conscious children’s clothes made of organic cotton and alpaca. “We blend handmade art and advanced technology,” says company founder and designer Roxana Loo. This subtle, refined collection of apparel and accessories for boys and girls is primarily colored in soft, natural shades of pale pink, light blue and tan. The “Baby Harmony” group featured classic infant colors and delicate, handmade trim. The“Amazona” collection took a bold new design direction, debuting brightly colored prints of parrots, feathers, butterflies and a special rainforest flower named for Queen Victoria. All of the printed fabrics are ecologically certified as being dyed by healthful, natural processes.

Ecobabe is a brand of 100% organic baby clothes complying with the Global Organic Textile Standards (GOTS) for both yarns and dyes. Easy to wear coordinated apparel such as bodysuits, shorts, onesies and tee shirts are colored in tan and brown shades, while brighter colored fabrics are dyed with the lowest possible level of chemicals. Ecobabe’s parent company, Icatex S.A.C. , takes scrupulous care to clean and reprocess the water used in their factory’s production. They have also developed two exclusive, unique fabric finishes for babies: repellent/ absorbent Pima cotton which repels liquids and oils on the outside of fabric, while absorbing moisture on the inside of the fabric to reduce laundry and

minimize energy consumption; and Lanolin-treated organic Pima cotton which is ideal for babies’ soft and delicate skin. Icatex S.A.C. has the expertise and experience to produce all types of private label designs as well as their own Ecobebe brand.

Another company specializing in full-package, private label collections in Lisba, owned and managed for nineteen years by by Libre Salcedo A. “I offer the complete product from start to finish… from development to shipping,” says Libre. Specializing in high quality Pima cotton, organic Pima cotton and Baby Alpaca textiles, Lisba also provides leadfree buttons and water-based, lead-free printing. Items offered for production include a full range of products: handmade crocheted sweaters; baby blankets and accessories hand-embellished with crochet and embroideries; diaper bags, animal pillows, mobiles; body suits and even tutus. Lisba’s extensive experience and systematic approach enable them to offer to their clients a spectrum of services which include design development, textile sourcing, quality control systems and final quality control reports.

Bergman Rivera Organic presented their all-organic Uma line of mix-andmatch styles, featuring this season’s Aquarias collection based on sea life.

The collection featured solid and striped items such as hooded jackets, onesies, lap shoulder rompers and pants colored

Figis

Hilos y Colores

Peru Gift Show

Uma, Bergman Rivera Organic Roxan Lo

in soft sea shades of lilac, blue, aqua, gray and ecru. These tasteful, understated styles are made of Pima organic cotton dyed with GOT certified, low impact dyes. The company produces many private label programs including ones for the Cherokee line in Target stores.

Said company co-owner and designer Maria Jose Carranza,“You have to respect organic cotton. You have to wait for it to grow.”Maria and her partner Paola del Risco favor season-less clothes that can be worn all year round, both inside and outside the home.

The lively runway show by Figi’s showcased bright contemporary sportswear collections including an extensive range of knit and woven items for girls, boys and babies. Figi’s has been manufacturing for twenty five years, selling 99% of their clothes abroad in Spain, Mexico, Ecuador and Venezuela.

The company also has its own chain of Figi’s stores, including one in Lima’s upscale Jockey Plaza shopping center.

The collection’s bright, trendy styles have a fashionable flair with international appeal that easily translates to the style and sensibility of the United States and other countries.

For the first time in its seventeen year history, Peru Moda was combined with the adjoining Peru Gift Show, a teaming that was a highlight for many attendees. This year’s edition of Peru Gift Show featured more high-end furniture and gifts, with slightly less emphasis on indigenous handicrafts.

There were four beautifully designed showcase rooms to display products, including a delightful child’s room decorated in soothing neutral and green shades. The child room’s theme

was a Peruvian fairy tale of the Amazon region, featuring motifs of birds, flowers and fauna. Wooden furniture and accessories were hand painted with nature-inspired motifs, while blankets, pillows, lamps, crocheted toy animals and dolls completed the display.

Visiting international buyers and manufacturers enjoyed the opportunity to discover new companies at Peru Moda and in travels outside of the show, to make contacts, and to develop business relationships for producing their own designs. Claire Lefort, owner and designer of Noro Paris said, “The fair was very well organized and easy to understand. I would like to develop hand knit items in baby alpaca for kids, babies and women and also Pima cotton jersey knits. The quality of the fabrics is amazing… I’ve never seen this in Paris.” Annette Klein Bog of Global Affairs, Amsterdam, saw great opportunity to develop knitted toys and kid’s accessories. Annette said,“It was my first time in Peru and I loved it. The exhibitors were friendly, very professional and eager to do business. I found four or five companies that we can potentially do business with…we are already in the sampling stage.” Martine De Grau, founder of Ruby Brown, Amsterdam, hopes to develop part of the Ruby Brown slipper collection in Peru, as well as hats, mittens and scarves. Said Martine,” The trip was very well organized and all went smoothly. It was very nice to meet colleagues from Europe, to share experiences about shipping, development etc. And last but not least, the show’s catering was excellent.” Indeed, the delicious, ever more popular cuisine of Peru is yet one more reason to put Peru Moda on your agenda for 2015!

BBmio

Ecobebe

International Press

Organizers Peru Moda is organized by Prom Peru, the national commission for promotion of Peruvian exportation and tourism.

> www.promperu.gob.pe

Next Show The next edition of Peru Moda will be in April, 2015. > www.perumoda.com

It’s a Kidsworld | 55

Puppy Luv

T2 Love

11

Fashion

HOt

Picks

Hibou Wee Ones Tots Fifth Avenue

Over the Top 56 | It’s a Kidsworld

Hot Look

Alivia Simone

Huggalugs

Butterflies & Zebras

Kissy Kissy

Little Mass

Haute Baby Malibu Sugar

It’s a Kidsworld | 57

It List

Where to find it Brand

Contact

Size Range / Product

ABC Children’s Show

Sarah Kokernot

Baby & Kids Trade Show

210.691.4848

Adams & Company Realty

David Levy

Premier Children’s Building

212.679.5500

Alivia Simone

Simone Colbert

Girls 4-12

404.803.4822

Andy & Evan

Customer Service

Boys 0-7

212.967.7908

Baby Sara / GBYM Inc

Wayne Lee

Girls dresses and sportswear, 12m, 18m, 24m, 2T-6X

213.248.1777

BeBe Gabrielle / Macis Design

Marion Chen

Newborn - 24m

732.246.2988

Butterflies & Zebras

Shari Horowitz

Girls dresses and lifestyle

914.330.3056

Celegrity

Rosie Kraus

0-12m, 6-8 years

855.955.7827

Children’s Club / ENK

Stanley Kaye

Trade Show

212.759.8055

Coccoli

Francois Vachon

Layette: newborn - 24m. Sleepwear: 2y - 10y. Daywear for girls only: 2y - 10y

866.262.2654

Dallas Market Center

Meredith Hite

Regional Mart

214.760.2883

Dignity U Wear

Karin Bunell

Non profit charity for kids

888.364.1305

Dillonger Clothing

LaToia Fitzgerald

Avant-garde fashion for children, sizes 2-10

494.825.9000

Great Event Shoe Show

Allen Blum

Footwear Trade Show

718.370.1703

Hannah Banana / GBYM Inc.

Wayne Lee

2T-6X, 7-14 yrs, girls dresses and sportswear

213.248.1777

Haute Baby / Purrfect

Linda Jeffcott

Girls 12 months - 10 years

713.334.9006

Hibou Clothing

Janna Page

3 months - 7 years

714.960.4522

Huggalugs/Maxwynne Inc

Carol Lavinthal

Legwarmers, hats, pettiskirts, babies & kids

425.868.3195

Isobella and Chloe / Best of Chums

Emily Fong

Newborn-16, dresses, infant gifts

626.457.8823

Jamie Rae Hats

Jamie Wells

Infant/Children’s Hats

209.676.2269

Kana / Kana Clothing LLC

Jeriza Ouckama

Children’s apparel 2-10

973.981.5970

KicKee Pants / Kicky Pants Inc

Lindsey Sims

Preemie - 10 years

310.492.5707

KidShow Las Vegas

Denise Raeside

Trade Show

908.232.0867

Kissy Kissy / Tatianna & Co

Beth Campanella

Peruvian Pima Cotton baby clothing & accessories preemie - 4T

732.345.5073

Little Mass

Tina Chang

Girls 2t - 12 years

323.234.9086

Little Things Mean A Lot

Stan Howell

Christening gowns, specialty clothing

801.756.7908

Malibu Sugar Inc.

Jil Garcia

Little girls 4 - teen

310.883.8385

Orli Clothing

Customer Service

Layette NB – 9m, 12m-6t, Unisex

213.622.1116

Playtime

Clare Posnak

Trade Show

212.563.7301

Puppy Luv Glam

Priya Mittelmark

Intants - Teens Apparel

205.746.6667

Servane Barrau

Servane Barrau

Girls lifestyle brand

514.805.8122

Sara Sara / GBYM Inc

Wayne Lee

Girls dressy dresses 4-14 years

213.248.1777

T2Love

Terri Kuoch

Tween active wear sizes 2-14

818.477.1379

Tots Fifth Avenue

Cheryl Grossman

Infantwear 0-24 months

416.789.3638

Truly Me / GBYM Inc

Wayne Lee

Girls dresses and related sportswear 4-6X, 7-16 years

213.248.1777

Wee Ones

Miles Faust

Premium hair bows, headbands, clips and other fashionable accessories / babies - teens

1.800.258.9996

For more information on how to get on “THE LIST”, please email caryn.kidsworld@gmail.com

58 | It’s a Kidsworld

Phone

It’s a Kidsworld | 59

60 | It’s a Kidsworld