IT'S A KIDSWORLD MAGAZINE - JAN / FEB 2017

It’s A

A Buyer’s Reference Guide

January/February 2017 Volume 51

Footwear One Step Ahead

Camp Connection

Retail Review

Trade Show Calendar It’s a Kidsworld | 3

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It’s a Kidsworld | 5

From the Publisher

130 Rio Vista Drive, Norwood, NJ 07648 Phone/Fax: 201.969.1600 Email: caryn.kidsworld@gmail.com

OPTIMISTIC FOR SOMETHING “BETTER” With the long, tumultuous elections behind us and a new President Elect about to be sworn in, many questions are being raised about where we stand as a nation. No matter which camp you reside in one thing is for sure… we all hope for better. Better business, better economy and better times all around.

Amongst all of the uncertainty, we have actually seen a lot of movement in the children’s market. Retailers are shifting strategies and purchasing potential. All the while new brands are quietly popping up every day. And with promises of manufacturing jobs coming back to the states, these are all great signs of what the future could possibly bring.

Publisher/CEO Caryn Salomon Vice President/Controller David Salomon European Contributing Editor Janet A. Jacobs Trend Reporting/Color Forecasting Fashion Snoops Art Direction/Magazine Layout Christine Joy Décary ParallelBranding.com

If you would like to receive a digital copy of It’s A Kidsworld or would like info on how to showcase or be featured in our pages please contact Caryn at caryn.kidsworld@gmail.com

Look through the pages of this issue of It’s A Kidsworld to see how we can help to make your business “better”. You’ll read how NJ based Retailer Apple Village is stepping up her game to make the business happen, which footwear brands are on trend for 2017 and what European brands are showing strong and coming down the pike for the New Year.

So in a world filled with questions, keep up the optimism for something better and let’s make 2017 the most powerful one yet in the children’s market.

Happy New Year & Happy shopping!!

Caryn Salomon Publisher/CEO It’s A Kidsworld kidsworldmagazine @its_a_kidsworld

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On the cover Dress by: T2Love Designer: Susan Vann Photography: Nathan Blaney Photography Styling by: Stacie Fitzgerald Hair & Make Up: Heather Polyi

For wholesale Inquires KepperKids Showroom NY info@kepperkids.com 718 210 1788 The coff’s Showroom Dallas, Texas info@thecoffs.com 214 630 9787 Canada Rachel rachel@kepperkids.com 514 943 9603

Trade Shows Children’s Club NY January 8-9-10 Jacob Javits Center, NYC Children’s Club Magic Feb 21-22-23 Las Vegas Convention Center Las Vegas, NV

It’s a Kidsworld | 7

News

snipits

Kids Creations Mabel + Honey is a new, colorful, kid-inspired clothing line that is designed by Mary Helen Studio, a Cincinnati-based fashion program, that teaches kids of all ages to explore the world of design, fashion, sewing, and creativity.

Mary Helen, owner and creative designer of Mary Helen Studio, partnered with Carousel Brands to market and distribute Mabel + Honey because she wanted to concentrate her efforts into her studio, students, and design work while still bringing age-appropriate garments to households across the country.

Helen muses, “I think Mabel + Honey’s partnership with Mary Helen Studio feeds off each other and inspires kids.” Mary Helen Studio allows kids to learn new skills and be confident in what they are wearing and who they are as a person. The spirit of confidence, strength, and beauty manifests itself in Mabel + Honey designs.

Mabel + Honey’s spring designs are inspired by objects and events that incite inspiration, joy, and wonder in Mary Helen Studio’s kid designers.

The Spring 2017 collection, delivering to retailers now, features whimsical oversized pockets, flared skirts, scallop layers, and colorful patterns paired together. The patterns chosen were inspired by things you would find in neighborhood parks, such as kites, butterflies, birds, and an assortment of flowers.

Mary Helen Studio was created in 2012 to provide a place for children to be creative with kids their age. Helen explained, “When I was younger, I always wanted a place to sew and create. There was nothing available for kids. It was all geared towards adults. At Mary Helen Studio, we let children in on the design process and teach them first-hand about fashion and sewing.” Helen continues, “Seeing a kid’s sense of accomplishment when they finish a project is the most rewarding feeling. They are so proud and happy to have created something on their own!”

For more information on Mary Helen Studio, please go to maryhelenstudio.com For more information on the Mabel + Honey collection, please go to www.mabelandhoney.com

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News

snipits

Mod Girl - Where function meets fashion MOD Activewear was originally launched as a women’s line in October, 2015. However, after seeing an emerging market in activewear for children, they decided to launch MOD Active for teens ages 13-18 (Fall/Winter 2016) and MOD Girl for ages 6-12 (Spring/Summer 2017).

MOD Active and MOD Girl are not made exclusively for active girls, but for every type of girl. “We are trying to break the stereotype that you don’t have to be sporty to love and wear our clothing. We are a new collection for today’s modern girl, teen and everyone in be-tween.”

MOD’s goal is to set a new standard for girls and teens by delivering comfort and function with fashion forward style- Functional Fashion. MOD creates easy to wear, cutting edge styles that transition effortlessly from leisure to fun.

MOD’s approach to every season is always the same formula: bright colors paired with simple, clean designs using high premium performance fabric. Fall ‘17 collection colors include coral, sea foam green, navy and plum paired with striking colorful pattern designs.

MOD Girl’s model is child superstar Kristina Pimenova, voted the most beautiful child in the world with over 1.8 million Instagram followers!

For more information please visit www.ActiveMod.com

It’s a Kidsworld | 9

News

snipits

Fun from Abroad Italy based children’s manufacturer Fun & Fun has over 40 years’ experience creating beautiful clothing for young girls. This unique and truly “Fun” brand is really in tune with what trend conscious parents and children want from their wardrobes.

Thanks to their modern yet functional styles made in only the highest quality of fabrics, the Fun & Fun girls designer clothes constantly innovate and surprise the world with their delivery of trend led, modern collections.

Most designs feature bold and vibrant colors paired with playful motifs and prints, Fun & Fun combines functionality and fashion in a unique playful way.

For more information please visit www.fun-fun.it

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Retailer Review

Apple Village —Text and photography by Janet A. Jacobs

M

ore than just a shopping destination, a visit to Apple Village is a special and delightful experience. The store is situated in a spacious locale set back a bit from the bustle of street traffic in Upper Montclair, New Jersey. Its thoughtfully selected merchandise is displayed in a cohesive and uncluttered manner, making it pleasant to wander and explore. It’s not surprising to learn that owner Alexandria Pavel’s prior job experience included visual merchandising and store design, as well as being brand manager and buyer for a fair trade store of non-profit organization Greenheart, in Chicago. “At Greenheart, I designed their store and built relationships with the artists,” she explains. “Our wholesale line from Greenheart was a tabletop collection.” Alexandria enjoyed merging handmade items with items from smaller designer companies, and growing relationships that led to building businesses together. This concept is now being continued at Apple Village. “I like to have the store be a surprising mix of merchandise, evoking imagination with items that are ethically produced, handmade, and a little boho, along with the funky and unexpected.”

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Alexandria creates the “village” feeling of Apple Village by collaborating with other local businesses that help and support each other. The store holds many special events, such as “Story Time” with Frankie Faison, an actor who reads aloud from a picture- less book; “Baby and Me” yoga classes; and a workshop series called “Preparing for your Best Birth” which included segments about baby wearing with slings and carriers, birth preparation, and Alexandria’s own segment about designing eco nurseries. At an event with an Indian block-printing textile company every guest, both kids and parents, took home a tee shirt they had painted themselves.“We like to create an environment where people are comfortable and like to stay…a community space,” says Alexandria.

The store’s whimsical mix of merchandise helps enhance this inviting feeling. Lighting, furniture, décor, toys, baby items and clothing represent a mixture of styles ranging from modern to bohemian, eclectic and funky. Apple Village keeps the eco mood strong with Plush Heads, a collection of decorative animal heads made of felt. The line is designed in the United Kingdom by Fiona Walker and ethically produced in India. Peruvian artisans are represented by a line of plush animals from Shupaca. Although they are made of alpaca, the characters are bears and other animals…but surprisingly not llamas! Also from Peru are beautiful pillows made from heirloom textiles, woven on looms by traditional methods. Dream catchers made from multi-fabrics and kid-size teepees from Little Brave Ones are strong sellers, as are washable 100% cotton rugs

by Lorena Canals.

And to help kids create a personalized environment at home, there are custom-made indoor clubhouse doors

by The Clubhouse Company. The company’s creator uses all natural Alexandria Pavel materials to build

Shupaca

The Clubhouse Company

Little Dilascia

whatever the client wishes for, including such imaginative themes as an ice castle, a Hobbit house, and a rustic log cabin. Apple Village even offers services to design residential and business spaces for children, such as a recent designing of a modern Pediatric dental service in Montclair.

Clothing items displayed throughout the store include eco-friendly and organic collections along with funky tee shirts for little hipsters.“We do really well with Kickee Pants,”Alexandria says of the all-bamboo fabric collection. Rock tees by Rowdy Sprouts are especially popular. Their extensive line of raglan sleeve tee shirts and softly washed thermal polos feature graphics from both vintage and current rock groups, offering an option for everyone’s musical taste. No Biggie, an organic cotton line from Israel, offers updated baby designs such as coverall with deconstructed seams and paint splatter graphic. Best selling styles for babies often feature fun mottos such as the “Hug Life”

romper and tees by Little Dude ‘n Dudette, and “Same shirt, different day” tee shirts by The Bee & the Fox. Other popular styles include the “Hangry Cookie Monster” graphic onsie

by Little Dilascia; rompers and coveralls by Young & Free, leggings and apparel for kids and women by Nooworks; and custom designed “Montclair” city logo items by Megan Lee Designs and Little Colley Design.

While it’s easy to understand where the “village” part of the store’s name comes from, the “apple” reference is more surprising. Alexandria explains,” I find a lot of strength in apples. My great-grandfather lived to be 105 years old, and he was still climbing apple trees on the Greek Island of Andros. My son’s name is Milo which means apple in Greek. I like the idea of a strong village, a strong community.” Combining strong values, pleasing ambience and great merchandise will surely bring longevity to Apple Village.

www.AppleVillageMontClair.com @Apple.Village

Little Brave Ones It’s a Kidsworld | 15

Trend Report by Nicole Yee + Ania Witkowski, Trend Editors, Fashion Snoops

Spring/Summer 2017

> Infant/Toddler Girls

90s Sport

Minimalist silhouettes emerge in everyday, genderneutral tones. Geometric prints jazz up pastel silhouettes while active elements include slouchy pockets, drawstrings, and knee patches.

NS INDIA LITTLE

PIUPIA

Rylee

and

Cru

Coastal Getaway

Evolving from the raw luxury of the NorCal coast, understated gender-neutral pieces appear in overdyed linens, super soft jersey, and silky chambray.

Clean but languid silhouettes create loungerwearinspired pieces with minimal details. Oceanic blues and greens cement the neutral color palette as stripes serve as a must-have print.

mo

Miny

Moksha

Mon

Marcel

Desert Sunset

The updated take on baby boho, Desert Sunset comes to us from the American Southwest, featuring sunbaked sunset shades. Carefree and comfortable looks appear in blanket stripes, cacti, and updated Aztec prints. Crinkled linen, summer chambray, and spring knits are key materials for the lightweight look.

AGE MESS 16 | It’s a Kidsworld

TLE E BOT

IN TH

Pickles

n Roses

PIUPIU

CHICK

Fashionsnoops.com provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.

It’s a Kidsworld | 17

Trend Report by Nicole Yee + Ania Witkowski, Trend Editors, Fashion Snoops

Spring/Summer 2017

> Infant/Toddler Boys Little Havana

Cuba’s culture influences this season’s tropical looks as kitschy prints and mosaic tile patterns are reinvigorated with retro twist. Palm fronds, pineapples, and vintage cars dominate graphics while dapper details include crisp collars, suspenders, and classically tailored silhouettes. Printed polos, matched sets, spring blazers, and cropped trousers add a special occasion flair to the tropical story.

ids

Bitz K

Le Petit

Lucas

du Tertre

Mon

Marcel

Retreat

Inspired by an artist’s studio, carefree and comfortable silhouettes are key for baby boys. Printed denim shirts, geo-pattern woven shirts, and linen onesies appear in desert oranges or sunbaked neutrals.

Doodled designs mix with desert-inspired motifs, including cacti, across classifications.

ids

Bitz K

IANS

E IND

LITTL

Siaomimi

Snacktime

Boardwalk-inspired treats appear across classifications as playful prints, mixing favorite snacks with unexpected under-the-sea creatures. Allover pizza slices pair with cartoon sharks while sketched pickles decorate bottoms.

Peas

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and

Queues

Pickles

n Roses

ope

P Rosie

Fashionsnoops.com provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.

It’s a Kidsworld | 19

Trend Report by Nicole Yee + Ania Witkowski, Trend Editors, Fashion Snoops

Spring/Summer 2017

> 4-6x Girls Artist Retreat

This season’s boho, Artist’s Retreat transports girls to the American Southwest, where carefree and unconventional looks reign supreme. Blanket stripes and updated Aztec prints appear in sunkissed shades. Off-the-shoulder silhouettes, peek-a-boo details, crochet panels, and fringe appear across classifications while key pieces include maxi dresses, palazzo pants, embroidered tunics, and painter’s overalls.

Canada

House

Picola

Ludo

YCLU

Garden Gnome

Delightfully eccentric pieces pair with thrift-store inspired finds, playing with storybook styling in this eclectic theme. Sleepwear-inspired robes and nightgowns are reinterpreted for all-day wearing in new materials and playful prints. Vintage florals mix with oversized ginghams across categories.

Oversized silhouettes include tea-length skirts, cropped pants, and super-long sleeves.

Cape

Pero

Monnalisa

Sweetheart

A s a cc h a r i n e co l o r p a le t te u p d ate s t h i s confectionary explosion of colors, prints, and details. Imaginative details pair with eclectic pattern mixing and color clashing, adding a surrealist touch to familiar classifications. Re-imagined patterns transform familiar stripes and dots into sweet treats while whimsical tutus, sequined tops, and sheer cardigans feature allover embellishments.

Agatha 20 | It’s a Kidsworld

la Ruiz de

Prada

Desigual

uc

Tuc T

Fashionsnoops.com provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.

Also available for teens

NEW YORK Ilene Oren & Company 260 West 39th Street Suite 3W New York, NY 10018 ilene@ileneorenshop.com www.ileneorenshop.com

DALLAS The Klein Group 2050 N. Stemmons Fwy Suite 8280 Unit 239 Dallas, TX 75207 214.637.5111 courtney@thekleingrouponline.com www.thekleingrouponline.com

LOS ANGELES Hatched Showroom California Market Center Suite A642 213.221.4008 sinta@hatchedshowroom.com www.hatchedshowroom.com

ATLANTA The Klein Group 250 Ted Turner Drive Bldg 3 13S118 Atlanta, GA 30303 404.221.0520 rhonda@thekleingrouponline.com

www.activemod.com

It’s a Kidsworld | 21

Trend Report by Nicole Yee + Ania Witkowski, Trend Editors, Fashion Snoops

Spring/Summer 2017

> 4-6x Boys Beach House

Mixing the clean, raw luxury of the NorCal coast with SoCal casual, Beach House pairs tailored trousers and shorts with slouchy tops and sweatshirts for the perfect apres-surf aesthetic.

Super soft jersey hoodies pair with structured shorts while calming oceanic blues and greens pair with splashes of turquoise.

Boboli

CND

YCLU

Cubano Cool

Classically tailored pieces mix with vibrant pops of color and pattern, island-hopping this season’s tropical motifs to Cuban with kitschy prints filled with vintage cars, mosaic tiles, and palm fronds.

Inspired by the ‘50s and ‘60s, Cubano Cool features slouchy cropped or cuffed trousers, printed polos, and suspenders in bold colors.

Barcarola

Boboli

Monnalisa

Nantucket Summer

Imbuing this season’s nautical with a heightened level of prestige, clean and polished silhouettes reign for boys. Maritime motifs and stripes emerge in patriotic red, white and blue while vintage sailor details add a retro feel to silhouettes. Printed cuffs, color-blocked pockets, and embroidery update tailored shorts, twill pants, and lightweight layers.

Foque

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Fun and

Fun

NV

Fashionsnoops.com provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.

It’s a Kidsworld | 23

Trend Report by Nicole Yee + Ania Witkowski, Trend Editors, Fashion Snoops

Spring/Summer 2017

> Tween Girls A-Team

Activewear driven, A-Team features primary colors in clean designs. Sporty motifs find a home in cutouts, mesh panels, and functional tech-y details.

Modern silhouettes appear in summertime nylons, textured knits, and fluid materials that follow movement. Refreshed layering inspires updated twofer pieces, including mesh bomber jackets.

Alishav

Fun and

Fun

Monnalisa

Marina

This season’s nautical moves towards the sleek and chic ‘60s, featuring off-the-shoulder silhouettes in pure Americana hues. Red, white, and blue dominates the sophisticated bateau style while feminine neckerchiefs, mirrored aviators, and lightweight scarves act as must-have accessories.

Feminine details are key this season as ruffles appear across classifications.

a Amay

Foque

NV

Space Squad

A plethora of Spring metallics create a playfully futuristic vibe. Sporty details update special occasion pieces, mixing tulle skirts with metallic leathers or nylon. Zip-up A-Line dresses, high-shine baseball blousons, and activewear shorts appear as must-have items this season.

Alishav

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Fun and

Fun

Lamantine

Fashionsnoops.com provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.

It’s a Kidsworld | 25

Trend Report by Nicole Yee + Ania Witkowski, Trend Editors, Fashion Snoops

Spring/Summer 2017

> Tween Boys Boardwalk Carnival

Inspired by a SoCal beachside amusement park, Boardwalk Carnival mixes skater and surfer aesthetics for updated seaside stiles. Novelty prints, including allover sneakers, snacks, and sharks, mix with grungy psychedelic surfer prints while graphic messages carry a bold attitude. Sneaky pattern mixing, playful details, and illusion-inducing graphics find a home on hoodies, sweatpants, board shorts, and tanks.

Boboli

Desigual

YCLU

Island Hour

Saturated shades update Havana-inspired motifs on tailored silhouettes. Allover prints decorate summertime polos while unexpected prints pop up on cuffed shorts. Island-inspired mosaics decorate board shorts for a sweetly sophisticated take on the Cuban aesthetic.

mith

S Paul

Boboli

Retromarine

Safari Cruise

The spirit of safari exploration is reinterpreted with a utilitarian twist. Updated camos play with new shapes and colors while subtle animal prints mix with traditional African motifs. Featuring a natureinspired palette of browns, oranges, and greens, silky baseball jackets pair with explorer tops and twill shorts.

Fun and

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Fun

Il Gufo

mith

S Paul

Fashionsnoops.com provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.

It’s a Kidsworld | 27

Footwear Report

One Step Ahead —By Janet A. Jacobs

The children’s shoe market stays on its toes with exciting new brands and super-savvy retailers. Three fashion-forward professionals speak to It’s a Kidsworld about what’s one step ahead for kid’s shoes in 2017.

Geppetto’s by New Portugal, LLC For Carla Rocha, the creation of a special shoe collection was a natural evolution to her already established business, New Portugal LLC.“I started the business because I own a company that imports lines from Spain and Portugal. My customers were asking me for a special shoe to wear with our clothing. I started designing shoes as a favor to my clients,” says Carla. At a past edition of the ENK Children’s Club show in New York, Carla and her New Portugal lines were situated in a booth that was far from the main flow of traffic.“I was at the end of the end,” Carla says laughingly,“and no one knew me.” Naturally she was a bit concerned. However, the beautiful shoes she had brought to accessorize her apparel lines soon caught the attention of Allen Blum, founder of The Great American Shoe Show, and Francine Blum, a highly experienced children’s shoe sales representative. Carla explains,“Allen and Francine found me and began to bring clients to my booth to get their opinions about my shoes. Everyone felt the designs were beautiful.”This marked the beginning of Carla’s new business venture: Geppetto’s—a high quality children’s shoe collection produced in Spain.

From the beginning it was important to Carla that Geppetto’s shoes reflect the same high standards as her clothing collections.

The shoes are made Geppetto’s of the best quality leather and are produced in

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Europe with old word craftsmanship.“You don’t find many places like these anymore,” Carla says of her shoe’s factories.

“There are not many companies producing high quality shoes for children. We craft each shoe for the child.” Comfort and correct fit is also taken very seriously.“Sometimes I have an idea for a design, but when I meet with the maker to discuss it, he tells me it won’t be comfortable. We care a lot about the comfort of the child.”

Carla follows international fashion trends to ensure that shoe colors and designs are up-to the-moment and right for the season’s apparel. For the Spring/Summer collection the color Rose Gold is very strong—a pretty rose pink with metallic shades. Geppetto’s is currently specializing in dressy shoes for girls, but there is already a smaller line of boy’s dressy shoes which will be expanding due to market requests. Carla feels strongly about the importance of meeting clients as well as meeting with the shoe makers in Spain. Her hands-on attention to all aspects of the business is the key to Geppetto’s continuing growth and success.

Livie & Luca Rose Ann Valencia, the Northeast sales manager for Livie & Luca, is happy to explain the philosophy that defines the company.“The brand offers a little whimsy,” she says.

“We like to spread joy with our ‘Joyful Little Soles.’ Every one of our shoes is made with a lot of thought.”This helps explain why Livie & Luca shoes so often become cherished family keepsakes, especially the baby shoes.“There is a huge following for the brand, especially on social media,” says Rose Ann. The line was started eleven years ago by two women who had previously had no experience in the kid’s shoe market: Mitzi Rivas and Ami Garcia. While Mitzi is still behind a lot of the design inspiration, they now also work with in-house designer Lizzi Thayer. This high quality, all leather shoe line has since become a key resource for premium children’s shoes selling in high end boutiques throughout the United States, Canada and even in Europe.

“We have a European look; we tend to use a full ‘last’ so the baby has plenty of wiggle room,” Rose Ann says. Other value-adding features include leather lining, which makes the shoes breathable; and four varieties of soles which add flexibility and durability. The fastest growing segment of the company is the baby collection, currently making up 20% of the line, while 65% of the business is in the Toddler range.

At the request of customers, the brand has now expanded to include Youth sizes, further enabling Livie & Luca shoes to “Spread Joy” to kids of all ages.

The all-important “fun” aspect of Livie & Luca is added with unique and whimsical design details. For fall the line featured an adorable shoe called the Molly, referring to a

sweet bunny character of the same name. The shoe was a cross between Mary Jane and tee-strap, and included cut-out bunny “ears” as part of the tee-strap. Equally clever styles include elephant and badger designs for boys. For spring, there’s a two-toned shoe with appliquéd cat and dimensional ear flaps. The Pio-Pio (meaning “Bird Song”) design has become a signature style, featuring a stitched bird available in a Powder Blue and Silver Metallic. The popular Petal shoe with raindrop cut-outs comes in a fun range including Marigold and Hot Pink patent leather.

“We’re all about novelty in our brand”, says Rose Ann. “We rarely do black—we’re all about color. We sell Marigold shoes better than anyone! We’re definitely different... in a good way.”

Livie & Luca It’s a Kidsworld | 29

Footwear Report

Ibiza Kidz Although Internet shopping can be convenient at times, there are some categories of shopping that simply must be done in person to be done correctly. High on that list is shopping for children’s shoes, as Carole Husiak of Ibiza Kidz knows well, having been part of the retail scene in New York City for twenty eight years. Ibiza Kidz offers an excellent selection of footwear for girls, boys and babies, along with a fun assortment of clothing and toys.“We emphasize the fact that you get great service here,” says Carole.“We’re a community shop... we support the local community and we get support in return.” One of the most important services they offer is to expertly fit each child’s foot to make sure they get the right shoe.“Every foot is different,” says Carole.“We regularly hear from parents that they ordered a shoe on-line and it didn’t fit. Every shoe has a ‘personality’—a certain width, an in-step.

We know how to recommend the right shoe for each child… and we’re nice about it! That’s a big deal.”

For this Fall/Winter season, the store’s main shoe labels are: Naturino, Stride Rite, See Kai Run, Tsukihoshi, Bobux, Camper; Saucony and Geox sneakers; Hunter and Gortex rain boots.“Right now we’re selling Gortex waterproof boots very well. We also sell lots of Uggs snow boots. Uggs came out with many waterproof options and they’re offering more variety of styles. I match the price of Uggs to their website—it’s what’s been happening trend-wise,” says Carole.“For Spring I’ll add to the mix. We’ll be getting Sun San’s Salt Water sandals. Their big feature is that they’re priced well and you can get them wet. We do a knock-out business with Salt Water, and also with Native—a plastic water shoe featuring great styling with perforated holes for water and to let the air in. I can’t keep them in the store!“ As for today’s shopping climate, Carole feels that consumers are becoming ever more price conscious, and are buying more in the moment than in advance. They’re concerned about spending and they want to make sure the shoe fits at the time of purchase. Ibiza Kidz customers are fashion-forward, not conservative. They’re looking for color, fun and funky designs—but the bottom line is they must be priced well.“We make shopping here a fun experience. We have toys, music, we offer a ‘Frequent Footer’s Club’ to build loyalty,” Carole says,“In this age you have to do that more than ever.”

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It’s a Kidsworld | 31

Camp Gear

CAMP CONNECTION WeeOnes

Wee Ones, a leader in the hair accessory business for almost 40 years, introduces a fun and colorful collection of coordinating hair bows, headbands and socks in exclusive emoji, text talk, and candy prints. With the quality that moms love, and in the fun and trendy styles campers want, Wee Ones has every camper covered from head to toe!

www.WeeOnes.com

Teeny Tiny Optics Don't forget to pack the sunglasses for camp.

Teeny Tiny Optics provides crucial eye protection for the little ones. 100 % U.V. protection + cool styles = Perfect Camp Accessory!

www.TeenyTinyOptics.com

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American Jewel / Frogskin American Jewel introduces their new waterproof Frogskin camp bags. Superior protection in water, sand, snow & dirt.

www.AmericanJewel.com

iscream Iscream took camp and blew it up this year with their new blow up chairs. Sold individually in a box so they are easy to transport to camp, all it needs is an air pump (sold separately) to inflate. Pair it with their new bedding, lounge pillows, sleeping bags and fun throw pillows to create the perfect home away from home. Iscream boxer shorts, baseball tee’s and matching fur slides will not go unnoticed at the flag pole.

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Kids Speak

kids kloset —By Shayna Salomon

Hey guys, it’s Shayna and I’m back with another gorgeous teen with a great sense of style and amazing taste. For this article, I decided to do something a little different. I am giving you teenage insight on how to shop at stores domestically, over seas and even online.

I interviewed fashionista Marissa Rosenzweig, a 16-yearold teenage girl who lives in Chestnut Hill, Massachusetts just outside of Boston. She has A LOT of experience shopping and a great sense of style. Marissa knows the coolest things to wear, and she is definitely a trendsetter in her neighborhood. She is extremely confident in what she wears, and she knows that she is describing herself through her clothing choices.

Marissa really enjoys cool stores that speak to her unique style and she really really loves to shop! She shares with us her tips on shopping, a must read!

Hope you Enjoy.

All my love, Shayna Salomon

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1. What are your favorite stores to shop at?

Brandy Melville, LF, Urban Outfitters 2. What is your top favorite store to shop at that is only Boston based?

LIT boutique 3. Do you shop at stores that are based over seas?

Yes 4. Do you have any favorite European lines?

Dior, Adidas 5. Do you have any preferences if your clothing is produced by a well-known brand or it can be anything?

Anything that looks good and is cute!

6. How do you pick the clothing off the rack?

If it looks like a comfortable material and is unique

Marissa Rosenzweig Age: 16 Chestnut Hill, Massachusetts

7. What is your favorite style?

Boho chic

10. How do you follow the new trends?

Instagram, blogs, you-tubers

8. Does your style influence your outfit choices?

Yes

11. Do you have any specific places where you like to shop?

Newbury St. or Chestnut Hill Mall

9. How often do you shop?

In stores: once or twice a month, online: once or twice every two weeks

12. Do you ever shop-online?

Yes, majority of the shopping I do is online

“As for shopping, if you can’t find it, make it!”

13. Do you rather shop in a mall or in an outside area?

If the weather is nice I would rather shop in an outside area

22. Do you have anyone you try to emulate their style?

Not really I get influence from many different people

14. When you walk into a store do you take the first thing you see or do you walk around?

I walk around and then go back to pick

23. Do your travels influence the look you try to create?

Yes, if I’m going to LA I usually dress up more than if I’m going to Montreal

15. Do you ever ask for assistance from the employees at the store, or do you go in and look for the things you need?

I usually don’t ask for help unless I can’t find something or if I came in looking for something specific

24. Do you pick your outfits out the same day or the night before?

The night before

16. Do you ever window shop?

Yes

25. Do you have any advice to give on personal style and shopping?

I would say to always keep your style unique and fun and to not let anyone tell you how you’re supposed to dress. As for shopping, if you can’t find it, make it!

17. Do you use the mannequins in the store to help you pick the outfits you want to get?

Yes, especially for the different seasons 18. When you find the perfect piece of clothing article do you wait to buy it or do you buy it right away?

I buy it right away 19. Where do you buy your accessories?

Shopbop (online store) 20. Do you have special stores to buy accessories and shoes from?

Shopbop website 21. I s yo u r s t y l e i n f l u e n ce d by celebrities or pop stars?

Bloggers or you-tubers

It’s a Kidsworld | 35

trade show calendar January-June 2017 January 2017 January 8-10

CHILDREN’S CLUB Javits Center New York City 212.759.8055 www.enkshows.com/childrens

January 16-19

LA Kids Market 110 East 9th Street 6th Floor Los Angeles, CA 90079 213.630.3600 californiamarketcenter.com/kids

January 18-24

Dallas Home & Gift Market 2100 Stemmons Freeway Dallas, TX 75207 214.744.7444 www.dallasmarketcenter.com

January 19-21

Pitti Immagine Bimbo Fortezza da Basso viale F. Strozzi 1, Florence www.pittimmagine.com

January 20-22

FIMI Valencia, Spain www.fimi.es

January 22-24

KIDZ at STYLEMAX 222 Merchandise Mart Plaza Suite 470 Chicago, IL 60654 312-527-7759 www.kidzatstylemax.com

36 | It’s a Kidsworld

January 23-24

February 12-14

January 25-28

February 7-8

United Boston Children’s Wear Show 75 McNeil Way Dedham, MA (781) 407-0055 www.unitedbostonchildrenswear.com Dallas KidsWorld Market 2100 Stemmons Freeway Dallas, TX 75207 214.744.7444 www.dallasmarketcenter.com

January 28-30

PLAYTIME PARIS Paris, FRANCE Organizer PICAFLOR SARL +33 1 43 72 75 37 www.playtimeparis.com

January 29-30

Bubble London Business Design Centre 52 Upper Street, Islington London N1 0QH +44 (0)1484 846069 www.bubblelondon.com

February 2017 February 1-5

Atlanta Apparel Market AmericasMart Atlanta, GA (404) 220-3000 www.americasmart.com

February 4-8

New York International Gift Show NY NOW Jacob K. Javits Convention Center / Pier 94 800-272-SHOW (7469) www.nynow.com

United Boston Children’s Wear Show 75 McNeil Way Dedham, MA (781) 407-0055 www.unitedbostonchildrenswear.com The Children’s Great Event Shoe Show The Marriott Teaneck Teaneck, NJ (718) 769-4251 www.tcgess.com

February 9-10

Mid-Atlantic Children’s Apparel Sales Organization (MACASO) Doubletree Suites Hotel Plymouth Meeting, PA 215-782-9853 TheMACASOShow@aol.com

February 11-13

Northwest Kids Show Location: DoubleTree by Hilton, Seattle, WA www.nwkidsshow.com

February 12-14

Playtime New York Metropolitan Pavilion 125 W 18th Street, NY playtimenewyork.com

February 18-21

Toy Fair Jacob Javits Convention Center New York www.toyfairny.com

(continued next spread)

It’s a Kidsworld | 37

Trade Show Calendar

February 18-20

The Children’s Show At Deerfield Embassy Suites Deerfield, IL (248) 478 1732

February 23-25

www.midwestchildrensapparelgroup.com

Mid-Atlantic Children’s Apparel Sales Organization (MACASO) Embassy Suites - BWI Linthicum, MD 215-782-9853 TheMACASOShow@aol.com

February 21-23

February 26-27

Children’s Club MAGIC Las Vegas Convention Center Las Vegas, NV magiconline.com/playground

February 21-23

FN PLATFORM Las Vegas, NV magiconline.com/fn-platform

February 21-23

MAGIC Las Vegas Convention Center, Las Vegas, NV Tel: 818-593-5000 www.magiconli

February 21-23

PLAYTIME TOKYO Belle Salle Shibuya Garden Tokyo, Japan Organizer PICAFLOR JAPAN CO. LTD +81 (0)3 3793 0057

NORTHBRANCH KIDS Ohio Show: Embassy Suites Hotel 2700 Corporate Exchange Dr Columbus, OH 43231 www.northbranchkids.com

March 2017 March 4-6

Midwest Children’s Apparel Group: The Livonia Children’s Show Embassy Suites, Livonia, MI 847.945.4500 www.midwestchildrensapprelgroup.com

March 4-6

NORTHBRANCH KIDS Michigan Show Embassy Suites Hotel Ballroom 19525 Victor Pkwy Livonia, MI 48152 www.northbranchkids.com

March 5-7

CHILDREN’S CLUB Javits Center New York City 212.759.8055 www.enkshows.com/childrens

March 8-9

Midwest Children’s Apparel Group: The Indy Children’s Show Embassy Suites North, Indianapolis, IN 847.945.4500 www.midwestchildrensapprelgroup.com

March 12-14

United Boston Children’s Wear Show 75 McNeil Way Dedham, MA (781) 407-0055 www.unitedbostonchildrenswear.com

March 13-16

LA Kids Market 110 East 9th Street 6th Floor Los Angeles, CA 90079 213.630.3600 californiamarketcenter.com/kids

(continued next spread) 38 | It’s a Kidsworld

It’s a Kidsworld | 39

Trade Show Calendar March 16-19

United Boston Children’s Wear Show 75 McNeil Way Dedham, MA (781) 407-0055 www.unitedbostonchildrenswear.com

March 17-18

EIMI Bucaramanga, Colombia 305.374.3144 www.proexport.com.co

March 22-25

Dallas KidsWorld Market 2100 Stemmons Freeway Dallas, TX 75207 214.744.7444 www.dallasmarketcenter.com

40 | It’s a Kidsworld

March 25-27

The Children’s Show At Deerfield Embassy Suites Deerfield, IL (248) 478 1732 www.midwestchildrensapparelgroup.com

April 2017 April 1-4

KIDZ at STYLEMAX 222 Merchandise Mart Plaza Suite 470 Chicago, IL 60654 312-527-7759 www.kidzatstylemax.com

April 3-4

United Boston Children’s Wear Show 75 McNeil Way Dedham, MA (781) 407-0055 www.unitedbostonchildrenswear.com

April 5-9

North Branch Kids Show 1229 N. North Branch St.-3rd Floor Chicago, IL www.northbranchkids.com

April 5-7

PERU MODA Lima – Peru www.perumoda.com buyer@perumoda.com

April 7-11

Atlanta Apparel Market AmericasMart Atlanta, GA (404) 220-3000 www.americasmart.com

MAY 2017 FIMI Valencia, Spain www.fimi.es

May 23-25

Licensing International Las Vegas www.licensingexpo.com

June 2016 June 5-8

LA Kids Market 110 East 9th Street 6th Floor Los Angeles, CA 90079 213.630.3600 californiamarketcenter.com/kids

June 8-11

Dallas KidsWorld Market 2100 Stemmons Freeway Dallas, TX 75207 214.744.7444 www.dallasmarketcenter.com

June 14-17

Atlanta Apparel Market AmericasMart Atlanta, GA (404) 220-3000 www.americasmart.com

June 21-27

Dallas Home & Gift Market 2100 Stemmons Freeway Dallas, TX 75207 214.744.7444 www.dallasmarketcenter.com

July 2016 July 22-25

Swim Show Miami Beach Convention Center Miami, FL Tel: 305-262-4556 www.swimshow.com

To submit trade show information please email caryn@markitdirect.com

Show dates for all listings are subject to change It’s a Kidsworld | 41

42 | It’s a Kidsworld

It’s a Kidsworld | 43

The “IT” List

Where to find it Brand

Contact

Size Range / Product

Phone

ABC Children’s Show

Sarah Kokernot

Baby & Kids Trade Show

210.691.4848

Adams & Company Realty

David Levy

Premier Children’s Building

212.679.5500

American Jewel

Customer Service

Complete line of accessories

844.539.3533

Children’s Club / ENK

Customer Service

Trade Show

212.759.8055

Dallas Market Center

Customer Service

Regional Mart

214.760.2883

Dignity U Wear

Karin Bunell

Non profit charity for kids

888.364.1305

Fun & Fun / Exclusive US Importer KepperKids USA

Rachel Lajtai

Girls clothing Newborn to size 18

514.943.9603

Geppetto’s / New Portugal

Carla Rocha

Children’s shoes sizes 4-10

404.219.5611

Haute Baby / Purrfect

Linda Jeffcott

Girls 12 months - 10 years

713.334.9006

iscream

Amy Anderson

Sizes 6-16

888.559.2634

Isobella and Chloe / Best of Chums

Emily Fong

Newborn-16, dresses, infant gifts

626.457.8823

Malibu Sugar Inc.

Jil Garcia

Girls 4 - teen

310.883.8385

Playtime

Customer Service

Trade Show

212.563.7301

MOD Active + MOD Girl

Kristina Hastings

Girls 6x-16 Tweens & Teens

480.432.2113

T2Love

Terri Kuoch

Tween active wear sizes 2-14

818.477.1379

Teeny Tiny Optics

Alice Lando

Children’s Sunglasses

1.888.833.6984

Wee Ones

Miles Faust

Premium hair bows, headbands, clips and other fashionable accessories / babies - teens

1.800.258.9996

For more information on how to get on the “IT LIST”, please email caryn.kidsworld@gmail.com

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It’s a Kidsworld | 45

46 | It’s a Kidsworld