It’s A
A Buyer’s Reference Guide
October 2016 Volume 50
Trend Report
Retail Review
Kids Kloset
Color Forecast
It’s a Kidsworld | 1
2 | It’s a Kidsworld
It’s a Kidsworld | 3
SHOwCaSE & GaIN
MAXIMUM EXPOSURE of YOUR BRaND
· Reach over 13,000 key buyers during your market time... opening new doors for your brand
OVER 25,000 CONSUMER HITS on our online publication
· E-blast to 6000 buyers nationally... reaching buyers you don’t
For more information please contact Caryn Salomon: (201) 969-1600 caryn.kidsworld@gmail.com
· Bonus distribution at all major trade shows and markets... reaching the shows you don’t
4 | It’s a Kidsworld
It’s a Kidsworld | 5
Phone: (914) 330-3056 | shari@butterflieszebras.com Ilene Oren Showroom - New York, NY | (212) 563-5020 Lesley Lewis Showroom - Dallas, TX | (214) 630-4649
From the Publisher
130 Rio Vista Drive, Norwood, NJ 07648 Phone/Fax: 201.969.1600 Email: caryn.kidsworld@gmail.com Publisher/CEO Caryn Salomon Vice President/Controller David Salomon
CHANGE IS IN THE AIR
European Contributing Editor Janet A. Jacobs Trend Reporting/Color Forecasting Fashion Snoops
Dear Readers, With the Presidential elections looming, it seems that there are many things up in the air. Questions to be answered and an uncertain present economy. What we do know is that change is guaranteed. While the political climate is rapidly changing, certain things still remain the same. We still have a flourishing children’s fashion industry and we still continue to see great brands evolve and create innovative styles that are strong for the Spring/Summer 2017 season. Some of these mustsee fashions are featured here in It’s A Kidsworld. New trends from our favorite brands like Little Mass and Haute Baby are bound to impress. We’ve also included some great articles on everything from our Retail Review to the must-know color forecasts brought to you by industry veteran Fashion Snoops. Also, don’t miss the special photo coverage of It’s A Kidsworld at the Teen Choice Awards.
Art Direction/Magazine Layout Christine Joy Décary ParallelBranding.com
If you would like to receive a digital copy of It’s A Kidsworld or would like info on how to showcase or be featured in our pages please contact Caryn at caryn.kidsworld@gmail.com
Despite our political uncertainty, our industry remains exceptionally strong. One thing will never change; you’ll continue to find kids fashion’s best brands featured in these pages! Happy Shopping!
Caryn Salomon Publisher/CEO It’s A Kidsworld
kidsworldmagazine @its_a_kidsworld
6 | It’s a Kidsworld
On the cover BOUND BY THE CROWN COUTURE Stylist/Designer: Susanna Paliotta Photography: Olesha Mueller-Astrauskas Models: Celie McGilberry & Sophia Quintano
www.BoundByTheCrown.com www.BBTCNation.com
It’s a Kidsworld | 7
News
snipits
Frills create thrills This is an invitation… not to a party or a social event… but to a moment in time. A time when little girls played dress-up in granny’s attic & held tea parties more real than make-believe. Long ago days of frills & follies… love & lullabies… and sweet serenity. But here’s the good news. Frills are alive & well. So is love & all the sweet luxuries that make dressing a little girl so very special. Frilly Frocks, by Haute Baby, brings you clothing that is reminiscent of a by-gone era. No detail has gone unnoticed in the design of their Spring’17 collections, available in sizes 0/3M to 12Y. Exquisite satin flowers are hand-rolled & hand-sewn with delicate pearl embellishments. Ruffles abound on their party dresses, flirty skirts & baby bloomers. Gorgeously adorned headbands & waist sashes complete the look for each ensemble. With Frilly Frocks be prepared to experience the same wonderful quality & service you’ve come to love from Haute Baby. And, like Haute Baby, Frilly Frocks has no opening dollar minimum to meet or size prepacks to buy.
For more information please visit www.frillyfrocks.us
8 | It’s a Kidsworld
News
snipits
It’s A Kidsworld attends the Teen Choice Awards With celebrity influence so inherent in todays world It’s A Kidsworld loved being part of this special Los Angeles event. It’s A Kidsworld Magazine joined Susanna Paliotta and BOUND BY THE CROWN in having a presence and exposure to young Hollywood movers and shakers at the Teen Choice Gifting Suites. It’s A Kidsworld offered our partners exposure not only to our regular key industry decision makers but also to those celebrities with influence on purchasing power and opened the door to possible product placement. We will keep you posted what our next adventure is, you won’t want to miss!
It’s a Kidsworld | 9
News
snipits
Let’s Pretend Canada based Great Pretenders has been manufacturing products from their costume line for over 70 years. As one of the oldest dress up companies in North America, and the only domestic costume manufacturer, they know what it takes to design and produce toys that ignite and inspire imagination. Great PretendersTM constantly is on the hunt for great fabrics, trims and findings which can be transformed into inspiring pretend-play toys for children. They aim to provide the best value for your dollar, strive to be as innovative as possible in what they make. All of their products are easy-care and designed with maximum sizing flexibility. The newest line of DIY dress up is called “Make It Creative!TM”. It includes make-your-own-wings and even a make-your-tutu, is easy for kids as young as 4 years old to let their creativity shine! The Meiya & Alvin CollectionTM, is a new infant toy collection that promotes infant development while combining natural, quality materials and commitment to the environment.These adorable teething toys are winners of the Dr.Toy 2015 Green Award.This is the first ever infant, soft toy that combines soft textile and natural rubber to meet the growing consumer market of new parents seeking the best natural and sustainable products for their children.
For more information please visit www.greatpretenders.ca www.meiyaandalvin.com 10 | It’s a Kidsworld
it’s A
A Buyer’s reference Guide
2017 January/February DOUBLE ISSUE Fall/Winter Preview Outerwear Organics Footwear Report Camp Connection
March/april
DOUBLE ISSUE Back to School Issue Accessories: Head to Toe Tween Talk Retail Review
august/septeMber
DOUBLE ISSUE Holiday & Cruise Dress Up Footwear Report Swim Scene
OctOber/nOveMber
DOUBLE ISSUE Spring/Summer 2018 Baby Business Christening Retail Review Swim Scene Part II
laytime, P , d n u o / Playgr rkets s d i K c i lub, Mag all national ma C s ’ n e r d l d i n to Ch t Shoe Show an O I T U B I DISTR t Even BOnUS BC Show, Grea bOOk yOur A
space nOw...
and receive discounted rates for 2017
cOMMit tO all 4 issues... and receive a FREE email blast to 6000 buyers nationwide
to book your space or for info: caryn.kidsworld@gmail.com
*Editorial subject to change It’s a Kidsworld | 11
Color Trend Report by Nicole Yee + Ania Witkowski, Trend Editors, Fashion Snoops
Fall/Winter 2017/18
> Infant/Toddler Girls 18-1754
Merry Maker
15-1624
The emerging world of maximalism is explored in Merry Maker—a world in which the meaning of luxury is re-examined and re-defined. An old world European elegance merges with a modern boldness that can be humorous, quirky and slightly irreverent. A true reveler, the Bon Vivant kid will be dressed to impress in an off-beat combination of casual and dressy items that play with pattern, color and graphics. Vibrant pinks and royal purples are key and highlighted by decadent gold and copper.
18-1763 19-2047 16-3520 19-3336 8384 C 10358 C 16-6340 18-4432
Barcarola
Fawn
Baby
Oaks
corn of A
14-4110
19-3810
Rustic Retreat
17-1635
Constantly searching for the next big adventure, Rustic Retreat is the answer to any nomad’s wanderlust. In this Wild West re-imagined or new frontier, the age-old tale of cowboys and American Indians unfolds in a homage to the untamed American plains. This updated boho story combines with heritage classics for a look that combines plaid, bandana paisley and Navajo prints with fringe, exposed leather stitching and Southwestern-inspired appliques. Autumnal yellow, oranges and browns meld with rich denim blues and desert sky pinks and reds.
19-1555 16-1054 18-1248 16-1323 19-3632 19-0315 17-4028 19-1525
Knot
Oaks
corn of A
Tiny
Cottons
19-1317
Wunderkind
Embracing the creative intellect, Wunderkind honors the eclectic artist, absent-minded prodigy—those who think outside the box and dare to be different. This homage to individuality is expressed in apparel that can be both beautiful and awkward and is a reinterpretation of basic items. With sleeves that may be a bit too long, pants that are a bit too short and layers that play with odd proportions, the Wunderkind look is enhanced with bright hues, geometric prints and abstract graphics. A retro ‘70s color palette of avocado green, pumpkin orange and marigold yellow is offset by cheery pinks and deep, burgundy reds.
19-0315 16-0545 18-1340 17-1635 18-4522 16-1054
Little 12 | It’s a Kidsworld
Parsley
People Oaks
corn of A
Red
Caribou
19-1555
Fashionsnoops.com provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.
It’s a Kidsworld | 13
Color Trend Report by Nicole Yee + Ania Witkowski, Trend Editors, Fashion Snoops
Fall/Winter 2017/18
> Infant/Toddler Boys 19-1317 19-0315
Kid Genius
Embracing the creative intellect, Kid Genius honors the eclectic artist, absent-minded prodigy—those who think outside the box and dare to be different. This homage to individuality is expressed in apparel that can be both beautiful and awkward and is a reinterpretation of basic items. A retro ‘70s color palette of avocado green, pumpkin orange and marigold yellow is offset by deep, burgundy reds.
16-0545 18-1340 19-4029 18-4522 16-1054
Adore
Us
Bla bla
bla
Le Petit
Lucas
19-1555
19-4045
Merry Maker
17-1349
The emerging world of maximalism is explored in Merry Maker—a world in which the meaning of luxury is re-examined and re-defined. An old world European elegance merges with a modern boldness that can be humorous, quirky and slightly irreverent. A true reveler, the Merry Maker kid will be dressed to impress in an off-beat combination of casual and dressy items that play with pattern, color and graphics. Festive and bold reds, oranges and yellows are accented by an unexpected pop of fuschia and grounded by deep blues.
18-4522 19-0415 17-0145 15-1051 19-2047 19-4029 18-1763
Little
Zed
Moodstreet
Pantaloni Pan
16-1310
Rustic Retreat
17-1449
Constantly searching for the next big adventure, Rustic Retreat is the answer to any nomad’s wanderlust. The ageold tale of cowboys and American Indians unfolds in a homage to the untamed American plains. This updated boho story combines with heritage classics for a look that combines plaid, bandana paisley and Navajo prints with fringe, exposed leather stitching and Southwestern-inspired appliques. Autumnal yellow, oranges and browns meld with rich denim blues and desert sky pinks and reds.
19-1531 19-3831 16-1054 17-4028 19-0415 18-1155
Kids Costumini
14 | It’s a Kidsworld
Knot
Red
Caribou
19-1317
Fashionsnoops.com provides practical fore casting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.
It’s a Kidsworld | 15
Color Trend Report by Nicole Yee + Ania Witkowski, Trend Editors, Fashion Snoops
Fall/Winter 2017/18
> 4-6x Girls 19-3810 17-1635
Borderland
In this Wild West re-imagined or new frontier, the age-old tale of cowboys and American Indians unfolds in a homage to the untamed American plains. Searching for the next big adventure, Borderland is the answer to any nomad’s wanderlust. Autumnal yellow, oranges and browns meld with rich denim blues and desert sky pinks and reds. Expect to see the Borderland kid in heavily layered looks that combine appliqued plaid flannel shirts with blanket-inspired vests and patched denim.
19-1555 16-1054 18-1248 16-1323 19-3632 19-0315 17-4028
Imoga
Monnalisa
18-5203
Pilar
Batanero
Mindful
19-1522 15-1516 17-1449 13-1021 19-1555 16-1210 19-0415
Foque
13-4303
Kiddy
Mini
x Wildfo
An aura of silent strength, contemplation and serenity surround Mindful. An expression of both power and grace, the Mindful girl envelopes herself in thoughtful design. Silhouettes allow her to move effortlessly while meditative patterns and calming hues complete the collection. Obi belting and origami folds hint at an Asian influence while gentle draping, lace-up details and cut-outs strike just the right balance of femininity. Expect to see the Mindful girl in asymmetric tunics, intricate wrap cardigans and leggings with graceful ties. The tranquil palette of pale pinks and apricot are grounded by an olive green, steely grey and whisper soft taupe.
18-4522
Songbird
Songbird hums the tune of the nomadic singer, one whose wanderlust leads her to a life on the road. Her mellow attitude, fierce spirit and freeloving attitude, comes across in her music—a peaceful protest against the establishment. A true revival of the tumultuous ‘70s, her look reflects her music—creative, soulful and bit rebellious. Expect to see the Songbird girl in shearling-lined denim jackets, faded concert tees, A-lined suede skirts and fringed booties. A bold retro palette of sunshine yellow, avocado green and rust orange merge with a range of denim blues.
16 | It’s a Kidsworld
19-1525
17-4028 18-1248 BLACK 13-0850 18-1454 18-0422 19-1535
Boboli
Lion
orches
of P
5
Sen3
17-1226
Fashionsnoops.com provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.
It’s a Kidsworld | 17
Color Trend Report by Nicole Yee + Ania Witkowski, Trend Editors, Fashion Snoops
Fall/Winter 2017/18
> 4-6x Boys 19-4045 17-1349
Bon Vivant
18-4522
An old world European elegance merges with a modern boldness that can be humorous, quirky and slightly irreverent. Expect the unexpected as classic wool capes feature a cartoonish trompe l’oeil bow, bold message pop on a preppy wool sweater and a brocade blazer is paired with jeans. Festive and bold reds, oranges and yellows are accented by an unexpected pop of fuschia and grounded by deep blues.
19-0415 17-0145 15-1051 19-2047 19-4029
Canada
House
Losan
18-4522
18-1763
Hitchhiker
17-4028 18-1248 BLACK 13-0850 18-1454 18-0422 19-1535 17-1226
YCLU
Babol
Cachemire
Fun
and
Fun
Monnalisa
Hitchhiker hums the tune of the nomadic singer, one whose wanderlust leads him to a life on the road. His mellow attitude, fierce spirit and freeloving attitude, comes across in his music—a peaceful protest against the establishment. A bold retro palette of sunshine yellow, avocado green and rust orange merge with a range of denim blues. A true revival of the tumultuous ‘70s, his look reflects the music—creative, soulful and bit rebellious. Expect to see the Hitchhiker boy in shearling-lined denim jackets, faded concert tees, ripped denim and dusty boots.
19-1317 19-0315
Wunderkind
This homage to individuality is expressed in apparel that can be both beautiful and awkward and is a reinterpretation of basic items. A retro ‘70s color palette of avocado green, pumpkin orange and marigold yellow is offset by deep, burgundy reds. Expect to see the Wunderkind kid in geeky intarsia sweaters, skinny cropped cords, pilled wool cardigans and elongated cardigans with patched elbows.
16-0545 18-1340 19-4029 18-4522 16-1054
7 For 18 | It’s a Kidsworld
ankind
All M
Diesel
Kids
Tartaleta
19-1555
Fashionsnoops.com provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.
It’s a Kidsworld | 19
Color Trend Report by Nicole Yee + Ania Witkowski, Trend Editors, Fashion Snoops
Fall/Winter 2017/18
> Tween Girls 18-1754
Bon Vivant
15-1624
An old world European elegance merges with a modern boldness that can be humorous, quirky and slightly irreverent. The emerging world of maximalism is explored in Bon Vivant—a world in which the meaning of luxury is re-examined and re-defined. Vibrant pinks and royal purples are key and highlighted by decadent gold and copper. Expect the unexpected as classic wool capes feature a cartoonish trompe ‘l oeil bow, bold message pop on a preppy wool sweater and a brocade blazer is paired with jeans.
18-1763 19-2047 16-3520 19-3336 8384 C 10358 C 16-6340
Agatha
la uiz de
18-4432
Prada
R
Barcarola
13-0758
Foque
14-4110
Code
BLACK 19-3810 16-0545 19-0315 16-1323 17-1449 18-5203
Baby
CZ
Cape
Hilda
Henri
Uptrending from Women’s, Code presents the Tween Girls’ update to hacked basics. This new, gender-neutral urban uniform mixes active items with updated essentials—from super long tees to frayed and baggy denim. Whether playing with proportion or adding a rebellious twist, the Code uniform finds its foundation in an industrial setting. Expect to see the Code Tween in a cropped hoodie sweatshirt worn with high-waisted jeans or an oversized wool coat layered under a bomber jacket. The color palette is urban military with deep utility greens and blue-collar denims colliding with city greys.
18-4522
Road Trip
17-4028
Her mellow attitude, fierce spirit and free-loving attitude, comes across in her music—a peaceful protest against the establishment. Road Trip hums the tune of the nomadic singer, one whose wanderlust leads her to a life on the road. A true revival of the tumultuous ‘70s, her look reflects her music— creative, soulful and bit rebellious. A bold retro palette of sunshine yellow, avocado green and rust orange merge with a range of denim blues. Expect to see the Songbird girl in shearling-lined denim jackets, faded concert tees, A-lined suede skirts and fringed booties.
18-1248 BLACK 13-0850 18-1454 18-0422 19-1535
Diesel
20 | It’s a Kidsworld
Kids
Emu
Australia
5
Sen3
17-1226
Fashionsnoops.com provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.
T2Love.com
CoziiUSA.com New York Ilene Oren & Company · IleneOrenShop.com · (212) 563-5020 Los Angeles Shayna Masino Sales · shaynamasinosales.com · (213) 689-4950 It’s a Kidsworld | 21
Color Trend Report by Nicole Yee + Ania Witkowski, Trend Editors, Fashion Snoops
Fall/Winter 2017/18
> Tween Boys 16-1310
Borderland
In this Wild West re-imagined, the age-old tale of cowboys and American Indians unfolds in a homage to the untamed American plains. Autumnal yellow, oranges and browns meld with rich denim blues and desert sky pinks and reds. This updated boho story combines with heritage classics for a look that combines plaid, bandana paisley and Navajo prints with fringe, exposed leather stitching and Southwesterninspired appliques. Expect to see the Borderland kid in heavily layered looks that combine appliqued plaid flannel shirts with blanket-inspired vests and patched denim.
17-1449 19-1531 19-3831 16-1054 17-4028 19-0415 18-1155
CND
Desigual
Monnalisa
19-1317
18-0503
Powerhouse
19-3831
M o d e r n i n d u s t r ia l i s m a n d b l u e collar luxe is the inspiration behind Po w e r h o u s e . Wo r k w e a r m e e t s activewear as heritage and craftmanship merge with sporty essentials. Inspired by blue-collar uniforms, the key items are manufactured from heavy denim, sturdy canvas and twill. Utilitarian overalls and jumpsuits for Boys are mixed with distressed joggers, oiled denims and waxed canvas overcoats. The color palette is urban military with deep utility greens and blue-collar denims colliding with city greys.
14-4106 17-4029 18-1248 16-1310 18-0316 18-6114
elo
Lea L
19-0415
YCLU
Losan
18-4522
Road Trip
17-4028
His mellow attitude, fierce spirit and free-loving attitude, comes across in his music—a peaceful protest against the establishment. Roadtrip rolls to the the tune of the nomadic singer, one whose wanderlust leads him to a life on the road. A bold retro palette of sunshine yellow, avocado green and rust orange merge with a range of denim blues. A true revival of the tumultuous ‘70s, his look reflects the music—creative, soulful and bit rebellious. Expect to see the Road Trip boy in shearling-lined denim jackets, faded concert tees, ripped denim and dusty boots.
18-1248 BLACK 13-0850 18-1454 18-0422 19-1535
Jose
22 | It’s a Kidsworld
Varon
Lion
orches
of P
Tartaleta
17-1226
Fashionsnoops.com provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.
It’s a Kidsworld | 23
Retailer Review
Whats In Store
It’s A Kidsworld visits with trendy East Coast stores —by Ruth Yung
W
hen you’re sworn in to give testimony in court, you’re asked to tell the truth, the whole truth and nothing but the truth under the glare of a judge, jury and assorted other people. That’s kind of intense when you think about it! You’re on the spot, potentially breaking a sweat and you’re in court to tell it like it is. But here at It’s A Kidworld Magazine, we look at the truth, the whole truth and nothing
but the truth from a slightly different bent and certainly with a less sweatinducing angle. Our truth is what’s happening in the industry…the good, the new and the exciting. So if you would please indulge us with a little bit of It’s A Kidsworld’s truth, the whole truth and nothing but the truth, you’ll get a chance to read about some very exciting retailers who have carved unique and exciting niche’s for themselves.
People might think Philadelphia is primarily known for the Liberty Bell, or Independence Hall, or the 76ers or even some killer cheesesteaks, but we know that’s not the sum total of the notables in the city. Karl’s for Kids, right in the heart of Center City, has been owned and operated by the Richman family for the last 85 years! Yes, you read that right…85 years! Equally impressive is the fact that they’ve been in the same building for 50 years. Yup, you read that correctly, too. Five. Zero. Fifty years! In today’s retailing environment, those are two similarly impressive achievements. The reasons for their incredible success and longevity is quite simple and almost poetic: they show as much of the beautiful merchandise as possible on their floor and in the showroom. They believe a store should be rich and inviting and filled with everything you might ever need to outfit that nursery just right, from furniture to clothing and everything in between. They’ve always believed that seeing an item is the best way to sell it. The visual sale is what distinguishes them from buying on the internet. And it’s not that they don’t believe there is some space for that type of sale. It’s just not the primary business model under which they operate. What’s worked for them and continues to allow them to be a leader in the industry is the concept of kicking the proverbial tires of car.
Karl’s for kids
1 24 | It’s a Kidsworld
2
Bean 2 tween
For something as life-changing as welcoming a bundle of joy into your life, Karl’s believes you shouldn’t have to be burdened with running from this store to that store to the other store to piece a nursery together. At Karl’s, everything is under one roof, which is how they can provide their customers with such extraordinary service. Add their extensive knowledge of the industry both for clothing and retail, it’s no wonder they’ve been around for as long as they have. When it comes to the furniture side of the business, Karl’s like to give the shopping public as much information as they can about what could be the furniture to last a child from birth through teens, from construction to materials to color choices. Gone are the days when a crib is just a crib. They want people to know that buying a crib means considering how this piece of furniture can evolve with the age of the child. Some of Karl’s stronger furniture vendors are Dolce Babi, who provide solidly crafted, innovative furniture that
focuses on safety, style and value, Romina Furniture, whose wood craftsmanship allows them to produce an extraordinary range of outstanding products in style and color and Heritage Baby Products, who carries collections distinguished by sophisticated styling and sturdy construction. From the perspective of clothing, Karl’s operates with the notion that layette to toddler is their sweet spot for their customers, though they do carry boys to size 20 and girls to size 14. They offer an old-school, but still very welcomed ability to choose a layette for a boy and for a girl, which is so unlike the big box stores. They also have an extensive collection of occasion wear for all size. And if you thought that was enough already, Karl’s also carries gear like Mima and Stokke strollers. With this volume and variety of products, you can’t help but appreciate how Karl’s works diligently to make the experience of having a baby as easy as possible.
You might think of South Hampton, New York as a trendy, summer-only kind of spot but that’s quite far from the truth. Take a look at a store like Bean 2 Tween, which opened 5 years ago, that carries infants, girls to size 16 and
It’s a Kidsworld | 25
Retailer Review
3
boys to size 7. Though there is a component of the store’s business that seasonal, Bean 2 Tween has a solid market presence all year round. According to Jen Ginsberg, owner of this fabulous boutique, her goal is to make the store as welcoming a spot as possible, where kids come to meet, shop the hottest items and then walk into town. Jen’s selection of items for the store has to pass her feel-look test, which is something we love! She wants to make sure that the items she carries feel as good as possible, capture the essence of comfort and look as good as possible in every way, shape and form. She carries clothing that’s cool, but not too over the top, fashionable without being too mature, and fresh without being a flash-in-the-pan kind of look that will be in-style for all of 2 minutes. Another key to Jen’s on-going success is her use of social media. We as adults many think of Instagram as a kid-centric type of app but Bean 2 Tween has found an incredible way to leverage this social media. With over 2376 posts (and counting), Bean 2 Tween reminds followers regularly of their presence, style and relevance to the market space. The store has over 1,850 followers, which has grown organically over the last 2 years with minimal effort. Take a look and see for yourself what’s been done on Instagram. It’s worth following the store to model her social media success for your products and stores. 26 | It’s a Kidsworld
Pink & Blues
Travelling down south and we mean to the south many think of as New York attached to the end of Georgia, we head to Florida, to the town of Plantation where the charming Pink & Blues can be found. Opened in 2010, Pink & Blues primarily focuses on the tween and junior markets with denim, t-shirts, loads of accessories and special occasion wear, which is a booming market. What Lisa Milgroom, owner of this hot spot, discovered through her years is that this clothing category was a seriously underserved market without variety and style. In the age of practically needing a bazillion dresses to make it through the Bar/Bat Mitzvah years, Pink & Blues created a shopping experience that was irresistible, satisfying to both the parent’s and daughter’s wishes! With an entire wall of special occasion dresses in the back of the store, Pink & Blues has cornered that market for many miles around with fit & flares, short skirts and very dressy Bima dresses. Personalized and initialed products are also a big niche for Lisa at Pink & Blues, from cosmetic and accessory bags to initialed leggings. Just like Bean 2 Tween, Pink & Blues has also done an outstanding job using social media to attract excitement and buzz. Posting at least once a day, P&B has attracted 2,493 followers on Instagram and counting. And they are using the technology in the way it was intended to be used. Their posts are thematic and fun and are so cute, with looping video and varied imagery. If we lived closer, we’d be there regularly. Who’d want to miss out on fun like that? Lisa says that many people come into the store with their phones and point to the
4
teen angel
photo of the item they want. If that’s not ideal, we don’t know what is! Facebook is also used by Pink & Blues, though Lisa believes it skews more to the mothers. But it’s no worries for Lisa. The more exposure she gets via social media, the better.
Our last stop on this east coast tour is to Teen Angel in Del Ray Beach and Parkland, Florida. Opened over 20 years ago, Teen Angel has over 15 employees for 2 stores, which means their motto is very simple. Customer Service is King. The store’s employees know all of the pieces from the stores and can find just the right item to complete a perfect outfit. When asked the ideal market for these stores, we were told the 7–16, pre-teen, junior and contemporary adult markets are their sweet spot. Within those market spaces, they focus on special occasion wear to sportswear, and everything in between. Each of the stores have over 3,000 square feet of space and that means they can stock the store with depth in variety and style in an unparalleled way. Because of this unique approach, this store has developed an extremely loyal following. A recent example of that loyalty is when one of their long-time customers who recently got engaged to be married and had been shopping their since she was 8 years old, one of her first stops was to Teen Angel to share the exciting news! Now that’s a loyal customer and such a sweet story!
Teen Angel is another store maximizing their reach with social media. With Instagram as their primary vehicle for that outreach, they currently have over 3,970 followers! All we can say is WOW! They post something at least once a day and rotate between product shots, store interior shots and other fun information. Another thing they’ve found to be amazing is that people fly into a local executive airport JUST to shop at one of their locations based on their Insta posts. Insane, right? Teen Angel also uses Facebook, which they’ve found appeals more to the teen’s mothers. But since they’re the ones with the cash flow, Teen Angel knows it’s time and social-media effort well spent. Brands that are hot with Teen Angel: Blank NYC, So Nikki, LA Made Clothing, Butterflies and Zebras, Sally Miller, and DL1961 to name a few.
So there you have it. The truth, the whole truth and nothing but the truth according to It’s A Kidsworld. We know these stores have given you much to think about, particularly in how to duplicate their successes by using social media arena. Your bottom line will thank you as will, as will your customers!
It’s a Kidsworld | 27
28 | It’s a Kidsworld
It’s a Kidsworld | 29
Kids Speak
kids kloset —By Shayna Salomon
Hey guys its Shayna here! I am so excited to have interviewed a beautiful teen all the way from Michigan! Courtney Newman, a girl who has amazing style and loves fashion. A trendsetter at her school who loves to feel confident in her clothing; she loves to make sure her appearance is the best it can be. She tells us that its ok to express yourself through your clothing and to show your true style, no matter what anyone says. She knows the “koolest” trends and she knows what’s in style and what’s not. She stays in the loop with all the new trends, reads fashion magazines and follows numerous fashionistas. Her love for fashion is beyond amazing and no matter what anybody says she will always express herself through her clothing. She shows off an incredible attitude towards fashion and thinks everyone should be able to show their true self through the clothing they wear. Make sure you check it out and learn about new trends and where to shop. Always feel confident in what you wear and stay true to yourself. XOXO Shayna
30 | It’s a Kidsworld
Courtney Newman, Age: 16 West Bloomfield, Michigan
1. Would you prefer to wear summer outfits or winter outfits? Winter outfits because I love jeans and sweaters! 2. For school how long does it take you to plan your outfits? I think about it before I go to bed and then when I wake up I sometimes will want to wear the same outfit but other times I will spend 15 minutes looking at my closet in the morning.
3. What and who is your inspiration for your style? I follow a blogger named Arielle Charnas whose instagram is @somethingnavy and she’s been my fashion inspiration ever since I found her blog and instagram account. 4. Do you read or watch anything fashion related to know what is in style? I have a monthly subscription to Vogue that I look forward to.
“Style is being confident in what you wear!” 5. Are you a trendsetter? I would like to think so! At my school I generally try and look good for school while some other people usually only go for comfort. Looking good makes you feel good so that’s what I always aim to do! 6. Do you wear jewelry with your any or all your outfits? I always wear my two necklaces. One is a gold monogram necklace and the other is a moonstone necklace that I never take off. 7. What is your favorite store to shop at and why? I love shopping at Aritzia because they have everything there! 8. How often do you go shopping? I shop probably 1-2 times a month. 9. How would you describe your style? I would describe my style as trendy! 10. Do your shoes determine your outfit choice or do you plan your outfits and chose the shoes later? It depends. Typically I know what shoes I want to wear and I style around them. 11. Do any of your friends inspire you for your fashion choices? Not usually. I like to have my own style but I like to shop with other people and get their opinions on fits. 12. Do you have a special outfit that you like to wear all the time? I’ve always had an obsession with shoes (because what girl doesn’t) and a special outfit to me is wearing a brand new pair of cool shoes to school or out for the first time!
13. Does your outfits change from the weekends to the weekdays? I do a lot of school work on the weekends so I tend to be a little bit comfier, but if I’m going out with friends I tend to wear similar things. 14. When you go out do you wear nicer clothing and true harder with your outfit choices or do you just throw on whatever you see? I try a little harder because I have a reason to look really good and its fun dressing up! 15. What is your go to outfit? Jeans and a t-shirt! 16. What stores do you shop at? Aritzia, Madewell, Guys N’ Gals (a Michigan boutique), Neiman Marcus, and I order a lot of stuff online off of Rag and Bone and other stores like that, that aren’t in Michigan. 17. Have you ever been to a fashion show before? No but I want to! 18. Has your style changed increasingly over the years? Now I tend to try a little bit harder in my outfits because I care about my appearance whereas 3/4 years ago I didn’t care as much.
19. Do you like to wear only name-brand clothing or will you wear anything? I will wear anything but I’m all for quality over quantity. 20. Do you think the new trends differ from up North to the East Coast? I think there are a few trends that might differ but as a whole its pretty much the same. 21. What is the trendiest style right now? Bombers, and tracksuits are making a comeback! Who thought Juicy Couture would reach Bloomingdales again!? 22. What advice can you give other stylish people like you? Style is being confident in what you wear! Don’t worry about what other people think about you. If you rock it and you wear it well then go for it! People talk out of jealously…
It’s a Kidsworld | 31
Trend report Start the season with an overview of exciting new trends from: Pitti Bimbo, Florence; Playtime, Paris; Kid-Show Paris; Kleine Fabriek, Amsterdam; and FIMI, Spain. —Text and photography by Janet A. Jacobs
Havana Café
Cakewalk
Opening the door to a new flavor in fashion. ultry, sun soaked S and timeless— Cuba is the hot new destination for travelthemed graphics. Cakewalk girls enjoy delights of Havana Café wearing tropical flower prints and festive trimming. Mood Street goes for softened, washed colors on tee shirts and shorts. A collage print combining vintage cars and parrots captures Cuba’s cool retro vibe.
Mood Street
Mood Street
Billieblush
Pacific Rainbow
New Wave Leave your phones at home— enjoy the sun and surf!
Kidz Art
Stones and Bones
32 | It’s a Kidsworld
Lebig
D isconnect and de-stress. Simple summer attire makes it easy to enjoy idyllic beach-y days. P acific Rainbow offers comfortable swimwear for boys and girls in bright solid colors. K idz Art features flip-flops appliquéd on gold-trimmed tank top. Colorful checkerboard squares make a lively pattern on matching skirt. P astel printed jumpsuit by Lebig shows sleek swimsuit styling with racer-cut back.
Spring/Summer 2017
Carnival Beat
Sonia Rykiel
A boisterous celebration of bright colors and bold patterns. et ready for parades G and parties! Zig-zag stripes, hearts, stars and squares play with kinetic combinations of happy colors. Agatha Ruiz de la Prada’s humorous headband is made of colorful plastic cups. A summer dress by Quis Quis features bold ethnic print, embroidery and danceable fringe. Sonia Rykiel’s showstopping swimsuit highlights bright harlequin checks and pointy- hem“Josephine Baker” skirt styling.
Paul Smith
Quis Quis
Agatha Ruiz de la Prada
Mariachi Fiesta-ready fashions are infused with south of the border zing.
Bleu Comme Gris
Sonia Rykiel Oeuf
Agatha Ruiz de la Prada
sombrero print tee A shirt becomes even more fun decorated with rows of hot pink pom-poms. O euf’s cool white cotton dress introduces an adorable Chihuahua dog wearing Mexican hat and serape. Pom-pom trimmed styles by Sonia Rykiel and Bleu Comme Gris are ready to join the Mariachi band. M exican cuisine inspires spicy color palettes: Red Pepper, Roasted Corn, and Mole Sauce Brown. It’s a Kidsworld | 33
Trend report
Flutter By Re-defined ruffles take wing for spring. Interesting new flutter sleeves come into fashion focus. Twin Set’s pretty party dress features cascades of ruffles in white and cream. Polka dot flutter sleeves and a patchwork pieced skirt have homespun appeal. Trussardi Junior designs a chiffon dress with sweeping ruffles on one sleeve, while over-sized flutter sleeves by Bleu Comme Gris appear ready to fly away.
Mim Pi
Bleu Comme Gris
Twin Set
Trussardi Junior
Rainbow Garden Twin Set
Fun & Fun
Mimisol
Monnalisa
34 | It’s a Kidsworld
Fresh grown botanicals burst into full blown flower prints. I t’s not a season for delicate buds and shrinking violets. Spring’s newest florals are richly colored and robust in size. G iant gardenias cover dresses with matching sun hats, beach bags and sandals, by Mimisol. White grounds play up Fun & Fun’s lavish shaded flowers on pleated dress, and a flatpainted floral print on sun dress by Twin Set. M onnalisa mixes garden flowers with butterflies and sailor stripes. The wide cut cropped pants are a popular silhouette this season.
Spring/Summer 2017
Sky and Sea Exotic birds and fish flaunt their fashion-ability.
Tuc Tuc
Tootsa
n array of beautiful bird A images send styles soaring, including familiar garden varieties and exotic species. Finely etched bird drawings land on orange ombré tee shirt by Indian Blue Jeans. Lapin Lapin paints brightly colored parrot on tank top with matching tropical flower print skirt. Inspired by the Amazon: Tuc Tuc’s freely rendered parrots printed on tee shirts; and an appliquéd parrot “collar” design by Tootsa.
Indian Blue Jeans
Nice Things Mini
GF Ferre
Tuc Tuc
Kidz Art
F rom the skies to the ocean—nature lovers will find plenty of eco-inspired artwork this season. Graphic images of fish range from realistic to cartoon-like. A phosphorescent fish glows on heather gray tied tee shirt, while almost-abstract fish splash across lime green top by Tuc Tuc. Outlined art of densely packed fish create a pleasing pattern on dip-dyed tee shirt. S tenciled shark motifs on navy polo shirt at GF Ferre make it safe to go back in the water. It’s a Kidsworld | 35
Trend report
Blue Noon Soft sky shades embody the light airiness of a spring breeze.
Val Max
Ermanno Scervino
Petrol
Max’s linen dress Val trimmed with fine stripes is crisp and fresh as a cloudless day. Painted roses cascade down sateen dress that follows a gradient from pale to bright sky blue. Lace over sky blue creates a delicate effect at Ermanno Scervino. Simple pleated styling emphasizes the special fabrics. Metallic touches dress up a casual outfit by Petrol: light washed denim jeans; pale heather blue shirt; jacquard patterned jacket; aqua batik scarf.
Jottum
Into the Deep
Senorita Lemoniez
Dark indigo fabrics elevate outfits with chic refinement. Mademoiselle a Soho
Minibanda
Kenzo
36 | It’s a Kidsworld
S enorita Lemoniez gives a sleek, modern look to dark denim jean jacket and skirt. B right little embroideries decorate navy dress with flutter sleeves, by Mademoiselle a Soho. The collection is designed in New York and made in Romania. B oy’s wear also benefits from deep indigo shades: a dark denim backpack brightened with patches; a navy blazer and fedora worn with dark denim jeans.
Spring/Summer 2017 Kidscase
Rebel Edge Sassy sayings and cool animal characters stand out from the crowd.
Le Temps des Cerises
Tumble ‘n Dry
ome crazy cats S are seen on tee shirts, including black cat skateboarder and a wild-looking feline with glasses. It’s a hold-up! Tumble ‘n Dry features tee shirt with lime green sleeves and a bandit tiger. A fierce alligator playing basketball for“Philipp Plein Warriors” is embroidered on the back of denim jacket with fleece sleeves.
Philipp Plein
Little Eleven Paris
Fun & Fun
Fun & Fun
Little Eleven Paris
Kenzo
K enzo Kids keep their cool in black hoodie and positive/negative graffiti prints H and-drawn bandana print and witty graphics give Little Eleven Paris a super hip vibe. F un & Fun’s rebel girls mix yellow lace and sporty striped taping. A bold black and white tee shirt advises“Believe in your Selfie.” Don’t we all? It’s a Kidsworld | 37
38 | It’s a Kidsworld
Show Scenes
on the scene at
CHILDREN’S CLUB NYC
Gaining Exposure
It’s a Kidsworld | 39
Fashion Hot Picks
Spring / Summer Must Haves It’s A Kidsworld Features this Season’s Best Finds
Beyond Creations
Butterflies & Zebras
WeeOnes
T2Love
40 | It’s a Kidsworld
Mim Pi Isobella & Chloe
Little Mass
Malibu Sugar
It’s a Kidsworld | 41
The “IT” List
Where to find it Brand
Contact
Size Range / Product
Phone
ABC Children’s Show
Sarah Kokernot
Baby & Kids Trade Show
210.691.4848
Adams & Company Realty
David Levy
Premier Children’s Building
212.679.5500
Beyond Creations LLC
Claudia and Gary Johnson
Accessories from head to toe! Newborn to Adult
877.843.1269
Bound by the Crown
Susanna Paliotta
High-end girls lifestyle
401.301.5480
Butterflies & Zebras
Shari Horowitz
Girls dresses and lifestyle
914.330.3056
Children’s Club / ENK
Stanley Kaye
Trade Show
212.759.8055
Dallas Market Center
Meredith Hite
Regional Mart
214.760.2883
Dignity U Wear
Karin Bunell
Non profit charity for kids
888.364.1305
Great Pretenders
Dianne Stitzel
Kids costumers, dress up and plush toys
1.800.982.2642
Haute Baby / Purrfect / Frilly Frocks
Linda Jeffcott
Girls 12 months - 10 years
713.334.9006
Isobella and Chloe / Best of Chums
Emily Fong
Newborn-16, dresses, infant gifts
626.457.8823
Little Mass
Tina Chang
Girls 2t-12 years
323.234.9086
Malibu Sugar Inc.
Jil Garcia
Girls 4 - teen
310.883.8385
Mim Pi
Peter Nieuwenhuizen
Baby and Girls, 2- 10 years
407.492.8361
T2Love
Terri Kuoch
Tween active wear sizes 2-14
818.477.1379
Wee Ones
Miles Faust
Premium hair bows, headbands, clips and other fashionable accessories / babies - teens
1.800.258.9996
For more information on how to get on the “IT LIST”, please email caryn.kidsworld@gmail.com
42 | It’s a Kidsworld
It’s a Kidsworld | 43
44 | It’s a Kidsworld