It's A Kidsworld Magazine by It's A Kidsworld Magazine

It’s a

A BuyEr’S rEFErENCE GuIdE

August/September 2013 volume 37

SPrING/ SuMMEr 2013

TradeShow Calendar

Preview

EuroWatch

What’s HoT Abroad

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PuBLISHEr’S LETTEr

Caryn salomon Publisher/CEO It’s A Kidsworld

Writes

130 Rio Vista Drive, Norwood, NJ 07648 Phone/Fax: 201.969.1600 Email: caryn@markitdirect.com publisher/Ceo Caryn Salomon viCe president/Controller David Salomon european Contributing editor Janet Jacobs

What Goes Around, usually Comes Back Again

trend reporting/Color ForeCasting Fashion Snoops art direCtion/MagaZine layout Parallel Branding www.parallelbranding.com

Dear Readers, Most industry veterans and self proclaimed “schmata” people could attest to the cyclical nature of our business. The old adage “what goes around comes around” is so true, especially when we relate it to our fashion styles and trends. Take a look through the pages of It’s A Kidsworld and you will see many styles of Fashion Past resurfacing for Spring/Summer 2014 by some of the most talented designers in the industry. From hippie-influenced flowing, flowery prints, the hi/low look and the must-have printed leggings. We are seeing so many products of past inspirations... only better! With the wheel of fashion turning, could this old adage of what goes around comes around stand true for the growth and successes of our business as well? Happy shopping!

Like us on Facebook www.facebook.com/kidsworldmagazine Follow us on Instagram www.instagram.com/its_a_kidsworld 8 | It’s a KIdsworld

on the Cover Dress by: Truly Me Designer: Boo Eaker Photgraphed by: Jiho Chung

It’s a KIdsworld | 9

NEWS

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Stepping out with Skidders Skidders Footwear Inc.’s line of innovative products has grown immensely since opening their doors for business. What started out a few years ago as a small collection of toddler shoes, Skidders has expanded to include several new and unique product lines, representing 36 collections and over 550 styles. The new SUN GRIP SHOES are made of a soft neoprene material with an ankle toggle to fit baby just right. The new CASUAL SPORT SHOES were developed as the ultimate toddler shoes, with a flexible but durable outsole and a fashionable look which is great for daycare and playing in and around the house. Skidders is also an authorized licensee of NFL, MLB and CLC sports teams

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and they have introduced several new gripper sock styles for kids. They also make several footwear products for Women too! With over 108,000 fans on Facebook, primarily Mothers ages 24-36, Skidders is becoming a well-known brand in the market. Today, Skidders products are sold in over 25 countries and to over 10,000 retail outlets across the United States. As Skidders Footwear continues to grow, they remain focused on innovative products that improve and nurture a healthy, active and fulfilling lifestyle for both the Mother and their children. The full collection can be viewed at their website SKIDDERS.com. For more information visit Skidders.com

It’s a Kidsworld | 11

NEWS

snipits

Bloomies welcomes Andy & Evan! On a Sunday this past spring, Bloomingdales celebrated the launch of Andy & Evan at their flagship store in NYC. In grand fashion, the entire children’s floor was treated to sounds by The New Velvet (one of the hottest new pop-rock bands), and had the chance to personalize any of their newly purchased dapper duds with a monogrammer on site. Andy & Evan were present at the event helping customers with fit and style. A grand time was had by all. For more information please visit AndyandEvan.com

NEWS

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Easy breezy... Laman Blu Denver – Just as the summer heat is getting too much to bear, designer Holli Gibson brings light and airy children clothing to the forefront. With bright and fun butterfly prints, flamingo pink and lime green fishtail hem skirts, and smart shorts with lots of pockets, this season evokes Island Folk color schemes, where brighter is better. Add the cool brightness of melon and your color story is complete. Stripes make their way into this grouping as well, in a multi color stripe for binding and piping that ties all the colors together. Knits and wovens play in this theme, with the knits being the most ecofriendly ever – a blend of organic cotton and recycled polyester. LamanBlu is known for its silky soft knits and Spring/Summer 2014 is no exception. Modal knits this season are in cotton candy colors of cherry blossom, lilac and baby’s breath and are mixed with floaty lace and floral heart appliqués. Perfect for every day play and even a flower girl. Wholesale prices for the season range from $15-55. The company designs and manufactures their product entirely in the USA, much of it in Colorado. The collection debuted in 2009 to rave reviews and derives its constant inspiration from “laman blou” which means “blue sea” in Papiamentu. LamanBlu will be showing their collection at the International markets of ENK in New York on August 5, 6, 7 and KIDShow Las Vegas on August 19, 20, 21 as well as regional markets in Atlanta, Dallas and Los Angeles. For more information please visit LamanBlu.com

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It’s a Kidsworld | 13

NEWS

snipits

What little girls dream about

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The PGA of America Partners with Fore!! Axel & Hudson to Launch PGA Authentic Junior Apparel Collection Golf-Inspired Children’s Clothing and Accessories Debuts at Department Stores, Boutiques Nationwide (Monterey Park, CA) – Fore!! Axel & Hudson – the award-winning, golf-inspired children’s apparel brand – announces it has partnered with The PGA of America to launch PGA Authentic Junior by Fore!! Axel & Hudson, a golf-inspired collection for boys and girls available starting this spring at department stores and premier boutiques nationwide. Showing at ENK Children’s Club, March 10-12 at the Javits Center in New York City (Booth #9109), PGA Authentic Junior includes a balance of classic and fashion-forward clothes, accessories and headwear. Capturing Fore!! Axel and Hudson’s Southern California roots and the PGA’s pride and passion for the game, 14 | It’s a Kidsworld

the designs feature eye-catching details and luxurious, eco-friendly fabrics. Retailing from $34 to 101, items are available in sizes 2T to 12. “The inaugural collection draws upon the rich history of golf for inspiration and combines that with the on-trend looks, silhouettes and small touches that make our clothes so distinctive,” says Paul Nguyen, Fore!! Axel & Hudson Co-Owner and Creative Director. “It’s been an exciting and natural partnership to collaborate with such an iconic organization. We’re hoping PGA Authentic Junior by Fore!! Axel and Hudson will truly change the landscape of children’s fashion in the world of golf on and off the course.” For more information please visit: foreaxelandhudson.com/catalog/

Tuscany, Italy – Lelli Kelly conceptualized and launched in 1992 by the creative minds of husband and wife team Mariella and Attilio Attilieni. This dynamic duo put their creative minds together to create what is now one of the most popular children’s lines for little girls ages 2 – 9. Lelli Kelly is distributed World Wide to over 5000 independent shoe stores as well as some of the finest department stores. They are most noted for their unique, unsurpassed quality of vulcanized canvas and glitter shoes that are brilliantly embroidered and embellished with beads that are sewn on by hand. Each shoe is unique in itself and it is every little girls dream to own a pair or two and sometimes three. Little girls can’t wait to open their box where they will find a surprise gift. In addition to their staple embellished vulcanized shoe, the company also has a line of Classy Ballerina Shoes in luscious lipstick colors for all seasons. Growth of the Lelli Kelly brand in The USA has been so substantial that Attilio has appointed his son Mario as President of The USA Division. Mario has been working within the company for many years and is a huge inspiration with his knowledge. Lelli Kelly is planning a worldwide TV AD Campaign anticipated to grow sales for Spring 2014. Retailers can view the line in the USA by contacting their local rep or by visiting major shoe shows throughout the country such as The Children’s Great Event Shoe Show Sept 10-12 at The Marriott in Teaneck, NJ www.tcgess.com The ENK Children’s Club Show, Aug 4-6 pier 94 NYC, The Platform Show in Las Vegas NV Aug 19-24. Please Check with your local rep for other local shows. For more information please visit LelliKelly.it

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UK based children’s line Zip Zap presents a beautifully designed collection of baby and toddler wear. The line is designed by an in house team of designers in Manchester and all merchandise is produced in Portugal, Spain, India and the Far East. Zip Zap was established 30 years ago and has built up an excellent reputation for superior design, reliability and fine quality. By concentrating on those extra special details such as the latest fashion fabrics, yarndyes stripes and embroidery, Zip Zap captures the unique sweetness and practicality of a baby’s world. Each small ‘story’ pays close attention to detail with finishing touches and cute graphics. Sizes range from 1 month to 24 months with wholesale prices ranging from $9.50 to 26.00.

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For more information please email cherylg@tendertyme.com

snipits

CCC – For your Credit Needs For over 30 years CCC has been helping children’s wear & accessories vendors avoid bad debts and slow paying accounts. This is an unfortunate necessity in today’s economic climate. CCC is a reliable resource for the industry that also offers mailing lists, credit management & accounts receivable back office assistance. Key services to help manage all behind the scenes business needs. For more information please contact childrensccp@aol.com

It’s a KIdsworld | 17 uAry 2011 uAry/Febr e 27

Trend Report

Fall/Winter 2014/15

| By Tanya Lucadamo, Trend Editor, Fashion Snoops

> Newborn BEAU LOVES

Circus Spectacular

The Circus theme transitions down to newborns with key details including extra large bows, mask appliques and dolman sleeves. Graphics play a principal part in this Circus Spectacular with bold big top stripes, colorful harlequin, trompe l’oeil, screens over polka dots and playful illustrations of jesters and circus animals.

Bonnie Baby London

John Galliano

NO ADDED SUGAR

HELEN GORDON

Forest Friends

Forest Friends brings in quirky and fun graphics like sweet animals, playful Fair Isle and nature inspired conversational prints. Poppy colors transition with neutral earth tones to help define this trend. Key details include printed peter pan collars, animal appliqués, elbow pads, footsy and animal ears.

Rykiel Enfant

Hitch Hiker

Science Class

Graphics play a major role in the Science Class theme with rocket ships, planets and stars creating a space odyssey. Meanwhile, dinosaurs and their bones give a prehistoric thrill, while preppy plaids and polka dots round out the class. Fun details like neon accents, preppy trompe l’oeil appliqués, cool patches, suspenders and quirky pockets all make an appearance.

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Mexx Hatley

Fashion Snoops provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.

It’s a Kidsworld | 19

Trend Report

Fall/Winter 2014/15

| By Tanya Lucadamo, Trend Editor, Fashion Snoops

> Infant/Toddler Girls Quis Quis Missoni

Circus Spectacular

Circus Spectacular captures our attention with wild, outlandish and extravagant styles. Bright playful colors like tangerine, mustard, raspberry, cobalt and jade pop in fun circus themed graphics like big top stripes, colorful harlequin, and illustrations of the circus itself. Plush velvet dresses, lurex tutus, mixed media dresses and printed cardigans are key silhouettes for this Circus Spectacular.

Monnalisa

Bon Chic

Nordic Escape

Mademoiselle a Soho

Nordic Escape is seen with lots of comfy knits and cozy layers in classic shades like bright red, navy, grey and white. The Fair Isle is a must have graphic seen on everything from knit shorts to sweater dresses along with geometric animals creating cute graphics for sweaters and tees. Key silhouettes include sweaters in every shape and size from the classic cardigan to extra long dusters over knit dresses and shorts.

Rumbl Zutano

Sugary Nature

Sugary Nature explores the sweeter side of nature with darling illustrations of forest creatures mixed with an Alice in Wonderland color palette of plum, lemon, soft pink and peach. Winter shorts, ponchos and graphic sweatshirts give a cozy feel to the theme, while fur details and quirky mixed media pants add a whimsical touch.

Fun and Fun

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Fashion Snoops provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.

Itâ&#x20AC;&#x2122;s a Kidsworld | 21

Trend Report

Fall/Winter 2014/15

| By Tanya Lucadamo, Trend Editor, Fashion Snoops

> Infant/Toddler Boys Anne Kurri

CIFF

Intergalactic

This high performance space age theme goes back to the future with tech-tailoring and technology. Designers draw inspiration from both future and nature where padding, quilting, zipper accent and modern closures go hand in hand with digital galactic graphics and stylish tech-savvy accessories.

BEAU LOVES

Hatley

Monster Story

BEAU LOVES

Taking a cue from last season’s black humor theme, monstrous figures set the tone for this more lively interpretation. This theme has a brighter, more energetic feel with its artistic expression of furry creatures, quizzical one-eyed monsters, and fun costume driven silhouettes.

Klever Kids

Wonderous Nature

Creatures parade in the forest as they transform into little wild animals in this whimsical Fall 14 theme. Fluffy accents, mixed media, novel pockets, innovative zipper treatments, pop placements, foil prints and animal ear hoodies come together in an energetic color palette.

NOCH MINI

Vicious Wear

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Fashion Snoops provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.

It’s a Kidsworld | 23

Trend Report

Fall/Winter 2014/15

| By Tanya Lucadamo, Trend Editor, Fashion Snoops

Pre-Order Spring 2014 Now!

> 4-6x Girls Miss Blumarine

Quis Quis

Enchanted

A whimsical combination of tulle, lace and sequins create an Enchanted holiday theme this Fall 14 season. A soft color palette creates a dreamlike effect on floral graphics, while lace capes, feminine cable knits and luxurious furs are delicately layered over tutus and ballerina dresses to create fanciful silhouettes. Strong feminine details and delicate accessories complete the look.

Fun and Fun

Pale Cloud Bon Chic

Pleasant Prairie

Prairie style duster dresses with long sleeves and feminine details like peter pan collars, ruffles and feminine trim are seen in plaids, checks and ditsy florals creating the pioneer inspired styles. A dusty color palette of plums, reds and blues add to the innocent theme. Bonnets, knee-highs and hair ribbons accent this Pleasant Prairie look. ROCHY

Monnalisa

Fun and Fun

Walk in the Forest

Walk in the Forest is inspired by all things nature - from its natural color palette of rich chocolate, pine green and camel to its graphics of wild animals as well as flora and fauna. Heavy knits, mixed media and fur lend themselves to this wintertime theme while still keeping a soft touch. Lots of layers and easy sweaters are must have silhouettes for this natural look.

CIFF

24 | It’s a Kidsworld

Fashion Snoops provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.

Americasmart-Atlanta Annette Stein 250 Spring St. Suite 13 S 340 A Atlanta, GA 30303 Ph # 214-637-4446 Fax# 214-630-5104 annettesshowroom@att.net

Fashion Center Dallas Annette’s Showroom Annette Cardona-Stein 2050 Stemmons Frwy #8294 Dallas, TX 75207 Ph # 214-637-4446 Fax # 213-630-5104 annettesshowroom@att.net

www.jellythepug.com Ph #It’s 310.310.0921 a Kidsworld | 25

Trend Report

Fall/Winter 2014/15

| By Tanya Lucadamo, Trend Editor, Fashion Snoops

> 4-6x Boys Fun and FuN

From the World

Fun and FuN

Aviation

The Aviation theme conveys a spectacular sense of adventure equipped with timeless flight bombers, belted coats, and delave knits. Details like quilting, buckles and straps aid in the update of this classic style. Innovative shearling and eco-fur accents offer a functional and authentic spin.

TOM AND DREW

CIFF CIFF

Industry

Industry calls up vintage worker styles with a slew of nostalgic silhouettes. The trend introduces modern utilitarianism with a youthful and carefree spirit employed by strenuous washed denim, overalls, oversized shirts and rugged jackets. Graphics and colors are dull, while materials are made to last.

Diesel kids

John Galliano

Diesel kids

Street Rebel

Top designers like Diesel and John Galliano inject an edgy rebellious rock vibe for the Fall 14 season. The theme brings to mind city warriors with fitted leather jackets and intense graphic tees, paired with skinny embellished jeans, denim and double face shirts in solid and muted plaids.

Diesel kids

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Fashion Snoops provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.

Itâ&#x20AC;&#x2122;s a Kidsworld | 27

Trend Report

Fall/Winter 2014/15

| By Tanya Lucadamo, Trend Editor, Fashion Snoops

> Tween Girls Junior Gaultier Diesel Kids

Glam Rock

Glam Rock expertly combines hard rock style with feminine glamour creating a cool and edgy look for the season. No rocker would be complete without the staple biker jacket and skinny jean while fuller dresses and skirts with hints of lace create the perfect feminine contrast. Graphics do double duty combining bright florals with animal print to create a glam feel, while the classic stripes and illustrations are made edgy with metallic screens and religious hints.

Diesel Kids

BonChic

Preppy Kitsch

Preppy Kitsch gives the classic school uniform a kitschy twist. A bright and poppy color palette is grounded with neutral classics. Traditional silhouettes like cardigans, blazers and full skirts are given fun twists with graphics like squared plaids, color blocking, full trompe l’oeil prints, quirky conversational, and Ivy League peanuts screens. Details like pom poms, colored buttons, and exaggerated boxes create interest in classic pieces.

Monnalisa

John Galliano

Quis Quis Pinko by Mark Fast

Romania Bohemia

This theme is influenced by the Romanian culture with its inspiring embroidery, beading, crochet and crafted elements. Patterns are mixed and matched to create a luxurious folky feel with rich furs, bright bold floral embroidery and layers of plush adding to this trend. Bohemian esque tunics are adorned with Romanian details like beading and embroidery to create a perfect style for this eclectic trend, while oversized coats are trimmed with fur to create a lavishly layered look.

Bonnie Young

28 | It’s a Kidsworld

Fashion Snoops provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.

It’s a Kidsworld | 29

Trend Report

Fall/Winter 2014/15

| By Tanya Lucadamo, Trend Editor, Fashion Snoops

> Tween Boys

A Lifestyle Brand for Boys For a list of reps visit: www.andyandevan.com

Icelantic Explorer

This Fall 14 season brings in the Icelantic Explorer, whose daily job includes braving the harsh winters whilst finding new adventures. Thicklayered silhouettes are seen in materials such as traditional jacquard, heavy knits, and bulky wool, while eco-fur compliments the look. Animal and camo prints make an appearance, while somber hues fog up this boundless theme.

Hitch Hiker

CIFF

See us at:

ENK, booth # 1718, August 4th - 6th

Diesel Kids

School Nerd

ABC Kids Expo, October 15th - 18th KIDShow Las Vegas, October 19th - 21st

Preppy Kitsch revisits the signature 50’s old school preppy vibe in synergy with a modern flair. Silhouettes such as classic letterman jackets, vintage polos, and tapered blazers serve as a canvas to the pop-like palette. Rolled cuff pants sit in with knit bottoms while details like colorblocking and contrasting trims provide an update. Andy and Evan Monnalisa

Winter Camp

This active theme is inspired by rock climbers, backcountry skiers, and travelers hiking through bush and across frozen lakes. Energized by the desire to trek to higher peaks, the winter campers are protected by outer layers, thermal, corduroy, sherpa and chunky knits, while the nature-like color story brings all these elements together.

Diesel Kids Ki6

Fun and fun

30 | It’s a Kidsworld

Fashion Snoops provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.

It’s a Kidsworld | 31

On the runway

EuroWatch Spring/Summer 2014

Molo

Tumble ‘n Dry, Mood Street, Stones & Bones and many others offering high

>>> Text and photography by Janet A. Jacobs

Picture-perfect weather set the optimistic mood at the European kid’s fashion shows for Spring/Summer 2014. This season’s collections offered a strong selection of fresh, wearable apparel with clean, striking designs. Pan Con Chocolate

Fun& Fun

32 | It’s a Kidsworld

At the 17th edition of Kleine Fabriek, Amsterdam, visitors enjoyed a presentation of appealing styles displayed in a pleasant atmosphere with a decidedly positive vibe.“True entrepreneurs have to stand out” was the widely shared view here, and “complaining about anything— even the weather—has become strictly taboo,” said a Kleine Fabriek spokesperson. This show’s unique combination of middle to high level fashion, accessories and home furnishings strives to be colorful, trendsetting and innovative. Visually compelling graphics and prints are a specialty here, with nature-related themes continuing to be the most popular motifs. Molo, from Denmark, presented intricate and vividly colored fullcoverage prints on a huge range of styles from baby coveralls and swimsuits to cool tee shirts for teenagers. Designs of daisies, pandas and lily pads were rendered in vibrant palettes, while a group of striped garments were equally eye-catching. Amsterdam’s Wild featured an “Africa” collection, a theme also seen at several other companies this season. Gorgeous photo-real graphics of zebras, elephants, lizards and tropical birds were artistically interpreted on high quality tee shirts, dresses, legging and more. The line is attracting a loyal group of young admirers who add new collectable styles to their “Wild” wardrobes each season. The Oilily collection was especially lovely this season as the company celebrates their 50th successful year in business. The line featured all Dutch-themed looks with motifs including tulips, windmills, bicycles, road maps and lace patterns. These traditional motifs were recreated

into fresh, contemporary designs with a great deal of charm. Outstanding sportswear was seen at No Tomatoes,

Junior Gaultier

Wild

quality clothes with creative styling. For those interested in organic fabrics, Froy & Dind from Belgium was a popular choice, while Denmark’s Fred’s World, Mala and Ej Sikke Lej showcased bold, simple prints on practical knit playwear. In Florence, Italy, the 77th edition of Pitti Immagine Bimbo attracted 10,000 visitors, including a high attendance of international buyers coming from Russia, Spain, Germany, Turkey, France and Belgium as well as Middle Eastern countries. The show featured a slightly different layout this season, with the directional “New View” section conveniently located in the central pavilion, giving greater visibility to these highly creative smaller companies. The generous schedule of runway shows included more companies than ever before. Il Gufo, Parrot, Fun & Fun and Twinset were among those companies presenting great fashions, adorable models and elaborate choreography which delighted the audiences. A group show including several children’s wear companies from Spain was a welcome addition. Spanish collections such as Boboli, Bambolina and others are consistently high in quality, value and originality of design. Quis Quis, the newest collection by the co-founder of I Pinco Pallino presented elegant, luxurious outfits for boys and girls including intricate embroidered dresses in ethereal fabrics. At several of the runway shows, boys wore outfits of casually chic striped blazers, shorts and straw Fedora hats, creating a mood of easy-going nattiness. In the main area of Pitti Bimbo some of the season’s strongest collections were seen at Gaultier Junior,

splashy statement with an energetic “Rock & Roll” and comic- book inspired collection while John Galliano Kids showcased ultra-creative graphic designs. Paul Smith presented a theme of earth and space travel inspired by the music of David Bowie. Their new, trendy “tween” styles interpreted from the adult line should be a big success. As always, Fun & Fun attracted a steady stream of buyers to their ambitious range of sportswear for girls and boys of all ages. Their exciting runway show was a great opportunity to see these fun outfits put together, including accessories such as fringed boots and flower wreath headbands for girls. From jeans wear and street wear collections to the highest level luxury looks seen in the Apartment area, Pitti Bimbo continues to hold the position as the most comprehensive event for international children’s fashion. Rounding out the Spring/Summer season were two important shows in Paris: Playtime and Who’s Next. Playtime is steadily growing each season in popularity, attendance and the selection of exhibitors, firmly solidifying its reputation for high quality and original designs. Long established Belgium companies such as Zorrro and Gold presented especially strong collections, while Noch Mini, Whip Cream and Macarons created much enthusiasm with unique, avantgarde lines. At Who’s Next, a wildly creative “Mexico” theme filled the entire show with colorful décor and festive flavor. Although primarily a show for junior and young men’s companies, Who’s Next is an interesting and fun venue to inspire trendy children’s fashion design.

Zorrro

Oilily

Oibo

Quis Quis

Roccobarocco Kids, Ermanno Scervino, Simonetta and Twin Set.

Fun & Fun

Generally, styling at the Italian companies was paired down and less frou-frou than sometimes seen, while creativity and consumer appeal was not diminished. Versace Kids made a It’s a Kidsworld | 33

On the look out

On the Scene in Europe Summer 2013 | Text and photography by Janet A. Jacobs

Blue skies and sunshine helped energize kids in Europe for fun-filled days of outdoor play. In Paris, Amsterdam and Florence, summer dresses were the definite choice for girls—very few wore shorts or jeans. Cotton sun-dresses were seen in white, softened brights and prints such as modern little geometrics, stripes, floral prints and the season’s prevalent butterfly motifs. Skirt lengths were usually to the knee or longer, while leggings worn under dresses offered a practical and fashionable option for all activities. Boys enjoyed wearing twill shorts and tee shirts or polo shirts, usually loose fitting shorts with lots of pockets. Nature related prints and graphics were very popular for ecology-loving boys and girls. Tiger and zebra skin prints, camouflage prints, animal artwork, birds and butterflies were seen everywhere, and plush animal backpacks complemented the nature-themed ensembles.

34 | It’s a Kidsworld

It’s a Kidsworld | 35

It’s A

REACH OVER 13,000 KEY BUYERS

AND INCREASE YOUR BUSINESS! Showcase in the October 2013 issue · · · ·

Spring/Summber 2014 Trend Report FOOTWEAR UPDATE Dress Up

caryn.kidsworld@gmail.com 201.969.1600

Spotlight

Summer Place

Summer Place Showroom’s expansion makes room for more www.SummerPlaceReps.com posh products for the pampered mommy, baby and child (Atlanta, GA June 20, 2013) – Summer Place Showroom at the AmericasMart, Atlanta doubles in size this summer with the addition of 900 square feet of showroom creating a 2000 square foot infant, mother and children’s emporium. The expansion allows the showroom, which currently represents 25 high end baby and children’s lines, to add approximately 10-15 new lines including The Beaufort Bonnet Company, Olivia Rose, Beba Bean, Belly Bandit, Penny Scallan Design, Casey Gray, and CPC Designs to its already successful mix of apparel, accessory, and gift lines, while allowing many of its existing lines, including Swaddle Designs, 3 Marthas, Busy Bees, Robeez, Elephantito, Luna Luna, Kayce Hughes, BabyLegs, and Bella Tunno, to showcase more of their offerings in a spacious and sophisticated environment. “Summer Place has experienced growth season over season and part of the reason is because we strive to provide our customers with a one stop buying experience” says Brittany Harrell, owner of Summer Place Showroom. “A boutique buyer can find everything from layette and accessories to toddler and tween apparel, shoes and gifts in our showroom, she adds” The additional space allows us to add exciting new brands to the mix as well as give our growing lines more opportunity to show off their complete offerings,“ says Harrell. In the following two spreads you will get a glimpse of the brands showcased at Summer Place. For more information on these brands please visit www.SummerPlaceReps.com. Brittany Harrell Brittany@SummerPlaceReps.com

34 | It’s a Kidsworld

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SPotligHt

At JP lizzy, we design beautiful and sophisticated accessories to organize the busy lifestyle of today’s modern woman.

Since 2002 we have thoughtfully designed the very best in baby products - including the the bestselling Pee Pee teepeetM, baby clothing, infant blankets and swaddlers, baby toys and baby shoes. laugh, love, Baby!

Fancy that Hat is devoted to creating unique hats that combine timeless elegance with a modern flair. we have pride in our charming designs, quality artisanship and one of a kind customer service.

A little Posh is a fun, stylish and unique children’s clothing line mixing and matching printed fabrics. we are a little vintage and a little modern but aim for children’s appeal.

Founded in 2002, Swaddledesigns creates stylish, quality, essentials with babies’ best interest in mind and new parents’ style at heart. Majority of products are made in the uSA.

Peas

Peas & Cues is an etiquette line of children’s table Manners Place Mats, Place Mat Coloring tablets & teach Me thank You Notes. tools for parents and lots of fun for children, everyone needs to 36 | It’s a KIdsworld mind their Peas & Cues.

& Cues

Perfect pearl pieces for life’s moments to commemorate and celebrate. the Pearl girls fly all over the world to hand-select their genuine cultured pearls and make all of their jewelry in georgia, uSA.

Made with Belly Bandit helps women shrink tighten & control where they want, when they need it. Catering to women before, during and after pregnancy with innovative and creative products that really work. Belly Bandit’s post-partum compression garments are specially engineered with innovative technical details and medical-grade, latex-free fabrics to do what no surgery, core class or crash diet can, naturally, safely, comfortably and conveniently.

in Dallas

For 25 years, 3 Marthas has been providing delightful, innovative and functional baby products that are sewn with love in dallas, texas. 3 Marthas uses the highest quality products – thick 100% cotton terry for our towels and bibs, and double-napped 100% cotton burp pads – that parents and grandparents use with joy!

Busy Bee defines “American Prep”. emphasizing clean lines, vibrant colors, special detailing, and the highest quality fabrics Busy Bees puts a modern twist on timeless classics. each season the collection offers must-have polished looks for babies, boys, girls and tweens that standalone or seamlessly coordinate for everyday wear and special occasions. Clothes kids want to wear now… style and quality to lastIt’s forever. a KIdsworld | 37

SPotligHt

C PC DESIGNS

designed for the fashionista princess in mind, oliviA RoSe™ is a high-end luxury fashion brand for babies, girls, children, and ladies. olivia Rose™ is more than just a line of beautiful signature collections, but a cherished heirloom for your sweet princess made just for her.

Penny Scallan was established 10 years ago with the philosophy to provide individual, high quality, children’s bags and accessories. we live by our philosophy of; ‘one Piece is Never enough’ with the gorgeous products available in five unique designs for both girls and boys.

A fashion forward line of gifts & accessories with a wide variety of baby and toddler gifts that are incredibly functional and perfect for any occasion. the line includes infant/toddler car seat covers, blankets, baby booties, lacy leggings, fancy frills ruﬄed diaper covers, and gift sets.

Ribbit-Ribbit offers picture frames in styles ranging from modern graphics to bejeweled brocades. All are made by hand in the uSA for a gift your customers can feel good about buying.

Started by a trio of Moms in 2009, CPC designs creates classic childrenswear with a modern sensibility. By using fabrics such as seersucker and embroidery designs like a crab, a sailboat, or an American flag, CPC designs represents American culture at its best. And, it’s only fitting that they are manufactured in their hometown of Philadelphia. Boys and girls sizes 3 months to 12 years. three Bears Hair Bows offers quality, hand-made hair bows and necklaces in many unique and hard to find styles to add the perfect touch to a special little girl’s outfit. threeBearsHairBows. com was started by two best friends with three amazing little girls who they lovingly call the bears.

Ce Ce Co is a luxury layette/children apparel & accessories brand, featuring beautifully crafted silk, cashmere and 100% cotton layette as well as delicate knits from ages 0/3 months to 4t. the Ce Ce Co collections are a representation of an old-world european sentiment, combined with modern chic and versatility.

Momma’s Jewels is the first line of stylish sterling silver teething jewelry. designed for chic new moms, but safe for their little ones, the Momma’s Jewels collection is safety tested and proudly made in the uSA. Featuring patent-protected designs of sterling silver necklaces and bracelets, each piece was made “for you to wear… for your baby toalove.” 38 | It’s KIdsworld

Margareta Horn design makes beautiful handknit hats for babies and toddlers. the popular garden inspired hats make one of a kind collectibles!

elePHANtito is a luxury line of clothes and shoes for babies and children up to 8 years old. this unique line appeals to buyers looking for quality and comfort for their children and gorgeous gifts for stylish moms-to-be.

It’s a KIdsworld | 39

Trade Show Calendar > August-November 2013 < August 4-6 CHILDREN’S CLUB Pier 94 New York City www.enkshows.com/childrens

August 4-6 Playtime New York 23 Wall Street New York, NY 10005 (212) 563-7301 www.playtimenewyork.com

August 4-8 LA Kids Market California Market Center Los Angeles, CA (213) 630-3683 www.californiamarketcenter.com

August 6-7 KSA Los Angeles - Children’s Shoe Show DoubleTree by Hilton - Westside/Culver City Los Angeles, CA www.ksalosangeles.com

August 8-12 Atlanta Apparel Market AmericasMart Atlanta, GA (404) 220-3000 www.americasmart.com

August 9-13 North Branch Kids Show 1229 N. North Branch-3rd Floor Chicago, IL www.northbranchkids.com

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Trade show Calendar

August 10-12

August 24-26

KIDZ at STYLEMAX 222 Merchandise Mart Plaza - Suite 470 Chicago, IL 60654 312-527-7759 www.kidzatstylemax.com

Oakland City Center Marriott 1001 Broadway Oakland, California 94607 www.kidson6.com

August 12-16

Need a graphic desigNer? Whether new product looking to nail its identity, or well-established brand ready to refresh its marketing tools, Parallel Branding’s reputation for professional, reliable, and meticulous work has been lauded by many a happy customer. Add to that an unparalleled creative team whose genuine friendliness often turns clients into champions, and the reason for Parallel Branding’s ongoing success becomes clear.

NY Kids Market 34 West 33rd St. New York, NY www.nykidsmarket.org

Playtime Tokyo Belle Salle Shibuya Garden Tokyo, Japan +81 (0)3 3793 0057 www.playtimetokyo.com

August 12-14

September 8-11

United Boston Children’s Wear Show 75 McNeil Way Dedham, MA (781) 407-0055 www.unitedbostonchildrenswear.com

August 14-17

September 10-12

Dallas Apparel & Accessories Market Dallas KidsWorld Market (Apparel, Gift, Accessories, Toy) 2100 Stemmons Freeway Dallas, TX 75207 214.744.7444 www.dallasmarketcenter.com

The Children’s Great Event Shoe Show The Marriott at Glenpointe Teaneck NJ 07666 Cell: 516.225.7463 Web: www.thecgess.com

August 17-20 Midwest Children’s Apparel Group Embassy Suites 1445 Lake Cook Rd., Deerfield, IL 60015 www.MidwestChildrensApparelGroup.com

August 17-21 New York International Gift Fair (NYIGF) Jacob K. Javits Convention Center and Passenger Ship Terminal Piers New York, NY 800-272-SHOW (7469) www.nyigf.com

It’s A

AUG 19-21

Proud designer of:

magazine

August 27-29

KIDShow Bally’s Hotel, Las Vegas, NV (908) 232-0867 www.kidshow.cc

September 17-20 The Chicago Market The Merchandise Mart Chicago 312-527-7561 www.shopchicagomarket.com

September 22-24 Mid-Atlantic Children’s Apparel Sales Organization Baltimore Area Show Embassy Suites Hotel Linthicum, MD 215-782-9853

September 29-October 1 Michigan Children’s Show Glen Oaks Country Club 30124 W. 13 Miles Road Farmington Hills, MI 847-415-2156

www.parallelbranding.com 42 | It’s a Kidsworld

It’s a Kidsworld | 43

Trade show Calendar

September 29-October 1

October 6-9

October 17-20

October 19-22

October 24-27

Philadelphia Area Show Doubletree Suites Hotel Plymouth Meeting, PA 215-782-9853

CHILDREN’S CLUB www.enkshows.com/childrens Javits Center New York City

Atlanta Apparel Market AmericasMart Atlanta, GA (404) 220-3000 www.americasmart.com

September 29-October 1

October 15-18

KIDZ at STYLEMAX 222 Merchandise Mart Plaza Suite 470 Chicago, IL 60654 312-527-7759 www.kidzatstylemax.com

Dallas Apparel & Accessories Market Dallas KidsWorld Market (Apparel, Gift, Accessories, Toy) 2100 Stemmons Freeway Dallas, TX 75207 214.744.7444 www.dallasmarketcenter.com

Midwest Children’s Apparel Group Embassy Suites 19525 Victor Parkway Livonia, MI 48152

2013 ABC Expo show dates are: Las Vegas Convention Center – South Halls 3150 Paradise Road Las Vegas, NV 89109 ABC Hotline: (210) 691-4848 Ext 102 www.theabcshow.com

www.MidwestChildrensApparelGroup.com

October 3-4 Midwest Children’s Apparel Group Embassy Suites 3912 Vincennes Rd Indianapolis, IN 46268 www.MidwestChildrensApparelGroup.com

October 15-17 PLUSH Las Vegas Las Vegas, NV www.plushshow.com

October 18-22 North Branch Kids Show 1229 N. North Branch-3rd Floor Chicago, IL www.northbranchkids.com

October 19-22 Midwest Children’s Apparel Group Embassy Suites 1445 Lake Cook Rd. Deerfield, IL 60015 www.MidwestChildrensApparelGroup.com

October 20-21 KIDShow MIAMI MACC Center Miami, FL (908) 232-0867 www.spectrade.com/Shows/KIDShow-Miami

October 28-November 1 NY Kids Market 34 West 33rd St. New York, NY www.nykidsmarket.org

To submit trade show information please email caryn@markitdirect.com *Show dates for all listings are subject to change

October 20-23 United Boston Children’s Wear Show 75 McNeil Way, Dedham, MA (781) 407-0055 www.unitedbostonchildrenswear.com

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PeRuviAN tRAde Baby Balloon

PeRu ModA 2013

Made in Peru

Pelito Kids

BBmio

Roxan Lo

Meche Correa

UMA

>>> text and photography by Janet A. Jacobs

this exciting annual event brings together the best of Peruvian apparel, accessories, culture and contacts. Peru Moda, the foremost Latin American trade show venue, offered a unique opportunity to view high quality children’s clothes, textiles and toys and also to develop business relationships for producing products in Peru. This 16th edition of Peru Moda, held in Lima April 10th-12th, saw an attendance of 8,000 visitors including nearly 2,000 international visitors. The show is of particular interest to children’s wear buyers and manufacturers, as the superior qualities of Peruvian Pima cotton and sweater knits are becoming ever more known and desired. Visitors ranged from high profile companies such as Nike and North Face to prestigious fashion names such as Cacharel. The French edition of Vogue magazine paid particular homage to Peru this year: their entire April edition was photographed in Peru by famous Peruvian fashion photographer Mario Testino. The stunningly beautiful images throughout the magazine mixed Peruvian and international fashion with spectacular scenery—an impressive vehicle which further enticed visitors to attend Peru Moda this year! The show’s well-organized layout grouped many of the children’s apparel companies in one clearly marked section. Collections made of organic fabrics were of great interest to international buyers, especially the Europeans. One such collection is UMA by Bergman Rivera, a sophisticated and tasteful line of children’s clothes made of 100% certified 46 | It’s a KIdsworld

organic cotton that is grown without chemicals. Their baby collection featured simply styled cotton knit garments such as body suits and onesies, colored in soft, natural shades of tan, ecru and blue. Delicate hand sewn details such as edges and smocking added refined touches. UMA’s company philosophy emphasizes the idea of “making a difference in the world, not only as a children’s clothing collection but a way of life.” BBmio offered a full line of Pima cotton baby wear, including a smaller segment of organic cotton styles. BBmio specializes in hand done embroidery, crocheted edges and smocked stitching on baby garments colored in pale neutrals (favored by the European clientele) to bright shades of green and pink preferred by the Peruvian market. BBmio’s Brenda Chau says,“We are developing a line of pajamas for pregnant women… they are made of Pima cotton which is very comfortable. We would like to sell them as gifts and to offer them in hospital gift stores.”While the best selling size range for BBmio is 3 to 9 months, their popular pajama collection is available for boys and girls up to 12 years. Petit Voyager is an ultra eco-conscious company featuring high quality Pima cotton, baby alpaca and organic fabrics available for specific customers. Their inks used for printing are natural and free of chemicals and even garment snaps are nickel-free. Petit Voyager’s CEO Rosario Valle Lau explains,“This collection is inspired by the little world traveler, the true citizen of the world. We incorporate design inspiration from pre-Colombian Andean symbols, to Japanese design elements.” Many of Petit Voyager’s simply refined styles are reversible, mixing such fabrics as Pima cotton interlock, pointelle and waffle thermal knits. Says Rosario,”Our garments allow free movement for babies, to give comfort to the babies and the mothers. We use very few snaps…we prefer tie closures.”Woven fabrics were also well represented at Peru Moda, including a line of lovely white and ecru cotton dresses by Claudia of Claudiatex. Understated, elegant designs highlighted the pure cotton fabrics that assure comfort to children’s sensitive skin. Eco-

conscious clothing by Roxan Lo showcased an extensive, highly imaginative collection for boys and girls including hand crocheted fabrics, nature-inspired embroideries and creative hand-worked trimmings. Roxan Lo presented an adorable runway show that delighted the audience. Peru Gift Show, the home and gift exhibit hall adjacent to Peru Moda, offered a great variety of home furnishings, toys and accessories for children and adults. Manuela Ramos divided their collections this season, exhibiting knit apparel at Peru Moda and their popular line of crocheted toys at Peru Gift Show. Other companies offering everything from pillows to picture frames showed uniquely Peruvian flair, highlighting natural materials and artisanal craftsmanship. Many of these products could easily be adapted for children and would make attractive gift items for all ages. Both buyers and manufacturers attending Peru Moda discovered a wealth of design inspiration and new resources for purchasing or developing products. Maria Whittingham, owner of Maria Luisa Boutique in Nyack, New York said,“I attended Peru Moda with the desire to establish business contacts for unique items to export to the United States. As a first time attendee I left with a positive realization that I can develop direct relationships with Peruvian export companies, and to manufacture items that are unique to my boutique. The baby clothing and accessories that most caught my eye were selections of delicate hand knit and crochet clothing and accessories made of baby alpaca. I am currently reviewing a whimsical line of knit Pima cotton dolls for my shop’s baby department.”Trang Lio, co-owner of Marcia’s Attic for Kids in Englewood, New Jersey returned to Peru Moda this year after a very successful first visit in 2012. Said Trang,“The kid’s market has increased so dramatically in Peru that we found it easier this year to make contacts with Peruvian vendors. They continue to produce amazing quality cotton products.” Romy Sophie Vinzelberg, product developer at Oh Baby London, was equally enthusiastic about her experiences in Peru.“I was impressed by the

quality of the products, especially the touch of Pima cotton and baby alpaca. The meticulous attention to detail and the pride in the product’s quality was great to see. I did a lot of networking during the show and made many suitable contacts which can be of great importance to our brand in the future.”

ORGANIZERS Peru Moda is organized by Prom Peru, the commission for promotion of Peruvian exportation and tourism. > www.promperu.gob.pe

NEXT SHOW The next edition of Peru Moda will be April 9-11th, 2014. > www.perumoda.com

It’s a KIdsworld | 47

Retailer Review

CCandy Event at Marcia’s Attic for Kids

Colorful, major league sports-themed kid’s wear by Amber Sabathia scores big. >>> Text and photography by Janet A. Jacobs

Marcia’s Attic for Kids, in Englewood, New Jersey was the host of a superexciting two-day event: the premiere debut of the CCandy collection by Amber Sabathia, wife of Yankees’ pitcher CC Sabathia. The popular, long-established store was beautifully transformed to showcase colorful, baseball-themed sportswear. Balloons, dishes of candy and coordinating accessories complemented tables of bright graphic tee shirts, hooded sweatshirts, baby onesies, bibs and more. Designer and founder Amber Sabathia was on hand to speak to the delighted guests. Amber is the mother of four children who were her inspiration for this fresh, trendy alternative to the classic team logo sportswear for kids. Says Amber, “In a way, I’ve designed this line for myself, even though the clothing is for children. They’re for my children, who mean the world to me.” Fashionably dressed Amber understands the importance of incorporating the latest trends into her collection.“My girls are major divas!” she says. Foil printing and sweet candy hues give the girl’s items up-to- the minute appeal, while graffiti graphics and hot neon prints add a contemporary touch to baseball-themed graphics that all boys admire. The line is available for sizes newborn to 16-18. As for the name CCandy, Amber explains,“I was sitting in Yankee Stadium one day, when the cotton candy man came by and asked, ‘Who wants cotton candy?’ All of my four children said YES! Everyone loves cotton candy!”

48 | It’s a Kidsworld

On the second day of the event, Yankees’ pitcher CC Sabathia made a highly anticipated appearance in the store. He greeted his fans of all ages, who were lined up outside the store for blocks. The first 100 customers purchasing two CCandy items received a baseball signed by CC Sabathia. Marcia’s Attic co-owner Trang Lio was thrilled with the outcome of the event.“This two day event was a huge success all the way around,” said Trang. “People were lined up in the streets to meet CC after making their purchases. Amber spoke with the fans, handed out cotton candy, took pictures and answered their questions.”As for the collection, Trang says,” CCandy is continuing to do very well. It offers a twist to Yankee tee shirts by adding a splash of fun colors and great graphics that all kids would want to wear. Since it’s now summer, the short sleeved tee shirts are selling very well. They are a good price point for birthday gifts. The fleece sweatshirts are also doing well, and they’ll do even better for the upcoming Fall season.” Trang adds,“It was such a pleasure to work with CC, Amber and her team. The Marcia’s Attic staff worked above and beyond to create a fun-filled day for all who attended. The little fans’ faces were the ones we loved to see the most. CC is a real role model to these kids, so it was nice to see them all enjoying the day.”

It’s a Kidsworld | 49

Hot looK

Fashion Hot Picks

HaUtE BaBY

PErsNICKEtY lE PINK

it’s A Kidsworld features this season’s best finds

T2LOVE

JEllY tHE PUG

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It’s a KIdsworld | 51

EMAIL ALERTS Market your brand exclusively to 8000 retailers through the KIDSWORLD EMAIL ALERTS! YOUR product YOUR brand YOUR way! · · · · ·

Daily Blasts Pre and Post Market Stay Top of Mind to Buyers Reinforce your brand image instantly Cost Effective Marketing Drive Industry Traffic to your Website, Social Media and Trade Show Booth

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Phone: (201) 969-1600 Email: caryn.kidsworld@gmail.com

52 | It’s a Kidsworld

It’s a Kidsworld | 53

It List

Where to find it Brand

Contact

Size Range / Product

Phone

Adams & Company Realty

David Levy

Premier Children’s Building

212.679.5500

Andy and Evan Industries

info@andyandevan.com

Boys 0-7 years

212.967.7908

Baby Sara / GBYM Inc

Wayne Lee

Girls dresses and sportswear, 12m,18m, 24m, 2T-6X

213.248.1777

Beeko / North American Shoe Co

Phil Sock / Barry Katz

Kids shoes, sandals and boot, Infant sizes 4-5

401.434.1177

Bibbles / Smartsteps Group

Patrick Holness

Musical Bibs - one size fits all 6 months to 2 years

914.494.5822

Cape Clogs

Customer service

Footwear

1.800.380.5977

Dallas Market Center

Meredith Hite

Regional Mart

214.760.2883

Dignity U Wear

Karin Bunell

Non profit charity for kids

888.364.1305

ENK

Stanley Kaye

Tradeshow

212.759.8055

fiveloaves twofish

Heather Haas

Girls lifestyle

619.434.7930

Fore! Axel and Hudson

Paul Nguyen

All lifestyle for boys and girls

323.268.3109

Great Event Shoe Show

Allen Blum

Footwear tradeshow

718.769.4251

Hannah Banana / GBYM Inc.

Wayne Lee

2T-6X, 7-14 years, girls dresses and sportswear

213.248.1777

Haute Baby / Purrfect

Linda Jeffcott

Girls 12 months - 10 years

713.334.9006

Huggalugs/Maxwynne Inc

Carol Lavinthal

Legwarmers, Hats, Pettiskirts / Babies & Kids

425.868.3195

Isobella and Chloe / Best of Chums

Emily Fong

Newborn-16, dresses, infant gifts

626.457.8823

Jelly the Pug

Adnan K. Mehmood

Baby, toddler & girls dresses

310.663.3002

Kash Ten

Shay Lev

Infant, toddler, 4-6x, tween

954.739.9800

KidShow

Denise Raeside

Tradeshow

908.232.0867

LamanBlu, LLC

Glen Gomez

Girls and boys sizes 3m to 8

720.837.1452

Lelli Kelly

Allen Blum

Girls footwear

516.225.7463

Little Mass

Tina Chang

Girls 2t-12 years

323.234.9086

PGA Authentics Junior

Paul Nguyen

All lifestyle for boys and girls

323.268.3109

Playtime

Clare Posnack

Tradeshow

212.563.7301

Sara Sara / GBYM Inc

Wayne Lee

Girls dressy dresses 4-14 years

213.248.1777

Skidders

Michael Matalon

Infant & Toddler Indoor / outdoor footwear

212.279.1616

Summer Place Showroom

Brittany Harrell

Premier showroom rep

770.444.0776

T2Love

Terri Kuoch

Tween active wear sizes 2-14

818.477.1379

Truly Me / GBYM Inc

Wayne Lee

Girls dresses and related sportswear 4-6X, 7-16 years

213.248.1777

Tundra Boots / North American Shoe Co

Phil Sock / Barry Katz

kids boots sizes 5-12 and 13-6

401.434.1177

Warrior Poet Clothier

Tori Young

Boys designer tees 2t-youth large

678.878.9791

Wee Ones

Miles Faust

Premium hair bows, headbands, clips and other fashionable accessories / babies – teens

1.800.258.9996

Zip Zap / Rose Textiles

Cheryl Grossman

Infantwear 0-24months

416.789.3638 x308

Brands highlighted in pink reflect new advertisers to It’s A Kidsworld! For more information on how to get on “THE LIST”, please email Caryn@markitdirect.com 54 | It’s a Kidsworld

It’s a Kidsworld | 55

56 | Itâ&#x20AC;&#x2122;s a Kidsworld