It's A Kidsworld October 2014 Issue

Page 1

It’s A

It’s A Kidsworld

A Buyer’s Reference Guide

October 2014 Volume 42

Spring/ Summer 2015 Volume 42

Fashion Trend Report

October 2014

Fashion Snoops: Color Forecasting



It’s a Kidsworld | 3


GaIN MaXIMUM EXPosUrE oF YoUr BraNd with

IT’s A KIDsWoRlD: · Reaches over 13,000 key buyers during your market time... opening new doors for your brand · Sends a full magazine e-blast to 6000 buyers nationally... reaching buyers you don’t · Has bonus distribution at all major trade shows and markets... reaching the shows you don’t has oveR 25,000 consuMeR hITs on our online publication For more information please contact Caryn Salomon: (201) 969-1600 caryn.kidsworld@gmail.com

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FroM tHE PUBlIsHEr

130 Rio Vista Drive, Norwood, Nj 07648 Phone/Fax: 201.969.1600 Email: caryn.kidsworld@gmail.com

“We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called opportunity and its first chapter is New Year’s Day.” — Edith Lovejoy Pierce

Dear Readers, As we get ready to wrap up the 2014 calendar year, most of us have long surpassed this and have already moved onto the 2015 season. With design work in production and the spring/ summer-selling season under way, we could all use the advice of Edith Lovejoy Pierce and focus on opportunity. We all get so busy in our everyday work mode that we sometimes forget this is one of the most important components of what makes our business work and is imperative for the success we are all looking to achieve. So do take this opportunity to open up the pages of It’s A Kidsworld to see what is fresh, new and trending for the upcoming year. We have some great new brands showcasing as well as our European trend reports inside. Here’s to a fantastic New Year, and taking advantage of all of the positive opportunities that may come our way in 2015.

PublIsheR/ceo Caryn Salomon vIce PResIDenT/conTRolleR David Salomon euRoPeAn conTRIbuTIng eDIToR janet A. jacobs TRenD RePoRTIng/coloR FoRecAsTIng Fashion Snoops ART DIRecTIon/MAgAzIne lAyouT Christine Décary www.parallelbranding.com

Happy shopping!

Caryn Salomon Publisher/CEO It’s A Kidsworld

Like us on Facebook www.facebook.com/kidsworldmagazine Follow us on Instagram www.instagram.com/its_a_kidsworld

If you would like to receive a digital copy of It’s A Kidsworld please email me at caryn.kidsworld@gmail.com

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on The coveR brand: Truly Me Designer: Sara Sara design team Photographer: TK Photograpy


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8 | It’s a Kidsworld


New York Ilene Oren & Company ileneorenshop.com (212) 563-5020 Los Angeles Shayna Masino Sales shaynamasinosales.com (213) 689-4950

T2Love.com

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NEWS snipits

Sugar Rush

Malibu Sugar tops the Tweens “must have” list for fashion and accessories season after season. They have just expanded their line of super soft seamless styles to include the trendiest of fashion accessories. Following with their signature bright colors, their neon Beanies & Snapbacks are seen on girls everywhere. Embroidered & embellished with the most popular words & phrases amongst Tweens & Teens, makes these hats an “It” item this season. A great way to keep warm & look cool! For more information please visit www.MalibuSugar.com

snipits

Isobella & Chloe pays It Forward To Retailers and Consumers

Isobella & Chloe will be announcing their 2015 Brand Ambassadors on October 15. The winning ambassadors’ store referral will receive $500 Isobella & Chloe credit towards their Spring 2015 order and have a special feature on the company’s media outlets. The two-month long contest has received 545 nominations and has had over 40,000 visits, thereby building a shared platform and greater online visibility between the mothers, girls, friends, family, and retailers that participated in the contest. Emily Fong, President of Isobella & Chloe, is thrilled by the hugely positive response that the contest received at a consumer level. She explained, “It shows that it means something to be an ‘Isobella & Chloe Girl.’ Our nominees are so compassionate, accomplished, and kind. It will be such a personal honor to outfit our brand ambassadors and be with them on their journey next year.” The goal of the Brand Ambassador Contest was to provide fun, rewards, and recognition to all those who have supported Isobella & Chloe. In its efforts, there has been a huge surge in traffic on the company’s Facebook page, and Fong plans to continue to pay it forward. She explained, “We are proactively building on the momentum we have gained by keeping consumers engaged and redirecting that traffic to Isobella & Chloe retailers. We are showcasing our best-selling styles, showing consumers where they can purchase those outfits in our revamped Store Locator page,

10 | It’s a KIdsworld

and featuring bi-weekly Retailer Spotlights. We have reached out to many potential consumers, and I want to ensure that Isobella & Chloe has the brand visibility and online presence to help support its community.” For more information please visit www.IsobellaandChloe.com


NEWS snipits

Surfs Up

Aggro Pacific Hawaii LLC has been manufacturing men’s, women’s and children’s apparel since 1995, with its most recent business in the booming surf & swimwear industry. Their design team has an acute focus on developing their children’s surf and swimwear line, which consists of fun, tropical, cutting edge and affordable children’s swimwear for both girls and boys. In just over 7 years, the Coral and Reef Beachwear label has grown to become a popular established brand in the surf and swimwear market in North America ,Caribbean, Australia and is the no.1 children’s surf and swim lifestyle line in the Hawaiian Islands. “Coral and Reef” has an acquired gift for building children’s surf & swim trends in this very competitive market and sustaining a very satisfied and extremely loyal clientele base. They are known for their creativity of designing fun and bold prints and producing styled girls bikinis, with matching u.v. rash guards & sundresses. They also are known for their boys 4 way stretch surf and swim shorts with graphic designed rash guards, available in infant & toddlers, 4-7 & 8-14 thru teens & tweens. With long lasting relationships built with their many long time customers C&R continues to follow their heart and have faith in their 2 signature children’s surf and swimwear brands.” Coral & Reef beachwear” (Girls) and lifestyle label “C&R Surfwear’” (Boys). For more information please visit www.CoralReefSurf.com

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NEWS snipits

Miabeth Designs – What’s Old Is New

“One man’s trash is another man’s treasure.” This popular saying has taken on a whole new meaning with the popularity of repurposing and recycling. The ever-increasing trend for reusable products has led many to refinish old furniture, turn mason jars into decorations and find a new use for just about anything. One designer, Norma Hewson, has taken repurposing to the world of children’s fashion. Through her company, Miabeth Designs, Norma Hewson creates one-of-a-kind children’s outfits from clothing found at thrift shops, garage sales and donations through friends. Hewson has turned many discarded pairs of jeans into her colorful, fashionable upcycled skirts. “My company products came to be because there are so many clothes that get wasted,” Hewson said. “Some nice fabrics get thrown away; I recycle and redesign to have less waste.” Now in its second year, Miabeth Designs has grown to include children’s two-piece outfits, jumpers and dresses. All of these items are made of recycled material, are machine washable and 100 percent unique. Miabeth Designs repurposed products are affordable too, with prices ranging from $15 to $55. Hewson also sells handmade jewelry and custom music instrument cases. For more information please contact miabethdesigns@gmail.com

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NEWS snipits

LOVE by Little Giraffe

LA based Little Giraffe, known for creating the softest, most luxurious blankets for babies and adults, has launched LOVE by Little Giraffe, a quality line of blankets and plush toys for baby at a lower price point. “We want to reach as many people as possible with this new brand,” said Trish Moreno, CEO, Little Giraffe. “We have chosen Target.com & zulily as launch partners to feature our new brand, with additional partners to follow.” Parents everywhere have fallen in love with Little Giraffe’s incredibly soft, ultra-plush machine-washable products, and now they are expanding the brand and sharing the LOVE. Born of the desire for every baby to experience the luxury of Little Giraffe, “LOVE by Little Giraffe” offers the comfort and quality all babies deserve, at a friendly price. A fresh and modern take on the luxurious hand-feel and coveted color palette, LOVE by Little Giraffe is the new go-to brand for everyday plush blankets, blankies and toys. Some of The LOVE by Little Giraffe collection include: Cloud Knit Giraffe Blanky ($18) & Blanket ($37) Super-soft knitted giraffe logo blanky and blanket, Cherish Satin Blanky ($17) & Blanket ($35) Classic ultra-plush blanky and blanket with picture frame matte satin border, Posh Satin Blanky ($18) & Blanket ($37) Luxurious faux-fur blanky and blanket with silky matte satin trim, Silky Dot Blanky ($16) & Blanket ($31) Buttery soft blanket and blanky with playful dot print, Plush Giraffe ($16) Super soft and cuddly logo giraffe plush toy, Security Blanky ($16)

Super soft and cuddly logo giraffe travel blanky, Rattle ($10)Super soft and cuddly logo giraffe rattle LOVE by Little Giraffe is available at Target.com & LittleGiraffe.com with additional retailers to follow. For more information please contact info@littlegiraffe.com

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NEWS snipits

Cape Clogs – Mother and Daughter Collection

Step into fall with this new denim material clog styles for girls and moms. Cape Cod based Cape Clogs is set to release a new addition to its Mother Daughter Collection – Daisy Duke and Denim. Share the memories with your daughter together with an original pair of Swedish handcrafted orthopedic clogs that harmonize! Cape Clogs is a leading privately held designer, distributor and marketer of fashion forward Swedish clogs that exude personality and youthful energy with vivid signature prints Their new style in the children’s collection features denim. It includes an adjustable safety strap that goes around the ankle. The clogs are made of staple construction, denim material upper with an orthopedic alder wood raised arch foot bed. Pricing for toddler/children’s sizes 8-4; MSRP $50.00. Cape Clogs welcomes another new line to the Pica Pica line with denim material upper, which expresses individuality for both mother and daughter. Staple construction, closed toe with a buckle strap and a two and half inch heel height for moms. Pricing For adults sizes 6 – 10 only; MSRP $110.00. For more information please visit www.CapeClogs.com

Miabeth Designs

Products as unique as the person wearing it

Upcycled clothing Custom music case covers 14 | It’s a Kidsworld

Norma Hewson: (586) 212-4173 miabethdesigns@gmail.com


MAKE 2015 MORE PROFITABLE! Showcase your brand and reach key buyers and decision makers for market.

January/February Double Issue Fall/Winter 2015 Preview Back to School Color Forecasting Footwear in the News March Fall/Winter 2015 Eurowatch Footwear Wrap Up Trend Report August/September DOUBLE ISSUE Spring/Summer 2016 Preview Footwear Feature Retailer Review Swimwear October Spring/Summer 2016 Color Forecasting Eurowatch Special Occasion Trend Report For more information please contact caryn.kidsworld@gmail.com

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Bonus distribution at all major trade shows and marts Reach over 25,000 consumer hits with our online publication!

OURBABYCHINADOLL Photography *Editorial content subject to change

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Color Trend Report

Fall Winter 2015/16

| By Anna Cutrona + Tanya Lucadamo, Trend Editors, Fashion Snoops

> Newborn 14-4203 12-0806 13-0947

Carnival

18-1664

A candy-colored palette of bright red, yellow and blue is updated with softer mid tones colors like salmon, cream, and green dusty jade.

16-1518 15-4005 17-4730

A AVILL

MAR

Mini

Noch

NOE

and

ZOE

16-5119

13-0535 WHITE 11-0701

Cozy Baby

12-1206

Cozy Baby embraces a subtle infusion of Bohemian layers with a warm and neutral palette of powdery creams, greys, and dusty pinks.

14-4102 13-3406 16-1235 17-0808

A AGU

19-3906

INA

ARM

NIA C

SA ARTE

E

LILLY

UIS ET LO

BLACK 11-4202

Voyager

13-0947

Tots tour the world by bike, truck, car or plane. Simplicity is key with classic bold colors like red, yellow, and blue mixing in with off white, orange, and sky blue for an update to an otherwise primary color palette.

17-1464 18-1664 15-4005 19-4050

Lucky

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Fish

SER

NOE

SOFT

19-0516

Fashionsnoops.com provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.


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Color Trend Report

Fall Winter 2015/16

| By Tanya Lucadamo, Trend Editor, Fashion Snoops

> Infant/Toddler Girls WHITE 11-4202 16-1341

Arctic Wonder

16-3823

Arctic Wonder brings in a sense of adventure and exploration in the northern regions with a glacial palette of cool white and pale hues of purples and blues mixing in with gold and silver metallics for an ultra icy feel.

13-3406 14-4102 16-5109 15-4105 17-4139 19-3920

A AGU

E IDEX

HY ROC

BLACK

BLACK 11-4202 13-0859

Class Act

Class Act gets the feel of the class clown who aims for good showmanship with this bright back-to-school look. Brilliant colors are grounded with black and off white for a more saturated feel.

17-1464 18-1664 19-1759 19-4050 16-5119

junior

gaultier

URE

UTET

KIDC

Lourdes

13-0907 11-0701 12-1206 15-1515

Plush Petal

14-4102

Spring colors stay relevant in an otherwise winter floral story for this Plush Petal theme. Light hues are dusty and warm as mid tone lavender, toffee, and salmon hues give beautiful accents.

13-3406 17-3817 18-3220 16-1235

MIS

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E

ARIN

M S BLU

16-1529

Oeuf

S

PIA OLIM

19-3906

Fashionsnoops.com provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.


It’s a Kidsworld | 19


Color Trend Report

Fall Winter 2015/16

| By Anna Cutrona + Tanya Lucadamo, Trend Editors, Fashion Snoops

> Infant/Toddler Boys 19-3630 18-0601 19-000

POLAR BEAR

12-0806

Polar Bear echos the arctic with its cool, glacier-inspired color story. Cool toned neutrals like charcoal, glacier grey, and teal are balanced with sophisticated specks of warm earth tones like golden, toffee, and burgundy.

14-4203 12-5204 19-4535 19-0915 18-1160

I FRUG

E IDEX

INT ACG SA M

Y

T TOO

14-1036 19-1726

17-1562 14-1038 11-0701 Black

GEOMETRY

17-1502

Geometric patterns are set to neutral backgrounds as shapes in brilliant hues of orange, yellow, red, and green give off bold color combinations for a more folk feel this season.

13-0746 19-3731 16-6127 19-1761 19-4150 19-3933 16-4013

R

E BAKK

S

ND JA

GIL A

E IT

NAM

18-3513 19-3925 18-4728

FOX & HOUND

12-5202

This whimsical hunting trip theme boasts warm spice colors like golden and rust pairing nicely with neutral hues of mid tone greys and browns; meanwhile navy and green tones give a classic camping spin.

15-1309 18-1449 19-1761 18-0601 14-4500

E

LITTL

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S PIECE

F

OEU

SOFT

14-0846

Fashionsnoops.com provides practical fore casting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.


It’s a Kidsworld | 21


Color Trend Report

Fall Winter 2015/16

| By Tanya Lucadamo, Trend Editor, Fashion Snoops

> 4-6x Girls 19-3847 18-3633

Eclectic X-Gamer

19-4056 17-1464

Eclectic X-Gamer speaks to the funky extreme sports junky whose wardrobe is filled with fun graphics in a mix of brilliant colors set to gritty neutrals – a look reminiscent of street art. Mid tone pops of salmon and a green dusty jade color update an otherwise vibrant and saturated palette.

13-0859 18-2043 16-5119 15-1530 Black

Boboli

Desigual

Losan

11-4202

19-1934 18-1663 13-0947 18-1454 18-1250

Folklore

17-1046

This graphic heavy theme embraces warm spice colors like rust, toffee, and gold to compliment ornamental folklore designs. Hints of blues and lavenders add dimension to these intricate patterns.

12-0806 16-5109 17-4730 15-4105 19-4044 18-2043 13-3820 17-3410

TIK IK BA

Boboli

ANT

18-0601

Pretty

Black 19-3933 19-4906 18-4728

Gotham Academy

16-5119

This dark prep theme exhibits an intriguing color palette of deep, regal darks and gradual pops of brilliant jewel tones.

11-4202 19-1522 19-1850 18-1761 14-0846

ONE

SIM LIVIA

A

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F

ND UN A

FUN

OT PARR

18-0601

Fashionsnoops.com provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.


It’s a Kidsworld | 23


Color Trend Report

Fall Winter 2015/16

| By Anna Cutrona + Tanya Lucadamo, Trend Editors, Fashion Snoops

> 4-6x Boys 17-1562 14-1038 11-0701 Black

ANIMALIER

17-1502

Animalier exhibits quirky nature prints in synergy with eco-conscience materials. Colors are dark yet whimsical with cool neutral tones and pops of earthy bright hues.

13-0746 19-3731 16-6127 19-1761 19-4150

IM

E DEN

WILD

LUX R DE

U

RETO

19-3933

WILD

16-4013

19-3933 19-4150 16-4013

BOHEMIAN CHIC

19-5413

Bohemian chic brings together a grunge collection with a cleaner aesthetic and elegant touches. Neutral steel tones are complimented with deep rusty tones and dark, cool hues.

17-0000 17-1327 18-1613 11-0701 14-4203

UE

N+V

BARQ

Ollie

and

Scott

18-3513 19-3925

WESTMINSTER COLLEGE

18-4728

Westminster College spotlights a lively old school style complete with classic Scottish tartans. This schoolboy look cues in on vintage appeal and a bit of rock n’ roll attitude for a modern take. The color palette is encompassed with classic academic navy, green, and red hues while earthly spice colors of rust and golden are a nice way to add some dimension.

12-5202 15-1309 18-1449 19-1761 18-0601 14-4500

LO

K

REL IE MO

FRAN

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FUN

A

UN ND F

QU

IS IS QU

14-0846

Fashionsnoops.com provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.


It’s a Kidsworld | 25


Color Trend Report

Fall Winter 2015/16

| By Tanya Lucadamo, Trend Editor, Fashion Snoops

> Tween Girls WHITE 11-4202 14-0846

Athluxe

16-3823

This glitzy active theme speaks to the sporty girl who loves the spotlight. Athletic neutrals set to the tone of multiple metallic colors give this theme a slight futuristic feel.

13-3406 14-4102 16-5109 15-4105 17-4139 19-3920

A AGU

HY ROC

E IDEX

Black

13-0907 11-0701 12-1206

Modern Comfort

15-1515 14-4102

This minimalist comfort theme is set to a palette of simple neutrals like grey, cream, and white mixed in with powdery hues of pinks and lilacs for an added girly touch.

13-3406 17-3817 18-3220 16-1235 16-1529 19-3906

Mayoral

Nanos

oleil

Oh S

BLACK WHITE 18-0601

Rock Opera

19-3847

Rock Opera speaks to the dressed up rock diva with a strong color palette of classic neutrals and regal darks sitting in with hard pinks for a rocker edge.

18-2043 19-1522 18-3211 11-4202

ONE

IA SIM

ALIV

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HKA

MISC

I AOK

Parrot

19-4906

Fashionsnoops.com provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.


It’s a Kidsworld | 27


Color Trend Report

Fall Winter 2015/16

| By Anna Cutrona + Tanya Lucadamo, Trend Editors, Fashion Snoops

> Tween Boys 19-3630 18-0601 19-000 12-0806

ANTARCTICA

14-4203

Antarctica features a color story filled with icy neutrals balanced out by warm, natural hues. Off white acts as an anchoring light tone to deep greys and burnt browns.

12-5204 19-4535 19-0915 18-1160 14-1036

Belrose

Diesel

Kids

elo eo L

L

19-1726

Black 19-1761 18-0801

EXTREME SPORT

14-4203

Extreme Spor t keys in on active influences and high tech materials. An all star color palette boasts saturated primary colors red, blue, and yellow with extreme combinations of black, white, and grey hues.

11-0701 12-0643 19-4150 19-3933 18-4834 18-1664

Converse

16-1462

oo Me T

U

PANN

19-3933 19-4150 16-4013

STREET WARRIOR

19-5413

Street Warrior brings in military influences with a rebellious urban mood. The color palette keys in on concrete neutral tones and industrial pops of deep green, blue, and burgundy.

17-0000 17-1327 18-1613 11-0701

MAN

APPA

28 | It’s a Kidsworld

N

O AVEL

Tumble

‘N Dry

14-4203

Fashionsnoops.com provides practical forecasting and trend information for fashion professionals. Log onto www.fashionsnoops.com to learn more.


It’s a Kidsworld | 29


Peru Update

Peru: Dresses the world

R

enown for the excellence of its products, Peru’s textile industry offers apparel manufactured in cotton and alpaca and their different blends, successfully commercialized in international markets. This sector is amply supported by highly skilled labor, verticality, dynamism, modernity and an exporting culture that guarantees on-time delivery in the volumes required. Peruvian fashion is making headway at an international level thanks to the excellent work of our designers who are disseminating the wonders of our fibers, evoking the deep rooted ingenious and innovative ways of our culture, adapting to the latest international trends in fashion, and exhibiting top of the line designs.

TEXTILE INDUSTRY

COTTON

The textile tradition, improved through generations, has earned Peru international acclaim for its offer of high end products. Its greatest advantages are its unique raw materials: Tangüis and Pima cottons, and exquisite alpaca and vicuña fibers. Considering the steadfast satisfaction of its clients, the Peruvian textile industry stands out for its highly skilled labor that, added to its cutting edge technology and the commitment of that sector with the community, have made it possible to meet the highest international labor standards and comply with the social responsibility laws required by external markets. A tradition of excellence. A highly efficient industry that has managed to preserve and enhance pre-Columbian techniques, “offering clients top of the line products. On-time dispatching and consistency in the orders consolidate the sector as one of the most efficient and modern in the country. Nowadays, and with the purpose of increasing competitiveness in the textile industry, a great deal of innovation and investment goes into product development for Peru to become one of America’s main full package providers.

Peru is a cotton country by excellence. The vast cotton-cultivated areas, added to the special care applied during the whole process, from sowing to manufacture, has made the cotton industry one of the most important in the country’s economy. Pima cotton is characterized by its amazing softness, for having one of the longest and finest fibers in the world, excellent hang, as well as being a natural fiber that adds brightness and freshness to fabrics. Production permits obtaining a uniform and resistant thread, used in the manufacture of delicate garments, baby and children’s clothes, shirts, t-shirts and dresses among others. Tangüis cotton, on its part, has a great capacity for whitening and tint absorption, and is also among the long fiber species. Exceptional garments made with the world’s best cotton. Products of undisputed quality for clients who demand only the best. Today, leading international brands use Peruvian cotton as a raw material in the manufacture of apparel in the country through the full package service. The textile industry guarantees the best quality, taking care of every detail along the whole cotton productive process, which generates in turn a number of activities in the productive

30 | It’s a Kidsworld

chain, thus stimulating the country’s economy. Well aware of the importance of sustainable development and the preservation of nature, the cotton industry is also exporting apparel in organic cotton – highly valued these days. Peru’s textile and apparel industry has earned space and recognition in the different global markets due to the high quality and added value of its exportable offer which allows clients to commercialize products manufactured in Peruvian cotton.


ALPACA Ancient Peruvians considered alpaca fibers as fit for dressing the gods. Different pre-Columbian cultures and the Incas domesticated this South American camelid and made its hair into the main raw material for manufacturing clothes. As much as 80% of alpaca production is concentrated in Peru, and competes in the international markets with fibers as exquisite as cashmere and mohair. Its exceptional quality is distinguished by its great versatility, available in ten natural shades of white, gray, brown, beige and black. Taking into account quality criteria and technical specifications, alpaca wool is classified as baby alpaca, medium fleece alpaca, huarizo alpaca, thick alpaca and short alpaca.

Pima cotton is characterized by its amazing softness, for having one of the longest and finest fibers in the world, excellent hang, as well as being a natural fiber that adds brightness and freshness to fabrics.

Exclusive, elegant and permeable for its design versatility, alpaca has achieved recognition at an international level in the fine hairs segment.

PERUMODA trade show This fair showcases Peru to the world a n d p ro m o t e s c o n t a c t s b e t w e e n fashion industry enterprises and the chief importing companies in all five continents. It is an event specially d e s i g n e d t o d i s p l ay t h e i n f i n i t e possibilities offered by our industry in the apparel, baby and childrens w e a r, f o o t w e a r, a c c e s s o r i e s a n d jewelry sectors.

PERUMODA is the ideal space for clients seeking creative proposals and an industry responding with maximum efficiency and promptness. Visit: www.perumoda.com

*Advertisement

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Trend report It’s a Kidsworld visits key European children’s wear shows to preview the top trends for Spring/Summer 2015: Pitti Bimbo, Florence; Kleine Fabriek, Amsterdam; Who’s Next, Paris; Playtime, Paris and FIMI, Madrid. — Text and photography by Janet A. Jacobs

A Splash of Style

Oilily

Paint box colors spark creative collections. B ring your imagination and give the color wheel a spin! Bright, happy shades create paint brush stripes on beach cover-up, and a jaunty dot-covered jacket paired with pineapple sweater. B oboli’s paint-splatter print with arrows points to a new direction in dynamic graphics. A bstract art painted tee shirt by GF Ferré displays a fabulous free-form explosion of color.

GF Ferre Boboli Jose Varon

Neo Geo Up to the minute optics. A crossover yoke dress maximizes two-colored stripes and multiple patterns. O ilily’s lively knit jacquard dress has optical energy. Orange and pink trim pulls together the kinetic prints. O p-art dots look elegant in pink and yellow against turquoise checks. The twin prints are joined by dramatic bold binding. V ibrating rainbow stripes stand out on this simply chic textured knit dress by Missoni.

Oilily

Missoni

Val Max

Room Seven

34 | It’s a Kidsworld


Spring/Summer 2015 NoNo

Peach Parfait A tangy taste of Springtime. P each shades blend smoothly on boy’s wear from Spain, seen on tee shirt and twill pants, scarf and hat band. I Pinco Pallino’s party dress is covered with ombrécolored sequined swirls. A soft peach T-shirt tops full circle skirt with photo-real roses and peach binding. A nimal spots are lightly printed on peach background, paired with “Born to be Wild” feline graphic.

Condor

I Pinco Pallino

Mood Street

Festival de las Flores Blazing colors celebrate South American style. D ensely packed floral prints showcase a vibrant color palette at Boboli: poppy red, garnet, turquoise, cornflower and orange. A t Roccobarocco Kids, satin bow and binding trim a peasant-style top covered with photo-real flowers. A yellow bow highlights painterly floral print dress by Gaultier Junior. S panish designers pay homage to Brazil, seen in orange and fuchsia dresses decorated with dots, stripes and tropical flowers.

Oca Loca

Gaultier Junior

Boboli Roccobarocco Kids

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Trend report Monnalisa

First Bloom Soft focus flowers adorn seasonal dresses. P astel watercolor prints depict the delicate colors of early spring gardens. Knot’s almost- abstract floral inspires a fine pleated dress, while GF Ferré features over-blown tulips trimmed with white. R oses are everywhere! Ornate roses are printed on a sheer skirt over trendy mesh fabric. Matching faux roses decorate shoes, hat and neckline. R ykiel Enfant’s rosettecovered sheath dress is lightly printed with multi-colored flowers, creating the effect of a Pointillist painting.

Rykiel Enfant

Knot

GF Ferre

A League of their Own Girls team up for fashion victory.

Take Two Teen John Galliano Kids

T he classic athletic number shirt is dressed up with sequins, and softened by prints of roses and tropical flowers. Images of baseball and bats add an authentically sporty touch. Y oung Versace’s littlest stars sparkle in studcovered romper with silver striped rib trim and gold zipper. “ Super girl’s roller disco fever” is the theme of a collage graphic on cropped top over mesh number shirt, by John Galliano Kids. Byblos Young Versace

36 | It’s a Kidsworld


Spring/Summer 2015

Gold Rush Dazzle with the richest look of all.

Le Grenier de Little Marcel

G leaming gold brings an undisputable richness to elegant summer styles. B ands of gold shine from the pleats of a twirling white dress by Val Max, accessorized by gold sneakers. I ntricate gold-threaded embroideries embellish lovely party dresses with Rococo charm. W hite or black tee shirts make clean grounds for gold foil prints: metallic palm trees at Little Marcel and a jewel-covered anchor emblem at Philipp Plein Petite.

Val Max

Philipp Plein

Quis Quis

Sheer Delights Diaphanous doings with chiffon and lace. L ight as air fabrics of chiffon, lace and point d’esprit create ethereal dresses in soft pastels. M imisol’s garden is the perfect setting for pleated and embroidered white chiffon, floating over pale blue and pink slip dresses. P erfect for summer parties: a peach dress by Byblos, adorned by pleated chiffon, lace and embroidered allover bows. D ress designers focus on the waist, with orange chiffon tied bow or a garland of flowers.

Parrot Roccobarocco

Lesy

Mimisol

It’s a Kidsworld | 37


TREND REPORT Fun & Fun

denim ‘n Lace The surprise new fabric combo teams up the best of the West. Rugged, dependable denim meets its match with all types of laces. Ermanno Scervino’s polka dot jean jacket is trimmed with white lace medallions, while a light denim jacket by Special Day is over-printed with lacey patterns. Fun & Fun joins a jean-styled top with lace inserts and a chiffon skirt. A Western-themed graphic features cute cowgirl, wearing denim, of course! The back of the graphic T-shirt is entirely lace.

Fun & Fun

Ermanno Scervino

Special Day

tune up

Petrol Tumble ‘n Dry

From the repair shop to the road: automotive motifs run smoothly with style. T-shirt graphics featuring retro imagery of ads for motor oil appear in several boys’ wear collections. Mood Street’s super-faded denim work shirt has practical pockets. The shirt’s black top-stitching balances black T-shirt underneath. Mechanics can’t be afraid to get dirty. The black spot-dyed background of a striped T-shirt creates a casual well-worn look, from Tumble ‘n Dry.

Take Two Teen

Mood Street

38 | It’s a KIdsworld


Spring/Summer 2015

Beach Buddies

Stones and Bones

Aquatic critters make the seaside scene. J ewel-colored starfish make a stunning swimsuit print at Oh! Soleil, seen on the runway at FIMI in Madrid. L obsters are an amusing motif for summer styles. Witty T-shirts by Stones and Bones depict realistic red lobsters, while Rykiel Enfant features a pretty pink lobster print incorporating heart and jewels. M ulti trends come together on a striped dress by Flo: shades of orange, a polka dot tutu skirt, and a seahorse wearing cheetah spots!

Flo Oh! Soleil

Rykiel Enfant

Tropical Dawn

Retour

Tumble ‘n Dry

The sun rises on lush island flowers. T he newest tropical prints have a softly faded and slightly vintage feel. H ydrogen pairs shorts with oversized flowers and a sun-washed chambray shirt. P re-creased shorts look comfortably lived-in, featuring retro island print in subdued shades of blue, green and sand. L ush tropical foliage is printed on a sky blue pique polo shirt. The classic polo collar and sleeve cuffs add to the nostalgic feeling.

Stones and Bones

Hydrogyn

It’s a Kidsworld | 39


ON THE RUNWAY

EuroWatch

ErMaNNo sCErVINo

Spring/Summer 2015 >>> Text and photography by Janet A. Jacobs

T

he showing of the Spring/Summer 2016 collections got off to a rousing start at the 79th edition of Pitti Imagine Bimbo, held in Florence on June 25-27th. As always, this world-famous trade show presented a complete overview of children’s fashion on a truly global basis. All apparel categories were represented in depth throughout the show’s distinctly different sections, from ultrasophisticated, high end companies at the“ Apartment”section; to the classic brands seen on the main floor at ” Pitti Bimbo”; to independent, innovative companies at “New View”; and the contemporary urban atmosphere of ”Sport Generation” and “Super Street”. Buyers on a quest for hot new brands and fresh talent included those from such American department stores as Barneys, Saks and Neiman Marcus, as well as international buyers from Europe, Asia, the Middle East, and fastgrowing younger markets such as Brazil. Show attendance was increased from last year, and the general atmosphere was up-beat and lively. Some of the new and returning brands causing excitement at Pitti were Michael Kors Kids, Little Marc Jacobs, Chloe, Kenzo and Lili Gaufrette, whose return showing was especially welcome. Leon & Marcel, the boy’s label from Lili Gaufrette, presented a collection that was hip, cute and very wearable. Philipp Pleine Enfant, Roberto Cavalli and Young Versace featured dazzling, ultra-luxe collections, while Kenzo showed a fresh and fashionforward new look for the designer’s label. Italian companies were most widely represented, especially those excelling in luxury and special occasion attire. Val Max, Quis Quis and Mimisol presented some of the loveliest dresses of the season, styling beautiful silk, linen and cotton fabrics into almost-couture creations. Fun & Fun, Byblos, GF Ferre and Gaultier Junior showcased ambitiously complete sportswear lines that were among the most popular of the season. The runway show of Fun & Fun offered

40 | It’s a KIdsworld

JottUM

QUIs QUIs

JUNIor GaUltIEr


roBErto CaVallI

JoHN GallIaNo KIds

a great opportunity to see the line put together in head-to-toe ensembles, full of clever, trendy kid’s fashion with a “junior” feel. Highlights of other runway shows included pretty lace and jewel -decorated dresses at Parrot, impeccably tasteful, beautifully colored collections from Il Gufo, and an entertaining pirate-themed show by Philpp Plein. Spanish labels joined together by the “Children’s Fashion from Spain” association staged a very enjoyable, South Americanthemed runway show. The colorful set décor and lively music set off vividly colored collections by Boboli, Desigual, Mayoral and others that were among the best and brightest of the show. The FIMI show enjoyed their second successful season in the new locale of Madrid on July 4th-6th. This show brought together a nice balance of brands ranging from elegant, finely hand-decorated silk and linen dresses, to vibrant, playful sportswear by Boboli and Tuc Tuc, to the unmistakable, whimsical collection of Agatha Ruiz de la Prada. The

wIld

aGatHa rUIZ dE la Prada

PHIlIP PlEIN PEtIt It’s a KIdsworld | 41


expertly choreographed and decorated FIMI runway shows have become a highly anticipated treat that are attracting a larger international crowd of attendees each season. Swimwear FUN & FUN collections were a highlight of the runways, including excellent lines of beach attire presented by Oh!Soleil, Jose Varon and DC Kids. Barcarola showed fresh new nautical looks of stripe and dot patterns mixed with lace, while Oca Loca and Boboli showcased bright, multi-patterned sportswear with a tropical flair. In Paris, the Playtime show was a well attended and successful event. Playtime has firmly established itself as a place for cutting-edge design and trends in children’s fashion. The majority of the companies presenting there are small, newer companies exhibiting a high level of taste and quality of materials. There were several trend-setting displays which combined items from different lines, creating avant garde outfits grouped into selected themes. Some well established, larger aGatHa rUIZ dE la Prada companies selected Playtime as an important venue to participate in this season, such as Imps & Elfs from the Netherlands and Maan from Belgium. Maternity clothes, baby accessories, and organic clothing collections were also included at Playtime, helping to make this show altogether an important resource for selective and sophisticated buyers. Kleine Fabriek held its 19th edition of “Amsterdam’s International Children’s Trade lE PEtIt MarCEl Fair” on July 6th and 7th. The Spring/Summer 2015 season w a s well represented by an outstanding selection of apparel and accessory collections, many of whom displayed a uniquely artistic and charming Dutch touch. A c h i l d r e n ’s book area, several Pop U p s t o re s , trend-spotting lectures lIlI GaUFrEttE and parades of children modeling the exhibitor’s outfits helped to make this event a well rounded and very pleasant place to view the new collections.

42 | It’s a KIdsworld


aNNE KUrrIs

Stand-out lines of innovative sportswear were seen at Mood Street, NoNo, Flo, Tumble ‘n Dry and many more. The Dutch designers particularly excel at boy’s wear with a rugged “young men’s” look, which was seen at strong collections by Retour, Petrol and GSus Industries, who’s booth had a Brooklyn-themed display complete with a real hot-dog stand! Oilily and Room Seven presented ultra-high level designs in a beautiful color palette of mid-bright shades. Jottum’s lovely line featured special details such as black lace on white dresses and dresses with a border print of a carousel. The nature-inspired screen printed sportswear of flowers, birds, and bugs by Wild drew a big crowd of admirers to their booth at all times. In general, Kleine Fabriek is a gem of a show that gets better each edition—the perfect place for buyers to complete their seasonal selections.

sIMoNEtta

wIld

Parrot

ErMaNNo sCErVINo JUNIor It’s a KIdsworld | 43


HiBoU CLotHing

tots FiFtH aVe

Fashion

Hot

Picks BUtterFLies & ZeBras

HUggaLUgs 44 | It’s a KIdsworld

nine West kids


Hot Look T2Love

Skidders

Little Things Mean a Lot

Wee Ones

NANCY VUU

Teeny Tiny Optics

It’s A Kidsworld Features this Season’s Best Finds It’s a Kidsworld | 45


The “It List”

Where to find it Brand

Contact

Size Range / Product

ABC Children’s Show

Sarah Kokernot

Baby & Kids Trade Show

210.691.4848

Adams & Company Realty

David Levy

Premier Children’s Building

212.679.5500

Baby Sara / GBYM Inc

Wayne Lee

Girls dresses and sportswear, 12m, 18m, 24m, 2T-6X

213.248.1777

Butterflies & Zebras

Shari Horowitz

Girls dresses and lifestyle

914.330.3056

Cape Clogs

Pamela Irving

Girls & Women’s Clogs Footwear

1.800.380.5977

Children’s Club / ENK

Stanley Kaye

Trade Show

212.759.8055

Coral & Reef/ Aggro Pacific Hawaii

Sandi Morgan

Swimwear, beachwear, infant, toddler, girls and boys 4-14

808.488. 6602

Dallas Market Center

Meredith Hite

Regional Mart

214.760.2883

Dignity U Wear

Karin Bunell

Non profit charity for kids

888.364.1305

Hannah Banana / GBYM Inc.

Wayne Lee

2T-6X, 7-14 yrs, girls dresses and sportswear

213.248.1777

Hibou Clothing

Janna Page

3 months - 7 years

714.960.4522

Huggalugs/Maxwynne Inc

Carol Lavinthal

Legwarmers, hats, pettiskirts, babies & kids

425.868.3195

Isobella and Chloe / Best of Chums

Emily Fong

Newborn-16, dresses, infant gifts

626.457.8823

Little Mass

Tina Chang

Girls 2t - 12 years

323.234.9086

Little Things Mean A Lot

Stan Howell

Christening gowns, specialty clothing

801.756.7908

LOVE by Little Giraffe

Chris Brown

Blankets and plush toys

800.858.6880

Malibu Sugar Inc.

Jil Garcia

Girls 4 - teen

310.883.8385

Miabeth Designs

Norma Hewson

Children’s clothing, size 0-14

586.212.4173

Nancy Vuu

Nancy Vuu

A luxury couture brand for children, sizes 4-16

650.787.9140

Nine West/LJP International

Ralph Gonzalez

High quality footwear

732.771.8700

Sara Sara / GBYM Inc

Wayne Lee

Girls dressy dresses 4-14 years

213.248.1777

T2Love

Terri Kuoch

Tween active wear sizes 2-14

818.477.1379

Teeny Tiny Optics

Alice Lando

Children’s sunglasses 0-12 years

213.248.1777

Tots Fifth Avenue

Cheryl Grossman

Infantwear 0-24 months

416.789.3638

Truly Me / GBYM Inc

Wayne Lee

Girls dresses and related sportswear 4-6X, 7-16 years

213.248.1777

Wee Ones

Miles Faust

Premium hair bows, headbands, clips and other fashionable accessories / babies - teens

1.800.258.9996

For more information on how to get on the “IT LIST”, please email caryn.kidsworld@gmail.com

46 | It’s a Kidsworld

Phone



It’s A

It’s A Kidsworld

A Buyer’s Reference Guide

October 2014 Volume 42

Spring/ Summer 2015 Volume 42

Fashion Trend Report

October 2014

Fashion Snoops: Color Forecasting


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