BreadTalk
contents
05 introduction 07 brand attributes 08 logo 10 colour palette 12 logo colouration 14 typefaces 16 typography style 18 illustration style 19 secondary graphics 20 applications
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introduction
At BreadTalk, we serve you the freshest bread, pastries and cakes straight from our kitchen. We are an established bakery with more than 400 branches across 16 countries. Through our new brand identity, we hope to portray ourselves as a more fun and amiable brand that reach out to all of our valued customers. 5
We are friendly, approachable and we have a unique personality.
Quirky
brandattributes
Personable
We are fun, we are witty, and we bring you joy!
Honest We are modest, straightforward and trustworthy.
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Nothing speaks better for BreadTalk than the logo itself. The logotype is a clean san-serif that is modern yet not rigid.
thelogo
Rather than the previously used grey and orange, this shades of dark brown and orange bring about a warmer and friendlier feel.
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BreadTalk
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colourpalette
Orange is the signature colour of BreadTalk. So we are keeping the orange, but at the same time adding some fresh new colours to bring out the fun!
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Primary colours
Pantone 171 M
Pantone Black 5 M
Pantone 475 M
Secondary colours
Pantone 706 M
Pantone 351 M
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Three-colour
logocolouration
The colours of the logo can be rotated around its primary colours.
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BreadTalk BreadTalk BreadTalk
Two-colour Logo may exist in two colours, sometimes with the secondary colours.
BreadTalk
BreadTalk
BreadTalk
BreadTalk
BreadTalk BreadTalk
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Typography plays a significant role in our brand image. The primary typeface used is Meta Roman, which is also the typeface used for the logo.
typefaces
The secondary typeface which is newly introduced is Museo, which has a fun and personable touch, making it suitable for the new brand image.
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Meta Roman
Meta Bold
Aa
Aa
abcdefghijkimnopqrvwxYZ abcdefghijkimnopqrstvwxyz (.,:;?!&$#@*)0123456789
abcdefghijkimnopqrvwxYZ abcdefghijkimnopqrstvwxyz (.,:;?!&$#@*)0123456789
Museo
Aa abcdefghijkimnopqrvwxYZ abcdefghijkimnopqrstvwxyz (.,:;?!&$#@*)0123456789
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The new brand image makes use of simple, quirky messages that consumers can relate to. Therefore, typography plays a big role in its styling.
typographystyle
The font used is the secondary typeface, Museo, which makes the messages more personal.
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The slogan of BreadTalk is “Speaks louder than words”. It should not be used with the logo and should be used on its own along with the brand’s vector graphics.
speaks
louder than words .
a
a day
keeps the doc
away
you
bring to my
life.
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illustrationstyle
The repeated use of typography can get boring, so it is used with minimalistic flat vector graphics to bring about a sense of quirkiness.
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secondarygraphics Thick, bold lines of varying thickness are used as secondary graphics to make the brand stand out. 19
applications
you
bring to my
life.
BreadTalk
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